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Brand is All You Need: Marketing Through A Technology Lens

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Paul Writer
Paul Writer

This document discusses brand as a growth strategy and outlines the vision and services of Paul Writer, a marketing consulting firm and community. Paul Writer's vision is to be a go-to destination for senior marketers seeking best practices and trends through a peer-to-peer learning community, conferences, thought leadership, and consulting. They offer marketing services, custom publishing, and conferences/roundtables to achieve these goals. Paul Writer was founded in 2010 by Jessie Paul to provide these services to clients such as Adobe, Cisco, Dell, and LinkedIn.

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Brand Is All You Need Brand As A Growth Strategy 2 December 2015 JESSIE@PAULWRITER.COM
OUTSOURCED MANUFACTURING MARKETPLACES BUYER AGGREGATORS #TRENDS CAPACITY MAXIMISATION
BIG DATA SOCIAL CRM PREDICTIVE ANALYTICS #TRENDS
IOT SUPPLY CHAIN INTEGRATION OMNI-CHANNEL #TRENDS PAYMENTS
• Our vision is to be the go-to destination for senior marketers seeking best practices and trends in marketing by providing a community platform for peer to peer learning, conferences for networking, thought leadership and consulting • Towards achieving these goals Paul Writer offers the following opportunities for engagement: 1. Marketing Services: Positioning strategy, program management office for campaign execution, customer community management 2. Custom Publishing: video interviews, case studies, research reports, articles in Marketing Booster (weekly e-newsletter and bi-monthly print publication) 3. Conferences & RoundTables: Well-designed conferences and roundtables of senior marketers on a horizontal marketing trend or vertical specific issues. Paul Writer was founded in 2010 by Jessie Paul, author of No Money Marketing (2009, Tata McGraw-Hill) and former CMO of Wipro who has also held senior marketing positions in Infosys and iGATE. Clients include Adobe, Cisco, Dell, Hindustan Times, LinkedIn, and SAP. About Us 90% REACH WITH CXOS ET 500 COMPANIES 2000 # OF SENIOR EXECUTIVES WHO HAVE ENGAGED IN A PROGRAM IN PAST 12 MONTHS 232 ISSUES OF MARKETING BOOSTER WEEKLY NEWSLETTER

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Brand is All You Need: Marketing Through A Technology Lens

  • 1. Brand Is All You Need Brand As A Growth Strategy 2 December 2015 JESSIE@PAULWRITER.COM
  • 2.
  • 3.
  • 7. • Our vision is to be the go-to destination for senior marketers seeking best practices and trends in marketing by providing a community platform for peer to peer learning, conferences for networking, thought leadership and consulting • Towards achieving these goals Paul Writer offers the following opportunities for engagement: 1. Marketing Services: Positioning strategy, program management office for campaign execution, customer community management 2. Custom Publishing: video interviews, case studies, research reports, articles in Marketing Booster (weekly e-newsletter and bi-monthly print publication) 3. Conferences & RoundTables: Well-designed conferences and roundtables of senior marketers on a horizontal marketing trend or vertical specific issues. Paul Writer was founded in 2010 by Jessie Paul, author of No Money Marketing (2009, Tata McGraw-Hill) and former CMO of Wipro who has also held senior marketing positions in Infosys and iGATE. Clients include Adobe, Cisco, Dell, Hindustan Times, LinkedIn, and SAP. About Us 90% REACH WITH CXOS ET 500 COMPANIES 2000 # OF SENIOR EXECUTIVES WHO HAVE ENGAGED IN A PROGRAM IN PAST 12 MONTHS 232 ISSUES OF MARKETING BOOSTER WEEKLY NEWSLETTER