Angel Merendino is a photographer based in Cleveland, Ohio. His approach is to create environments where his subjects feel authentic and capture the moments that happen. He prefers not to refer to subjects as objects but rather see photography as a conversation. While he studied photography in school, Merendino believes life has been his best teacher, and he aims to capture simple, heartfelt moments. Each photo assignment presents its own challenges, and Merendino is motivated to find solutions and exceed expectations. His clients include companies, magazines, universities, and organizations in the Cleveland area.
Caesar Lima Photography proposes a lifestyle photo shoot for a client. The proposal includes planning talent casting calls, location scouting, and wardrobe/prop selection. Three shoot days are proposed - at a residential interior, the same location's exterior, and a studio. The goal is to capture families interacting naturally with products through a mix of available and strobe lighting. Upon completion, processed files will be delivered.
Caesar Lima, a photographer, proposes taking lifestyle photos for a client's upcoming campaign. The photos will show families interacting with the client's products in residential and studio settings over 3 days. 15 professional talents will be photographed in indoor and outdoor locations to portray family fun. Precise planning will ensure creative imagery that appeals to a wide audience. The proposal outlines the photography approach, inspiration, schedule, costs and photographer qualifications.
The document provides details on a proposed photography and video project, including scope, inspiration, fees, terms, and conditions. It summarizes that:
The project will involve creating imagery and video footage through various photographic techniques to capture people in the most exciting and engaging ways. This creative work will serve as a style guide for internal projects.
Total fees for the photography, video, and licensing are $5,500.
The agreement covers payment terms, copyright, additional usage fees, cancellations, deliverables, retouching fees, and other standard terms and conditions.
This document provides an overview of a presentation on pricing and negotiating for commercial and editorial photographers. It covers key concepts like charging based on time, usage, and expertise. It also defines important terminology like types of clients, uses, proposals, treatments and contracts. Specific topics discussed include computing fees, templates, and getting agreements in writing. The goal is to help photographers understand pricing models and negotiating strategies.
Angel Merendino is a photographer based in Cleveland, Ohio. His approach is to create environments where his subjects feel authentic and capture the moments that happen. He prefers not to refer to subjects as objects but rather see photography as a conversation. While he studied photography in school, Merendino believes life has been his best teacher, and he aims to capture simple, heartfelt moments. Each photo assignment presents its own challenges, and Merendino is motivated to find solutions and exceed expectations. His clients include companies, magazines, universities, and organizations in the Cleveland area.
Caesar Lima Photography proposes a lifestyle photo shoot for a client. The proposal includes planning talent casting calls, location scouting, and wardrobe/prop selection. Three shoot days are proposed - at a residential interior, the same location's exterior, and a studio. The goal is to capture families interacting naturally with products through a mix of available and strobe lighting. Upon completion, processed files will be delivered.
Caesar Lima, a photographer, proposes taking lifestyle photos for a client's upcoming campaign. The photos will show families interacting with the client's products in residential and studio settings over 3 days. 15 professional talents will be photographed in indoor and outdoor locations to portray family fun. Precise planning will ensure creative imagery that appeals to a wide audience. The proposal outlines the photography approach, inspiration, schedule, costs and photographer qualifications.
The document provides details on a proposed photography and video project, including scope, inspiration, fees, terms, and conditions. It summarizes that:
The project will involve creating imagery and video footage through various photographic techniques to capture people in the most exciting and engaging ways. This creative work will serve as a style guide for internal projects.
Total fees for the photography, video, and licensing are $5,500.
The agreement covers payment terms, copyright, additional usage fees, cancellations, deliverables, retouching fees, and other standard terms and conditions.
This document provides an overview of a presentation on pricing and negotiating for commercial and editorial photographers. It covers key concepts like charging based on time, usage, and expertise. It also defines important terminology like types of clients, uses, proposals, treatments and contracts. Specific topics discussed include computing fees, templates, and getting agreements in writing. The goal is to help photographers understand pricing models and negotiating strategies.
The document discusses pricing and negotiating for commercial and editorial photographers. It covers topics such as copyright, why contracts are needed, terminology used in licensing agreements and estimates, how to determine fees based on time, usage, and expertise, types of photo uses like editorial vs. commercial, and tips for creating estimates and treatments for commercial projects. The speaker aims to help photographers feel comfortable writing contracts, using proper terminology, and negotiating with clients.
This document discusses various topics related to pricing and negotiating photography assignments, including:
1) It defines commercial, editorial, and retail assignment types and discusses licensing agreements and copyright.
2) It covers charging for photographer time versus image usage, and licensing agreements define allowed image usage.
3) Pricing considerations are discussed like time spent, skill level, media placement, duration of usage, and value provided to the client.
4) Types of licensing agreements, usage, and contract details are outlined for editorial and commercial assignments.
This document provides guidance on pricing and negotiating photography assignments. It discusses key concepts like licensing versus usage, charging based on time spent versus image usage, and types of usage like editorial, commercial, publicity and advertising. Licensing agreements are important to define the allowed usage. Negotiating points to consider include finding a win-win, not giving up value for nothing, clarifying intended usage, and production responsibilities. Examples of pricing case studies for magazine covers, portraits and ad campaigns are also provided. The overall document aims to educate photographers on properly valuing and negotiating their work.
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic identity and graphic identity through branding. Photographers are encouraged to develop consistent branding across their website, blog, social media, print portfolio, mailers and other marketing materials. Both passive and active marketing strategies are covered, including the benefits of a website, blog, online directories, ads, agencies, and active prospecting through research, email campaigns, meetings and events. The overall goals of branding and marketing are to introduce the photographer's identity to appropriate clients and build a level of comfort so clients are willing to work with them.
Branding & Marketing for Commercial Photographers / Photoshelter Luminancewonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to introduce to clients. Photographic identity involves choosing images that represent your specialties and style. Graphic identity establishes a consistent look for marketing materials like websites, print portfolios, and leave behinds. Both identities should be thoughtfully crafted to attract appropriate clients. The document also covers passive marketing tactics like websites and blogs as well as active strategies like prospect research, meetings, and events. The overall goal is to work with clients who are a good fit and build familiarity to increase opportunities.
Branding and Marketing for Photographers | ASMP New Orleanswonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to support one's photography. Photographers should choose images that represent who they are, their specialties and style. Both passive and active marketing strategies are covered. Passive strategies include websites, blogs, social media and directories. Active strategies involve researching target clients, managing contact lists, emails, phone calls and meetings. The goal is to build familiarity and find clients that are a good match.
Pricing & Negotiating for Commercial Photographers | ASMP New Orleanswonderfulmachine
This document discusses pricing and negotiating for commercial and editorial photography assignments. It covers licensing terminology, charging for time versus usage, types of licensing agreements, editorial contracts, commercial contracts, and negotiating points. Key details include defining licensing agreements based on usage type, prominence, duration, geography, and exclusivity. It also provides examples of pricing considerations for editorial assignments in magazines and commercial assignments for advertising campaigns.
Pricing & Negotiating for Commercial Photographers | Phase One Chicagowonderfulmachine
This document discusses pricing and negotiating for commercial and editorial photography assignments. It covers licensing terminology, charging for time versus usage, types of licensing agreements, editorial versus commercial contracts, treatments, and negotiating points. Key topics include defining the scope of image licensing, valuing a photo based on its intended usage, and understanding how to structure pricing models for assignments.
This document discusses pricing and negotiating for commercial photographers. It covers copyright, licensing, gathering client information to determine appropriate fees, and basic categories of image use such as publicity, collateral, and advertising. The document provides examples of questions to ask clients to determine image licensing fees based on factors like type of use, prominence, geography, duration, and exclusivity. It also discusses credit requirements and proprietary versus non-proprietary image rights.
Branding & Marketing That Works for Photographers & Creativeswonderfulmachine
This document provides guidance on branding and marketing strategies for photographers. It discusses the importance of [1] creating a memorable photographic identity through curating a portfolio that shows your style and specialties, and [2] developing a consistent graphic identity across all marketing materials through elements like logo, color palette and layout. Both passive and active marketing approaches are outlined, with passive approaches including websites, blogs and directories, and active approaches targeting specific clients through research, emails and events. The overall goal is to introduce photographers' identities to appropriate clients and build a level of comfort to gain more work opportunities.
This document provides guidance on branding and marketing strategies for commercial photographers. It discusses developing a memorable identity through branding, then introducing that identity to potential clients through various marketing approaches. Both passive marketing methods like websites and blogs, and active methods like targeted outreach, are covered. The goal is to find clients that are a good fit and build comfort so clients are willing to hire the photographer.
Pricing and Negotiating for Commercial Photographerswonderfulmachine
This document provides information on pricing photographs and negotiating licensing fees. It discusses basic uses and terminology, gathering information needed to determine fees, and factors that influence licensing costs such as type of use, prominence, geography, duration, and exclusivity. Sample licensing scenarios are presented for uses including editorial, publicity, advertising, collateral, and retail. Guidelines are given for credits required based on the level of prominence and exclusivity of the image.
Branding & Marketing for Commercial Photographerswonderfulmachine
This document provides an introduction to branding and marketing for commercial photographers. It discusses creating a memorable identity through branding, including establishing a photographic and graphic identity. It also discusses introducing that identity to appropriate clients through various marketing strategies, such as websites, print portfolios, leave behinds, print mailers, email campaigns, directories, and portfolio meetings. The goal of branding and marketing is to attract the right clients and get more assignments by promoting a photographer's work to those who are likely to hire them. Success is judged by analyzing where web traffic, assignments, and new clients are coming from.
This document provides an introduction to branding and marketing for commercial photographers. It discusses defining a photographic identity and graphic identity to create a memorable brand. Website design, print portfolios, and leave behinds are addressed. Mass email marketing, print mailers, directories, contests and reps are suggested marketing methods. Judging effectiveness and getting work are emphasized as most important. The key is getting work in front of potential clients through dedicated marketing.
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The document discusses pricing and negotiating for commercial and editorial photographers. It covers topics such as copyright, why contracts are needed, terminology used in licensing agreements and estimates, how to determine fees based on time, usage, and expertise, types of photo uses like editorial vs. commercial, and tips for creating estimates and treatments for commercial projects. The speaker aims to help photographers feel comfortable writing contracts, using proper terminology, and negotiating with clients.
This document discusses various topics related to pricing and negotiating photography assignments, including:
1) It defines commercial, editorial, and retail assignment types and discusses licensing agreements and copyright.
2) It covers charging for photographer time versus image usage, and licensing agreements define allowed image usage.
3) Pricing considerations are discussed like time spent, skill level, media placement, duration of usage, and value provided to the client.
4) Types of licensing agreements, usage, and contract details are outlined for editorial and commercial assignments.
This document provides guidance on pricing and negotiating photography assignments. It discusses key concepts like licensing versus usage, charging based on time spent versus image usage, and types of usage like editorial, commercial, publicity and advertising. Licensing agreements are important to define the allowed usage. Negotiating points to consider include finding a win-win, not giving up value for nothing, clarifying intended usage, and production responsibilities. Examples of pricing case studies for magazine covers, portraits and ad campaigns are also provided. The overall document aims to educate photographers on properly valuing and negotiating their work.
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic identity and graphic identity through branding. Photographers are encouraged to develop consistent branding across their website, blog, social media, print portfolio, mailers and other marketing materials. Both passive and active marketing strategies are covered, including the benefits of a website, blog, online directories, ads, agencies, and active prospecting through research, email campaigns, meetings and events. The overall goals of branding and marketing are to introduce the photographer's identity to appropriate clients and build a level of comfort so clients are willing to work with them.
Branding & Marketing for Commercial Photographers / Photoshelter Luminancewonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to introduce to clients. Photographic identity involves choosing images that represent your specialties and style. Graphic identity establishes a consistent look for marketing materials like websites, print portfolios, and leave behinds. Both identities should be thoughtfully crafted to attract appropriate clients. The document also covers passive marketing tactics like websites and blogs as well as active strategies like prospect research, meetings, and events. The overall goal is to work with clients who are a good fit and build familiarity to increase opportunities.
Branding and Marketing for Photographers | ASMP New Orleanswonderfulmachine
This document provides guidance on branding and marketing for commercial photographers. It discusses the importance of creating a memorable photographic and graphic identity to support one's photography. Photographers should choose images that represent who they are, their specialties and style. Both passive and active marketing strategies are covered. Passive strategies include websites, blogs, social media and directories. Active strategies involve researching target clients, managing contact lists, emails, phone calls and meetings. The goal is to build familiarity and find clients that are a good match.
Pricing & Negotiating for Commercial Photographers | ASMP New Orleanswonderfulmachine
This document discusses pricing and negotiating for commercial and editorial photography assignments. It covers licensing terminology, charging for time versus usage, types of licensing agreements, editorial contracts, commercial contracts, and negotiating points. Key details include defining licensing agreements based on usage type, prominence, duration, geography, and exclusivity. It also provides examples of pricing considerations for editorial assignments in magazines and commercial assignments for advertising campaigns.
Pricing & Negotiating for Commercial Photographers | Phase One Chicagowonderfulmachine
This document discusses pricing and negotiating for commercial and editorial photography assignments. It covers licensing terminology, charging for time versus usage, types of licensing agreements, editorial versus commercial contracts, treatments, and negotiating points. Key topics include defining the scope of image licensing, valuing a photo based on its intended usage, and understanding how to structure pricing models for assignments.
This document discusses pricing and negotiating for commercial photographers. It covers copyright, licensing, gathering client information to determine appropriate fees, and basic categories of image use such as publicity, collateral, and advertising. The document provides examples of questions to ask clients to determine image licensing fees based on factors like type of use, prominence, geography, duration, and exclusivity. It also discusses credit requirements and proprietary versus non-proprietary image rights.
Branding & Marketing That Works for Photographers & Creativeswonderfulmachine
This document provides guidance on branding and marketing strategies for photographers. It discusses the importance of [1] creating a memorable photographic identity through curating a portfolio that shows your style and specialties, and [2] developing a consistent graphic identity across all marketing materials through elements like logo, color palette and layout. Both passive and active marketing approaches are outlined, with passive approaches including websites, blogs and directories, and active approaches targeting specific clients through research, emails and events. The overall goal is to introduce photographers' identities to appropriate clients and build a level of comfort to gain more work opportunities.
This document provides guidance on branding and marketing strategies for commercial photographers. It discusses developing a memorable identity through branding, then introducing that identity to potential clients through various marketing approaches. Both passive marketing methods like websites and blogs, and active methods like targeted outreach, are covered. The goal is to find clients that are a good fit and build comfort so clients are willing to hire the photographer.
Pricing and Negotiating for Commercial Photographerswonderfulmachine
This document provides information on pricing photographs and negotiating licensing fees. It discusses basic uses and terminology, gathering information needed to determine fees, and factors that influence licensing costs such as type of use, prominence, geography, duration, and exclusivity. Sample licensing scenarios are presented for uses including editorial, publicity, advertising, collateral, and retail. Guidelines are given for credits required based on the level of prominence and exclusivity of the image.
Branding & Marketing for Commercial Photographerswonderfulmachine
This document provides an introduction to branding and marketing for commercial photographers. It discusses creating a memorable identity through branding, including establishing a photographic and graphic identity. It also discusses introducing that identity to appropriate clients through various marketing strategies, such as websites, print portfolios, leave behinds, print mailers, email campaigns, directories, and portfolio meetings. The goal of branding and marketing is to attract the right clients and get more assignments by promoting a photographer's work to those who are likely to hire them. Success is judged by analyzing where web traffic, assignments, and new clients are coming from.
This document provides an introduction to branding and marketing for commercial photographers. It discusses defining a photographic identity and graphic identity to create a memorable brand. Website design, print portfolios, and leave behinds are addressed. Mass email marketing, print mailers, directories, contests and reps are suggested marketing methods. Judging effectiveness and getting work are emphasized as most important. The key is getting work in front of potential clients through dedicated marketing.
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Tanjore Painting: Rich Heritage and Intricate Craftsmanship | Cottage9Cottage9 Enterprises
Explore the exquisite art of Tanjore Painting, known for its vibrant colors, gold foil work, and traditional themes. Discover its cultural significance today!
A Brief Introduction About Hanying Chen_Hanying Chen
Vancouver-based artist Hanying Chen boasts extensive skills in writing, directing, producing, and singing, reflecting her diverse talents in the performing arts. As she looks ahead, Hanying is driven to craft a fulfilling career path that harmonizes with her deep passion for artistic expression. In the coming years, she envisions cultivating a balanced life, blending her professional aspirations with her desire to foster meaningful connections in her vibrant urban community.