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Branding

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The presentation is about Branding. One of the important concepts in Marketing, it is studied and used in order to build an image for a particular product.

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Branding HelpWithAssignment.com
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Established as Traditional Brand Established as Online Brand HelpWithAssignment.com
Individualization Interactivity Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HelpWithAssignment.com
Point-Counterpoint HelpWithAssignment.com
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Product, Price, Community, Communication and Distribution Programs Wraparounds Core Product/ Service . . . provides positive consumer responses . . . A good brand . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],. . . and benefits both target customers and firm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HelpWithAssignment.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product, Price, Community, Communication and Distribution Programs Wraparounds Core Product / Service HelpWithAssignment.com
Point-Counterpoint HelpWithAssignment.com
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Clearly Define the Target Audience Understand the Target Customer Understand the Competition Design Compelling Brand Intent Identify Key Leverage Points in Customer Experience Execute the Branding Strategy Establish Feedback Systems HelpWithAssignment.com
 
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Marketing Levers Relationship Stages For advertising, brand can enhance awareness Brand Enhances or Detracts HelpWithAssignment.com
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Awareness Exploration/ Expansion Commitment Dissolution HelpWithAssignment.com
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