Brandstorm 2013 Information Session - Schulich
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1) The document outlines the Brandstorm competition timeline and process which includes briefing days, developing a pre-case, working with an ad agency, competing in national finals, and potentially international finals. 2) It emphasizes the importance of building a diverse team with different backgrounds, strengths, and weaknesses. It also notes that team members need commitment and time for the competition. 3) Tips are provided for the various stages of the competition including doing thorough primary and secondary research for the pre-case, learning to work effectively with an ad agency, and representing Canada and their school well.
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Brandstorm 2013 Information Session - Schulich
- 1. Timothy Mark, Callie Pak Schulich iBBA, 2012
- 2. TEAM XSENSE Timothy Mark, Marketing Trainee Callie Pak Commercial Trainee Joanna Silva Marketing Intern, Redken Who are we? National Champions, L’Oréal Canada Brandstorm 2012
- 3. Agenda #3 Briefing Days #1 Introduction #4 National Comp. #2 Pre - Case #5 International Finals (Paris)
- 6. Building Your Team Finding the right combination
- 7. Look for diversity: • Backgrounds • Specializations • Gender • Strengths & Weaknesses At the end of the day, you want to be able to have a team with different perspectives and experiences
- 8. Other Factors of Consideration: • Commitment • Extra-curricular • Recruiting • Exams • Exchange **Do you have TIME? What about working with friends?
- 9. Brandstorm Timeline OCT NOV DEC JAN FEB MAR APR MAY JUN National Finals Brandstorm Perfecting the Briefing Days in Presentation Info Session Montreal Working with your team & the agency International Pre-Case Finals
- 10. Pre-Case Important: • Primary Research • Secondary Research • Analysis • Make $ense with numbers • Be well-versed and well-rehearsed • Be presentable Aim to BE THE BEST!
- 11. Briefing Days Find a BETTER idea Understanding Products/Cate gories Learn to Work with an AGENCY Make your idea BETTER
- 13. National Finals
- 14. Working Together
- 16. Ad Agency Collaboration The Work: Everyone has a beauty c ode. What’s yours? • Strict Timelines MixY U , the new customized beauty line. OR • Constant Communication • Feedback • Revisions, Revisions, Revisions • Final Product
- 22. Final Tips 1) Do not settle for mediocre ideas 2) Be honest if you don’t agree with each other 3) Lose only if your idea is inferior 4) Make Canada and Schulich proud! GOOD LUCK!!
Editor's Notes
- Briefing DaysPre-Case is to see what you can do with very broad macro dataThe idea that you have in pre-case doesn't necessarily have to be the one you stay withMake your idea betterFind a better ideaWorkshops for every product categoryHow to work with an ad agency
- Primary marketing researchAd Agency deadlines and difficulties12-hour time difference6 teams presenting, completely different perspectives, different presentation styles, great use of multi-mediaGetting questioned by Mr. San Juan, Alain Thiffault, a Body Shop DirectorMr. San Juan announcing the winners