Music videos play an important role in educating audiences and introducing them to new artists and music, according to professionals. Without the visual element provided by music videos, many people, especially younger audiences, would be unaware of the artists and songs they listen to. For example, music videos can serve as an entry point for exposing people who did not grow up with a particular genre, like country music, to that style of music.

1. LEARNING
OUTCOME ONE

2. WHY
VIDEOS?
THE NEED FOR
A MUSIC VIDEO

3. Professionals discussing the
importance of music videos.

4. According to Chris Parr ( former VP of Music
Programming and Talent Relations for CMT in
Nashville),music videos educate and introduce
music and artists to consumers as without the
visual aspect of music, a lot of people would be
oblivious to the artist and music that they watch
and listen to (especially the younger and modern
demographic).
For example, to quote Chris Parr ‘a lot of people
who may not have grown up listening to country
music or find themselves searching it out, music
videos are an entry point’.