November Business Growth Lunch: Trafford Presentation
Research Expert Jan Taber Offers Insights
1. JAN TABER
AND ASSOCIATES
Research, Planning, Competitive
Intelligence & Analysis
Chance House, 5 Victoria Park, Saltaire, Shipley,
West Yorkshire, BD18 4RL
Tel. 01274 787065 / 01274 255647/ 07866106131
Jan@Taber.co.uk
www.indepconsultants.co.uk
http://indepconsultants.co.uk/member/5000311
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Why is Research so important?
For an organization to achieve success it takes time,
effort, understanding and planning.
Unless an organization really understands the
benefits that research can bring it will be unable to
understand the needs of its market or clients.
To drive an organization forward there needs to be
a strong awareness of what are their stakeholders’
concepts, experiences, values and needs.
3. 3
Research, Planning, Competitive
Intelligence and Analysis
Research is invaluable at any stage and of particular
assistance when seeking to understand what issues
may arise and how they should be addressed.
Planning strategies allows your organization to
assess current trends and markets. They help you to
monitor your image and performance via media
auditing, research and evaluation of previous and
current PR and marketing activities
Competitive intelligence aims to understand what
others in your sector are thinking and achieving.
Analysis of results helps you evaluate your
organization’s aims, performance and future
strategies.
4. 4
Specialist Areas
Face to face and in-depth telephone research.
Brand research and concept testing
Focus groups moderation/car clinics/NPD/packaging
Qualitative and quantitative research at B2B and
B2C level for both SMEs and FTSE organizations.
Social marketing research/ethnography/ASTs
Recruitment of “hard to reach” respondents (FTSE,
opinion leaders etc.)
Experience of working with central government,
local authorities, industry, retail, food,
pharmaceutical, packaging, construction, finance,
legal, automotive sector, consumer companies,
academic establishments, NHS Trusts, IT sector,
energy sector, charities/not for profit organizations,
media, children and vulnerable adults.
Media auditing and competitive intelligence.
New business development and appointment
generation.
Client and employee satisfaction
Thought leadership
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Client/Staff Satisfaction
Measurement
We work with organizations to understand how you
are perceived by your clients/staff and what action
you may need to take to further develop
relationships.
We provide detailed client/staff feedback and
evaluation with verbatim comments.
We identify potential new client opportunities or
areas where you are under competitor threat.
We look to see how satisfied your clients/staff are –
(staff are your most valuable asset.)
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New Business Development
We work with new businesses/organizations to
enable them to research their potential market and
to generate new business and new client bases
across all sectors of commerce and industry.
We work with existing businesses/organizations to
retain their clients and understand their needs and
to help them attract and develop new business.
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Public Sector Departments
The Home Office
NHS
Department of Communities and Local Government
Department of Trade and Industry
Department for Transport
Department of Work and Pensions
HMRC
Ministry of Justice
Associate Status for Jan Taber
Central Office of Information Associate – NHS Network
National Social Marketing Centre (NSMC) Associate
Approved supplier – Yorkshire and Humber Register
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Experience With Companies
25 years plus experience undertaking freelance work
on behalf of many companies including:-
Ask, Breaking Blue, Charterhouse, Citigate Dewe
Rogerson, Counter Intelligence Retail, Fishburn
Hedges, Forster, Freud Communications,GfK/NOP,
Globescan, Gracechurch, Lighthouse Global,
Lychgate Research, Market Analysis, Meridian West,
Metrica, Millward Brown, Opinion Leader, Ogilvy PR
Worldwide, Porter Novelli, Portfolio Communications,
Poulter Communications, Public Perspectives, Red
UK, TNS-BMRB, Weber Shandwick Worldwide
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Individual Companies
Individual companies for whom research, media
projects, new business development or recruitment
has been undertaken include:-
Finance
Atradius, Bank of Scotland, Barclays Bank,
Birmingham & Mid-Shires Building Society, Dun &
Bradstreet, Euler Hermes, GPFC, Graydon UK,
Norwich Union, Royal London, Scottish Life
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Professional Bodies and Not for Profit Organizations
British Educational Communications & Technology Agency
(BECTA), Business Link, Central Bedfordshire Council,
Cornish Tourist Board, Countryside Agency, Elizabeth Finn
Homes, Energy Savings Trust, Enterprise Ireland,
Federation of Small Businesses, Hull City Council, Institute
of Chartered Accountants – England & Wales (ICAEW),
Institute of Public Relations, Kings College, National
Association of Theatre Nurses, National Rheumatoid
Arthritis Association, NSPCC, Pira International (Print
Industry Research Association), RNIB, Tea Council,
Sheffield Council, The Times Business Studies Publication
for Schools, West Yorkshire Ventures, WRVS, Yorkshire
Forward Regional Development Agency
Media
Bella Magazine, Financial Times, Woman Magazine
12. Volunteer Work
Currently volunteer as bereavement support for Sue
Ryder Hospices.
Former Samaritan
Former Social Services Tutor – Under 5’s Dept.
Former PR Head for local Chernobyl Children’s
Lifeline.
Former Host Parent for Chernobyl Children’s Lifeline.
Former committee member for Brownies/Guides and
Parent Teacher Associations.
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Associates & Professional Bodies
MEMBERSHIP & PROFESSIONAL INFORMATION
Member of Independent Consultants Group
Member of Market Research Society
Holder of Professional Indemnity Insurance
CRB checked
Data Protection Registered
Former FE Personnel Officer and qualified teacher
ASSOCIATES OFFER
Brand development
Graphic design
Marketing
Communications
Staff development
Competitive intelligence
14. Testimonials
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My research teams have developed a sound working
relationship with you based upon your competence and the
high quality of your work, specifically:
The excellent content of your research
Accurate information
Delivery to time and agreed budget
COLIN TALBOT, MANAGING DIRECTOR, ACCESS
RESEARCH
She is clearly someone who enjoys her work and puts a great
deal into it. It is apparent that people warm to her.
CLARE MANSFIELD AND CATHERINE MILLICAN,
PARTNERS, CM INSIGHT
15. 15
The insight her work has given us has been invaluable in
helping us develop effective communications programmes for
our clients, and even for ourselves.
ADAM MACK, HEAD OF PLANNING, FREUD
COMMUNICATIONS
We have always found Jan to be professional, thorough and
reliable to work with, and we would certainly recommend her
services to any interested third party.
IAN SHEPHERD, IAN SHEPHERD ASSOCIATES
Jan has been great – proactive, efficient, effective. She builds
strong rapport with senior executives and is easy to work with.
I would wholeheartedly recommend her to others.
BEN KENT, DIRECTOR, MERIDIAN WEST
16. 16
Jan always ensures that every effort is made to secure the
target number of appointments or interviews in the time
available. She has proved to be a thoroughly professional
associate, with the highest levels of integrity and dedication.
KARIN THOMAS. MANAGING DIRECTOR, OYSTER
RESEARCH SOLUTIONS
I have worked with Jan Taber in a market research capacity
for over 20 years. Jan is a first rate telephone interviewer,
group recruiter, appointment generator, depth interviewer and
moderator. Totally professional she never shirks a difficult job
and can be relied upon to give every brief 100% no matter
how tedious the subject or how difficult the audience is to
persuade to participate.
MARY BAKER, DIRECTOR, PORTER NOVELLI
