1) Brand knowledge is created through brand awareness and brand image in the mind of the consumer. It includes components like awareness of the brand and the image associated with the brand. 2) Brand awareness is how well known a brand is to the target audience and is necessary for higher sales. Brand image is the complete set of thoughts about a company or product formed through communication and experiences. 3) Brand image is reinforced through marketing communications like packaging, advertising, promotions, customer service, and word of mouth. Brand structure explains how a product is applied and includes brand architecture models like corporate dominant, product dominant, and hybrid branding.

1. Brand ManagementSamarpan kole

2. Brand knowledge

3. Brand awareness

4. Brand image

5. Brand structurePresentation On:

6. Brand KnowledgeAn ability to create a perception or an image about the brand in the consumer's mind.It is a summation of Brand awareness & Brand ImageBrand Knowledge’s components Brand AwarenessBrand Image

7. Brand AwarenessThe measure of how well people in your target audience are aware of your brand.It is necessary step in making brand equityIt is a an important way of promoting commodity based product .Higher brand awareness = Higher sales among the competitors. e.g. Soft Drink industry

8. Why is brand awareness important?A necessary condition for inclusion in the set of brands being considered for purchase.

9. A sufficient condition for choice in low-involvement decision settings.

10. Influences the nature and strength of association.Brand ImageIt is a complete bundle of thoughts in customer’s mind about a company or a product. Like: 1).How would be Product 2).Service developed through communication. 3).Experience after purchasing.

11. Brand Image

12. How Brand Image is reinforced?Brand image can be reinforced by brand communication such as: 1). Packaging 2). Advertising 3). Promotion 4). Customer service 5). Word of mouth 6). Brand experience