From the Web series: Write Your Book in 60 Days by Michael D. Butler and Ania G. This week STAGE 3 GET YOU BRANDED - Get YOU Branded Author Book Launch Build a Business Around Your Book. How important is branding to launching your book? What is a brand? When it comes to building a Billion Dollar Brand, these are things EVERY OTHER NEEDS to know 24-36 months prior to launching a new book with the goal of achieving Best Seller Status™