I prepared this document for a rum brand in 2012. Nothing ever came of the meeting, but I thought my followers might enjoy seeing a discussion document that highlights how to make a brand super premium. It was meant for a presentation-style meeting so some slides may not be 100% clear, but it should still be an enjoyable read.
I prepared this document for a rum brand in 2012. Nothing ever came of the meeting, but I thought my followers might enjoy seeing a discussion document that highlights how to make a brand super premium. It was meant for a presentation-style meeting so some slides may not be 100% clear, but it should still be an enjoyable read.
37. 4. 用户界面设计
用户界面设计 user interface design
是屏幕产品的重要组成部分。界面设计是一个复杂的有不同学科参与的工程,认知心理
学、设计学、语言学等在此都扮演着重要的角色。
用户界面设计的三大原则:
a 置界面于用户的控制之下;
b 减少用户的记忆负担;
c 保持界面的一致性。