The document discusses the French luxury brand Chanel. It provides an overview of Chanel's history and founder Gabrielle "Coco" Chanel, key products, brand codes, target markets, and communications strategies. Chanel maintains its position as a leader in the luxury fashion industry through traditional marketing like fashion shows while also innovating with new media like Karl Lagerfeld's Twitter account. The document questions whether Chanel's one-way communications model will remain effective as luxury customers expect more personalized experiences.