5 Tips for University Recruiting on LinkedIn


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For any company hiring students and recent graduates, finding simple and efficient ways of engaging top students is a challenge.

In this presentation, you’ll learn:

- How to make the most of LinkedIn’s growing eco-system of college students
- 5 tips for finding and engaging students on LinkedIn
- A sneak peak at upcoming tools that will give you a competitive advantage over your peers

Published in: Technology
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5 Tips for University Recruiting on LinkedIn

  1. 1. Talent Solutions ©2012 LinkedIn Corporation. All Rights Reserved. 5 Tips for University Recruiting on LinkedIn Lauren Fogarty, Global Solutions Lead April 8 2014
  2. 2. Lauren Fogarty Global Solutions Team Lead lfogarty@linkedin.com LinkedIn Confidential ©2013 All Rights Reserved
  3. 3. Agenda  Business Intelligence on students & new graduates  The LinkedIn Student & Grad Ecosystem – Student behaviour & Universities on LinkedIn  5 Top Tips– Tactical recommendations for engaging & attracting top graduates  Inspiration from companies using LinkedIn for Student/ Grad attraction & additional possibilities. LinkedIn Confidential ©2013 All Rights Reserved
  4. 4. 39M Students & Recent Grads
  5. 5. 5 UK Talent Pool
  6. 6. 6 Nordic Talent Pool
  7. 7. 7 MENA Talent Pool
  8. 8. 8 What do UK students & grads look for in a career?
  9. 9. LinkedIn sees the university recruiting space as a three-sided ecosystem. EmployersUniversities Students LinkedIn Confidential ©2013 All Rights Reserved 9
  10. 10. Universities 10
  11. 11. LinkedIn Confidential ©2013 All Rights Reserved 11 Universities now have an official presence…
  12. 12. LinkedIn Confidential ©2013 All Rights Reserved …and they can market themselves in a targeted way
  13. 13. Students 13
  14. 14. The Next Generation “C” Meet Isabella Quick. Connected. Engaged. LinkedIn Confidential ©2013 All Rights Reserved 14 CONTENT
  15. 15. Isabella establishes her professional identity on LinkedIn LinkedIn Confidential ©2013 All Rights Reserved 15
  16. 16. Connects with peers, professors & mentors LinkedIn Confidential ©2013 All Rights Reserved 16 University Alumni Tool
  17. 17. The student jobs portal makes it simple for grads to discover jobs Student Jobs Portal
  18. 18. Top 5 Tips for Employers 18
  19. 19. LinkedIn Confidential ©2013 All Rights Reserved 19 Tip 1: Build a Brand - Showcase your culture on your career page and build in specific content targeted at students
  20. 20. Tip 2: Start a conversation with your Student & Grad audience in Groups Students are our most engaged Groups audience
  21. 21. Isabella Engineering BEng, 2014 Mechanical Engineer National Grid XYZ Co. Nuclear Engineer JOBS YOU MAY BE INTERESTED IN Students are twice as likely to engage with a Job on Mobile Amazon XYZ Co. Engineer JOBS YOU MAY BE INTERESTED IN Engineer Pamela Computer Science BEng, 2013 Tip 3: Drive awareness via Jobs – auto-matching & active searches
  22. 22. LinkedIn Confidential ©2013 All Rights Reserved 22 Targeted InMails Status Updates You’re Invited! LinkedIn is coming to campus Thursday, March 20th Register Targeted Ads Tip 4: Engage the Right Student Promote news, jobs & events to your target student audience
  23. 23. Tip 5: Efficient On Campus Recruitment
  24. 24. Collecting information manually is cumbersome and error-prone Poor tracking and follow-up results in lost leads after the event Limited visibility into success of event and into pipeline activity Recruiting candidates at events is difficult today Whether you’re collecting resumes or spreadsheets of candidate information…
  25. 25. Capture leads at events instantly and manage them in LinkedIn Recruiter, so you never miss a lead again! We knew there was a better way – Meet CheckIn
  26. 26. MARKETING Instantly capture event leads using a simple interface, connected to the LinkedIn network Engage immediately with automatic follow-up email. Leads will automatically follow your Company Page. Track results over time, including number of event leads and where they went 26 CheckIn lets you... … so you never miss an event lead again!
  27. 27. Inspiration 27
  28. 28. View Jobs on Mobile Apply to Jobs on Mobile Promote Student & Grad Jobs at Scale Entry Level roles (Student, Intern, Graduate) on LinkedIn are free – Deloitte currently has these jobs automatically posted direct from ATS
  29. 29. Source ahead of time like Trip Advisor
  30. 30. Start a new Following
  31. 31. Raise Awareness of your graduate program with media Targeted Ads Management Consultancy Client X Goal: Raise Awareness of Graduate Programme to compete with “Big Four” Solution: “Campus Drive” media campaign Results: 575 quality candidates pipelined Targeted InMails
  32. 32. Invite students to apply to your graduate programme Targeted InMails FMCG Client X Goal: Quality over quantity. Pre- select their ideal graduate candidates Solution: “Campus Drive” media campaign Results: 650 qualified candidates registered for graduate program online workshop
  33. 33. Net-a-Porter “CheckIn made us look slicker and matched our image as a technology driven business. Post-event we can now pro- actively connect through LinkedIn with the most promising graduates.” Lucy Birchenough, Recruitment Manager Net-a-Porter Group
  34. 34. Learn more about CheckIn http://lnkd.in/CheckIn
  35. 35. LinkedIn Confidential ©2013 All Rights Reserved 35