Ralph Paglia will present on using social media marketing and reputation management strategies to gain competitive advantages. Attendees will learn how actual dealerships have implemented these strategies to increase sales and profits. They will receive online access to step-by-step tactics and blueprints to engage customers through social networks like Facebook and Twitter and syndicate content to build an automated social marketing system. The goal is to generate real sales and profits through customer engagement rather than conventional advertising alone.
7th Digital Dealer Conference - General Session on Social Marketing and Reput...Ralph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. http://AutoCon2012.com
Ralph Paglia's presentation used on Tuesday AM during General Session. And, Phil wants those sunglasses back! This PPTX file from the 7th Digital Dealer Conference was used to facilitate the Tuesday General Session on Social Marketing and Reputation Management.
Digital Dealer7 Social Marketing Movies V4Ralph Paglia
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented social media strategies to engage customers and build competitive advantages. They will receive online access to step-by-step tactics and case studies showing how dealerships have created automated social media networks to generate sales leads and foster customer loyalty.
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented these strategies, how to measure performance, and will receive online access to step-by-step tactics. These include using a combination of dealer-controlled websites, OEM assets, employee participation, and customer engagement to create an automated social media presence across multiple networks.
Digital Dealer Conference 7; Social Marketing and Reputation Management Prese...Ralph Paglia
UPDATED: This is an updated and revised version of the presentation I used at the 7th Digital Dealer Conference in Nashville, TN on November 3, 2009 for the Tuesday AM General Session. I have added comments, explanations and 5 additional topic introduction slides so that the presentation makes more sense when viewed without me there to explain (RP). The subject is "Social Marketing and Reputation Management for Car Dealers" and the slides outline a strategy and several tactics I have used in multiple dealership implementations. The PPT file also uses a case study format and several app and website screenshots to illustrate... Some examples being a dialogue between my ADP Digital Marketing team, consumers and people at the dealerships who are our clients. Near the end of the demo is a slide with 10 links to existing dealership sponsored "Automotive Communities" that ADP uses in our SM/RM implementations as the "Hub" of a Hub and Spoke strategy to connect and syndicate content from a central online social network built for the dealership to over 100 popular social networks and User Generated Content (UGC) type Web 2.0 sites... You can learn more by joing the communities at http://www.ADMPC.com and http://www.AutomotiveSocial.com and the ADP official community for this topic at http://www.ADPsocial.com . Please follow us on twitter at http://twitter.com/AutoSocial and my own account http://twitter.com/RalphPaglia
General Motors SFE Presentation about Social Media Marketing for DealersRalph Paglia
Ralph Paglia will showcase how GM dealers can implement social media marketing strategies to increase sales and profits. Dealers can measure performance and track results from customer engagement models that are more effective than traditional advertising. Tactical blueprints make it easy to use a combination of dealer-sponsored online communities that are automatically updated daily using GM assets. By engaging employees within an online community and syndicating content to popular social media sites, dealers can create a powerful social network to generate real sales.
General Motors SFE Social Media Marketing Webinar Presentation by Ralph PagliaRalph Paglia
On Friday November 6, 2009 Ralph Paglia facilitated a national GM webinar on Social Media Marketing and Reputation Management Best Practices for Car Dealers. The presentation was prepared and delivered under contract, and as requested by the General Motors Standards For Excellence (SFE) Dealer Facilitators Team... Ralph Paglia has previously trained General Motors SFE Dealer Facilitators on Internet Sales Management and Digital Marketing best practices in 2006 and 2007.
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
7th Digital Dealer Conference - General Session on Social Marketing and Reput...Ralph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. http://AutoCon2012.com
Ralph Paglia's presentation used on Tuesday AM during General Session. And, Phil wants those sunglasses back! This PPTX file from the 7th Digital Dealer Conference was used to facilitate the Tuesday General Session on Social Marketing and Reputation Management.
Digital Dealer7 Social Marketing Movies V4Ralph Paglia
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented social media strategies to engage customers and build competitive advantages. They will receive online access to step-by-step tactics and case studies showing how dealerships have created automated social media networks to generate sales leads and foster customer loyalty.
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented these strategies, how to measure performance, and will receive online access to step-by-step tactics. These include using a combination of dealer-controlled websites, OEM assets, employee participation, and customer engagement to create an automated social media presence across multiple networks.
Digital Dealer Conference 7; Social Marketing and Reputation Management Prese...Ralph Paglia
UPDATED: This is an updated and revised version of the presentation I used at the 7th Digital Dealer Conference in Nashville, TN on November 3, 2009 for the Tuesday AM General Session. I have added comments, explanations and 5 additional topic introduction slides so that the presentation makes more sense when viewed without me there to explain (RP). The subject is "Social Marketing and Reputation Management for Car Dealers" and the slides outline a strategy and several tactics I have used in multiple dealership implementations. The PPT file also uses a case study format and several app and website screenshots to illustrate... Some examples being a dialogue between my ADP Digital Marketing team, consumers and people at the dealerships who are our clients. Near the end of the demo is a slide with 10 links to existing dealership sponsored "Automotive Communities" that ADP uses in our SM/RM implementations as the "Hub" of a Hub and Spoke strategy to connect and syndicate content from a central online social network built for the dealership to over 100 popular social networks and User Generated Content (UGC) type Web 2.0 sites... You can learn more by joing the communities at http://www.ADMPC.com and http://www.AutomotiveSocial.com and the ADP official community for this topic at http://www.ADPsocial.com . Please follow us on twitter at http://twitter.com/AutoSocial and my own account http://twitter.com/RalphPaglia
General Motors SFE Presentation about Social Media Marketing for DealersRalph Paglia
Ralph Paglia will showcase how GM dealers can implement social media marketing strategies to increase sales and profits. Dealers can measure performance and track results from customer engagement models that are more effective than traditional advertising. Tactical blueprints make it easy to use a combination of dealer-sponsored online communities that are automatically updated daily using GM assets. By engaging employees within an online community and syndicating content to popular social media sites, dealers can create a powerful social network to generate real sales.
General Motors SFE Social Media Marketing Webinar Presentation by Ralph PagliaRalph Paglia
On Friday November 6, 2009 Ralph Paglia facilitated a national GM webinar on Social Media Marketing and Reputation Management Best Practices for Car Dealers. The presentation was prepared and delivered under contract, and as requested by the General Motors Standards For Excellence (SFE) Dealer Facilitators Team... Ralph Paglia has previously trained General Motors SFE Dealer Facilitators on Internet Sales Management and Digital Marketing best practices in 2006 and 2007.
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
Moblized provides various features to help apps acquire users, including unlimited clicks and leads, custom app profile and integration pages, comparison pages, platform and collection listings, conversion tracking, deals promotion, retargeting support, blog content distribution, social promotion, weekly reports, app featuring, growth experiments, and tailored content distribution. The more involved an app is with Moblized, the more clicks and exposure it will receive through Moblized's digital channels and features.
Savvy Media: Cost Per Social Advertising savvymedia
The document provides information on various types of social media advertising campaigns on platforms like Facebook, Twitter, LinkedIn and their pricing structures. It describes campaigns that aim to generate likes, clicks, comments, shares, app installs, video views, email submissions and more. Pricing ranges from $0.50 to $2 per action and is based on the type of campaign and level of targeting required. Additional targeting features increase pricing.
This document describes the Be Seen service offered by Infinite Horizon which places a business' information on over 120 websites to increase their online presence and visibility to potential customers. Be Seen aims to boost a business's popularity on the internet through centralized profiles across sites and directories to drive more website traffic and customers. It argues this widespread online presence is important for businesses to compete locally and survive in today's internet-focused world. The service costs $39.99 for setup and $29.99 per month with no long-term contract required.
The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team.
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands.
Travelzoo is a company founded in 1998 that provides travel deals to consumers through partnerships with travel agencies. While it initially interacted with over 1 million US members by 2000 and 7 million by 2003, it now focuses on increasing engagement on social media platforms beyond just Facebook. The document proposes a plan to increase traffic to Twitter by 25% in 6 months by boosting consumer interactions there by 10% and using Facebook to advertise the website and other social media. Targeting families seeking affordable vacations and cruises, strategies include restricting some deals to Twitter followers and running Instagram contests for travel experiences. This aims to make Travelzoo's platforms more active and attract customers, deals, and revenue while connecting with target audiences.
The document discusses the author's initial skepticism of Twitter and how he eventually learned to use it effectively by focusing on his interests in automobiles. It provides statistics on Twitter usage and offers tips for using it successfully, including finding people with shared interests, communicating value through posts, and engaging with others in a welcoming manner. As an example of effective marketing on Twitter, it highlights how Volvo engaged with the automotive community by promoting events and responding to comments about its brand in a natural way.
This document provides techniques for automotive dealers to effectively utilize social media in 2011. It discusses establishing a social media mindset focused on conversation rather than constant selling. Effective Facebook techniques include posting a mix of interesting, informed, involved, and business content to engage users and expose converting messages. Twitter should be used to find and start conversations rather than just broadcasting. Video testimonials and blog posts that provide tips, opinions, events, or offbeat facts are recommended ways to create engaging content. The document emphasizes that social media requires dedication to conversation in order to effectively sell through these channels.
The document discusses how public relations professionals can use media monitoring and analysis of the media landscape to provide strategic advantages for their companies. It recommends tracking coverage of competitors and industry trends, evaluating messages and their reach, and sharing insights from media analysis with other departments. By customizing reports on coverage, tone, and importance, PR can demonstrate their value and help all business units understand opportunities and challenges in the market. When used comprehensively, media monitoring is a powerful tool for staying aware of industry shifts and competitors' strategies.
The survey of 713 PR professionals found that while most recognize the importance of new technologies, adoption remains low. While reaching journalists and tracking news were seen as critical to success, less than 30% used an online media directory and over 65% used paper-based or generic software for tracking. Many are also still manually clipping news rather than using monitoring services. There is an opportunity for more organizations to leverage technologies designed for PR to streamline efforts and enhance success.
Dealer response actions within 24 hours of a lead submission, such as direct contact, providing a price quote, confirming availability, and showing genuine interest, resulted in sales 4 times higher than when those actions were not taken. A review of previous customer responses and lead management tools can help dealers identify ways to improve closing ratios, such as responding within 2 hours, confirming availability of multiple vehicles, and providing a fair price quote in the first email. Customers are more likely to purchase from the dealer that responds quickly and effectively to their lead.
The document summarizes the key findings from a survey of over 5,000 visitors to automotive dealership websites conducted by Rocket City Automotive Group. Some of the main insights include:
1) 67% of survey respondents planned to purchase a vehicle within 90 days, with 62% looking to purchase within 30 days, showing these website visitors were in-market customers.
2) When asked about their next vehicle purchase, 67% indicated they would be replacing their current vehicle as a trade-in.
3) Nearly half (49%) of survey respondents expressed interest in purchasing a new vehicle, while over a third (35%) were interested in a pre-owned vehicle.
4) The most
The document discusses the six elements of a digital marketing strategy for car dealers to achieve success online from 2010 to 2015. It outlines the elements as: achieving web omnipotence through widespread online content; maximizing targeted customer impressions; maximizing traffic to multiple websites; maximizing customer engagement on websites; consistent execution of lead management processes; and optimizing showroom reception to set the stage for sales. It provides examples of how Ancira Auto Group successfully implemented social media strategies.
Ralph Paglia presented on how dealers can use digital marketing tools like search advertising, display ads, and radio ads more cost effectively. He showed how setting up campaigns on Google's platforms allowed a dealer to run thousands of radio spots and newspaper ads at a much lower cost per impression than traditional media buys. Metrics from a case study showed how one dealer was able to increase website calls by 75% and outperform sales from the previous year after implementing digital campaigns managed by ADP Digital Advertising.
Ralph Paglia will present on implementing social media marketing and reputation management strategies for automotive dealerships. Attendees will learn how actual dealership case studies have used social media to increase sales and profits through customer engagement, and will receive blueprints to create an automated social media presence across multiple platforms. The strategies focus on building an online community for the dealership using free and low-cost tools to engage customers and employees.
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented social media strategies to engage customers and build competitive advantages. They will receive blueprints to create a social media system combining websites, databases, social networks and employees to leverage popular sites into an automated marketing and reputation management network.
Ralph Paglia will showcase how GM dealers can implement social media marketing and reputation management strategies to increase sales and profits. Dealers will learn how to measure performance, create competitive advantages, and use customer engagement models to supplement traditional advertising. Paglia will provide step-by-step guides to help dealers set up social media presences to engage customers and employees.
Ralph Paglia will showcase how GM dealers can implement social media marketing and reputation management strategies to increase sales and profits. Dealers will learn how to measure performance, create competitive advantages, and use customer engagement models to supplement traditional advertising. Paglia will provide step-by-step guides to help dealers set up social media presences to engage customers and employees.
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
Automotive Social Media Marketing Presentation from 2010 NADA ConventionRalph Paglia
This is the Automotive Social Media Marketing, Online Reputation Management, Internet Reputation Management, and Car Dealer Reputation Management Presentation from Ralph Paglia's workshops at the 2010 NADA Convention in Orlando, FL... Learn more about automotive social media and how car dealers can successfully leverage this channel to achieve their marketing, communication and customer relationship management (CRM) objectives at http://www.ADPsocial.com/ and check out the official site at http://www.SocialDealer.BZ
This document summarizes a social marketing and reputation management solution from ADP Digital Advertising. The solution utilizes a dealer-sponsored online community and connections to various social media sites to promote dealerships. It discusses using content from OEMs, reviews, and user-generated content to engage customers. The solution aims to enhance dealership brands through positive word-of-mouth online in a cost-effective manner compared to advertising alone. It also provides reputation management through integration with DealerRater reviews.
Moblized provides various features to help apps acquire users, including unlimited clicks and leads, custom app profile and integration pages, comparison pages, platform and collection listings, conversion tracking, deals promotion, retargeting support, blog content distribution, social promotion, weekly reports, app featuring, growth experiments, and tailored content distribution. The more involved an app is with Moblized, the more clicks and exposure it will receive through Moblized's digital channels and features.
Savvy Media: Cost Per Social Advertising savvymedia
The document provides information on various types of social media advertising campaigns on platforms like Facebook, Twitter, LinkedIn and their pricing structures. It describes campaigns that aim to generate likes, clicks, comments, shares, app installs, video views, email submissions and more. Pricing ranges from $0.50 to $2 per action and is based on the type of campaign and level of targeting required. Additional targeting features increase pricing.
This document describes the Be Seen service offered by Infinite Horizon which places a business' information on over 120 websites to increase their online presence and visibility to potential customers. Be Seen aims to boost a business's popularity on the internet through centralized profiles across sites and directories to drive more website traffic and customers. It argues this widespread online presence is important for businesses to compete locally and survive in today's internet-focused world. The service costs $39.99 for setup and $29.99 per month with no long-term contract required.
The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team.
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands.
Travelzoo is a company founded in 1998 that provides travel deals to consumers through partnerships with travel agencies. While it initially interacted with over 1 million US members by 2000 and 7 million by 2003, it now focuses on increasing engagement on social media platforms beyond just Facebook. The document proposes a plan to increase traffic to Twitter by 25% in 6 months by boosting consumer interactions there by 10% and using Facebook to advertise the website and other social media. Targeting families seeking affordable vacations and cruises, strategies include restricting some deals to Twitter followers and running Instagram contests for travel experiences. This aims to make Travelzoo's platforms more active and attract customers, deals, and revenue while connecting with target audiences.
The document discusses the author's initial skepticism of Twitter and how he eventually learned to use it effectively by focusing on his interests in automobiles. It provides statistics on Twitter usage and offers tips for using it successfully, including finding people with shared interests, communicating value through posts, and engaging with others in a welcoming manner. As an example of effective marketing on Twitter, it highlights how Volvo engaged with the automotive community by promoting events and responding to comments about its brand in a natural way.
This document provides techniques for automotive dealers to effectively utilize social media in 2011. It discusses establishing a social media mindset focused on conversation rather than constant selling. Effective Facebook techniques include posting a mix of interesting, informed, involved, and business content to engage users and expose converting messages. Twitter should be used to find and start conversations rather than just broadcasting. Video testimonials and blog posts that provide tips, opinions, events, or offbeat facts are recommended ways to create engaging content. The document emphasizes that social media requires dedication to conversation in order to effectively sell through these channels.
The document discusses how public relations professionals can use media monitoring and analysis of the media landscape to provide strategic advantages for their companies. It recommends tracking coverage of competitors and industry trends, evaluating messages and their reach, and sharing insights from media analysis with other departments. By customizing reports on coverage, tone, and importance, PR can demonstrate their value and help all business units understand opportunities and challenges in the market. When used comprehensively, media monitoring is a powerful tool for staying aware of industry shifts and competitors' strategies.
The survey of 713 PR professionals found that while most recognize the importance of new technologies, adoption remains low. While reaching journalists and tracking news were seen as critical to success, less than 30% used an online media directory and over 65% used paper-based or generic software for tracking. Many are also still manually clipping news rather than using monitoring services. There is an opportunity for more organizations to leverage technologies designed for PR to streamline efforts and enhance success.
Dealer response actions within 24 hours of a lead submission, such as direct contact, providing a price quote, confirming availability, and showing genuine interest, resulted in sales 4 times higher than when those actions were not taken. A review of previous customer responses and lead management tools can help dealers identify ways to improve closing ratios, such as responding within 2 hours, confirming availability of multiple vehicles, and providing a fair price quote in the first email. Customers are more likely to purchase from the dealer that responds quickly and effectively to their lead.
The document summarizes the key findings from a survey of over 5,000 visitors to automotive dealership websites conducted by Rocket City Automotive Group. Some of the main insights include:
1) 67% of survey respondents planned to purchase a vehicle within 90 days, with 62% looking to purchase within 30 days, showing these website visitors were in-market customers.
2) When asked about their next vehicle purchase, 67% indicated they would be replacing their current vehicle as a trade-in.
3) Nearly half (49%) of survey respondents expressed interest in purchasing a new vehicle, while over a third (35%) were interested in a pre-owned vehicle.
4) The most
The document discusses the six elements of a digital marketing strategy for car dealers to achieve success online from 2010 to 2015. It outlines the elements as: achieving web omnipotence through widespread online content; maximizing targeted customer impressions; maximizing traffic to multiple websites; maximizing customer engagement on websites; consistent execution of lead management processes; and optimizing showroom reception to set the stage for sales. It provides examples of how Ancira Auto Group successfully implemented social media strategies.
Ralph Paglia presented on how dealers can use digital marketing tools like search advertising, display ads, and radio ads more cost effectively. He showed how setting up campaigns on Google's platforms allowed a dealer to run thousands of radio spots and newspaper ads at a much lower cost per impression than traditional media buys. Metrics from a case study showed how one dealer was able to increase website calls by 75% and outperform sales from the previous year after implementing digital campaigns managed by ADP Digital Advertising.
Ralph Paglia will present on implementing social media marketing and reputation management strategies for automotive dealerships. Attendees will learn how actual dealership case studies have used social media to increase sales and profits through customer engagement, and will receive blueprints to create an automated social media presence across multiple platforms. The strategies focus on building an online community for the dealership using free and low-cost tools to engage customers and employees.
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented social media strategies to engage customers and build competitive advantages. They will receive blueprints to create a social media system combining websites, databases, social networks and employees to leverage popular sites into an automated marketing and reputation management network.
Ralph Paglia will showcase how GM dealers can implement social media marketing and reputation management strategies to increase sales and profits. Dealers will learn how to measure performance, create competitive advantages, and use customer engagement models to supplement traditional advertising. Paglia will provide step-by-step guides to help dealers set up social media presences to engage customers and employees.
Ralph Paglia will showcase how GM dealers can implement social media marketing and reputation management strategies to increase sales and profits. Dealers will learn how to measure performance, create competitive advantages, and use customer engagement models to supplement traditional advertising. Paglia will provide step-by-step guides to help dealers set up social media presences to engage customers and employees.
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
Automotive Social Media Marketing Presentation from 2010 NADA ConventionRalph Paglia
This is the Automotive Social Media Marketing, Online Reputation Management, Internet Reputation Management, and Car Dealer Reputation Management Presentation from Ralph Paglia's workshops at the 2010 NADA Convention in Orlando, FL... Learn more about automotive social media and how car dealers can successfully leverage this channel to achieve their marketing, communication and customer relationship management (CRM) objectives at http://www.ADPsocial.com/ and check out the official site at http://www.SocialDealer.BZ
This document summarizes a social marketing and reputation management solution from ADP Digital Advertising. The solution utilizes a dealer-sponsored online community and connections to various social media sites to promote dealerships. It discusses using content from OEMs, reviews, and user-generated content to engage customers. The solution aims to enhance dealership brands through positive word-of-mouth online in a cost-effective manner compared to advertising alone. It also provides reputation management through integration with DealerRater reviews.
ADP Social Marketing + Reputation ManagementRalph Paglia
The document describes a social marketing and reputation management solution provided by ADP Digital Advertising. The solution utilizes a dealer-sponsored online community and connections to various social media sites to promote dealerships. It provides daily automated content from OEMs and other sources to engage customers. The solution aims to enhance dealership brands and tap into growing social media in a cost-effective manner. It also incorporates customer reviews from sites like DealerRater to manage online reputation.
This document summarizes a social marketing and reputation management solution from ADP Digital Advertising. The solution utilizes a dealer-sponsored online community and connections to various social media sites to promote dealerships. It discusses using content from OEMs, reviews, and user-generated content to engage customers. The solution aims to help dealers leverage the growth of social media and online reviews to enhance their reputation and brand awareness in a cost-effective manner.
Brickell motors integrated social media marketingRalph Paglia
Brickell Motors uses social media to attract customers and reduce marketing costs. They generate website traffic and leads at lower costs than traditional advertising, convert social media leads into sales, build their customer database, and improve their online reputation. Sean and Mario will present Brickell Motors' social media strategy and how it has improved marketing, sales, service, and customer retention while reducing traditional advertising spending.
The ADP Digital Marketing team has been hired to provide social marketing and reputation management services to help auto dealerships grow business opportunities through social networks and online reputation management. The solution includes setting up dealer-sponsored online communities, integrating reputation data from sites like DealerRater, and syndicating content across various social media sites to drive traffic to dealer websites and communities. The total monthly cost for dealerships is $4,995 which covers setup, maintenance, and analytics reporting from ADP.
Automotive Social Media Marketing and Reputation Management for Car Dealers V7Social Media Marketing
Automotive Social Media Marketing and Reputation Management for Car Dealers V7 by Ralph Paglia. This PPT was used by Paglia during a General Session of the Digital Dealer Conference. This version uses several case studies based on dealerships and dealer groups including the Ancira Auto Group in San Antonio, TX.
ADP proposes a social marketing and reputation management solution for dealerships that utilizes various social media and user-generated content platforms. The key components include building a dealer-sponsored online community, syndicating content across various sites, and managing the dealer's online presence. Costs for platform services are around $227 per month. Revenue projections are between $1,495 to $3,495 per month depending on contract length. Content from OEMs, enthusiasts, consumers and ads will be curated to engage community members.
ADP Digital Marketing has been hired by Ancira Auto Group to provide social marketing and reputation management services. The solution includes building an Ancira-sponsored online community to engage customers and distribute content through social networks. ADP will register the AnciraAutoGroup username on various sites, integrate solution components like the community site and video hosting, and provide ongoing management to grow Ancira's online presence at a cost of $4,995 per month.
Digital dealer10integratedsocialmediamarketingv2Ralph Paglia
Integrated social media marketing can drive profitable business for car dealerships. This presentation will showcase case studies of successful social media initiatives from other dealerships. Attendees will learn how to create viral marketing campaigns using contests and rewards for customers sharing content. They will also learn how to use analytics, content syndication, article marketing and leveraging Facebook fans as a marketing database. The presentation provides tools for dealerships to promote themselves through social media.
Digital car dealer integrated social media marketingRalph Paglia
This document discusses strategies for integrated social media marketing for car dealers. It provides examples of actual case studies that produced measurable results for dealerships that implemented social media initiatives. Attendees will learn how to create viral marketing campaigns using contests and systems that reward customers for spreading word of the dealership. The use of platforms like Google Analytics, Facebook pages, Twitter campaigns, and leveraging Facebook fan bases as marketing databases will be demonstrated.
Integrated Social Media Marketing for Car Dealers showcases case studies of social media initiatives that produced measurable results for dealerships. Attendees will learn how to create viral marketing using contests and rewards for consumers spreading information. Online resources and handouts will provide tools for dealerships to promote themselves through social media platforms like Google Analytics, Facebook, Twitter, and leveraging Facebook fan bases as marketing databases. The presentation demonstrates how dealerships have integrated social media marketing into their strategies.
The document discusses strategies for digital marketing and social media marketing for car dealerships. It provides examples of how dealerships like Ancira Auto Group have successfully used social media platforms like Facebook, Twitter, and DealerRater to engage customers, monitor brand reputation, and increase sales. It outlines key elements of a digital marketing strategy like developing content, maximizing impressions and traffic, customer engagement, lead management processes, and showroom optimization.
Car Dealer Internet Battle Plan Strategy - Content, Impressions, Traffic, Int...Social Media Marketing
Ralph Paglia's Car Dealer Internet Battle Plan Strategy focuses on 6 key elements;
1. Social Media Based Content
2. Advertising Impressions
3. Traffic to Destination Sites
4. Interaction and Engagement with Consumers
5. Process for Lead Management
6. Sales Process for Showroom Conversions
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Similar to 118 digital dealer7socialmarketingv3 (20)
TrueCar received significant criticism from dealers and dealer associations starting in late 2011. In response, from January to April 2012 TrueCar made major changes to their business model and practices to address these concerns. Some key changes included overhauling their website to address regulatory compliance issues, changing how pricing data was displayed to provide more context, and reducing the data received from dealers to address misinformation. TrueCar felt these changes were necessary to ensure they were properly partnering with the auto industry.
The document summarizes the AutoConnections 2012 conference to be held September 5-8 at the Aria Resort & Casino in Las Vegas. The conference will focus on connecting automotive dealerships with technologies, strategies, and leaders to create new business outcomes. It will feature keynote speakers and workshops on topics like attracting employees, implementing business processes, using social media and mobile marketing, and strengthening a dealership's local presence. Attendees will learn strategies for measuring performance and leveraging relationships to increase sales and profits.
Ralph Paglia is the President of Automotive Media Partners and Chairman of the AutoConnections Conference and Exposition. He has over 30 years of experience in the automotive industry as a marketing practitioner, operations consultant, and thought leader. Paglia has written dozens of published articles and has consulted for major automakers and dealerships, helping them adopt digital marketing strategies over the past 15 years.
TrueCar will sponsor AutoCon 2012, the largest automotive industry conference, in September in Las Vegas. As title sponsor, TrueCar will sponsor meals and receptions, provide scholarships for attendees, and showcase their products. AutoCon 2012 aims to bring together over 12,000 automotive professionals online through networks like ADM and DealerELITE for speakers, workshops, and exhibits focused on automotive marketing strategies. It is produced by First Class Educators, an event planning company known for high quality automotive industry events.
Robin Cunningham, a faculty member of the NCM Institute, will be leading a benchmarking workshop at the AutoCon 2012 automotive conference to help auto dealers improve profitability through proven benchmarking processes. The workshop will teach attendees the top three areas of opportunity to enhance total dealership profits based on analyses of high-performing dealers. AutoCon 2012 aims to provide dealer principals with the latest best practices and technologies through various workshops and sessions to help them adapt to current industry changes.
This document provides techniques for automotive dealers to effectively utilize social media in 2011. It discusses establishing a social media mindset focused on conversation rather than constant selling. The document outlines best practices for Facebook, such as posting a variety of interesting, informed, involved, and in-business content. For Twitter, it recommends finding and starting conversations. It also stresses the importance of creating video and blog content to engage customers. The overall recommendation is to focus on listening to customers and engaging in conversations rather than constant broadcasting to build a strong social media strategy.
The document is a workbook for assessing social media strategies. It provides steps and worksheets to help users define objectives, determine where they are in the social media lifecycle, understand challenges, and monitor target audiences. The goals are to formulate a strategic social media plan by identifying goals, researching the competitive landscape and audience, aligning objectives to metrics, and gaining insights into audience behaviors. Completing the workbook activities helps create a effective strategic approach for social media.
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing spending. In conclusion, the document advocates that multiple targeted websites and landing pages are far more cost-effective for converting visitors to leads and sales than relying on a single all-purpose dealership website.
This document summarizes a Forrester Consulting report on how interactive marketers should rethink traditional approaches to campaign management. The report finds that interactive marketers struggle with customer data integration and generating insights across channels. It also finds that integrated campaign management is needed to provide a consistent customer experience. The report recommends that interactive marketers focus on real-time customer insights, integrated campaign management, and improved measurement and attribution of ROI across channels.
This document discusses different types of users on automotive social media platforms including creators who generate and share content, critics who comment and review content, collectors who follow brands and save media, joiners who participate in groups and discussions, spectators who passively view content, and inactives who have profiles but do not engage. It also mentions prioritizing online SEO tactics for these platforms.
This document presents a framework for estimating the prevalence of deceptive reviews in online review communities. It proposes using a machine learning classifier trained to detect deceptive reviews, along with estimates of the classifier's accuracy, within a generative model. The model is used to estimate deception rates in six major review sites like Expedia and Yelp, without requiring gold-standard human annotations. It finds deception rates vary significantly between sites, with sites having lower "signaling costs" for posting reviews generally showing higher estimated deception. When sites take measures to increase costs, like filtering new reviewers, estimated deception decreases substantially.
The document summarizes research on detecting fake reviewer groups on consumer review sites. The researchers developed a method to discover groups of reviewers working collaboratively to write fake reviews to promote or demote products. The method uses frequent itemset mining to find candidate groups and behavioral models to detect abnormal behaviors between group members. It was shown to outperform other detection methods and a labeled dataset of fake reviewer groups was created for evaluation. The researchers provide an example of a detected fake reviewer group coordinating positive reviews for the same products.
The document provides an executive summary and overview of the top digital trends for 2012 according to eMarketer. Some of the key trends highlighted include:
- Smartphone, tablet, and e-reader adoption continuing to grow rapidly in the US.
- Marketers and retailers focusing more on analyzing vast amounts of consumer data to drive outcomes rather than just collecting data.
- A shift from location-based check-ins to helping consumers complete purchases and transactions.
- Growing emphasis on measuring the real impact and ROI of digital marketing campaigns across various channels.
- Political campaigns expected to make novel uses of social media and digital platforms during the 2012 US presidential election.
Jay Baer is a leading social media consultant and strategist based in the United States. He has worked with many large American companies through his consulting firm Convince and Convert since 1994. As well as consulting, he is also an author, blogger, and frequent keynote speaker on social media and its impact on business. When not working, he enjoys spending time with his family and enjoying activities like wine, theatre, and sports.
YouTube reaches 59% of all auto enthusiasts, with over 2 million unique auto enthusiast users per month. These users are males aged 18-44 who are influential in vehicle purchase decisions. YouTube reaches a significantly higher percentage of auto enthusiasts than other niche vehicle sites, demonstrating it is an effective platform for reaching this target audience.
This document discusses how mobile changes businesses' value propositions. It provides examples of companies that have adapted well to mobile, such as Chase allowing mobile check deposits and Intuit offering tax filing via smartphone photos. The document emphasizes that companies should define their value proposition by determining what consumers want to do with their business via mobile. It also discusses how mobile can help businesses reach local customers within a short distance to get them through the door. The examples provided illustrate how location-based features and functionality can embrace potential nearby customers.
AutoCon 2012 - The AutoConnections Conference and Exposition will be held at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more and register for this event at http://AutoCon2012.com
Lon Safko is an inventor, author, and entrepreneur who has founded 14 successful companies. He created the first computer that saved a human life and holds three patents. Safko has won numerous awards for his creativity and innovation. He is the author of seven bestselling books on topics such as social media, online business, and creative thinking. Safko gives presentations to corporations on harnessing innovative thinking and using social media to increase productivity and profits.
The AutoConnections 2012 Conference & Expo will be held September 5-8 at the Aria Resort Casino in Las Vegas. The conference will feature keynote speakers, 80 workshops and panels on topics related to connecting dealerships with technologies and strategies. Sessions will focus on people, process, measurement, social media, local reach, and mobile strategies. Attendees can learn from industry experts and network with peers at meals and in the exhibit hall.
More from Automotive Digital Marketing Professional Community (20)
1. “Get Ahead and Stay Ahead Using Social Media Marketing Strategies… Blueprint your Reputation Management System”“…implement a strategy that uses a combination of dealer controlled web sites, OEM supplied assets, dealership databases and employees to leverage popular social networks into a social marketing and reputation management system that creates ongoing competitive advantage” “Ralph Paglia will showcase actual dealership implementations of social media marketing and reputation management strategies… learn how to measure performance and track the results required for increases in sales and profits. Learn how to create and sustain ongoing competitive advantages by building a foundation that position your dealership as the place to do business! Use customer engagement models that have become more effective than conventional interruption based advertising alone. Attendees will receive online access to step-by-step tactical blueprints that make it easy to use a combination of low cost dealer sponsored communities that are automatically updated daily using free OEM supplied assets. See how to engage your dealership’s employees within your community, then syndicate video, photo, blogs and discussion forums into the most popular social media, such as Facebook, Twitter, MySpace, YouTube, Digg, Blogger, Wordpress and others to create a powerful and automated social marketing and reputation management network that generates real-world sales and profits.”
4. Executed Digital Marketing and Sales Strategy that generated 144,000+ leads to single-point Chevy dealer in 2 years
5. Built dealer ISS team that sold 4,000+ Units to Web Leads in 2006
6. Worked w/Ford in 2007-2008 to develop first fully integrated multi-publisher Tier 3 Digital Marketing Consulting & Advertising program
7. First retail automotive Behavioral Targeting Digital Advertising program while at Courtesy Chevrolet in 2005, 2006 and 2007
8. Internet Sales & Marketing Consultant to Ford, Mercedes-Benz, GM, Honda, Toyota, Mercedes-Benz, Hyundai and 250+ dealers & groups
9. Started generating Internet leads in 1988 using CompuServe ISP access and vehicle listings on defense contractor BBS’s in SoCal Cell: 505.301.6369 ralph_paglia@adp.com www.ADMPC.com
10. THE PROBLEM: Many Dealers see the “Social Networks” and “Consumer Reviews” Landscape as a jungle of weird names and brands with little to no value…
26. Dear April Ancira,Thank you so much for your response to my recent service from Ancira Kia. I am absolutely blown away that you not only responded to my dissatisfaction by offering a complimentary return visit, but that you use social media outlets to further your customer reach. I never expected to achieve anything by tweeting my rant earlier today, I was just trying to kill some time in the waiting room (lol). But wow, I am totally floored, I have to say.To tell you the truth I was actually going to email your company tonight to inform you all of my visit. I was mailed a flyer for the discounted oil change and decided to take you all up on it since it was so much cheaper than my normal oil change place...had a bit of trouble setting up the initial appointment…after a transfer and several rings I was eventually routed to…a man who scheduled me for a 4:30 PM appointment…Thursday, October 8th.Fast forward to today and…the man in the red shirt told me that he didn't have any appointments scheduled for me. That was quite unfortunate due to my busy week, and add to the fact that I was already well past my previous oil change expiration (my fault, I know). The red-shirted man understood my frustration and scheduled an oil change for me tonight anyway, but did give me a heads-up about the 2 hour wait.Thankfully (or not?), I had Twitter and a phone full of music, so the wait was bearable. And it was actually less than an-hour-and-a-half wait, so that made it even better.So to wrap up this novel (sorry!), I just wanted to let you know how I came to the situation…and what transpired afterward. I did get my discount and the free car wash that was included with the flyer. Also, I consider myself to be a mostly patient person and am very much one to notice customer service; whether or not my visit was tended to with prompt diligence, every person I spoke to from earlier this week to today was very cheerful and willing to help (especially the man in the red shirt). That being said, I would feel like I'm stealing from you by accepting your complimentary offer…I will be happy to explain to everyone the fantastic service I received after today's mishap, and am very happy that I chose to purchase my Kia from you all [Ancira]. Many thanks and sincerity, J.R. Moreno
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30. Ancira Auto Group Social Marketing & Reputation Management What about Search Engines? Will Social Network pages, blogs, etc. be indexed by Google? Is there any value to references made about our dealership and the anchor text links that we put into our profile pages? Ancira Social Media Profiles in Search Engine Results Pages (SERP)…
51. 120 Social Media Site Enrollments Completed for the Dealer’s Name/Domain
52. 120 Social Media Site Enrollments Completed for the Dealer’s Name/Domain
53. 120 Social Media Site Enrollments Completed for the Dealer’s Name/Domain
54. 120 Social Media site enrollments completed by Humans to get past CAPTCHA filters and register the Dealer’s Name/Domain with Links back to the dealer’s “Community” site from ADP for SEO back-link value… <5 days.
55. What About Facebook? Set Up a Profile for the Dealer Create a Group for your “Brand” Create a Fan Page for “Community”
67. Ads were seen 7,201,334 times in October by Facebook members who live near the two dealerships in this case study… 1,730 of those Facebook members clicked on one the two dealer advertisements… Since we spent $1,595.25 for the Facebook Ad Campaigns, each click customer visit to our community site, or Fan page cost 92 cents. To show Facebook members our dealership ads 1,000 times, it cost 22 cents…
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69. Listening to What Customers are Saying About your Dealership in the Social media World… How do you do it? How much does it cost? What do you do when you hear something?
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72. What about Twitter? Listen for comments Attract Followers Take action when appropriate Provide valuable tweet streams
81. Dealer Social Marketing Content Strategy Content drives traffic and customer engagement: You RSS Feeds from OEM’s – Articles, Photos & Video RSS Feeds from Enthusiast sites Videos from multiple sources (Google Video Search) Photos from multiple sources (Google Image Search) Widgets and Gadgets from Multiple Source Dealership Employees Suppliers Consumer user/members of the Dealer Community List of OEM supplied Social Marketing Content feeds and tools: www.MySpaceAutomotive.com
85. Perspective on Social Networks: DealerRater.com Social Marketing Strategy DealerRater.com Certification Benefits Build Your Social Media Reputation; Syndication!
88. Ralph Paglia ADP Digital Marketing Solutions www.ADPdigitaladvertising.com ralph_paglia@adp.com Cell: 505-301-6369 www.DigitalRalph.com Presentation available at: www.AutoDigitalMarketing.com1. Join ADM 2. Go to “ADM Forum” 3. Use Search: “Presentation File Exchange” Attendees will receive free access to online resources they can use to gain competitive advantage in their local markets. Detailed Case Study: www.Ralphertising.com http://www.automotivedigitalmarketing.com/forum/topics/oem-provided-rss-data-feeds
Editor's Notes
SmartArt custom animation effects: basic radial(Intermediate)To reproduce the SmartArt on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship. In the Relationship pane, click Basic Radial (sixth row, second option from the left), and then click OK to insert the graphic into the slide.On the slide, select the SmartArtgraphic, and then click one of the arrows on the left border. In the Type your text here dialog box, in the top level bullet, enter the text for the center circle of the graphic. In the second-level bullets, enter the text for all the other shapes in the SmartArt graphic. With the SmartArt graphic still selected, on the Design tab, in the Themes group, click Colors, and then select Median. Under SmartArtTools, on the Format tab, in the Size group, do the following:In the ShapeHeight box, enter 5”.In the ShapeWidth box, enter 7.5”.Under SmartArtTools, on the Design tab, in the SmartArtStyles group, click SmartArtStyles, and then under Best Match for Document select IntenseEffect (fifth option from the left).On the Home tab, in the Font group, click the button next to FontColor, and then under ThemeColors select Black, Text 1 (first row, second option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane, under Surface, do the following:In the Material list, under SpecialEffect, select SoftEdge (first row, second option from the left).In the Lighting list, under Neutral, select Harsh (first row, fourth option from the left).In the Angle box, enter 30°.Press and hold CTRL, and select all five shapes in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Shadow in the left pane. In the Shadow pane, in the Presets list, under Outer select OffsetBottom (first row, second option from the left), and then do the following:In the Transparency box, enter 65%.In the Size box, enter 103%.In the Blur box, enter 9 pt.In the Angle box, enter 90°.In the Distance box, enter 3 pt.To reproduce the SmartArt effects on this slide, do the following:On the slide, select the center circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 24 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 12 pt.On the slide, select the top circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.Click the button next to Color, and then under ThemeColors select Orange, Accent 2 (first row, sixth option from the left).Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 20 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 15 pt.Press and hold SHIFT, and then on the top circle, drag a corner adjustment handle toward the center to decrease the size.On the Home tab, in the Font group, in the Font Size box, enter 20.Drag the top circle approximately 0.5” to the right.Select the right circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.Click the button next to Color, and then under ThemeColors click Gold, Accent 4 (first row, eighth option from the left).Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 24 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 12 pt.Press and hold SHIFT, and then on the right circle, drag a corner adjustment handle toward the center to decrease the size.On the Home tab, in the Font group, in the Font Size box, enter 28 pt.Drag the right circle slightly toward the right corner of the slide.One the slide, select the bottom circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.Click the button next to Color, and then under ThemeColors click Green, Accent 5 (first row, ninth option from the left)Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box enter 24 pt. Also under Bevel, to the right of the Top list, in the Height box enter 12 pt.Press and hold SHIFT, and then on the bottom circle, drag a corner adjustment handle away from the center to increase the size.On the Home tab, in the Font group, in the Font Size box, enter 28.On the slide, select the left circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.In the Color list, under ThemeColors select Olive Green, Accent 3 (first row, seventh option from the left).Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 30 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 30 pt.Press and hold SHIFT, and then on the left circle, drag a corner adjustment handle toward the center to decrease the size.On the Home tab, in the Font group, in the Font Size box, enter 40, and then click Bold.Drag the top circle slightly toward the bottom of the slide.To reproduce the line effects on this slide, do the following:Press and hold CTRL, and then select each of the four lines connecting the circles in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Line Color in the left pane, select Gradient line in the Line Color pane, and then do the following:In the Type list, select Linear.In the Direction list, select Linear Right (first row, fourth option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left). In the Transparency box, enter 100%.Also in the FormatShape dialog box, clickLineStyle in the left pane, and in the LineStyle pane do the following:In the Width box, enter 3.5 pt.In the Dashtype list, select RoundDot (second option from the top).To reproduce the animation effects on this slide, do the following:On the Animation tab, in the Animations group, click CustomAnimation. On the slide, select the SmartArt graphic, and then in the CustomAnimation task pane, to the following:Click AddEffect, point to Entrance, and select MoreEffects. In the AddEntranceEffect dialog box, under Moderate, select Zoom.Click the arrow to the right of the zoom entrance effect, and then select EffectOptions. In the Zoom dialog box, do the following:On the Effect tab, in the Zoom list, select In from ScreenCenter.On the Timing tab, in the Speed list, select 1 seconds (Fast). On the SmartArtAnimation tab, in the Group graphic list, select From center one by one. In the CustomAnimation task pane, expand the contents of the list by clicking the double arrow under the zoom entrance effect, and then do the following:Select the first effect (zoom entrance effect), and under Modify: Zoom, in the Start list, select WithPrevious.Select the second effect (zoom entrance effect), click Change, point to Entrance, and then select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the second effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box dothe following:On the Effect tab, in the Direction list, select FromBottom.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).Select the fourth effect (zoom entrance effect), click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the fourth effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box, dothe following:On the Effect tab, in the Direction list, select FromLeft.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).Select the sixth effect (zoom entrance effect), click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the sixth effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box, dothe following:On the Effect tab, in the Direction list, select FromLeft.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).Select the eighth effect (zoom entrance effect), click Change, point to Entrance, and then select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the eighth effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box, dothe following:On the Effect tab, in the Direction list, select FromRight.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.In the Direction, list click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 35% (third row, second option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors clickBlack, Text 1 (first row, second option from the left).