The document discusses Preferred Marketing Developers (PMDs), a community of developers focused on making social marketing easier and more effective through technological partnerships. PMDs provide customized marketing solutions built to meet clients' business goals and deliver better performance and results. PMDs help advertisers and agencies manage advertising campaigns and pages on Facebook through automation that tests and scales campaigns, identifying successful elements to optimize and expand reach. PMDs also build integrations between brands and platforms and provide insights dashboards to support decision making.

4. Renato
Goulart
PMD Market Development, Latam
Wesley Barbosa
PMD Market Development, Brazil

5. One team
ClientAgency

7. Power Editor

8. ‘Nós não iremos construir tudo!’

9. Preferred Marketing
Developers
“Tornando o marketing mais simples e eficaz
através de parcerias tecnológicas”

10. A community of
best-in-class
developers focused
on making social
marketing easier
and more effective
45+
Países
Disponibiliza de soluções de marketing
customizadas, construidas para encontrar
os objetivos de negócios dos clientes
Entrega melhores performances
e resultados
Cria eficiência em compra de Ads
e gerenciamento de Páginas
www.facebook.com/PMD

11. PMD automation

12. A PMD tests & scales, identifying
pockets of success. For
example, an online retailer’s
‘red dresses’ campaign may
show strong results.
The PMD then creates multiple
subsets of the ‘red dresses’
campaign to test
PMD automation

13. Test
Targeting
options
The ‘red dresses’ subsets are
automatically created by the
PMD’s tool.
Multiple variations of the
creative, messaging and
targeting can then be used to
drive further performance
improvements.
This process of test, optimise
and scale happens in near
real-time at great scale,
automatically.
Red Dresses Long Red dresses
Short Red dresses
Casual Red dresses
Formal Red dresses
Test
various
images
Test
various
creative

14. Pages PMDs help advertisers manage its presence on
Facebook

15. Ads PMDs help advertisers and agencies manage
advertising campaigns on Facebook

16. Apps PMDs build advanced platform integration for
brands

17. Insights PMDs provide dashboards that helps
advertisers on the decision making process

19. One team
ClientAgency

20. One team
ClientAgencyPMD

21. HACKATHON

22. Informações:
PMD:
https://developers.facebook.com/docs/
preferredmarketingdevelopers/
E-MAIL: wesleyb@fb.com

24. Thank You