Social media has revolutionized marketing and will continue to change how businesses operate. Companies that do not engage in social media risk losing market share to competitors that do. As younger generations who are comfortable with social media enter the workforce, they will expect all businesses to have a social media strategy. The social media environment is friendly but unpredictable, allowing for analytical assessment. There are many ways for businesses to establish an online identity through interconnected social media platforms. While overwhelming, businesses can start with any social media tool and learn at their own pace. Blogging can provide value to customers if done consistently with an editorial schedule.

1. SOCIAL MEDIA MEANS BUSINESS
Presented by
Susan Crossman of

2. SOCIAL MEDIA MEANS BUSINESS
What you need to know about the Social Media
Context:
#1. Social media has already turned the world
of marketing on its ear. We’re partway
through a revolution that will completely
change how we do business within the next
5-10 years.

3. SOCIAL MEDIA MEANS BUSINESS
What you need to know about the Social
Media Context:
#2. Businesses that don’t become active social
media players are going to lose market share
to those who do.

4. SOCIAL MEDIA MEANS BUSINESS
What you need to know about the Social
Media Context:
#3. Changing demographics mean more and more members of
the workforce – and the entrepreneurial environment — are
going to be conversant with social media marketing
techniques. This will put increasing pressure on all
businesses to develop and activate a social media marketing
strategy.

5. SOCIAL MEDIA MEANS BUSINESS
Change is the only constant!

6. SOCIAL MEDIA MEANS BUSINESS
What is the social media environment like?
Social media is
friendly, conversational, immediate and
somewhat unpredictable, and it lends itself
beautifully to analytical assessment.

7. SOCIAL MEDIA MEANS BUSINESS
What is the social media environment like?
• There are different approaches to social media and you
will hear conflicting information about how to do it best.
The “right” way is what works for YOU.
• Because social media is evolving you need to play a little –
trial and error is OK! You go with what works until it
doesn’t anymore.

8. SOCIAL MEDIA MEANS BUSINESS
What is the social media environment like?
• There are many interconnected ways to stake
your business presence online. Ideally you
want to create an “identity network” that
lets you engage different people differently
and yet still encourage strong search engine
results.

9. SOCIAL MEDIA MEANS BUSINESS
What is the social media environment like?
Social Media can be overwhelming. There is a lot
to learn and some of the information available
today is confusing. You don’t have to do get up
to speed on everything at once and the more
comfortable you become with any SM tool the
more you will learn about how to make it pay.

10. SOCIAL MEDIA MEANS BUSINESS
What about Blogging?
A blog can be an elegant marketing piece that
gives your clients and prospects an ongoing
opportunity to appreciate you – if you
provide consistent value.

11. SOCIAL MEDIA MEANS BUSINESS
What about blogging?
There are different approaches to blogging as
well. Blog as often as you can afford to but
follow according to an editorial schedule. Be
consistent!

12. SOCIAL MEDIA MEANS BUSINESS
NEED MORE HELP? JUST ASK!
Susan Crossman is a freelance writer with three decades of experience in the fields
of journalism, government and corporate communications, PR and Marketing.
She writes blogs and other web content for businesses active at the national and
international level. She is active in social media and works collaboratively with all
stakeholders.
If you would like to find out more about how she can put the power of language to
work on behalf of your goals and objectives, please check out her website at
www.crossmancommunications.com.
susan@crossmancommunications.com
905-469-1892