Tata Communications adopted Scrum in 2011 starting with training for IT teams. They developed a Scrum maturity model focusing on adaptability, leadership support, trained resources, business involvement, and metrics. Early Scrum projects were simple, then grew in ambition and visibility. A key success was a high-risk CES project that demonstrated value within 3 months of a 12 month timeline through business involvement, a motivated young team, and learning a new product. Scrum values of commitment, focus, openness, respect, and courage were mapped to the organization's culture.
This document discusses creative and management solutions that can stimulate inclusive growth and development in Nigeria in line with the federal government's change agenda. It proposes providing necessary infrastructure through fiscal and monetary policies, removing unnecessary barriers to business, establishing strong security networks, and improving regulatory processes to attract innovation and entrepreneurship. If implemented properly, these solutions could empower inclusive growth and development in Nigeria over the 2015-2018 period.
The document discusses various career paths in management, including human resource management, management consulting, entrepreneurship, operations management, and non-profit organization management. It provides details on the roles, competencies, and skills required for each path. For human resource management, the document outlines the 10 professional areas and competency clusters. Management consulting careers like IT consulting, financial management, and strategy are described. The key characteristics of entrepreneurs are also highlighted. Overall, the document serves as a guide for understanding opportunities in the broad management field.
Los errores más comunes de los programadores novatosAvanet
Nuestro compañera @elianaca nos enseña sobre "Los errores más comunes de los programadores novatos" sí gustas pásate por nuestro canal en YouTube para ver la grabación de la charla -> http://youtu.be/Lm0UPK77RyA
Este documento presenta una introducción a la instrumentación de laboratorio clínico. Explica que los laboratorios clínicos están vinculados con procesos bioquímicos y la implementación de mecánica, automatización, computación, electrónica y robótica para conducir estudios. También clasifica los laboratorios en de rutina y de especialidad, describiendo brevemente los tipos de pruebas realizadas en cada uno. Finalmente, enfatiza la importancia de cumplir con normas de bioseguridad en la infraestructura de los laboratorios
Tata Communications adopted Scrum in 2011 starting with training for IT teams. They developed a Scrum maturity model focusing on adaptability, leadership support, trained resources, business involvement, and metrics. Early Scrum projects were simple, then grew in ambition and visibility. A key success was a high-risk CES project that demonstrated value within 3 months of a 12 month timeline through business involvement, a motivated young team, and learning a new product. Scrum values of commitment, focus, openness, respect, and courage were mapped to the organization's culture.
This document discusses creative and management solutions that can stimulate inclusive growth and development in Nigeria in line with the federal government's change agenda. It proposes providing necessary infrastructure through fiscal and monetary policies, removing unnecessary barriers to business, establishing strong security networks, and improving regulatory processes to attract innovation and entrepreneurship. If implemented properly, these solutions could empower inclusive growth and development in Nigeria over the 2015-2018 period.
The document discusses various career paths in management, including human resource management, management consulting, entrepreneurship, operations management, and non-profit organization management. It provides details on the roles, competencies, and skills required for each path. For human resource management, the document outlines the 10 professional areas and competency clusters. Management consulting careers like IT consulting, financial management, and strategy are described. The key characteristics of entrepreneurs are also highlighted. Overall, the document serves as a guide for understanding opportunities in the broad management field.
Los errores más comunes de los programadores novatosAvanet
Nuestro compañera @elianaca nos enseña sobre "Los errores más comunes de los programadores novatos" sí gustas pásate por nuestro canal en YouTube para ver la grabación de la charla -> http://youtu.be/Lm0UPK77RyA
Este documento presenta una introducción a la instrumentación de laboratorio clínico. Explica que los laboratorios clínicos están vinculados con procesos bioquímicos y la implementación de mecánica, automatización, computación, electrónica y robótica para conducir estudios. También clasifica los laboratorios en de rutina y de especialidad, describiendo brevemente los tipos de pruebas realizadas en cada uno. Finalmente, enfatiza la importancia de cumplir con normas de bioseguridad en la infraestructura de los laboratorios
1) Um experimento mediu a deformação de círculos em elipses. Isso foi usado para calcular a tensão efetiva no material.
2) Uma porta de carro foi fabricada por estampagem. Marcas em círculos na porta mediram a deformação. Isso foi usado para calcular propriedades mecânicas na região crítica.
3) Os resultados foram usados para avaliar se a deformação na porta excedeu os limites do material.
Brighton April 2015 - Schema, JSON-LD & the semantic webKirsty Hulse
The document discusses implementing structured markup through JSON-LD to support the semantic web without expensive development resources. It describes how JSON-LD can be injected into pages using Google Tag Manager through custom HTML tags, allowing markup to be added without a datalayer. Examples shown include adding site search, social profiles, and organization/logo metadata that could help with search and knowledge graph results. Care must be taken to keep JSON-LD in sync with the page content.
The document outlines a successful investing strategy of buying a low-cost index fund and holding it forever. It explains that most actively managed mutual funds fail to beat the market after fees, which average 2.5% annually. Over long periods of time, these costs overwhelm returns and compound, so that an initial $100,000 investment grows to only $1,450,400 in 50 years at a net 5.5% return in a mutual fund, versus $4,690,000 at an 8% gross market return in a low-cost index fund. Therefore, the best strategy is to keep costs low by investing in broad-based index funds.
Building Character: Creating Consistent Experiences With Design PrinciplesAdam Connor
Inconsistency is one of the most common points of breakdown and frustration in the interactions and experiences we have. Whether we’re interacting with other people, applications, our bank, our doctor, our government, anyone, we form expectations and understandings of what someone or something will do based on our previous experiences and their past behaviors. When something happens that doesn’t fit with those expectations–that seems out of character–we’re caught off guard. What do we do next? What should we expect now?
Principles act as rules that guide how we think and act. Formed by our motivations, values and beliefs, we use them as “lenses” through which we examine information in order to make decisions on what to do. And because of their persistent influence on our behavior, they influence other’s views and expectations of us. Using these same kinds of constructs throughout the design process we can design interactions and consistent behaviors that set and live up to expectations for our audiences.
Este documento fornece cifras musicais para violão de nível inicial, contendo canções populares com acordes e ritmos simples. O repertório é destinado a iniciantes ou para aqueles que desejam aprender novas técnicas. As músicas estão ordenadas por nível de dificuldade e incluem explicações sobre acordes e ritmos.
Brand-Infused PPC For Better Results (#CTAConf 2015)Dana DiTomaso
Who's excited about AdWords? *crickets* Well, get excited because you're going to learn how to write ads that stand out. Why should your landing pages get all the CRO love when you could not only cut costs but improve position when you use ad copy with personality? Learn how to find your brand voice and use it in your PPC campaigns to drive the right audience at the right time.
Before you can define the ingredients to improve your company culture, you need to understand what company culture is.
Company culture is the ecosystem that makes your business thrive. If you had a sunflower seed and placed it on your desk, it won’t grow into a sunflower. To become a sunflower it needs to be planted. The planted sunflower needs water and sun.
A seed can’t become a sunflower without a plan and action. How could your business culture thrive without planning and action?
Without a clear definition of culture within your business, you can’t build a plan to assess, fix or enhance the culture of your business.
http://converticulture.com/cultureblog/definition/
Shortlist magazine and website target men aged 34 with household incomes over £60,000 by providing content on news, sports, films and lifestyle topics. Stylist magazine, website and app similarly target women aged 33 with household incomes over £50,000 with coverage of fashion, beauty, art and careers. Mr Hyde and Emerald Street emails deliver daily London-focused content on entertainment and culture to professional subscribers.
This document provides an overview of various magazines and websites that target male and female audiences in the UK. It summarizes ShortList magazine which has over 500k readers and focuses on topics like news, sports and style for men. It also outlines ShortList.com which gets over 2 million unique users monthly with content on films, music and more. Additionally, it describes Mr Hyde, a daily email for London men about culture, entertainment and more which has over 80k subscribers. Corresponding female-focused publications discussed include Stylist magazine, Stylist tablet edition, Stylist.co.uk website and Emerald Street daily email. Key metrics like readership demographics, interests and behaviors are also presented.
Animated videos can be an effective marketing strategy as research shows people remember 50% of what they see and hear, versus only 10% of what they read. An animated video allows information to be presented in a visually appealing way that engages different learning styles. When creating an animated video, it is important to define the target audience and key message, develop a cohesive story, include the right visual elements like animation, and keep the video short between 1-2 minutes to maintain viewer attention. The video should include a clear call-to-action at the end to ensure viewers are prompted to engage with the brand or message.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
1) Um experimento mediu a deformação de círculos em elipses. Isso foi usado para calcular a tensão efetiva no material.
2) Uma porta de carro foi fabricada por estampagem. Marcas em círculos na porta mediram a deformação. Isso foi usado para calcular propriedades mecânicas na região crítica.
3) Os resultados foram usados para avaliar se a deformação na porta excedeu os limites do material.
Brighton April 2015 - Schema, JSON-LD & the semantic webKirsty Hulse
The document discusses implementing structured markup through JSON-LD to support the semantic web without expensive development resources. It describes how JSON-LD can be injected into pages using Google Tag Manager through custom HTML tags, allowing markup to be added without a datalayer. Examples shown include adding site search, social profiles, and organization/logo metadata that could help with search and knowledge graph results. Care must be taken to keep JSON-LD in sync with the page content.
The document outlines a successful investing strategy of buying a low-cost index fund and holding it forever. It explains that most actively managed mutual funds fail to beat the market after fees, which average 2.5% annually. Over long periods of time, these costs overwhelm returns and compound, so that an initial $100,000 investment grows to only $1,450,400 in 50 years at a net 5.5% return in a mutual fund, versus $4,690,000 at an 8% gross market return in a low-cost index fund. Therefore, the best strategy is to keep costs low by investing in broad-based index funds.
Building Character: Creating Consistent Experiences With Design PrinciplesAdam Connor
Inconsistency is one of the most common points of breakdown and frustration in the interactions and experiences we have. Whether we’re interacting with other people, applications, our bank, our doctor, our government, anyone, we form expectations and understandings of what someone or something will do based on our previous experiences and their past behaviors. When something happens that doesn’t fit with those expectations–that seems out of character–we’re caught off guard. What do we do next? What should we expect now?
Principles act as rules that guide how we think and act. Formed by our motivations, values and beliefs, we use them as “lenses” through which we examine information in order to make decisions on what to do. And because of their persistent influence on our behavior, they influence other’s views and expectations of us. Using these same kinds of constructs throughout the design process we can design interactions and consistent behaviors that set and live up to expectations for our audiences.
Este documento fornece cifras musicais para violão de nível inicial, contendo canções populares com acordes e ritmos simples. O repertório é destinado a iniciantes ou para aqueles que desejam aprender novas técnicas. As músicas estão ordenadas por nível de dificuldade e incluem explicações sobre acordes e ritmos.
Brand-Infused PPC For Better Results (#CTAConf 2015)Dana DiTomaso
Who's excited about AdWords? *crickets* Well, get excited because you're going to learn how to write ads that stand out. Why should your landing pages get all the CRO love when you could not only cut costs but improve position when you use ad copy with personality? Learn how to find your brand voice and use it in your PPC campaigns to drive the right audience at the right time.
Before you can define the ingredients to improve your company culture, you need to understand what company culture is.
Company culture is the ecosystem that makes your business thrive. If you had a sunflower seed and placed it on your desk, it won’t grow into a sunflower. To become a sunflower it needs to be planted. The planted sunflower needs water and sun.
A seed can’t become a sunflower without a plan and action. How could your business culture thrive without planning and action?
Without a clear definition of culture within your business, you can’t build a plan to assess, fix or enhance the culture of your business.
http://converticulture.com/cultureblog/definition/
Shortlist magazine and website target men aged 34 with household incomes over £60,000 by providing content on news, sports, films and lifestyle topics. Stylist magazine, website and app similarly target women aged 33 with household incomes over £50,000 with coverage of fashion, beauty, art and careers. Mr Hyde and Emerald Street emails deliver daily London-focused content on entertainment and culture to professional subscribers.
This document provides an overview of various magazines and websites that target male and female audiences in the UK. It summarizes ShortList magazine which has over 500k readers and focuses on topics like news, sports and style for men. It also outlines ShortList.com which gets over 2 million unique users monthly with content on films, music and more. Additionally, it describes Mr Hyde, a daily email for London men about culture, entertainment and more which has over 80k subscribers. Corresponding female-focused publications discussed include Stylist magazine, Stylist tablet edition, Stylist.co.uk website and Emerald Street daily email. Key metrics like readership demographics, interests and behaviors are also presented.
Animated videos can be an effective marketing strategy as research shows people remember 50% of what they see and hear, versus only 10% of what they read. An animated video allows information to be presented in a visually appealing way that engages different learning styles. When creating an animated video, it is important to define the target audience and key message, develop a cohesive story, include the right visual elements like animation, and keep the video short between 1-2 minutes to maintain viewer attention. The video should include a clear call-to-action at the end to ensure viewers are prompted to engage with the brand or message.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"