Branding service products and experiences
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This document discusses branding strategies for service products and experiences. It explains that giving products or services names makes them more effective. Many service organizations offer multiple product lines rather than a single product. Branding can be done at both the company and product levels. A company brand helps consumers understand the business as a whole, while product brands help communicate specific benefits. The document provides an example of how British Airways brands its different air travel offerings and classes of service. It also notes there are three broad alternatives for branding: using a single brand for all offerings, separate brands for each, or a combination.
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The document then outlines different levels of products from the core product to the augmented product. It also classifies products as either consumer or industrial and discusses the individual, line, and mix decisions marketers make regarding products. Specific examples are provided, such as the product lines of Coca-Cola and the product mix of ITC Limited in India.
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二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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Branding service products and experiences
- 1. Branding Service Products and Experiences
- 2. • Tanpa memberikan nama produk yang dimaksud akan menjadikan sebuah produk atau jasa tidak akan efektive
- 3. Product Lines And Brands • Banyak organisasi jasa menawarkan lini produk dibanding hanya menawarkan satu produk. Laundry Laundy Karpet Laundry Jas • They may choose among 3 broad alternatives: – Single brand to cover all products and services – A separate, stand-alone brand for each offering – Some combination of these two extremes
- 4. Spectrum of Branding Alternatives (Fig 4.18) Source: derived from Aaker and Joachimsthaler
- 5. Example: British Airways • Menawarkan 6 produk air travel yang berbeda – 4 penawaran antar benua: • First (deluxe service) • Club World (business class) • World Traveller Plus (premier economy class) • World Traveller (economy class) – 2 penawaran dalam benua eropa: • Club Europe (business class) • Euro-Traveller (economy class)
- 6. Branding can be used at both company and product levels Company Mudah dikenal Merupakan hal yang utama dalam menjalankan bisnis Menyatukan pemahaman konsumen Product Membantu perusahaan mengkomunikasi kan hubungan manfaat dengan konsep jasa yang spesifik. Offering A Branded Experience (2)
- 7. “The brand promise or value proposition is not a tag line, an icon, or a color or a graphic element, although all of these may contribute. It is, instead, the heart and soul of the brand….” Don Schultz