Winery creative brief
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Creative Brief for Duckhorn Winery as a project for Advertising class during Masters program at Hult International Business School
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1. Innocent Smoothies was facing declining sales as its original target audience aged and it struggled to attract younger millennials. It had relied on product-focused advertising but needed a new approach to reconnect with its purpose and values.
2. The company rediscovered that it had been founded with a social mission to leave the world better and had donated 10% of profits to charity since inception. A new campaign was developed to reposition the brand as one that "tastes good and does good" to highlight this deeper purpose.
3. The campaign told stories of real people helped by Innocent's charity partners to bring its mission to life for consumers and help reverse declining brand measures, especially among millennials
Influencing x talk austtrue
The document discusses the importance of understanding human psychology and emotions in marketing. It argues that traditional marketing focuses too much on product benefits and not enough on how brands can resonate with consumers on emotional levels. Successful marketing requires understanding how brands can educate, entertain, advise and connect with consumers in order to build trust and influence purchase decisions.
Module 4 your marketing strategy
Module 4 examines the marketing element to starting up your own creative business, it looks at the key concepts of marketing and what marketing can be done to ensure maximum efficiency and effectiveness.
RPM Senior Strategist Job Description 2017
This document provides information for the role of Senior Strategist at RPM, a creative agency established in 1993. RPM specializes in enhancing brand experiences and connecting brands to culture. The Senior Strategist role involves developing experience-led strategies across RPM's clients in industries like alcohol, FMCG, sports, and entertainment. Key responsibilities include creating cross-media experience platforms, tapping into cultural trends, and measuring campaign ROI. The ideal candidate is a cultural "magpie" interested in nightlife and events who believes brands should focus more on actions than words. They will work collaboratively in RPM's strategy team to inspire briefs and push strategic thinking.
30 years in 30 minutes: Tips for starting your advertising career.
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
Delight Food Approach Document
This document describes the services of Delight, a lifestyle branding agency. They help clients tell their brand story through visual identity, messaging and multi-channel content. Delight specializes in food, fashion, travel and interior design brands. Their process involves defining a brand blueprint to guide all aspects of the client's visuals, tone and messaging. They then create and implement strategic brand communications across advertising, print, digital and social media.
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30 years in 30 minutes: Tips for starting your advertising career.
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The document provides a summary of the candidate's work experience in social media and marketing roles over the past 5 years. It shows they have managed social media accounts and marketing campaigns for live music venues in the Bay Area, increased website traffic and digital ad performance for other companies, and led marketing department overhauls and brand redesign projects. They also have experience in content creation, client relations, and leveraging various digital tools to support marketing strategies.
Resume - Brett Ruffenach
This document is your standard, run of the mill resume. It details my previous work in brand strategy, content marketing, and digital marketing.
Content Marketing Strategy Proposal – Elefint Designs
Content Marketing Strategy for Elefint Designs, a small design studio based in San Francisco. This report outlines some basic frameworks for a successful content marketing strategy, and proposes a core strategy of producing content based on Elefint's relationship with it's current and previous clients.
Brand Strategy Proposal – The Gentleman's Journal
This document is a brand strategy proposal for The Gentleman's Journal magazine. It discusses targeting the magazine's audience of affluent, educated men in markets like New York, France, Switzerland, and Dubai. The strategy outlines promoting the brand at luxury events in these locations to increase awareness and engage readers. It also describes partnering with high-end advertisers to reach this audience and position the magazine as the premier lifestyle publication for sophisticated men.
Style Lend City Expansion Marketing Plan
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Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
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学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
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留信网认证的作用:
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3:国家专业人才认证中心颁发入库证书
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ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
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A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
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2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
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Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
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- The impact of recent changes and partnerships on Reddit’s place in search.
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- Unique engagement opportunities presented by Reddit.
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#Assemble #Integrity #Transformation #Initiative
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As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
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There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
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• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
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Winery creative brief
- 1. Duckhorn Winery Creative Brief BISKinc. Duckhorn Winery Creative Brief DELORES PARK – TEAM 8 Andre Sancho | Andreina Rejón | Brett Ruffenach | Elena Mesropyan | Samira Boughias | Szuming WuBISKinc.
- 2. Duckhorn Winery Creative Brief BISKinc. Objective The main objective of our campaign is to launch a new wine with a unique type of packaging and product experience. This will be done through emphasizing customizability in the product, and occasions in our advertising. Advertising Objective We aim to reach out target market by emphasizing that our winery story is not important – it is the consumer’s story. It’s the occasion for which they’re buying the wine. It’s about being customizable and making the wine (and the memories that come with it) yours. Target Market We aim to reach consumers age 26-32. Our target is made up of three consumer profiles: Consumer Benefit Our target likes to think they’re smart, and this style of advertising presents a smart (but not too smart) attitude. The rhetorical style in our advertising – pithy, casual, and smart – will connect with our market because this style of advertising resonates with them. Product Benefit Experience. Experience is something that goes beyond a good wine. It’s personal and customizable. With this, our wine bottle is the wine you want it to be. Using rainbow scratch paper, our wine is packaged with a label on which you can scratch whatever you want and make it yours. “We know you don’t care about how the wine is done – all you need to know is that it’s great, and we have 30+ years in operation to back the up”. So, our story is that we don’t have a story, the wine is made to be like you want it to be. Sarah And Jim Ryan Kim 31/32 years old 30 years old 28 years old Jim: Startup Founder Sarah: Accountant at Google Marketing Associate at Mindjet Event Assistant at SF Theater Morning runs Enjoy Sports Swims Enjoys Yoga and Plays Tennis Explores new areas in they city Owns a vinyl collection Addicted to instagram Enjoys live Jazz Enjoys live Reads Life and Premiere Dinner parties with friends Plays guitar Likes to experience new things Shops at Whole Foods Shops af Trader Joes Shops at Bi-Rite
- 3. Duckhorn Winery Creative Brief BISKinc. Tone We believe the best way to achieve our objectives is by being honest, using sarcasm, pithy language and being straight to the point (“we have a good wine, make it yours”). Describing the bottle of wine to explain the difference from our products to the competitors. Measure of Success Our message is a mirror of the target market lifestyle, so basically we understood our target market and we are going to focus all our advertising strategy based on their behavior and perspectives. In order to know if we are going on the right direction and the communication we are developing is on the right track, we are going to do surveys with our target market (online) and and one-on-one interviews to understand the reactions to our advertisings and the expectations from it. Another important tool is to do observation at shops to understand how people buy wine and if we are applying the right strategy to reach our target market. Executional guidelines and support For our executional guidelines and support, we are using government warnings mixed with our way to communicate to our customers by using humor, sarcasm (parody = reflect the key consumer benefit), execution that defines the personality and overall our style. The Government warnings will contain the following messages: • Pregnant woman should not drink alcoholic beverages due to the risk of birth defects; • Consumption of alcoholic beverages impairs your ability to drive a car. • We are also going to communicate that the consumption of alcoholic beverages by people under 21 or selling it to them is illegal.