This document discusses various aspects of branding, including brand evangelism, brand identity, and personal branding. It emphasizes that branding is about the relationship between internal and external perceptions that create a brand. It also stresses that personal branding involves managing one's own reputation through appearances, behaviors, social media presence, and developing a concise personal tagline to effectively advocate for oneself through positive word-of-mouth recommendations.
5 traits of really bad salespeople finalApril Brunt
We’ve all come across really bad salespeople. Everyone has their strengths and weaknesses but what makes a bad salesperson?
View our 5 Traits of a bad salesperson – and ways to tackle the problems.
Option 1 marketing top tips and advice for multi level marketing successChrissemain1
Option 1 Marketing Certified tips provider. Everyone wants to get into shape but not everyone knows how to do it, this can be discouraging for the people who aren't sure what to do to get into shape. The best way to go about getting into shape and being fit is to learn as much as you can and applying that knowledge, use this article as a place to get started.
6 Simple Strategies You Can Use to Reach Families Who Don't Understand CampTravis Allison
1) The document provides 6 strategies for reaching new families for camp, including being usable, skimmable, and offering something useful like a camp video initially. It recommends following up with a series of emails on different days that provide additional useful content and drive traffic back to the website.
2) Email is identified as the most effective marketing tool, and the document outlines a multi-step email follow up plan on different days that provides content like camp videos, questions about choosing a camp, essays on mission and values, and links to the website and blog.
3) The final strategies recommended are to be visual, repeat messaging, and tell your story by showing yourself, as people buy why an organization does something rather
The HurryCane Story: From Napkin to the No. 1 Selling Cane in AmericaMarketing Architects
Marketing Architects® took on the challenge of reinventing the walking cane. Our response-driving creative team, combined
with our proprietary media buying strategy, put HurryCane® on
the map with historic results. Check out how we did it and why
HurryCane® remains the #1 selling cane in America.
My top 5 tips for a t shirt marketing campaign to brand your business with am...Vicki Conley
Watch for tips on How to Market your Business or Brand with a Print on Demand T-Shirt Marketing Campaign through Amazon. Earn a royalty on each shirt sold with zero overhead.
How to Set Appointments with Prospects Training for your MLM Network Marketin...Charles Fury
http://www.yourhomebusinessincome.com/giftcertificate/
Learn how to set appointments with your prospects for your MLM Network Marketing Home Business opportunity.
Make money working part-time with Global Wealth Trade. 9 Years in Business. In 80+ Countries. Over 14,000 Luxury Consultants from around the world are helping to promote its luxury fashion designer brand FERI & FERI MOSH
http://www.yourhomebusinessincome.com/giftcertificate/
Marketing for Startups: The Most Important QuestionSeth Cargiuolo
Many early-stage start-ups find themselves strapped for cash and focused on getting their product ready to ship, and don't always have the budget or time to devote to marketing. When they need to explain and pitch their product, service, and brand to customers, investors or potential hires, they tend to fall back on explaining the features and benefits - which is the wrong path to tread.
This deck accompanied a talk I gave to early-stage and funded start-ups about the importance of having a clear, compelling story to tell to customers, investors, and potential talent. I cover how "story" fits in to the marketing process, examples of how important the story is, the importance of emotional connection, and ways to begin assembling a marketing strategy.
The presentation was given at FShareX (Founders Share Exchange) in March, 2015 at a session entitled "Demystifying Marketing for Startups".
FShareX is a monthly meetup of start-ups where entrepreneurs share their stories and knowledge to help their firms and others succeed.
This document discusses various aspects of branding, including brand evangelism, brand identity, and personal branding. It emphasizes that branding is about the relationship between internal and external perceptions that create a brand. It also stresses that personal branding involves managing one's own reputation through appearances, behaviors, social media presence, and developing a concise personal tagline to effectively advocate for oneself through positive word-of-mouth recommendations.
5 traits of really bad salespeople finalApril Brunt
We’ve all come across really bad salespeople. Everyone has their strengths and weaknesses but what makes a bad salesperson?
View our 5 Traits of a bad salesperson – and ways to tackle the problems.
Option 1 marketing top tips and advice for multi level marketing successChrissemain1
Option 1 Marketing Certified tips provider. Everyone wants to get into shape but not everyone knows how to do it, this can be discouraging for the people who aren't sure what to do to get into shape. The best way to go about getting into shape and being fit is to learn as much as you can and applying that knowledge, use this article as a place to get started.
6 Simple Strategies You Can Use to Reach Families Who Don't Understand CampTravis Allison
1) The document provides 6 strategies for reaching new families for camp, including being usable, skimmable, and offering something useful like a camp video initially. It recommends following up with a series of emails on different days that provide additional useful content and drive traffic back to the website.
2) Email is identified as the most effective marketing tool, and the document outlines a multi-step email follow up plan on different days that provides content like camp videos, questions about choosing a camp, essays on mission and values, and links to the website and blog.
3) The final strategies recommended are to be visual, repeat messaging, and tell your story by showing yourself, as people buy why an organization does something rather
The HurryCane Story: From Napkin to the No. 1 Selling Cane in AmericaMarketing Architects
Marketing Architects® took on the challenge of reinventing the walking cane. Our response-driving creative team, combined
with our proprietary media buying strategy, put HurryCane® on
the map with historic results. Check out how we did it and why
HurryCane® remains the #1 selling cane in America.
My top 5 tips for a t shirt marketing campaign to brand your business with am...Vicki Conley
Watch for tips on How to Market your Business or Brand with a Print on Demand T-Shirt Marketing Campaign through Amazon. Earn a royalty on each shirt sold with zero overhead.
How to Set Appointments with Prospects Training for your MLM Network Marketin...Charles Fury
http://www.yourhomebusinessincome.com/giftcertificate/
Learn how to set appointments with your prospects for your MLM Network Marketing Home Business opportunity.
Make money working part-time with Global Wealth Trade. 9 Years in Business. In 80+ Countries. Over 14,000 Luxury Consultants from around the world are helping to promote its luxury fashion designer brand FERI & FERI MOSH
http://www.yourhomebusinessincome.com/giftcertificate/
Marketing for Startups: The Most Important QuestionSeth Cargiuolo
Many early-stage start-ups find themselves strapped for cash and focused on getting their product ready to ship, and don't always have the budget or time to devote to marketing. When they need to explain and pitch their product, service, and brand to customers, investors or potential hires, they tend to fall back on explaining the features and benefits - which is the wrong path to tread.
This deck accompanied a talk I gave to early-stage and funded start-ups about the importance of having a clear, compelling story to tell to customers, investors, and potential talent. I cover how "story" fits in to the marketing process, examples of how important the story is, the importance of emotional connection, and ways to begin assembling a marketing strategy.
The presentation was given at FShareX (Founders Share Exchange) in March, 2015 at a session entitled "Demystifying Marketing for Startups".
FShareX is a monthly meetup of start-ups where entrepreneurs share their stories and knowledge to help their firms and others succeed.
The HurryCane Story: From Napkin to the No. 1 Selling Cane in AmericaJosh Madigan
Marketing Architects® took on the challenge of reinventing the Website Development
walking cane. Our response-driving creative team, combined
with our proprietary media buying strategy, put HurryCane® on
the map with historic results. Check out how we did it and why
HurryCane® remains the #1 selling cane in America.
The document discusses various aspects of branding including personal branding and brand evangelism. It notes that brand evangelists can spread both good and bad news so they should be careful about the messages they communicate. Effective branding results from the intersection of a brand and marketing strategy and creates positive word-of-mouth recommendations. Building a strong personal brand involves managing one's online reputation through platforms like Google and social media, and communicating a concise personal tagline.
There are buzzwords that grab interest and help you close your deals but for every one of these there are words that kill your sales pitch. Here is our list of the words you need to eliminate from your sales pitch!
Selling is considered the oldest profession in the world. While not all see themselves as salespeople, everyone is trying to sell their ideas in some way. A successful salesperson can convince others about what they are presenting and make themselves seem reliable through their ability to sell themselves and satisfy customers' needs rather than just their products. Becoming a successful salesperson requires gaining confidence by facing fears, letting customers do most of the talking, and taking action now rather than waiting for the perfect time.
To define a brand for an e-commerce store, one must first understand how they perceive their own brand versus how others perceive it. It is important to ask yourself how you would describe your brand in three words and compare it to how a trusted person would describe it. A brand also needs to understand its target customer in order to effectively communicate the right message. Additionally, a brand must adopt a personality to captivate its audience and be approachable through social media interactions. Building long-term relationships is key to long-term brand success.
Over the years, it has been proven that Sales is not for the faint of heart. Whether it’s selling a bottle of water, cloths at a store, and a new car to a newly promoted manager or a company, selling a house to a family or pitching a startup to investors etc. making that sale depends on the skill, appearance, confidence knowledge and enthusiasm of the salesperson. Quite frankly, not all of us have those characteristics in us. There is a saying that “salesmen are born, not taught”. Well, not exactly. Undoubtedly, there are natural talents, but can you can learn these characteristics and be just as successful? Yes you can!
A true quintessential salesperson has the following characteristics that they use consistently to succeed in achieving target sales
This presentation is for the start-up business owner who wants to take simple action steps on their marketing plan. To get the most out of this presentation, focus on the ACTION steps, of which there are seven.
Ken Foody describes himself as a "Growthtivity Hacker" who aims to have a massive instant impact on businesses. He wants to instantly infuse companies with energy and momentum using sales funnels and marketing strategies focused on attracting more customers, higher revenues, and more frequent purchases. Foody runs several companies that provide sales funnel design, online marketing consulting, and executive coaching services to organizations of all sizes, from startups to Fortune 500 companies, helping to design strategies for business growth.
The Ultimate Guide to Professional Development for Marketing & PRThe Muse
Are you a marketer or PR professional who wants to be even better at your job? Or, just wondering what it takes to have a great career in the marketing world?
Look no further.
The Muse asked some of the best marketing and PR professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
Social Media Marketing for Summer Camps -January 2011Travis Allison
Summer camps need social media marketing to show their unique skills. By focussing on teaching and creating content camps can show Why they are different.
In this talk, Travis Allison focuses on marketing basics and then offers some specific strategies for camps marketing via YouTube, Facebook, Mobile and e-Newsletters.
Contact travis@walkingmaverick.com if you would like a consultation for your summer camp.
Register for our free CampHacker.org newsletter for summer camp leaders at: http://zoic.ca/campnewsletter
Helpful tool for small or fast-moving companies that don’t have the budget or patience for sophisticated research and processes to develop their brand’s messaging approach —but still want to be strategic, smart and thoughtful about what they say and write so that they stand out from the competition.
See original blog post for more context and an INFOGRAPHIC overview: http://goo.gl/s4iT7A
About Lydia's Marketing & Communication Consulting Services:
I help companies develop effective brand, marketing and content strategies.
Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value
There are many things you can do, even in the spring of the year, that can increase the number of kids at your camp this summer.
Although we all hope to have our summer sessions full early in the year, many families do not begin to think of summer activities for their children until the snow is off the ground. Google records a big spike in the numbers of searches for "summer camp" starting the beginning of April.
In this presentation Travis Allison will share some of the best ideas that he has collected for having immediate impact on your camper numbers. Many of these have been tried and tested with his clients (non-profits, agency and private camps), some are brand new ideas that camps are trying out this year.
This document discusses why some products fail and provides suggestions on how to improve product sales. It notes that the marketing, not the product itself, often determines success or failure. Specifically, the summary identifies targeting the right market, optimizing the sales page to focus on benefits, developing trusting relationships, and timing promotions for when customers need the product as key factors to consider. Adjusting these areas of a failing product may increase sales without needing to start over.
Silver Monkey Marketing Ltd is a marketing firm that specializes in helping small, established businesses. They believe marketing is more of an art than a science. Their philosophy focuses on the basics of marketing like communication and branding. They emphasize the importance of clear branding to set the tone of what it's like to do business with a company. Their approach involves helping clients evaluate if their branding matches this tone across marketing materials. They provide examples of their work and contact details for potential clients.
11 Beginner Tips for Marketing Your Summer CampTravis Allison
This document provides 11 tips for marketing a summer camp. It begins by discussing the struggles camps face in communicating their value and that camps can feel complicated to clients. It then covers marketing basics like identifying an ideal client, starting with why the camp exists, and focusing on referrals. Specific tips include focusing on the website as a foundation, developing an email newsletter, having a social media policy, engaging with clients in both digital and offline ways, optimizing for search engines, and monitoring what is said online. The overall recommendations are to tell the camp's unique story across multiple channels in a way that educates clients and solves their problems.
7 valuable tips to be successful on Social Media in 2016Sonia Specialist
Do you have Social Media strategy in mind? Working hard to cash in on some audience via Social Media? Look at these 7 tips which may be helpful for you!
When I put a call out for article topics I received a lot of requests for beginner’s marketing information. Really, sharing thoughts on marketing your business is good for all of us. It’s something we can always use a refresher on.
This document discusses finding an effective online marketing system for beginners. It notes that while many courses promise success, they may not provide clear steps or fit all skill levels. It recommends starting with a clear plan, researching options by reading reviews, choosing a strategy, and being persistent with implementation to eventually achieve success.
This document summarizes different types of library sources for ITCT students and how to evaluate sources. It discusses scholarly journals, trade journals, conference papers, and technical reports. It explains the importance of peer review in evaluating scholarly sources and outlines the CRAAP test for assessing source credibility based on currency, relevance, authority, accuracy, and purpose. The document also provides tips for searching academic databases and continuing research after graduation through open access journals, institutional repositories, and pre-prints.
The HurryCane Story: From Napkin to the No. 1 Selling Cane in AmericaJosh Madigan
Marketing Architects® took on the challenge of reinventing the Website Development
walking cane. Our response-driving creative team, combined
with our proprietary media buying strategy, put HurryCane® on
the map with historic results. Check out how we did it and why
HurryCane® remains the #1 selling cane in America.
The document discusses various aspects of branding including personal branding and brand evangelism. It notes that brand evangelists can spread both good and bad news so they should be careful about the messages they communicate. Effective branding results from the intersection of a brand and marketing strategy and creates positive word-of-mouth recommendations. Building a strong personal brand involves managing one's online reputation through platforms like Google and social media, and communicating a concise personal tagline.
There are buzzwords that grab interest and help you close your deals but for every one of these there are words that kill your sales pitch. Here is our list of the words you need to eliminate from your sales pitch!
Selling is considered the oldest profession in the world. While not all see themselves as salespeople, everyone is trying to sell their ideas in some way. A successful salesperson can convince others about what they are presenting and make themselves seem reliable through their ability to sell themselves and satisfy customers' needs rather than just their products. Becoming a successful salesperson requires gaining confidence by facing fears, letting customers do most of the talking, and taking action now rather than waiting for the perfect time.
To define a brand for an e-commerce store, one must first understand how they perceive their own brand versus how others perceive it. It is important to ask yourself how you would describe your brand in three words and compare it to how a trusted person would describe it. A brand also needs to understand its target customer in order to effectively communicate the right message. Additionally, a brand must adopt a personality to captivate its audience and be approachable through social media interactions. Building long-term relationships is key to long-term brand success.
Over the years, it has been proven that Sales is not for the faint of heart. Whether it’s selling a bottle of water, cloths at a store, and a new car to a newly promoted manager or a company, selling a house to a family or pitching a startup to investors etc. making that sale depends on the skill, appearance, confidence knowledge and enthusiasm of the salesperson. Quite frankly, not all of us have those characteristics in us. There is a saying that “salesmen are born, not taught”. Well, not exactly. Undoubtedly, there are natural talents, but can you can learn these characteristics and be just as successful? Yes you can!
A true quintessential salesperson has the following characteristics that they use consistently to succeed in achieving target sales
This presentation is for the start-up business owner who wants to take simple action steps on their marketing plan. To get the most out of this presentation, focus on the ACTION steps, of which there are seven.
Ken Foody describes himself as a "Growthtivity Hacker" who aims to have a massive instant impact on businesses. He wants to instantly infuse companies with energy and momentum using sales funnels and marketing strategies focused on attracting more customers, higher revenues, and more frequent purchases. Foody runs several companies that provide sales funnel design, online marketing consulting, and executive coaching services to organizations of all sizes, from startups to Fortune 500 companies, helping to design strategies for business growth.
The Ultimate Guide to Professional Development for Marketing & PRThe Muse
Are you a marketer or PR professional who wants to be even better at your job? Or, just wondering what it takes to have a great career in the marketing world?
Look no further.
The Muse asked some of the best marketing and PR professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
Social Media Marketing for Summer Camps -January 2011Travis Allison
Summer camps need social media marketing to show their unique skills. By focussing on teaching and creating content camps can show Why they are different.
In this talk, Travis Allison focuses on marketing basics and then offers some specific strategies for camps marketing via YouTube, Facebook, Mobile and e-Newsletters.
Contact travis@walkingmaverick.com if you would like a consultation for your summer camp.
Register for our free CampHacker.org newsletter for summer camp leaders at: http://zoic.ca/campnewsletter
Helpful tool for small or fast-moving companies that don’t have the budget or patience for sophisticated research and processes to develop their brand’s messaging approach —but still want to be strategic, smart and thoughtful about what they say and write so that they stand out from the competition.
See original blog post for more context and an INFOGRAPHIC overview: http://goo.gl/s4iT7A
About Lydia's Marketing & Communication Consulting Services:
I help companies develop effective brand, marketing and content strategies.
Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value
There are many things you can do, even in the spring of the year, that can increase the number of kids at your camp this summer.
Although we all hope to have our summer sessions full early in the year, many families do not begin to think of summer activities for their children until the snow is off the ground. Google records a big spike in the numbers of searches for "summer camp" starting the beginning of April.
In this presentation Travis Allison will share some of the best ideas that he has collected for having immediate impact on your camper numbers. Many of these have been tried and tested with his clients (non-profits, agency and private camps), some are brand new ideas that camps are trying out this year.
This document discusses why some products fail and provides suggestions on how to improve product sales. It notes that the marketing, not the product itself, often determines success or failure. Specifically, the summary identifies targeting the right market, optimizing the sales page to focus on benefits, developing trusting relationships, and timing promotions for when customers need the product as key factors to consider. Adjusting these areas of a failing product may increase sales without needing to start over.
Silver Monkey Marketing Ltd is a marketing firm that specializes in helping small, established businesses. They believe marketing is more of an art than a science. Their philosophy focuses on the basics of marketing like communication and branding. They emphasize the importance of clear branding to set the tone of what it's like to do business with a company. Their approach involves helping clients evaluate if their branding matches this tone across marketing materials. They provide examples of their work and contact details for potential clients.
11 Beginner Tips for Marketing Your Summer CampTravis Allison
This document provides 11 tips for marketing a summer camp. It begins by discussing the struggles camps face in communicating their value and that camps can feel complicated to clients. It then covers marketing basics like identifying an ideal client, starting with why the camp exists, and focusing on referrals. Specific tips include focusing on the website as a foundation, developing an email newsletter, having a social media policy, engaging with clients in both digital and offline ways, optimizing for search engines, and monitoring what is said online. The overall recommendations are to tell the camp's unique story across multiple channels in a way that educates clients and solves their problems.
7 valuable tips to be successful on Social Media in 2016Sonia Specialist
Do you have Social Media strategy in mind? Working hard to cash in on some audience via Social Media? Look at these 7 tips which may be helpful for you!
When I put a call out for article topics I received a lot of requests for beginner’s marketing information. Really, sharing thoughts on marketing your business is good for all of us. It’s something we can always use a refresher on.
This document discusses finding an effective online marketing system for beginners. It notes that while many courses promise success, they may not provide clear steps or fit all skill levels. It recommends starting with a clear plan, researching options by reading reviews, choosing a strategy, and being persistent with implementation to eventually achieve success.
This document summarizes different types of library sources for ITCT students and how to evaluate sources. It discusses scholarly journals, trade journals, conference papers, and technical reports. It explains the importance of peer review in evaluating scholarly sources and outlines the CRAAP test for assessing source credibility based on currency, relevance, authority, accuracy, and purpose. The document also provides tips for searching academic databases and continuing research after graduation through open access journals, institutional repositories, and pre-prints.
The students visited a cemetery and made several observations: some gravestones memorialized lost WWI soldiers and had weathered over time; adult graves seemed more respected than children's graves; soldiers who died were buried together; and different ethnic groups were separated into different sections of the cemetery. The students learned that younger people had newer graves and that visiting cemeteries provides insight into Hong Kong's past and how deaths occurred, which could help prevent future deaths. The gravestones provided details on people's lives and causes of death.
El documento clasifica 20 momentos musicales de la serie Glee en orden descendente, desde el número 1 hasta el número 18, con una mención honorable. Los momentos incluyen actuaciones de personajes como Lady Gaga, Britney Spears, Neil Patrick Harris y Carol Burnett interpretando canciones como "Bad Reputation", "The Power of Madonna" y "Furt".
Este documento presenta una lista de los 10 mejores vampiros de la televisión, encabezada por Ángel de la serie Angel y Buffy la Cazavampiros. Incluye otros populares vampiros de series como True Blood, The Vampire Diaries, Moonlight y Blade. Finaliza con una mención honorable al Conde Contar de Plaza Sésamo y Ernesto el vampiro.
En la lucha contra el crimen y quizás algo más…alegna301
Este documento enumera las 10 mejores parejas de detectives de la televisión, con Richard Castle y Kate Beckett en la cima de la lista y menciones honorables para Neal Caffrey y Peter Burke, y Jane Rizzoli y Maura Isles. Las otras parejas principales en el ranking son Fox Mulder y Dana Scully, Chuck Bartowski y Sarah Walker, Seeley Booth y Temperance Brennan, y David Addison y Maddie Hayes.
A group of 5th grade students visited Happy Valley Cemetery in Hong Kong to learn about the city's past. By exploring the cemetery and examining graves from different eras, the students discovered that in earlier periods of Hong Kong's history there was lack of medical supplies, the population was multinational, and people were sometimes segregated by nationality or religion within the cemetery. The students also found it interesting that there were many military deaths in the 1950s despite no invasion occurring at that time in Hong Kong. Overall, the field trip provided insights into life and demographics in Hong Kong in the past.
This document describes an implementation of the k-nearest neighbors algorithm to classify job applicants into different job groups based on their details. The algorithm calculates the distance between a test applicant and training data of existing job assignments. It then finds the k closest training records and assigns the test applicant to the majority class of the k nearest neighbors. The implementation was developed as a Windows application called the Job Applicant's Status Analyzer (JASA) to simplify the job application process. Future work could include converting JASA to a web application and allowing direct application submission.
Marketing ideas for 2014 for your businessSteve Mark
Marketing is key to the success of your business. Our guide features print and promotional products along with marketing tips to help you get 2014 off to a flying start.
Beyond Facebook Marketing
Facebook should not be businesses' only marketing platform. A diverse marketing strategy using text, email, websites and in-person events is most effective. Content on all channels should align with clearly defined brand pillars and goals. Websites need compelling headlines and calls to action. In-person events build authority when businesses provide expertise. Email is a powerful tool when lists are built through lead magnets. Texts succeed with opt-ins and time-sensitive deals. The goal is converting attention into paying customers through strong calls to action across all touchpoints.
United Way Ground Floor Marketing Workshop: Brand Positioning for Social Ente...Aassia Haq
A 2.5 hour workshop given in Spring 2014 to the social enterprise startups & their leader entrepreneurs funded by the United Way Ground Floor program in Dallas.
The workshop helped them to demystify marketing science and measurably impact their brand messaging.
This document provides guidance on developing an effective website that aligns with an organization's mission. It emphasizes determining why the website is needed, who the target audience is, and what content should be included based on the mission. Key recommendations include keeping the site simple, easy to navigate, consistent, and promoting it to help achieve the organization's goals as defined in its mission. The overall message is that the website should serve as an online extension of the mission.
This document provides techniques for developing strong branding and understanding customers. It includes exercises on creating customer profiles, developing market maps, establishing brand principles, and creating a business model and value proposition. Statistics are provided on customer loyalty, showing most customers will use a different supplier and unhappy customers will tell others rather than the company. Techniques are presented for creating products to meet customer needs, gaining customer insights, and valuing invisible customers. The goal is to help businesses focus on effectiveness over busyness by prioritizing important tasks like building a great brand and understanding customers.
This document provides an overview of a marketing workshop covering topics such as defining marketing, branding a business, effective print advertising techniques, and calculating return on investment from advertising. The workshop included tips on how to effectively market a business through branding, advertising, and determining appropriate budgets. Attendees were encouraged to apply techniques discussed like focusing ads on customer benefits and testing promotions to continue growing their business.
The document provides a summary of a presentation on becoming a top salesperson. It outlines 7 qualities of top salespeople: being ambitious, courageous, committed, seeing oneself as a consultant, being prepared, engaging in continuous learning, and being responsible. It also provides 14 proven strategies for increasing sales, such as focusing on benefits rather than products, defining customers, developing a competitive advantage, using content/social media marketing, learning negotiation techniques, and keeping customers for life. The presentation aims to help those pursuing a career in sales or anyone who needs to sell themselves.
This document outlines nine principles of branding:
1. Keep messages simple with one main idea to cut through marketing clutter.
2. Mass-produced word-of-mouth (PR) is more effective than advertising alone at building brands. Companies like Amazon succeeded through media coverage, not just ads.
3. Focused brands with a clear niche are more powerful than brands that try to be everything to everyone.
This document outlines nine principles of branding according to the author. It begins with an introduction to branding and discusses how branding creates a perception of a product/service in the consumer's mind.
The document then details each of the nine branding principles:
1) Keep messages simple with one main idea
2) Build brands through mass-produced word-of-mouth (PR) rather than just advertising
3) Focused brands are more powerful than brands with many diffuse messages
4) Differentiation from competitors is key
5) First brands in a new category have advantages
6) Avoid sub-brands whenever possible
7) Perception of quality is more important than actual quality
8) Be consistent and
The document provides information on prospecting and developing a target market for a business. It discusses identifying prospects from a natural market of friends and contacts, using friendship farming to meet new people, employing a friendship borrowing system to get referrals, and utilizing professional prospecting tools from the company. Specific techniques are outlined, including developing a list of 100+ names, qualifying the top 25 prospects, using the FORM method to connect with strangers, and applying the STEAM questions to generate referrals. The importance of ongoing prospecting to sustain business growth is also emphasized.
The document provides training for salespeople on sales techniques. It discusses the importance of planning, introducing oneself professionally to prospects, demonstrating products effectively, and closing the sale. It emphasizes appearance, manners, attitude, knowing the products and customers, and having a goal of earning as much as possible through hard work. The 5 basic steps to success are outlined as planning, introduction, presentation, demonstration, and closing.
Growing Your Manufacturing Business with Modern Marketing and SalesARTILLERY LLC
Webinar slides and script for presentation to members of the American Ceramics Society on November 20, 2019. Recorded version can be watched at http://bit.ly/2XQBvsC
Adam Honig provides tips for salespeople to reconnect with lost prospects. He argues that salespeople should not disappear after failing to close a deal, as prospects' needs may change. Honig recommends staying in touch with prospects through relevant content emails on a regular basis, such as monthly, to remain top of mind. After a few emails, a salesperson should call to schedule a follow-up phone call or meeting. Consistently following up in this manner over several months can help reengage lost prospects and find new opportunities.
The document provides guidance on creating a marketing plan by building an "instruction manual" that outlines key steps. It recommends starting with defining company identity by establishing a mission, values, and measures of success. The next steps include understanding why the company exists by solving problems or needs, studying the market, and being sensitive to trends. The plan should then set specific and measurable goals and identify messaging and target audiences. Developing relationships and networks of supporters is also important. Finally, the plan should put all the elements together in an organized outline and be verified with research. The overall message is that having a thorough marketing plan can lead to successful outcomes.
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
Valu Based selling for small business owners August, 2013 session oneMichael Bowers
The document discusses the Ohio Small Business Development Center (SBDC) at Columbus State. It provides information about Michael Bowers, the Center Manager, and describes the SBDC as an experienced and award-winning team that provides no-cost business advising across four centers. It also lists the nine counties served by the SBDC and encourages visiting the SBDC's small business blog.
The document outlines an agenda for a workshop on starting a business in 7 hours. The workshop covers introductions, developing a business idea, marketing strategies, legal and financial information, mentoring, and feedback. It also includes several prompts and exercises for participants to explore their business values, branding, marketing approaches, and market research.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
Blog.antavo.com grand prize-guide_how_to_get_prospects_to_your_email_list_fro...Timi Garai
Running sweepstakes and contests is a classic method of getting more people to your newsletter list. The real challenge though is to turn the subscribers to paying customers! And this is where most marketing professionals fail.
You had a bunch of people entering your contest, you might have emailed them with custom offers and so on, but things went wrong before they get to your email list…
The problem is, that the contest attracted the wrong people. Entrants have never been interested in the product or service, they just wanted to win the grand prize offered in the contest.
L’ordonnance qui encadre le portage salariale adoptée en Conseil des ministres. En savoir plus sur http://www.lesechos.fr/economie-france/social/0204273038961-lordonnance-qui-encadre-le-portage-salariale-adoptee-en-conseil-des-ministres-1107565.php?a7WjbE8sDThhw8qx.99
Les petites balises IBeacons continuent leur déploiement : découvrez 26 cas concrets, dans des secteurs très variés qui, de l'Europe à l'Amérique du Nord en passant par l'Océanie, surprennent et inspirent.
Technologie récente, lancée par Apple à l'automne 2013, l'iBeacon, système de géolocalisation indoor utilisant le blutooth BLE (basse énergie), continue de révolutionner l'expérience client.
Retail, culture, jeux, transports, services... pas un secteur n'échappe aux petites balises qui, liées à une application mobile, permettent aux marques et autres acteurs économiques d'envoyer sur les terminaux mobiles de leurs clients (smartphones et tablettes) des messages commerciaux et des informations diverses.
Déjà opérationnels ou encore en phase de test, voici 26 exemples de déploiement du système iBeacon aux États-Unis, Australie, Nouvelle Zélande, Royaume Uni, Pays-Bas, Brésil ou France. Réunis par Apocope, agence spécialisée dans les stratégies digitales mobiles et cross-commerce, ils témoignent des possibilités d'utilisation de ces balises ...
The Wealth Report provides the definitive global perspective on prime property and wealth. It includes a guide to the performance of the world’s key luxury residential markets and HNWI growth forecasts over the next decade for all the world’s key countries and cities.
UHNWI luxury spending set to increase in 2014
Over a third of the respondents quizzed as part of The Wealth Report’s Attitudes Survey expect their UHNWI clients to spend more on luxury goods in 2014.
Only 7% reckon they will spend less, with the balance predicting spending levels to be maintained at 2013 levels.
At a regional level, African UHNWIs are set to power up their spending activities the most (46%), while the European super-rich look are the least likely to be splashing out (31%).
(c) Knight Frank 2014 - All right reserved
Report of the detailed findings of the commission of inquiry on human rights ...Christophe Robinet
Report of the detailed findings of the commission of inquiry on human rights in the Democratic People’s Republic of Korea
English
Documents complémentaires:
http://www.lemonde.fr/asie-pacifique/portfolio/2014/02/20/les-crimes-du-regime-nord-coreen-en-dessins_4370639_3216.html
Le futur du marketing révélé par l'étude "Marketing 2020"Christophe Robinet
Cette étude (document en Anglais) découle de 250 entretiens avec des CMO à l'international.
Le rôle du marketeur évolue puisque dans 58% des entreprises, il collabore étroitement avec la direction générale pour déterminer les priorités stratégiques de croissance, contre 38% en 2006.
L'enjeu d'intégration passe, selon les entretiens, par un "dé-silotage" de la structure pour repenser les compétences des équipes, dans un modèle 365/24/7, selon 3 axes : Think (marketing analytics), Feel (customer engagement), Do (content production).
L'étude révèle que les entreprises sur-performantes dans leur secteur investissent en moyenne 20% de plus que les autres dans le développement des compétences de leurs équipes.
Les challenges qui attendent les CMO dans le futur seraient : l'infobésité, le respect de la vie privée, la multiplication des points de contact et les silos.
Les entretiens d'une heure de plus de 250 CMO et marketers américains, français, britanniques, brésiliens, chinois, singapouriens, néerlandais, belges et allemands ont été compilés et 10 231 professionnels du marketing de 92 pays ont été interrogés.
Baromètre sur la performance économique et sociale des startups numériques Fr...Christophe Robinet
France Digitale sort pour la deuxième fois son baromètre sur la performance économique et sociale des startups numériques. Une bonne occasion pour l’association de faire le point sur ce que représente l’écosystème français et de tenter un mapping – parfois difficile – de l’esprit startup en France.
L’écosystème est en pleine expansion, c’est ce qu’affirme en tout cas l’association France Digitale via son baromètre édité avec Ernst & Young. Une étude qui se base sur les réponses de plus de 125 startups et qui révèle notamment que les startups françaises ont générées plus de 40% de chiffre d’affaires (à 1,8 milliards d’euros) cette année comparé à l’année dernière.
Accompagnant la hausse du chiffre d’affaires, les startups ont également embauchés plus de 25% de salariés par rapport à l’année précédente, confirmant le statut de moteur de croissance des jeunes pousses hexagonales. Des créations d’emplois durables – allant à l’encontre des clichés largement véhiculés sur le secteur – puisque 89% des salariés sont en CDI et 5% sont des CDD. L’étude montre également que la moyenne d’âge de ces employés tourne plutôt autour de 32 ans et autour de profils expérimentés puisque près de 84% des recrutements ne sont pas des premiers emplois.
Une hausse de l’emploi qui s’accompagne de modes de rémunération différenciants puisque 8 startups sur 10 pratiquent l’intéressement aux résultats contre une distribution de dividendes quasi inexistantes (seulement 5% des entreprises sondées). Le ratio entre salaire des patrons et des employés reste quant à lui relativement faible étant de 2,76.
Les structures les plus petites sont les plus actives
Avec une hausse de 65% de leur chiffre d’affaire, les petites structures sont les plus dynamiques du panel. Un chiffre d’affaire qui a été tiré par la croissance en numéraire à l’international puisqu’il augmente de 48 millions d’euros en un à l’international (hors UE) et de 79 millions d’euros au sein de l’Union Européenne. Une croissance qu’il faut remettre en perspective par la baisse de la croissance sur ces marchés (- 2 points à l’international et au sein de l’UE) en proportionnel mais soutenu par la hausse des volumes du chiffre d’affaire.
La répartition du capital reste quant à elle majoritaire pour les investisseurs (59%) contre 41% du capital étant détenu par les dirigeants et les salariés.
Baromètre de l'attractivité de la France 2013 France : Dernier appelChristophe Robinet
Résultats de l'étude Ernst and Young 2013
Alors que l’Europe n’enregistre, dans un contexte économique et financier pourtant mouvementé, qu’un léger fléchissement des implantations internationales, la France accuse un net recul, non seulement en termes d’implantations (471 projets d’implantation en 2012, en diminution de 13%), mais aussi, et surtout, en termes d’emplois créés (-20%).
Les facteurs susceptibles d’expliquer cette perte de vitesse sont connus : faible compétitivité, inquiétudes des investisseurs quant aux perspectives de croissance ou à l’instabilité fiscale, posture attentiste doublée d'un effet retard de la crise…
Media Kit Facebook France – septembre 2012. Tout ce qu'il faut savoir pour réussir ses campagnes publicitaires sur Facebook. Les différents formats de publicité.
CSA sort, comme l'année dernière, son cahier de tendances. 10 chiffres issus d'études CSA. Au sommaire : multitasking, consommation collaborative, crowdfunding, bien vieillir, France péri-urbaine
Le palmarès 2012 de la notoriété des réseaux et medias sociaux consacre une nouvelle fois le géant Facebook, dont le succès croissant depuis 2007 lui permet d’être, comme les années précédentes, le site testé le mieux connu des Français (95%), devant Youtube (94%), et Windows Live Messenger (89%). Twitter, dans le sillage d’une campagne présidentielle lors de laquelle le site de micro-blogging a beaucoup fait parler de lui, est désormais connu de 89% des internautes (+4 points de notoriété). Testé pour la première fois, le site de partage de musique Deezer intègre directement le top 10 à la 8ème place (63%).
A la faveur d’une nouvelle progression importante (+5 points), Facebook est le seul réseau social sur lequel une majorité d’internautes est inscrit (54%), et conserve à ce titre son avance sur Windows Live (46%), lui aussi davantage fréquenté qu’en 2011 (+6). Alors que Copains d’avant voit l’adhésion des internautes sur son site refluer (33%, -4), on note simultanément les progressions d’inscription sur Youtube (24%, +4), Google+ (21%, +9) et Twitter (12%, +4).
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
27. PRO TIP:
send your entire contact list the same
email marketing message.
28. PRO TIP:
send your entire contact list the same
email marketing message.
(obviously about buying your stuff)
29. PRO TIP:
send your entire contact list the same
email marketing message.
(obviously about buying your stuff)
BONUS POINT: send it to existing customers.
30. PRO TIP #2:
don’t waste time worrying about you’re
grammar or speling.
38. PRO TIP:
say whatever it takes to convince people
to buy your product.
(even if technically it can’t actually do all that stuff… completely)
39. PRO TIP:
say whatever it takes to convince people
to buy your product.
(this is not your problem, the sales & services teams at your
company will need to figure it out)
40. think of yourself as a
marketing hero among
ordinary men. (or women)
41. you know better
than your
customers,
prospects, and
sales team:
DON’T LISTEN
TO THEM.
42. show how awesome you
are that you don’t need to
A/B test any of your emails,
landing pages, or calls-to-
action.
48. DO NOT
1. track your marketing ROI (or use any analytics)
2. align your sales & marketing
49. DO NOT
1. track your marketing ROI (or use any analytics)
2. align your sales & marketing
3. segment your contact database
50. DO NOT
1. track your marketing ROI (or use any analytics)
2. align your sales & marketing
3. segment your contact database
4. attempt thought leadership
51. DO NOT
1. track your marketing ROI (or use any analytics)
2. align your sales & marketing
3. segment your contact database
4. attempt thought leadership
5. attend educational conferences or seminars
52. DO NOT
1. track your marketing ROI (or use any analytics)
2. align your sales & marketing
3. segment your contact database
4. attempt thought leadership
5. attend educational conferences or seminars
6. embrace inbound marketing
55. DO
1. use lots of marketing jargon
2. purchase online pop-up advertisements
56. DO
1. use lots of marketing jargon
2. purchase online pop-up advertisements
3. raise the volume of your TV commercials
57. DO
1. use lots of marketing jargon
2. purchase online pop-up advertisements
3. raise the volume of your TV commercials
4. lots of outbound marketing
58. curious to know if Yes.
your marketing
SUCKS?
No.
(or how awesome it is?)