Branding
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Branding involves crafting an organization's image and reputation through consistent messaging. For AIESEC, their global brand allows them to be more credible, attract more stakeholders, and align the organization worldwide. Their brand experience involves managing positive interactions to shape audiences' impressions. Visual branding guidelines outline proper logo use, colors, spacing, and pronunciation to unify AIESEC's presentation internationally.
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This document provides guidelines for branding and visual identity for AIESEC. It defines branding as an organization's image and reputation, as shaped by its actions. Good branding has objectives like delivering clear messages, building credibility, and motivating audiences. A global brand allows AIESEC to be consistent, attract stakeholders, and align organizations globally. The brand experience describes how target audiences interact with the AIESEC brand through different touchpoints. Visual identity guidelines specify appropriate usage of AIESEC's logo, colors, fonts, and other graphics to ensure a coherent brand presentation.
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The document discusses AIESEC's brand refresh which aimed to help members understand how the brand connects with people and markets and use the new elements simply. It outlines the values that create connections with customers and why organizations exist. It then details the redesign process from 2012-2013 which included input collection, brainstorming, and external consulting. The new elements including shapes, colors, and dos and dont's for the flexible and adaptable visual elements. Examples are provided and members are instructed that the logo should only be used horizontally or vertically and not altered. Finally, members are asked to form groups and create a promotion piece using the new brand elements.
BrandToolkit0914.compressed %281%29.pdf
The document provides visual and strategic branding guidelines for communicating AIESEC's brand globally. It discusses AIESEC's brand message, values, and tagline. It then outlines guidelines for using AIESEC's main logo and approved color variants. The document also provides branding elements and guidelines for communicating several of AIESEC's sub-brands, including Global Citizen, Global Talent, and Youth to Business. General tips are provided around typography, slogans, and ensuring consistent branding across channels and materials.
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Branding
- 1. BRANDING !!!
- 2. What is Branding? It is the image and reputation that we want others to associate with our organization. But, a brand is also more than just the image that we want others to have of us; it is also a description of the organization that we want to be. A brand is an expression of your actions and what you do every day.
- 3. The objective of a good branding is: • Delivers the message clearly • Confirms your credibility • Connects your target prospects emotionally • Motivates the target audience • Concretes Loyalty • Creates organization identity
- 4. Why we have a global Branding? Having a global brand allows AIESEC: • To be more consistent and credible. • To attract more stakeholders and give AIESEC a clear competitive advantage. • To attract the right stakeholders and to set the right expectations. • To align the organization to globally leverage the AIESEC Experience.
- 5. BRAND EXPERIENCE The Brand Experience is a simple way to understand how our target audiences (members, supporters and enablers) experience (or interact with) the AIESEC brand. The interactions and touch points they have with AIESEC will shape the impression of what AIESEC is to them, and by being conscious of this we can manage the kind of experience we would like our target audiences to have with AIESEC.
- 8. Color The representative color of AIESEC is the White, Blue and Orange. Each of them has its specific color combination.
- 11. Writing AIESEC
- 17. Examples: