Brickfish is a social media advertising platform founded in 2005 that allows companies to create marketing campaigns. Users submit artwork, blogs, or photos related to a company's campaign, and winners receive prizes from the sponsoring company. Brickfish makes money by taking a commission from companies that use the platform to advertise and develop user-generated content for their campaigns. The platform has potential for growth as more users and companies participate in the campaigns.

1. Brian Jacobson, Marc Merianos, Conrad Van Ryswood, Eugene Shevaldin

2. What is Brickfish? Founded in 2005 Social Media Advertising Solutions Company Web 2.0 Company Way of sharing Art, Design, Blogs and Photographs Marketing Oriented Organization

3. How does it work? Companies come to Brickfish to find a marketing campaign People blog, design, etc to the specifications of a campaign participating company The winners receive prizes from the sponsoring company such as money, scholarships or paid vacations

4. How they make money Companies come to Brickfish in search of user generated advertisements for their product. The companies offer prizes as incentives for users to participate in their campaign Brickfish receives a commission from the companies for using their platform as a means to advertise and develop.

5. Creating a Campaign http://www.screencast.com/users/MarcMerianos/folders/Jing/media/7edcd202-b30a-4047-9c60-7b1ca3cd2a6a Demonstration

6. Why did We Choose it? Innovative Idea Good marketing practice Nice prizes to be won Flexible user interface

7. Potential? A lot of potential The more people that participate the more well known it will become. It creates a new way for consumers to interact with distributers and customers and to partake in their campaigns for lucrative prizes. Concept of user generated marketing material is good but another site could simplify the matter if this site doesn’t.

8. Web 2.0 Features Everything Web 2.0 Stands For: Tagging / Organizing User generated content rating Community Social Network Customizable profile Sharing / Syndicating Content Submit “work” to public for view and voting User-contributed Content Users create campaign specific work The more the better More work = Greater Campaigns, Competition and Prizes Rich User Experience Lot’s of visuals, options, campaigns and possibilities

9. Competition or Comparable? Traditional Advertising and Marketing companies Innovative Idea Gives users the ability to socialize, compete, and interact with users. +

10. What is missing? Needs a more clear explanation Initially it is a very confusing atmosphere