How to Succeed as a Product Manager by Disney Product Manager
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The document advertises courses from Product School to help people succeed as product managers. It provides an overview of various part-time courses covering topics like product management, coding, data analytics, digital marketing, UX design, and product leadership. Additionally, it offers corporate training to level up entire teams. The courses are designed to teach practical skills for landing and excelling in product manager roles.
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How to Succeed as a Product Manager by Disney Product Manager
- 1. www.productschool.com How to Succeed as a Product Manager by Disney Product Manager
- 2. Join 35,000+Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
- 3. C O U R S E S Product Management Learn the skills you need to land a Product Manager job
- 4. C O U R S E S Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. C O U R S E S Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. C O U R S E S Learn how to acquire more users and convert them into clients Digital Marketing for Managers
- 7. C O U R S E S UX Design for Managers Gain a deeper understanding of your users and deliver an exceptional end-to- end experience
- 8. C O U R S E S For experienced Product Managers looking to gain strategic skills needed for top leadership roles Product Leadership
- 9. C O U R S E S Corporate Training Level up your team’s Product Management skills
- 10. Matthew Wong T O N I G H T ’ S S P E A K E R
- 11. My name is Matt I’m a Product Manager at Disney I work on Ad Tech Platforms and Applied Machine Learning therealmatt.com
- 12. Inside the box Included +steps to improve in product management +how I got here Not Included -how to interview -building AI products
- 13. Agenda Passion - Do you want it? - Find a passion Empathy - Cover Breadth - Talk to people Vision - Stay current - Develop Vision
- 14. Passion
- 15. Do you want it?
- 16. What is it? 1. No authority 2. Uncertainty 3. Meetings all day 1. Strategy 2. Collaboration 3. Change the world
- 17. Not all fun & games But still very fun Sometimes it depends
- 18. It’s worth it Look for impact
- 19. Find a Passion 1. Prove yourself 2. Empathize
- 21. Empathy
- 22. Understand others’ jobs People over everything Align goals of different functions Try just for a small task
- 23. Different company, Different role Product Marketing, Technical Product Manager, Program Manager, Engineering Product Manager, etc...
- 24. Talk to People Customers first
- 25. Vision
- 26. Stay up to date Technology is always changing
- 27. Outside tech influences yours Competitors Build vs. Buy Why to build?
- 28. Role is changing 2000 vs. 2010 vs. 2020
- 29. What is hype? Eg. Blockchain, AI, IoT, etc… Don’t always buy the hype
- 30. Education 1. Talk to people 2. Take classes 3. Read something
- 32. If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea. - Antoine de Saint-Exupery
- 34. Steps to Develop Vision ∎ Understand the problem ∎ Build Personas ∎ Look horizontally and vertically ∎ Craft a statement ∎ Measure
- 35. e.g. A/B Testing Why to build? Build vs. Buy? Requirements?
- 36. Now what? Set goals One step at a time
- 37. Passion 1. Do you want it? a. Not all fun and games b. But it’s worth it 2. Find a passion a. Prove yourself b. Do something relevant Empathy 1. Cover Breadth a. People over everything b. Try someone else’s job 2. Talk to people a. Users first Cheat Sheet Vision 1. Stay current a. Tech is always changing b. Outside tech influences yours c. Role is changing d. Do you buy the hype? e. Educate yourself 2. Develop Vision a. Define why b. Think horizontally and vertically c. Use a framework
- 38. www.productschool.com Part-time Product Management, Coding, Data Analytics, Digital Marketing, UX Design, Product Leadership courses and Corporate Training
Editor's Notes
- "As you checked in we sent you an email to join our online communities, events, and to apply for product management jobs. As members of the Product School community we'd like to provide you with these resources at your disposal."
- 0:30 Work at Disney Ad tech - servers and exchanges My personal site is listed, and you can find more detailed contact information there Take questions throughout the talk
- Loosely applied, lots of these ideas also apply to interviewing Show of hands, who is a product manager already?
- 1:30
- 2:00 Everyone thinks we do different things Understand that perceptions about the role are diverse, and are changing Depending on where we are, the role is very different Honestly, I didn’t know what a product manager was when I was in high school My parents actually think I’m a project manager, when I wish they thought of me as steve jobs But the idea at the end of the day remains the same I didn’t understand this until my first internship at a tech company
- 2:30 Bad sell No authority Uncertainty Meetings all day Good sell Lead strategy Collaborate endlessly Change the world
- 1:15 Nevertheless, important to understand that the job isn't all fun Have to be comfortable with lots of uncertainty Compromising all the time Really need to listen to others Depend on other people all the time, and constantly working with others Caveat: PM roles come from all shapes and sizes. Make sure you read the description of the jobs, I've seen companies that hire PMs as project managers or even designers. Companies need less PM's, not more
- 1:30 In the end it’s all worth it though I love when I see the impact of my work Anytime I see the impact it reminds me of why I’m doing something. To me, it’s important to keep that feedback loop, so that even if you’re doing poorly you understand what the impact is. Story: Started working on reporting for Account Management. They had never worked with product before and did not have their voice heard. It was awesome to see improvements being made and start connecting with them more. You really do get to see things in the aggregate, see what the industry and company is doing
- 1:00 Show you can do something Start from somewhere Behavioral skills
- 1:00 Can be anything: entrepreneurship, design, analytics, communication This should be somewhat relevant to the job, and will help prove you can do something You don't need to be the best at this, but should be competent For me, I fell into this role from engineering There are lots of options for where people come from
- 0:30
- 3:00 Empathize with co-workers Similar to the previous principle, this is with the goal of empathizing Helps lead through influence as opposed to power It’s important to be able to relate to those you work with As with the coach metaphor earlier, you can't coach just one part of the team. As with any sport, you typically have coaches for different parts of the team. Except as a product manager, it’s just you. This shouldn't be taken to mean that you should spend a year in every role surrounding a PM. I just mean that you should take time to understand why people do what they do. Spend a day trying to design something. Or a day trying to analyze some data. Or a day trying to code.
- 2:00 Empathize with company and leadership Company mission first Understand the goal of your specific role Some companies see the role a bit different Check who the product person ladders up to Eg. Product & Engineering Product works heavily with engineering, so this is super important Google only hires technical Associate Product Managers
- 2:00 Empathize with customers Empathy is the theme, with the customers being the most important You can't build products in a vacuum. Difference between anyone else and a product manager - product managers solve other people’s problems, not just their own Not saying you have to be super outgoing or extraverted
- My favorite part
- 1:00 Technology is always changing Job requires you always to be learning The moment you stop adapting, you become obsolete Touch on this throughout the section
- 3:30 Technology: Important for vision & day to day job Outside technology influences yours Competitors Always do research Directly influence your products and the market Other people have great ideas Understanding build vs buy Chances are, if it’s not too niche, someone already built it Not being the technical lead here, you just want to understand what’s out there Eg react native Why do people want to use it? Trade Offs? This affects planning Why to build
- 1:30 Role: Product Management in tech is always changing Time: Google vs IBM product managers are different Industry: Enterprise to Consumer Waterfall vs. Agile
- 1:00 Hype: Hype goes up and down, and its important to understand where we are Eg. Blockchain for photos? Eg. AI for everything Don’t always but the hype
- 2:30 It’s important to do something to stay up to date - educate yourself post college Gotta pick something, and write it into your goals Options: Talk to people Take classes Read the news Eg. Regulation of tech Personally love reading the news
- 1:30 Important for buy in from all parties Always define why Practices everything I have talked about today
- 1:00 Sharing why
- 1:20 Horizontal Other departments Company Industry You Vertical Time How to build it Give example
- 1:00 Steps Understand the problem Define the product principles Build personas Craft a statement Measure
- 6:00 What to build? Analytics? A/B tests? Build vs. Buy: Do you want to build something in house? Do you want to buy it? Look at competitors What are the requirements for your product? Educate on uses and prioritize Who’s needs come first? Look at competitor’s for design influence Understand technical tradeoffs A/B test needed for that?