Fox Searchlight Pictures is a sister company of 20th Century Fox established in 1994 to distribute independent and British films in the United States. It has distributed successful films like Black Swan, which had a budget of $13 million and grossed over $106 million, and Slumdog Millionaire, which had a $15 million budget and grossed nearly $378 million. These films targeted mass audiences through female-focused marketing for Black Swan and use of multiple languages in Slumdog Millionaire to appeal across cultures.

1. By Sangam, Mohamed, Iqra +
Pavan.

2. FOX SEARCHLIGHT
PICTURES
 Established in 1994 a sister company of ’20th Century
Fox’
 US distribution of independent and British Films

3. Films By Fox Searchlight
Pictures

4. BOX OFFICE
COMPARISONS
Black Swan:
Slumdog Millionaire:
Budget : $13,000,000
Budget: $15,000,000
Opening Weekend Takings: $1,443,809
Opening Weekend Takings: $360,018
Gross: $106,952,327
Gross: $ 377,910,544

5. Target Audience
MASS AUDIENCE
Black Swan: Market research shows that there are more
females that go to the cinema than males.
Slumdog Millionaire: Expanded target audience with the
use of different languages. By crossing cultural barriers
the film appeals to a wide range.