The document provides an overview of Mint Marketing Services, a BTL agency that is part of Arms Communications advertising agency. It outlines Mint's offerings such as product launches, exhibitions, retail promotions, and creative services. It then highlights Mint's experience and global resources. Several examples of Mint's successful campaigns are then showcased, including product launches, roadshows, trade shows, and retail programs. Creative services provided by Mint like design of POP items are also mentioned. The document serves to promote Mint Marketing Services' capabilities in below-the-line marketing.

3. Presenting
Mint Marketing Services
Credentials Portfolio

4. About Mint
• Mint Marketing Services is a professionally managed,
sharp focused BTL agency.
• Part of Arms Communications, a 28 yr. old & well
respected advertising agency

5. Our ‘Minty’ Offerings
• Product Launches/ Press Launches
• Product Promotion Shows
• Road Shows
• Exhibition & Conferences
• Retail Promotions
• Dealer Meets
• OOH
• Creative Services

6. Our ‘Minty’ Edge
• Being part of an established agency,
- experienced brand managers
- senior creative personnel
- knowledge & resources from our global alliances

7. Our Mint Cocktail
• Combination of some of the most experienced
creative personnel in the
business……………….
• …………..and the most enthusiastic new talent
in the business

8. A taste of our ‘minty’
success:

9. Minty Fresh Launches
The Launch of any product or service should reflect the brand’s
image, aspirations and target audience

10. PIONEER INDIA PRODUCT LAUNCH
PRESS CONFERENCE - 2012

12. PIONEER INDIA PRODUCT LAUNCH
DEALER CONFERENCE - 2012

16. PIONEER INDIA PRODUCT LAUNCH
PRESS CONFERENCE - 2011

18. PIONEER INDIA PRODUCT LAUNCH
DEALER CONFERENCE - 2011

22. DORMEUIL INDIA
PRESS LAUNCH OF WORLD’S MOST EXPENSIVE SUIT

24. PIONEER INDIA LAUNCH EVENT
PRESS CONFERENCE

27. PIONEER INDIA LAUNCH EVENT
DEALER MEET

30. LAUNCH OF WORLD’S MOST EXPENSIVE FIBRE
@ RS. 30 LACS PER SUIT LENGTH FROM
HOLLAND & SHERRY

33. A B GRAIN SPIRITS
PRESS LAUNCH OF MASTER MOMENT WHISKY

38. SADHRTA SAMINA
LAUNCH OF PREMIUM SLEEPING SYSTEM
AT HOTEL INTERCONTINENTAL, MUMBAI

40. V G BUILDTECH
BHUMI PUJAN & LAUNCH OF SHREE GOPAL GAYATRI LOK
II
RUDRAPUR

45. KUVERA PROPERTIES IRELAND
PRESS TRIP DELHI-RUDRAPUR-NAINITAL-DELHI

47. ECCO SHOES
LAUNCH OF PREMIUM DANISH SHOE BRAND
FIRST CONCEPT STORE IN INDIA

50. TATVAM VILLAS
LAUNCH OF PREMIUM PROPERTY
FROM VIPUL GROUP

53. AERENS EUROPARK Shopping Mall
LAUNCH EVENT – PRESS CONFERENCE

57. VANQUISH
LAUNCH OF INDIA’S MOST EXOTIC SUIT LENGTH
FROM DORMEUIL BIRLA VXL

60. Roadshows
A road show is an opportunity to demonstrate to the TA ‘face to
face’ the benefits of your product. It is critical to ensure this is
engaging, entertaining, informative and leaves the customer
with a positive brand experience.

61. LINKSYS BY CISCO
GURGAON ROAD SHOW
60 Days – 20 Locations

63. AB GRAIN SPIRITS
PUNJAB ROAD SHOW
30 Days – 30 Cities – 90 Locations

66. FUJITSU
PAN INDIA - MALL SHOWS

70. PIXION PRODUCTION
PRE-RELEASE PROMOTION OF HINDI FEATURE FILM
VICTORIA NO. 203

73. TOSHIBA
MALL SHOWS

76. HCL – INTEL
ALL INDIA PC ROAD SHOWS

78. Trade Shows
Trade shows/ conferences are very important in the
marketing calendar. You are striving for attention in a
crowded environment full of competitors. The challenge
is to stand apart to attract and be engaging to retain.

79. SURYA ROSHNI
LED Exhibition

81. AB SUGARS
IND SPIRIT 2009
AT RENAISSANCE, MUMBAI

83. IGL
IND SPIRIT 2008

85. GSK
PEDICON

87. GSK
PEDICON

90. RELAXO FOOTWEAR
IITF

93. RELAXO FOOTWEAR
IITF

96. TOSHIBA
IT FAIR 2007

97. TOSHIBA
IT FAIR 2006

98. Audience Contact Programs
Events designed to enhance the customers’ experience with the
brand, employee motivation programs or dealer meets. Each
audience is critical to the success of a brand and has to be
courted accordingly.

99. PIONEER
PAN INDIA DEALER
MEETS

101. NIKON
PAN INDIA DEALER MEETS

103. AUDI A4
KANPUR CLUB

105. ONGC
Petroleum Journalist Meet

107. MASTER MOMENTS
BAR PROMOTION AT SCORE, CHANDIGARH

110. TATA-AIG
CRAFT & MAGIC WORKSHOP
FOR HNI CLIENT’S KIDS

112. TATA-AIG
MOVIE SCREENING FOR BUSINESS PARTNERS

114. HSBC
FAMILY DAY

117. ESCORT
DEALERS MEET AT HOTEL RAJ HANS

121. ESCORT
VENDORS MEET AT TIVOLI GARDEN

124. AERENS EUROPARK
INVESTOR MEET AT CONSTRUCTION SITE

127. RETAIL MANAGEMENT

128. LINKSYS POP & MERCHANDISING ACTIVITY
PAN INDIA

131. TOSHIBA
PAN INDIA ACTIVITY

136. TOSHIBA
TRIO OFFER
CONSUMER PROMOTION PROGRAM

141. TOSHIBA SHOP SIGNAGES
North India

143. PIONEER SHOP
Shop Branding

145. FUJITSU
DELHI NCR SHOP BRANDING

147. LINKSYS PRODUCT DISPENSER
Fabrication and Distribution PAN India

149. JAGATJIT INDUSTRY LIMITED
CHANDIGARH

151. FITRITE RETAILS SHOP BRANDING
CONNAUGHT PLACE SHOP

153. TOSHIBA
STORE INAUGURATION

155. Outdoor Branding

156. NIKON
PAN INDIA OUTDOOR BRANDING

157. West Bengal
36ft x 20ft 20ft x 20ft
Kerala
15ft x 20ft 10ft x 20ft

158. Kerala
15ft x 20ft 10ft x 20ft West Bengal
Hyderabad
30ft x 30ft 10ft x 20ft

159. Maharashtra Uttar Pradesh
20ft x 20ft 10ft x 10ft

160. West Bengal
10ft x 40ft

161. Uttarakhand
10ft x 20ft
10ft x 20ft

162. Punjab
20ft x 10ft
20ft x 15ft
Karnataka

163. PIONEER
PAN INDIA OUTDOOR BRANDING

164. 40ft x 20ft
Pune
10ft x 20ft
Mumbai

165. 25ft x 12ft
Bangalore 15.5ft x 4.7ft Bus shelter
Delhi

166. AB GRAINS (MASTER MOMENTS)
OUTDOOR BRANDING NORTH INDIA

168. CREATIVE INDIA
PAN INDIA SHOP BRANDING

170. • Branding of ‘Creative Technology’ on Mumbai Buses
and
Delhi Metro

171. EROS GROUP
DELHI NCR OUTDOOR BRANDING

172. Dwarka
10ft x 20ft
10ft x 20ft
Faridabad

173. Manesar
10ft x 30ft

174. BOURN HALL
KERALA OUTDOOR BRANDING

175. Kerala
15ft x 20ft

176. CREATIVE SERVICES

177. ICICI BANK
Designing and making of POP items

178. Standee
Flyers
Tent Cards

179. Posters Banners

180. EDM E-Banner
Landing page

181. LINKSYS BY CISCO
Designing and making of POP items

182. Poster Brochure Front and Back
Standee 4x2ft
Flier

183. Bunting
Header Board

184. Shelf Strip

185. Well we really can’t stop
blowin’ our horn…

186. RANBAXY
AT CSI MEET, ASHOK HOTEL

188. CANON
BANKTECH EXHIBITION
AT TAJ LANDS ENDS, MUMBAI