This document provides information on pricing photographs and negotiating licensing fees. It discusses basic uses and terminology, gathering information needed to determine fees, and factors that influence licensing costs such as type of use, prominence, geography, duration, and exclusivity. Sample licensing scenarios are presented for uses including editorial, publicity, advertising, collateral, and retail. Guidelines are given for credits required based on the level of prominence and exclusivity of the image.
Pricing & Negotiating for Commercial Photographers | ASMP New Orleanswonderfulmachine
This document discusses pricing and negotiating for commercial and editorial photography assignments. It covers licensing terminology, charging for time versus usage, types of licensing agreements, editorial contracts, commercial contracts, and negotiating points. Key details include defining licensing agreements based on usage type, prominence, duration, geography, and exclusivity. It also provides examples of pricing considerations for editorial assignments in magazines and commercial assignments for advertising campaigns.
Pricing & Negotiating for Commercial Photographers | Phase One Chicagowonderfulmachine
This document discusses pricing and negotiating for commercial and editorial photography assignments. It covers licensing terminology, charging for time versus usage, types of licensing agreements, editorial versus commercial contracts, treatments, and negotiating points. Key topics include defining the scope of image licensing, valuing a photo based on its intended usage, and understanding how to structure pricing models for assignments.
This document provides guidance on pricing and negotiating photography assignments. It discusses key concepts like licensing versus usage, charging based on time spent versus image usage, and types of usage like editorial, commercial, publicity and advertising. Licensing agreements are important to define the allowed usage. Negotiating points to consider include finding a win-win, not giving up value for nothing, clarifying intended usage, and production responsibilities. Examples of pricing case studies for magazine covers, portraits and ad campaigns are also provided. The overall document aims to educate photographers on properly valuing and negotiating their work.
This document discusses pricing and negotiating for commercial photographers. It covers copyright, licensing, gathering client information to determine appropriate fees, and basic categories of image use such as publicity, collateral, and advertising. The document provides examples of questions to ask clients to determine image licensing fees based on factors like type of use, prominence, geography, duration, and exclusivity. It also discusses credit requirements and proprietary versus non-proprietary image rights.
This document discusses various topics related to pricing and negotiating photography assignments, including:
1) It defines commercial, editorial, and retail assignment types and discusses licensing agreements and copyright.
2) It covers charging for photographer time versus image usage, and licensing agreements define allowed image usage.
3) Pricing considerations are discussed like time spent, skill level, media placement, duration of usage, and value provided to the client.
4) Types of licensing agreements, usage, and contract details are outlined for editorial and commercial assignments.
Commercial photography involves being paid for images rather than creating works of art. It is used for commercial, promotional, or advertising purposes. Photographers own the copyright to their work, which gives them certain exclusive rights over how the images can be used and distributed. When licensing photographs for commercial use, photographers should specify the permitted uses, constraints, image details, and other terms to protect their work and prevent unauthorized use. Pricing for commercial photography includes production costs, the photographer's creative fee per day, a license fee based on the scope and volume of use, and fees for any digital editing or retouching services.
This document is a model release form that grants photographers, agencies, or clients permission to use photographs of models for advertising purposes. The form specifies the product or brand being advertised, media types where the images can be used, geographic territories of use, and time period for use. By signing, the model agrees to allow their photograph to represent an imaginary person and gives up ownership rights and moral rights to the images. The photographer, agency, or client taking the release is responsible for only using the images as specified and negotiating any additional uses.
Pricing & Negotiating for Commercial Photographers | ASMP New Orleanswonderfulmachine
This document discusses pricing and negotiating for commercial and editorial photography assignments. It covers licensing terminology, charging for time versus usage, types of licensing agreements, editorial contracts, commercial contracts, and negotiating points. Key details include defining licensing agreements based on usage type, prominence, duration, geography, and exclusivity. It also provides examples of pricing considerations for editorial assignments in magazines and commercial assignments for advertising campaigns.
Pricing & Negotiating for Commercial Photographers | Phase One Chicagowonderfulmachine
This document discusses pricing and negotiating for commercial and editorial photography assignments. It covers licensing terminology, charging for time versus usage, types of licensing agreements, editorial versus commercial contracts, treatments, and negotiating points. Key topics include defining the scope of image licensing, valuing a photo based on its intended usage, and understanding how to structure pricing models for assignments.
This document provides guidance on pricing and negotiating photography assignments. It discusses key concepts like licensing versus usage, charging based on time spent versus image usage, and types of usage like editorial, commercial, publicity and advertising. Licensing agreements are important to define the allowed usage. Negotiating points to consider include finding a win-win, not giving up value for nothing, clarifying intended usage, and production responsibilities. Examples of pricing case studies for magazine covers, portraits and ad campaigns are also provided. The overall document aims to educate photographers on properly valuing and negotiating their work.
This document discusses pricing and negotiating for commercial photographers. It covers copyright, licensing, gathering client information to determine appropriate fees, and basic categories of image use such as publicity, collateral, and advertising. The document provides examples of questions to ask clients to determine image licensing fees based on factors like type of use, prominence, geography, duration, and exclusivity. It also discusses credit requirements and proprietary versus non-proprietary image rights.
This document discusses various topics related to pricing and negotiating photography assignments, including:
1) It defines commercial, editorial, and retail assignment types and discusses licensing agreements and copyright.
2) It covers charging for photographer time versus image usage, and licensing agreements define allowed image usage.
3) Pricing considerations are discussed like time spent, skill level, media placement, duration of usage, and value provided to the client.
4) Types of licensing agreements, usage, and contract details are outlined for editorial and commercial assignments.
Commercial photography involves being paid for images rather than creating works of art. It is used for commercial, promotional, or advertising purposes. Photographers own the copyright to their work, which gives them certain exclusive rights over how the images can be used and distributed. When licensing photographs for commercial use, photographers should specify the permitted uses, constraints, image details, and other terms to protect their work and prevent unauthorized use. Pricing for commercial photography includes production costs, the photographer's creative fee per day, a license fee based on the scope and volume of use, and fees for any digital editing or retouching services.
This document is a model release form that grants photographers, agencies, or clients permission to use photographs of models for advertising purposes. The form specifies the product or brand being advertised, media types where the images can be used, geographic territories of use, and time period for use. By signing, the model agrees to allow their photograph to represent an imaginary person and gives up ownership rights and moral rights to the images. The photographer, agency, or client taking the release is responsible for only using the images as specified and negotiating any additional uses.
Angel Merendino is a photographer based in Cleveland, Ohio. His approach is to create environments where his subjects feel authentic and capture the moments that happen. He prefers not to refer to subjects as objects but rather see photography as a conversation. While he studied photography in school, Merendino believes life has been his best teacher, and he aims to capture simple, heartfelt moments. Each photo assignment presents its own challenges, and Merendino is motivated to find solutions and exceed expectations. His clients include companies, magazines, universities, and organizations in the Cleveland area.
Caesar Lima Photography proposes a lifestyle photo shoot for a client. The proposal includes planning talent casting calls, location scouting, and wardrobe/prop selection. Three shoot days are proposed - at a residential interior, the same location's exterior, and a studio. The goal is to capture families interacting naturally with products through a mix of available and strobe lighting. Upon completion, processed files will be delivered.
Caesar Lima, a photographer, proposes taking lifestyle photos for a client's upcoming campaign. The photos will show families interacting with the client's products in residential and studio settings over 3 days. 15 professional talents will be photographed in indoor and outdoor locations to portray family fun. Precise planning will ensure creative imagery that appeals to a wide audience. The proposal outlines the photography approach, inspiration, schedule, costs and photographer qualifications.
The document provides details on a proposed photography and video project, including scope, inspiration, fees, terms, and conditions. It summarizes that:
The project will involve creating imagery and video footage through various photographic techniques to capture people in the most exciting and engaging ways. This creative work will serve as a style guide for internal projects.
Total fees for the photography, video, and licensing are $5,500.
The agreement covers payment terms, copyright, additional usage fees, cancellations, deliverables, retouching fees, and other standard terms and conditions.
This document provides an overview of a presentation on pricing and negotiating for commercial and editorial photographers. It covers key concepts like charging based on time, usage, and expertise. It also defines important terminology like types of clients, uses, proposals, treatments and contracts. Specific topics discussed include computing fees, templates, and getting agreements in writing. The goal is to help photographers understand pricing models and negotiating strategies.
The document discusses pricing and negotiating for commercial and editorial photographers. It covers topics such as copyright, why contracts are needed, terminology used in licensing agreements and estimates, how to determine fees based on time, usage, and expertise, types of photo uses like editorial vs. commercial, and tips for creating estimates and treatments for commercial projects. The speaker aims to help photographers feel comfortable writing contracts, using proper terminology, and negotiating with clients.
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic identity and graphic identity through branding. Photographers are encouraged to develop consistent branding across their website, blog, social media, print portfolio, mailers and other marketing materials. Both passive and active marketing strategies are covered, including the benefits of a website, blog, online directories, ads, agencies, and active prospecting through research, email campaigns, meetings and events. The overall goals of branding and marketing are to introduce the photographer's identity to appropriate clients and build a level of comfort so clients are willing to work with them.
Branding & Marketing for Commercial Photographers / Photoshelter Luminancewonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to introduce to clients. Photographic identity involves choosing images that represent your specialties and style. Graphic identity establishes a consistent look for marketing materials like websites, print portfolios, and leave behinds. Both identities should be thoughtfully crafted to attract appropriate clients. The document also covers passive marketing tactics like websites and blogs as well as active strategies like prospect research, meetings, and events. The overall goal is to work with clients who are a good fit and build familiarity to increase opportunities.
Branding and Marketing for Photographers | ASMP New Orleanswonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to support one's photography. Photographers should choose images that represent who they are, their specialties and style. Both passive and active marketing strategies are covered. Passive strategies include websites, blogs, social media and directories. Active strategies involve researching target clients, managing contact lists, emails, phone calls and meetings. The goal is to build familiarity and find clients that are a good match.
Branding & Marketing That Works for Photographers & Creativeswonderfulmachine
This document provides guidance on branding and marketing strategies for photographers. It discusses the importance of [1] creating a memorable photographic identity through curating a portfolio that shows your style and specialties, and [2] developing a consistent graphic identity across all marketing materials through elements like logo, color palette and layout. Both passive and active marketing approaches are outlined, with passive approaches including websites, blogs and directories, and active approaches targeting specific clients through research, emails and events. The overall goal is to introduce photographers' identities to appropriate clients and build a level of comfort to gain more work opportunities.
This document provides guidance on branding and marketing strategies for commercial photographers. It discusses developing a memorable identity through branding, then introducing that identity to potential clients through various marketing approaches. Both passive marketing methods like websites and blogs, and active methods like targeted outreach, are covered. The goal is to find clients that are a good fit and build comfort so clients are willing to hire the photographer.
Branding & Marketing for Commercial Photographerswonderfulmachine
This document provides an introduction to branding and marketing for commercial photographers. It discusses creating a memorable identity through branding, including establishing a photographic and graphic identity. It also discusses introducing that identity to appropriate clients through various marketing strategies, such as websites, print portfolios, leave behinds, print mailers, email campaigns, directories, and portfolio meetings. The goal of branding and marketing is to attract the right clients and get more assignments by promoting a photographer's work to those who are likely to hire them. Success is judged by analyzing where web traffic, assignments, and new clients are coming from.
This document provides an introduction to branding and marketing for commercial photographers. It discusses defining a photographic identity and graphic identity to create a memorable brand. Website design, print portfolios, and leave behinds are addressed. Mass email marketing, print mailers, directories, contests and reps are suggested marketing methods. Judging effectiveness and getting work are emphasized as most important. The key is getting work in front of potential clients through dedicated marketing.
Angel Merendino is a photographer based in Cleveland, Ohio. His approach is to create environments where his subjects feel authentic and capture the moments that happen. He prefers not to refer to subjects as objects but rather see photography as a conversation. While he studied photography in school, Merendino believes life has been his best teacher, and he aims to capture simple, heartfelt moments. Each photo assignment presents its own challenges, and Merendino is motivated to find solutions and exceed expectations. His clients include companies, magazines, universities, and organizations in the Cleveland area.
Caesar Lima Photography proposes a lifestyle photo shoot for a client. The proposal includes planning talent casting calls, location scouting, and wardrobe/prop selection. Three shoot days are proposed - at a residential interior, the same location's exterior, and a studio. The goal is to capture families interacting naturally with products through a mix of available and strobe lighting. Upon completion, processed files will be delivered.
Caesar Lima, a photographer, proposes taking lifestyle photos for a client's upcoming campaign. The photos will show families interacting with the client's products in residential and studio settings over 3 days. 15 professional talents will be photographed in indoor and outdoor locations to portray family fun. Precise planning will ensure creative imagery that appeals to a wide audience. The proposal outlines the photography approach, inspiration, schedule, costs and photographer qualifications.
The document provides details on a proposed photography and video project, including scope, inspiration, fees, terms, and conditions. It summarizes that:
The project will involve creating imagery and video footage through various photographic techniques to capture people in the most exciting and engaging ways. This creative work will serve as a style guide for internal projects.
Total fees for the photography, video, and licensing are $5,500.
The agreement covers payment terms, copyright, additional usage fees, cancellations, deliverables, retouching fees, and other standard terms and conditions.
This document provides an overview of a presentation on pricing and negotiating for commercial and editorial photographers. It covers key concepts like charging based on time, usage, and expertise. It also defines important terminology like types of clients, uses, proposals, treatments and contracts. Specific topics discussed include computing fees, templates, and getting agreements in writing. The goal is to help photographers understand pricing models and negotiating strategies.
The document discusses pricing and negotiating for commercial and editorial photographers. It covers topics such as copyright, why contracts are needed, terminology used in licensing agreements and estimates, how to determine fees based on time, usage, and expertise, types of photo uses like editorial vs. commercial, and tips for creating estimates and treatments for commercial projects. The speaker aims to help photographers feel comfortable writing contracts, using proper terminology, and negotiating with clients.
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic identity and graphic identity through branding. Photographers are encouraged to develop consistent branding across their website, blog, social media, print portfolio, mailers and other marketing materials. Both passive and active marketing strategies are covered, including the benefits of a website, blog, online directories, ads, agencies, and active prospecting through research, email campaigns, meetings and events. The overall goals of branding and marketing are to introduce the photographer's identity to appropriate clients and build a level of comfort so clients are willing to work with them.
Branding & Marketing for Commercial Photographers / Photoshelter Luminancewonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to introduce to clients. Photographic identity involves choosing images that represent your specialties and style. Graphic identity establishes a consistent look for marketing materials like websites, print portfolios, and leave behinds. Both identities should be thoughtfully crafted to attract appropriate clients. The document also covers passive marketing tactics like websites and blogs as well as active strategies like prospect research, meetings, and events. The overall goal is to work with clients who are a good fit and build familiarity to increase opportunities.
Branding and Marketing for Photographers | ASMP New Orleanswonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to support one's photography. Photographers should choose images that represent who they are, their specialties and style. Both passive and active marketing strategies are covered. Passive strategies include websites, blogs, social media and directories. Active strategies involve researching target clients, managing contact lists, emails, phone calls and meetings. The goal is to build familiarity and find clients that are a good match.
Branding & Marketing That Works for Photographers & Creativeswonderfulmachine
This document provides guidance on branding and marketing strategies for photographers. It discusses the importance of [1] creating a memorable photographic identity through curating a portfolio that shows your style and specialties, and [2] developing a consistent graphic identity across all marketing materials through elements like logo, color palette and layout. Both passive and active marketing approaches are outlined, with passive approaches including websites, blogs and directories, and active approaches targeting specific clients through research, emails and events. The overall goal is to introduce photographers' identities to appropriate clients and build a level of comfort to gain more work opportunities.
This document provides guidance on branding and marketing strategies for commercial photographers. It discusses developing a memorable identity through branding, then introducing that identity to potential clients through various marketing approaches. Both passive marketing methods like websites and blogs, and active methods like targeted outreach, are covered. The goal is to find clients that are a good fit and build comfort so clients are willing to hire the photographer.
Branding & Marketing for Commercial Photographerswonderfulmachine
This document provides an introduction to branding and marketing for commercial photographers. It discusses creating a memorable identity through branding, including establishing a photographic and graphic identity. It also discusses introducing that identity to appropriate clients through various marketing strategies, such as websites, print portfolios, leave behinds, print mailers, email campaigns, directories, and portfolio meetings. The goal of branding and marketing is to attract the right clients and get more assignments by promoting a photographer's work to those who are likely to hire them. Success is judged by analyzing where web traffic, assignments, and new clients are coming from.
This document provides an introduction to branding and marketing for commercial photographers. It discusses defining a photographic identity and graphic identity to create a memorable brand. Website design, print portfolios, and leave behinds are addressed. Mass email marketing, print mailers, directories, contests and reps are suggested marketing methods. Judging effectiveness and getting work are emphasized as most important. The key is getting work in front of potential clients through dedicated marketing.
2. WONDERFUL MACHINE
▹ Wonderful Machine provides creatives with the most comprehensive source of high
quality photographers, all over the world.
▹ Invitation Only
▹ Active/Aggressive Promotion
▹ 550+ Photographers
▹ 50 US Cities
▹ 50 Countries
▹ 25 Specialties
3. Pricing and
Licensing
Basic Uses/Terminology
Negotiating
Gathering Information
Determining Fees
Building an Estimate
4. LICENSING
▹ Licensing fees are determined based on a number of factors including, but not limited
to:
▹ Type of Use
▹ Prominence
▹ Geography
▹ Duration of Use
▹ Exclusivity
6. GATHERING INFORMATION
▹ What is the concept?
▹ Do you have a shot list?
▹ Who is the client?
▹ What is the goal of the campaign/project?
▹ What is the intended use (in what ways can I limit the licensing)?
▹ Who else is being asked to submit an estimate? Am I the favored photographer?
▹ Has the agency/client worked with any of the photographers being considered?
▹ Do you have a budget set already?
▹ Have you shot this campaign/project previously?
7. New Client Info
Extent of
Use: Prominence: Duration: Geography: Volume: Exclusivity: Credit:
Type of
Use:
Editorial: Anticipated Space: One Time Use? Local? What is the circulation of 30 days from publication Adjacent to the photo, or
Type of Publication: How many photos do you Other__________ Regional? the publication? or 180 days from delivery, if a cover on the table of
Newspaper plan to use, and what sizes? National? What is the advertising whichever is less.
Consumer magazine Cover? Inside? What about International? contents page, or if a
Trade Magazine web use, foreign language use page rate?
Foreign Edition Use? spread, one large credit.
Book reprint use, subsidiary use, Other__________
Foreign Language Use?
Other_____________ syndication use? Do you want
(for Corp. Mag . See Collateral Below) these included or a la carte? Other__________
Publicity: N/A One Year? Local? Number of copies? Proprietary images are Credit on all prints and
Type of Use: Other___________ Regional? exclusive forever, non-
Media Kits slides.
National? proprietary images are
Other_____________
International? exclusive for one year.
Other__________
Other__________
Advertising: Size of Photo(s): One Year? Will the ads appear: Number of insertions? Proprietary images are This is a negotiable point.
What type of media: Are there other photos in the Other___________ Locally? Names of publications? exclusive forever, non-
Newspaper Magazine ad or just ours? Regionally?
Be sure to get it when
Number of pieces? proprietary images are
Point of Purchase Catalog
Nationally? exclusive for one year. you make any other
Billboard Bus Shelter
Internationally? concessions.
Direct Mail Packaging
Freestanding Insert Other__________
Other__________
Other_____________
Collateral: Front cover, back cover, What is the life expectancy Will the publication be What is the print run? Proprietary images are Once in the back of
What type of publication? distributed:
inside, or both? of this piece? Do you want Locally? exclusive forever, non- publication is customary.
Brochure/ Annual Report Regionally?
Will our photos appear with one time use of photos? proprietary images are
Corporate Magazine Nationally?
others? Internationally? exclusive for one year.
CD-Rom Other__________ Are there separate foreign
Other_____________ editions?
What is the title of the publication?
Separate language editions? Other__________
Other____________
Retail: Will ours be the main N/A Will the product be How many pieces will you Proprietary images are
What type of use? distributed: produce?
photo or a secondary exclusive forever, non-
T-shirts Locally?
photo? proprietary images are
Mugs Regionally?
exclusive for one year.
Posters Nationally?
Calendars Internationally?
Other_____________ Other__________
Other____________
World Wide Web: Will the photo(s) appear One Year? Is your audience: How many hits does your Proprietary images are How about a link to your
What type of use? on the main page or on site get per day or week exclusive forever, non- web page?
Other___________ Local? or month?
Editorial subsequent pages? Regional? proprietary images are
Advertising National? exclusive for one year.
Other___________ International?
Other__________
8. DETERMINING FEES
▹ Pricing Structure: Day, Shot, Project
▹ Consider the value of each image/scenario and the effect of the duration on the value
▹ Review previous comparable estimates
▹ Consult multiple pricing resources: BlinkBid, Corbis, Fotoquote, Etc.
▹ Consider hiring a consultant or rep
9. BUILDING AN ESTIMATE
▹ Use an estimating worksheet or software like Excel, Quickbooks, BlinkBid
▹ Line item everything
▹ For larger projects, consider including a treatment:
▹ Experience and client list
▹ Technical and creative approach
▹ Swipes including style references
▹ Production calendar & schedule
▹ Terms and Conditions
▹ Review with a Consultant, Rep or Friend
10. NEGOTIATING
▹ Portfolio, Relationship and/or Money.
▹ Don’t give away something for nothing
▹ Does the intended use match the requested use?
▹ Contract solutions
▹ Duration limitations
▹ Licensing segmentation
▹ Production responsibilities
▹ Invoicing
11.
12.
13. PRODUCTION
▹ Concept
▹ Pre-Bid (optional)
▹ Client Review and Approval
▹ Estimate, Negotiation, Preliminary Schedule
▹ Approval, PO & Advance
▹ Production: Casting, Scouting, Wardrobe, Props
▹ Talent/Location Approval, Fees & Releases
▹ Shoot!
▹ 1st Edit Delivery and Image Selection
▹ Retouching and File Delivery
▹ Invoicing