The document outlines resources and strategies for recruitment within the DECA organization, emphasizing the importance of branding and aligning recruitment efforts with school culture and interests. It highlights the need for measuring progress through key performance indicators to ensure chapter growth and legacy continuity. The document also stresses the significance of setting SMART goals and suggests various meeting types and ideas for engaging members.

1. RECRUITMENT RESOURCES
www.deca.ca
www.decaontario.tumblr.com
www.facebook.com/DECAOntario
www.twitter.com/DECAOntario
www.youtube.com/user/DECAOntarioOfficial
Prezi
www.prezi.com
Powerpoint
Movie Maker
• Short and clear
• Supportive visuals iMovie
• Stay focused: no distracting effects
• Study and research tutorials and use the
knowledge to your benefit
• See it yourself: always edit and/or reread
once yourself, then get a friend to do it

2. BRANDING YOUR DECA IMAGE
Remember the individuality of your school, because you are the backbone
of our organization. This means:
What is the culture like in your school?
What is your target population's interest? (science, business, etc.)
What is the dynamic of your school?
What are the priorities of your school?
Keywords are:
DECA is an organization that extends
career opportunities in hospitality, • Enhancing the classroom
marketing, management and finance experience
by enhancing the classroom • World of opportunities in
experience through competitions at terms of internships and
the regional, national and networking
international level. • Fosters forward-thinkers

3. BUILDING A COHERENT CHAPTER
Legacy:
It is important that you think about legacy when building a chapter. Too many chapters have
an overwhelming number of Grade 12s. As a result, when the current year ends, there is no
one to continue the legacy.
Grade 9 %
Grade 10 %
Grade 11 %
Grade 12 %
TOTAL 100%
Finding the perfect fit:
Ask yourself: What are your goals? How do you get the right people to help you
achieve them?
Dedication & Commitment Area of Study (business, science, etc.)
Perfect Fit
Demographics (culture, age, gender) Screening Process (interview, etc.)

4. BUILDING A COHESIVE CHAPTER
President
Senior Executives
Junior Executives
Members
Meeting types:
• General meetings
• Cluster meetings
Meeting Ideas for 2012-2013:
MEASUREMENT AND ANALYTICS
You can't build what you can't measure.
In order for your organization to continue to grow, you need to constantly
measure. It is a three step process:
1. Decide on what you want to measure as a President/Co-President
along with Adviser, the key decision makers.
2. Discuss with your executive team the top 3 Key Performance Indicators
and 5 Secondary Performance Indicators.
3. Implement into meetings meaning stop, check and continue
periodically.

5. SMART GOALS
Consider the 5Ws and H:
Specific
• Who?
Measurable
• What? Attainable
• Where? Realistic
• Why? Timely
• When?
• How?
_____________________’S GOALS
FOR 2012-2013
Key Performance Criteria
1) ____________________________________________
____________________________________________
2) ____________________________________________
____________________________________________
3) ____________________________________________
____________________________________________
Secondary Measurement Metrics
1) ____________________________________________
____________________________________________
2) ____________________________________________
____________________________________________
3) ____________________________________________
____________________________________________
4) ____________________________________________
____________________________________________
5) ____________________________________________
____________________________________________

6. 2012-2013 ARCHIVES
REGIONALS
NAME EVENT TOP 10 EXAM TOP 10 ORAL TOP 3 (#) NOTES
PROVINCIALS
NAME EVENT TOP TOP TOP TOP 10 TOP 5 NOTES
15 15 15 OVERALL (#)
EXAM ORAL 1 ORAL 2
INTERNATIONALS
NAME EVENT TOP TOP TOP FINALIST TOP 10 TOP NOTES
20 20 20 OVERALL 3 (#)
EXAM ORAL ORAL
1 2