The document discusses how cloud services like Netflix provide better availability than brick-and-mortar options like Blockbuster video. It notes that Blockbuster was unavailable for rental 80 hours per week, almost half the time, while Netflix with a 99.9% uptime guarantee would only be down around 10 minutes per week. Even in worst-case scenarios, Netflix availability exceeds Blockbuster, underscoring how cloud services can provide better customer experience through higher availability.

1. http://www.linkedin.com/in/heathmjones
Heath Jones works for Verio Inc. an NTT Communications Company
By Heath Jones

2. Brick & Mortar Business Case Example
GENERAL STORE HOURS (Before they went out of business)
Mon–Thu: 10:00am-10:00pm
Fri-Sat: 10:00am-Midnight
Sun-10:00am-10:00pm
Which meant BLOCKBUSTER service was unavailable to consumers 80 Hours out of a 168 Hour week,
almost half the week!

3. Cloud Service Business Case Example
Assuming NETFLIX provides 99.9% Annual Uptime Guarantee
(i.e. Service Level Agreement - SLA)
NETFLIX service hours might be unavailable to consumers 10.1 Minutes out of a 168 Hour Week

4. Side-by-Side Comparison
Assuming NETFLIX provides
99.9% Annual Uptime Guarantee (i.e. Service Level Agreement - SLA)
Which would mean NETFLIX service hours might be down
10.1 Minutes during a 168 Hour Week
Mon–Thu: 10:00am-10:00pm
Fri-Sat: 10:00am-Midnight
Sun-10:00am-10:00pm
BLOCKBUSTER service was unavailable to the consumer 80 Hours
during a 168 Hour week

5. Exceedingly Bad Case Scenario
NETFLIX service would be unavailable 36.5
days per year, an annual outage total
equivalent to 10%
Assume an exceedingly bad case scenario for NETFLIX that resulted in a
catastrophic outage resulting a horribly low annual uptime of 90% (severely
breeching an assumed 99.9% Service Level Agreement Threshold)

6. Best Case Scenario
Based on BLOCKBUSTER‘s best case store hours scenario
BLOCKBUSTER store hours would be unavailable to the consumer for a combined
total of 173.3 days per year, an annual outage equivalent to 47%.
NETFLIX would still beat BLOCKBUSTER by an order of magnitude with a
comparative service available time of almost 5 X

7. Today NETFLIX has 33 million subscribers
in over 40 countries
Source: http://www.cnbc.com/id/102394893#

8. On Feb 3rd, 2015 NETFLIX incurred an
outage that lasted just under an hour
Source: http://www.cnbc.com/id/102394893#

9. "Apocalypse," "depression" and "horror" were
some of the words NETFLIX fans used to
describe their state of mind as the service
went down.
Source: http://www.cnbc.com/id/102394893#

10. Today’s consumers
are upset if they can’t access a
$8.99/month video
service for up to
1 hour
throughout the entire year!

11. BLOCKBUSTER
is out of business!

12. Are you rethinking
Cloud?

13. Heath Jones works for
Verio Inc. an NTT Communications Company
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Heath Jones works for
Verio Inc. an NTT Communications Company