Discovering Hope Counseling, LLC will provide substance abuse and co-occurring disorder counseling services in Eastern Kentucky and Southwestern Virginia. The business will utilize evidence-based practices to help clients achieve recovery from addiction. The founders recognize addiction as a chronic disease impacting both individuals and communities. The business aims to guide clients and their families throughout recovery.

1. Discovering Hope
Counseling, LLC
BUSINESS PITCH DECK

2. Business Concept
 Discovering Hope Counseling, LLC will provide the much-needed service of
adult, outpatient substance abuse and co-occurring disorders counseling,
serving Eastern Kentucky and Southwestern Virginia.

3. “
”
Discovering Hope Counseling, LLC will provide client-centered,
culturally competent, and holistic treatment utilizing evidence-based
practices to help each individual client achieve recovery. We
recognize addiction is a chronic and progressive disease-like state,
which not only deeply impacts the individual in addiction but his or
her family, friends, and community, as well. We will strive to guide
each individual client, including his or her family, throughout the
recovery process with the goal of the client living life to its fullest
potential – free from addiction.
Mission Statement

4. Market Summary
 Our target clients will be adults in the Eastern Kentucky and Southwestern
Virginia coalfield regions who struggle with substance use disorders with
or without co-occurring disorders.
 According to the National Survey on Drug Use and Health (NSDUH), 21.5
million Americans (aged 12 and older) battled a substance use disorder in 2014.
This is approximately one in ten Americans 12 years old or older.
 Almost 80 percent of individuals suffering from a substance use disorder in
2014 struggled with an alcohol use disorder, according to NSDUH.
 Over 7 million Americans in 2014 battled a drug use disorder, per NSDUH.
 One out of every eight people who suffered from a drug use disorder in 2014,
according to NSUDH, struggled with both alcohol and drug use disorders
simultaneously.
 Only approximately 10% will get treatment, and of that 10%, approximately half
will stay in recovery.

5. Opportunities
 As shown in the previous slide, substance use is at epidemic levels.
Unfortunately, there are no shortage of clients needing the services we will
offer. In fact, presently, there are not enough clinicians and agencies to
adequately and properly care for all clients.
 The area in which we are wanting to establish business is underserved as there is
only one other agency in the area currently offering these services. Many clients are
having to travel 30 minutes or longer to obtain needed services. This poses a
problem in that many who are in addiction do not have reliable means of
transportation.
 Many other agencies do not accept insurance or require cash payments in addition
to insurance payments to pay for services rendered. This also poses a problem in
that most who are in addiction do not have adequate resources to afford this. This
results in these clients attending one or two sessions before dropping out of
treatment because they can no longer afford it.
 We will accept insurance payments, if the client has insurance, and not require any
additional cash payments. However, if the client has no insurance or the insurance
does not cover these services, we will require cash payments but plan to establish a
sliding scale fee for those who qualify.

6. Competition
 The only competition in the area is Kentucky River Community Care
(KRCC), which is a comprehensive care organization. This means that KRCC
stretches its available resources across a wide variety of services.
 We will be solely focused on the treatment of substance use disorders with or
without co-occurring disorders. We will be much more client-oriented and
problem-focused than KRCC. While comprehensive care organizations have
their benefits, those in addiction need all available resources focused on the
treatment of their substance use disorders and co-occurring disorders (if any).

7. Goals and Objectives
 Within one year of becoming fully operational, we will hire one additional full
time clinician. This will essentially double our client caseload capacity, and
greatly increase profits.
 One year following that, we will hire another, additional full time clinician. This,
again, will increase our client caseload capacity and increase our profits
significantly more.
 Within one year of becoming licensed by the Commonwealth of Kentucky, we
will obtain accreditation from one of the appropriate accrediting bodies, such
as Commission on Accreditation of Rehabilitation Facilities (CARF) or The Joint
Commission.
 At the completion of the first, full year of business we expect to have retained
earnings of approximately $46,000. Following our second, full year of business,
we expect to have approximately $77,000 in retained earnings. Following our
third, full year of business we project to have approximately $220,000 in
retained earnings.

8. The Team
 Andrew Rose
 Andrew Rose will be the Executive Director and Lead Clinician, bringing prior
substance abuse and co-occurring disorders counseling experience and prior
law enforcement and emergency medical services experience to the table. He
has a Bachelor of Arts in Psychology with concentrations in Forensic Psychology
and Mental Health.
 Vikki Bonyata
 Vikki Bonyata will be the Program Director/Clinical Services Supervisor and a
clinician. She has been providing counseling services since the 1980s, bringing
vast experience and knowledge to the table. She holds a PhD and licenses as a
licensed professional clinical counselor and licensed clinical alcohol and drug
counselor. She is a well-respected clinician among the community and the
profession.
 Lynsey Rose
 Lynsey Rose will be the CEO/COO of the company. She has prior experience
working with those in addiction and various insurances.

9. The Team Organization Chart

10. Financial Plan
 The following projections are based on the assumption of the clinicians
maintaining full caseloads. The projected net profits below are before
taxes.
 Remainder of 2018 (September through December)
 Projected Sales - $64,200
 Projected Net Profit - $11,000
 2019 (First Full Year of Business)
 Projected Sales - $187,200
 Projected Net Profit - $43,807
 2020 (Second Full Year of Business)
 Projected Sales - $340,800
 Projected Net Profit - $158,620
 2021 (Third Full Year of Business)
 Projected Sales - $494,400
 Project Net Profit - $276,179

11. Risks and Rewards
 The only significant risk lies in the intake of and maintenance of a full client
caseload.
 Should we fail to establish and maintain a full client caseload, then our financial
projections for profits will be short.
 However, as previously discussed, there are no shortages of clients in the area.
We will carry out effective and targeted marketing to obtain referrals and to
attract clients.

12. Key Issues
 Near term
 We need financial support to become fully operational. Without financial
support, it is likely this business will never become fully operational, and thus is
likely to fail without financial backing.
 Long term
 There are no identifiable, long term issues to address.