19 Eylül 2018 tarihi itibariyle Amazon.com.tr, Türk e-ticaret pazarında faaliyetlerine başladı. Bu çalışma, Türk e-ticaret pazarında en çok satılan ve aranan ürünleri baz alarak Amazon.com.tr’nin Hepsiburada.com’a kıyasla bu popüler ürünler için nasıl bir ürün çeşitliliğine sahip olduğunu ve bu popüler ürünler sepeti değerlendirildiğinde ne kadar cazip fiyatlar sunduğunu saptamak amacıyla yapılmıştır.
The presentation above details ultimate pricing strategies to adopt during the inflationary period.
E-commerce stores should learn and adopt pricing tactics to save their profit margins. But it can be difficult during inflation hits. That’s why we collected the best practices on pricing that business owners’ can adopt right away. Take a look at the slide and get the most out of it for your business.
Follow us to learn more about pricing and pricing strategies in e-commerce 💚
Striking Pricing Facts That Every E-Commerce Retailer Should KnowPrisyncCom
For online retailers it’s no surprise that pricing matters. There are also some striking findings from eCommerce markets worldwide, which strongly proves this fact. In this deck, you can find important pricing stats that will help you to have better understanding about the importance of pricing in
e-commerce.
Breaking the Mold: Embracing the Future with eCommercePrisyncCom
What if you don’t know much about eCommerce, though? How are you supposed to analyze new opportunities in order to find what may or may not be perfect for your business?
Prisync Blog - How to Develop an UX-Driven E-Commerce Mobile App?PrisyncCom
Plenty of businesses have gone through a huge transformation since the inception of smartphones. One cannot negate the vital role of mobile app development companies in offering a mobile-first solution for the businesses to grow.
The presentation above details ultimate pricing strategies to adopt during the inflationary period.
E-commerce stores should learn and adopt pricing tactics to save their profit margins. But it can be difficult during inflation hits. That’s why we collected the best practices on pricing that business owners’ can adopt right away. Take a look at the slide and get the most out of it for your business.
Follow us to learn more about pricing and pricing strategies in e-commerce 💚
Striking Pricing Facts That Every E-Commerce Retailer Should KnowPrisyncCom
For online retailers it’s no surprise that pricing matters. There are also some striking findings from eCommerce markets worldwide, which strongly proves this fact. In this deck, you can find important pricing stats that will help you to have better understanding about the importance of pricing in
e-commerce.
Breaking the Mold: Embracing the Future with eCommercePrisyncCom
What if you don’t know much about eCommerce, though? How are you supposed to analyze new opportunities in order to find what may or may not be perfect for your business?
Prisync Blog - How to Develop an UX-Driven E-Commerce Mobile App?PrisyncCom
Plenty of businesses have gone through a huge transformation since the inception of smartphones. One cannot negate the vital role of mobile app development companies in offering a mobile-first solution for the businesses to grow.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Amazon Türkiye'de! - Bölüm 2
1. Amazon.com.tr’nin ürün çeşitliliği Türkiye’ye ne kadar hitap ediyor?
Amazon.com.tr ürün çeşitliliği ile Hepsiburada.com arasındaki farklar ve eşlenik ürünlerin fiyat
kıyaslaması hakkında “mini” bir araştırma.
AMAZON TÜRKİYE’DE!
BÖLÜM 2
2. Giriş
1. 19 Eylül 2018 tarihi itibariyle Amazon.com.tr, Türk e-ticaret pazarında
faaliyetlerine başladı.
2. Prisync ekibi olarak 19 Eylül tarihinde, Amazon’un Açılışa Özel Fırsat Ürünleri
listelemesinde sunduğu cazip fiyatları incelemiş, bunun tüm ürün yelpazesinde
gözlemlenip gözlemlenmediğini daha detaylı inceleyeceğimizi belirtmiştik.
3. Okumakta olduğunuz bu güncel çalışma, bu ilk analizin üstüne koyup, Türk e-
ticaret pazarında en çok satılan ve aranan ürünleri baz alarak Amazon.com.tr’nin
Hepsiburada.com’a kıyasla bu popüler ürünler için nasıl bir ürün çeşitliliğine
sahip olduğunu ve bu popüler ürünler sepeti değerlendirildiğinde ne kadar cazip
fiyatlar sunduğunu daha net ortaya koymak amacıyla yapılmıştır.
3. Yöntem
1. Türkiye e-ticaret pazarı baz alınarak, 8 ana kategoriden kategori başına 25,
toplamda 200 çok satan ve aranan popüler ürün belirlendi. Buradaki çok satan
ve aranan ürünler listesi, halihazırda Prisync veritabanında fiyatı en yaygın
analiz edilen ürünler, Türkiye pazarında faaliyet gösteren ve tüketiciye hitap
eden yerel veya global fiyat karşılaştırma sitelerindeki popüler ürünler ve
Google arama sonuçlarının bir karışımı alınarak belirlendi.
2. 8 ana kategoriden toplam 200 ürünün Amazon.com.tr’deki ve
Hepsiburada.com’daki mevcut ürün eşlenikleri tespit edildi. Amazon.com.tr’de
94 adet, Hepsiburada.com'da 188 adet ürün eşleniği tespit edildi.
3. Tespit edilen bu ürünler için 26 Eylül 2018 tarihinde 4 kez otomatik fiyat
taraması yapıldı ve ürünler için ortalama fiyatlar belirlendi.
4. Pazarın Yarısı
Türkiye’de en çok satılan 200 üründen sadece 94’ünün amazon.com.tr’de satıldığı tespit
edildi. %47’lik ürün eşleşmesi ile beklentilerden düşük bir ürün çeşitliliği ile pazara giriş
yapıldığı gözlemlendi.
6. Yerelin Deneyimi
Öte yandan, Hepsiburada.com’un Türkiye’de en çok satılan 200 üründen 188’ini sattığı tespit
edildi. %94’lük ürün eşleşmesi ile Hepsiburada.com’un 17 yılı aşan Türkiye e-ticaret pazarı
deneyiminin büyük etkisi olduğu gözlemlendi.
8. Ürün Çeşitliliği
Türkiye’de en çok satılan 200 ürün ve 8 kategori için Hepsiburada.com ve Amazon.com.tr’nin
satışa sunduğu ürün adedi tespiti yapıldı.
9. Kim Daha Kapsamlı?
Sadece
Amazon’da
satılan ürün
oranı
Sadece
Hepsiburada’’da
satılan ürün
oranı
Her iki
mağazanın da
rekabet ettiği
ürün oranı
Hiçbir
mağazanın
satmadığı ürün
oranı
10. Toplam Ürün Adedi
Top 200 Ürün ile Eşleşen Ürün Adedi
188 Ürün 94 Ürün
Hepsiburada’da
100%
Daha Fazla Ürün
36. Top 200 Listesi
Türkiye’de en çok satılan ve aranan 200 ürünün
8 ana kategorideki dağılımının isim listesi.
*Alfabetik sıralamaya göre yapılmıştır.
37. Anne-Bebek-Oyuncak Top 25
1. Aptamil 1 Bebek Sutu 1200 Gr
2. Aptamil 4 900 Gr
3. Barbie Sonsuz Hareket Bebekleri
4. Bebelac Gold 1 Bebek Sutu 900 Gr
5. Bebelac Gold 4 Cocuk 900 Gr
6. Canbebe Bebek Bezi Super Aylik Paket 5 Numara Junior 120 Adet Beyaz
7. Casual Cadillac Trona Travel Sistem
8. Chicco Lite Way Plus Travel Sistem Bebek Arabasi
9. Chicco Lite Way3 Top Bb Baston Bebek Arabasi Krem
10. Chicco Trio Sprint Travel Sistem
11. Evolvia Nutripro 1 Bebek Sutu 800 Gr
12. Evolvia Nutripro 2 800 Gr
13. Milupa Aptamil 2 Devam Sutu 900 Gr
14. Molfix 3D Bebek Bezi Junior Plus Beden 44 Adet
15. Prima Aktif Bebek 3 Beden Midi 208 Adet Aylik Paket
16. Prima Aktif Bebek 4 Beden Maxi 174 Adet Aylik Paket
17. Prima Aktif Bebek 5 Beden Junior 112 Adet
18. Prima Aktif Bebek 5 Beden Junior 150 Adet Aylik Paket
19. Prima Pants 4 Beden Maxi 168 Adet Kulot
20. Prima Premium Care 4 Beden Maxi 168 Adet Aylik Paket
21. Prima Premium Care 5 Beden Junior 136 Adet
22. Ps4 Pro 1Tb
23. Sleepy Sensitive Islak Mendil 3X50 Adet
24. Uni Baby Yenidogan 12 Li Paket 480 Yaprak
25. Uni Baby Yenidogan 24 Lu Paket 960 Yaprak
38. Elektronik Top 25
1. Apple Airpods
2. Huawei Mate 10 Lite
3. Huawei P20 Pro
4. Iphone 7 32Gb
5. Iphone 7 Plus 32Gb
6. Iphone 8 64Gb
7. Iphone 8 Plus 64Gb
8. Iphone X 64Gb
9. Lg 43Uk6470Plc 4K Uydu Alicili Smart Led
10. Lg 55Uk6100Plb 4K Uydu Alicili Smart Led
11. Macbook Air Mqd32Tu A I5 5350U 8 Gb 128 Gb Ssd Hd Graphics 6000 13 3
12. Samsung Galaxy Note 8
13. Samsung Galaxy Note 9 128Gb
14. Samsung Galaxy S8
15. Samsung Galaxy S8 Plus
16. Samsung Galaxy S9
17. Samsung Galaxy S9 Plus 64Gb
18. Samsung Ue 40J5270 Full Hd Uydu Alicili Smart Led
19. Samsung Ue 43Mu7000 4K Uydu Alicili Smart Led
20. Ugur Ued 6261
21. Vestel Venus 5000
22. Xiaomi Mi 8 128Gb
23. Xiaomi Mi A2
24. Xiaomi Mi Band 3
25. Xiaomi Redmi 5 Plus 64Gb
39. Ev & Ofis Top 25
1. Arnica Tesla Torbasiz Elektrikli Supurge
2. Bgj Buyuk Orta Kabin Kumas 8 Tekerlekli Seti 7 Renk
3. Copier Bond A4 80 Gr 1 Koli 2500 Adet
4. Copier Bond A4 80 Gr 500 Adet
5. Edding 360 Xl Tahta I
6. Emsan Troy Nostalji
7. Enzelo Stil Kumas Buyuk Boy Bavul
8. Faber Castell 5173116512 Metal Tupte Boya Kalemi 12 Renk
9. Faber Castell Grip 2011 0 7 Mm Versatil
10. Faber-Castell Altigen Pastel Plastik Kutu 12li
11. Fissler Vitaquick Bluepoint 6 Lt
12. Gold Copy A4 Gr Paketi
13. Ingenico Iwe 280 Mobil Yazar Kasa Pos
14. Mopak A4 80 Gr 5 Paket 1 Koli
15. Navigator A4 80 Gr 1 Koli 2500 Adet
16. Nehir Sahra Sade 60 Parca Kutulu Catal Kasik Takimi
17. Nk Premium Polikarbon Kabin Boy Valiz
18. Pritt Stick 43 Gr
19. Stanley Stdc18Lhbk 18V Darbeli
20. Tefal Clipso Plus Precision 6 Lt
21. Tefal Hard 21 Cm 28 Cm Tava Seti
22. Tefal Ingenio Stackable 8 Parca Orta Titanium Tava Ve Tencere Seti
23. Vera Delta Yeni Nesil Yazar Kasa Pos
24. Xerox Business A4 80 Gr 1 Koli 2500 Adet
25. Xerox Business A4 80 Gr 500 Adet
40. Saat-Giyim-Aksesuar Top 25
1. 10 Lu Paket Ceyrek Altin
2. 5 Gr Kulce Altin
3. Casio A158Wa 1Df Kol Saati
4. Casio A159W N1Df Kol Saati
5. Casio B640Wc 5Adf
6. Casio Efr-100D-7A
7. Casio F 91W Efsane Erkek Kol Saati 100 Orjinal
8. Casio Gn 1000Rg 1Adr
9. Casio La-20Wh-1Bdf Kol Saati
10. Casio Mtp 1290D 1A1Vdf Kol Saati
11. Casio Prg 240 1Dr Kol Saati
12. Ceyrek Altin
13. Diesel Dz4281 Kol Saati
14. Diesel Dz4318
15. Diesel Dz7315 Kol Saati
16. Emporio Armani Ar1451 Kol Saati
17. Emporio Armani Ar1808 Kol Saati
18. Emporio Armani Ar1979 Kol Saati
19. Eski Tarihli Ceyrek Altin
20. Fossil Fs4656 Kol Saati
21. Fossil Fs4735 Kol Saati
22. Fossil Fs4835 Kol Saati
23. Michael Kors Mk5735 Kol Saati
24. Tam Altin
25. Yarim Altin
41. Sağlık & Kişisel Bakım Top 25
1. Arzum Ar578 Hairstar Mini Katlanabilir Sac Kurutma Makinesi
2. Bioderma Sensibio H2O 500 Ml 1 1 Misel Solusyon
3. Bioxcin Forte 300 Ml 3 Al 2 Ode Tum Saclar
4. Braun Mgk3080 9 In 1
5. Dielen Colamerim 30 Tablet
6. Fakir Stubby Sakal Kesme Makinasi
7. Lierac Phytolastil Gel 200 Ml Catlak Jeli
8. Moser Dei 1400 0050 Sac Kesme Makinasi
9. New Life Efa S 1200 Omega 3 45 Kapsul
10. Nutrigen Ferromixin Toz Form 30 Sase
11. Oral B Smartseries Pro 8900 Genius 2 Li Sarjli
12. Pharmaton 30 Kapsul
13. Pharmaton 60 Kapsul
14. Philips 5000 Serisi S5050 06 Aquatouch Tiras Makinasi
15. Philips Sc1997/00 - Lumea Advanced Kablolu Ipl Lazer Epilasyon Cihazi
16. Powertec Tr 258 Sakal Kesme Makinasi
17. Powertec Tr 901 Turbo Professional 2500 W Sac Kurutma Makinasi
18. Redoxon C Vitamini Zinc Efervesan 20 Tablet
19. Remington S9500 Pearl Sac Duzlestirici
20. Rowenta Cf5820 Powerstraight Duzlestirici Sac Fircasi
21. Solante Pigmenta Tinted Sun Care Lotion Spf 50 150 Ml Koyu Lekelere Karsi Gunes Losyonu
22. Solgar B12 1000 Mcg 100 DilaltiTableti Vitamin
23. Solgar Collagen Hyaluronic Acid Complex 120 Mg 30 Tablet
24. Stag 9000 Geciktirici Sprey 20 Ml
25. Supradyn All Day 30 Tablet
42. Spor & Outdoor Top 25
1. Adidas Duramo 8 M Erkek Kosu Ayakkabisi
2. Adidas Finale Kiev Training Beyaz Futbol Topu
3. Adidas G15890 Duramo Slide Yuzme Havuz Spor Terlik
4. Adidas Originals Stan Smith
5. Adidas Terrex Ax2R Gtx Erkek
6. Adidas Unisex Originals Ayakkabi - Superstar
7. Bianchi Touring 727 28 Jant Erkek
8. Carraro Sportive 230 28 Cross Bisikleti
9. Nike 904255 001 Free Run 2
10. Nike Air Huarache Run
11. Nike Air Monarch Iv
12. Nike Air Zoom Pegasus 34 Erkek Kosu Ayakkabi
13. Nike All Access Soleday Sirt Cantasi
14. Nike Club Team Seyahat Cantasi
15. Nike Elemantal Okul Sirt Cantasi
16. Nike Hayward Futura
17. Nike Md Runner 2 Erkek Spor Kosu Ayakkabi
18. Nike T Lite Xi Erkek Kosu Ayakkabisi
19. Optimum Nutrition Gold Standard 2273 Gr Whey Tozu
20. Puma Buzz Backpack Sirt Cantasi
21. Puma Roma Classic
22. Puma Turin Erkek Gunluk Spor Ayakkabi
23. Salcano Hector 26 V 26 Jant Erkek
24. Salomon Speedcross 4 Gtx Erkek
25. Skechers Skech Air 2 0 Zero Gravity
43. Süpermarket Top 25
1. Ariel Professional Zor Lekeler 10 Kg Beyazlar Icin
2. Bingo Matik Lovely 8 Kg Parfumlu Renkliler Icin
3. Caykur Tiryaki 1000 Gr
4. Enjoy Tavuklu 15 Kg Yetiskin Kedi Mamasi
5. Eti Matik Bor 5 Kg Beyazlar Ve Renkliler Icin
6. Fairy Platinum 72 Li Limon Bulasik Makinasi Kapsulu
7. Fairy Platinum Sivi Bulasik Deterjani 870Ml
8. Finish Hepsi Bir Arada 100 Lu
9. Finish Quantum 80 Li
10. Gillette Fusion Proglide 8 Li Yedek
11. Kurukahveci Mehmet Efendi 100 Gr
12. Lipton Yellow Label 500 Lu Termos Hediyeli
13. Marathon Extra Tuvalet Kagidi 72Li
14. Ocean Plus 1200 Mg 50 Kapsul Konsantre
15. Omo Matik Active Fresh 10 Kg Beyazlar Icin
16. Omo Matik Active Fresh 8 Kg 53 Yikama Beyazlar Icin
17. Papia 32 Li 3 Katli
18. Pro Plan Sterilised Somonlu Ve Ton Balikli 10 Kg Kisirlastirilmis Yetiskin
19. Royal Canin Fit 32 15 Kg Yetiskin
20. Royal Canin Sterilised 37 15 Kg Kisirlastirilmis Yetiskin
21. Selpak 32 Li 3 Katli
22. Solo 12 Li Kagit Havlu
23. Solo 32 Li Tuvalet Kagidi
24. Vileda Turbo Pedalli Temizlik Seti
25. Yudum 5 Lt Aycicek Yagi
44. Yapı Market & Otomotiv Top 25
1. Antrac 200 Honda Gx 200 Benzinli Capa Makinasi
2. Arcelik Dgk 20 Hp Lcd Hermetik
3. Baymak Pkkp 600X1000 Lux Panel
4. Beko Bk 20 Hp Lcd Hermetik Kombi
5. Beko Bk 20 Y Hp Lcd Hermetik Yogusmali
6. Blackdecker Kr604Cres 600W Darbeli
7. Bosch Class 2000 W 22 Kw Hermetik
8. Bosch Gbh 2 26 Dre 800W Pnomatik
9. Bridgestone Turanza T001 205 55 R16 91V Yaz Lastigi
10. Buderus Logamax Plus Gb062 24 Kw Hermetik Yogusmali
11. Castrol Magnatec Stop Start 5W 30 A5 4 Lt
12. Demirdokum Atron H 24 Hermetik
13. Dewalt D25133K 800W Pnomatik
14. Einhell Tc Ms 2112 Gonye Kesme Makinasi
15. Ferroli Domina F 24 N Hermetik
16. Fimer X176 Kaynak Makinasi
17. Goodyear Efficientgrip Performance 205 55 R16 91V Yaz Lastigi
18. Husqvarna 236 X Torq 1 4Kw Benzinli Agac Kesme Makinasi
19. Hyundai Turbo 650 2Kw Benzinli Agac Kesme Makinasi
20. Inci Formul A 12V 60Ah 540Cca
21. Lassa Driveways 205 55 R16 91V Yaz Lastigi
22. Makita Hr2470 780W Elektro Pnomatik
23. Mobil 1 Esp Formula 5W 30 4 Lt
24. Nokian Wr D4 205 55 R16 91T Kis Lastigi
25. Petlas Elegant Pt311 175 70 R13 82T Yaz Lastigi
45. Sonuçlar
1. Sunum dahilinde daha detaylı aktarıldığı üzere Hepsiburada.com, genel
fiyatlandırması ve ürün çeşitliği itibariyle Amazon.com.tr’nin açılış
performansının birkaç adım önünde yer alıyor.
2. Amazon.com.tr’nin ürün çeşitliliği farklı ana kategorilerde epey değişkenlik
göstermekte. Örneğin Elektronik kategorisinde, populer ürünlerin tümü
Amazon.com.tr’de satılmakta iken, Süpermarket ya da Kişisel Bakım gibi
kategorilerde ürün çeşitliliği şu aşamada sektör genelinin epey altında.
3. İki satıcının da belirli ürünleri birbirlerine kıyasla zaman zaman çarpıcı fiyat
farklarıyla sunabildiği gözlemlenmekte, dolayısıyla Amazon.com.tr’nin başlangıç
performansını gitgide güçlendireceği düşünüldüğünde hakim kazananın kısa
vadede tespit edilemeyeceğine, Türk e-ticaret pazarı ve tüketiciler için faydalı
olacak çetin bir rekabet sonucu ortaya çıkacağına inanmaktayız.
46. Devamına dair...
1. İlk çalışmamızda da belirttiğimiz üzere, Amazon.com.tr’nin pazardaki fiyat
rekabetine farklı bir boyut getireceğini beklemek sürpriz olmaz. Henüz ürün
çeşitliliği ve bununla paralel fiyat avantajı anlamında sektörün bir adım gerisinde
olsa da, belirli ürünler ve kategoriler (örn. Elektronik) için, Amazon.com.tr’nin
şimdiden pazarda rekabeti epey kızıştırdığı söylenebilir.
2. Hali hazırda çok çeşitli pazarlarda Amazon fiyat takibi yapan Prisync,
Amazon’un fiyatlandırma anlamında oldukça dinamik bir strateji izlediğini
gözlemlemekte. Yani ürünlerin fiyatlarının sık sık belli hamleler ile değiştirildiği
gözlemlenmekte. Bir sonraki çalışmamızda Amazon.com.tr’nin küreseldeki bu
dinamizmi taşıyıp taşımadığını araştıracağız.
3. Ek olarak, bir süre sonra buradaki ürün derinliğinde ve stok adetlerinde oluşan
çeşitliliği de yeniden araştırıp, sizlere sunacağiz.
47. Teşekkürler!
Bu çalışma ile ilgili, ya da Prisync ile ilgili daha detaylı bilgi almak isterseniz,
Prisync.com adresi üzerindeki canlı destek aracılığıyla ya da info@prisync.com
adresine e-posta atarak bizimle irtibat kurabilirsiniz.
Vakit ayırdığınız ve ilginiz için teşekkürler!