The Chanel logo was introduced in 1925 on Chanel No. 5 perfume. It consists of two interlocking 'C's representing the initial of founder Coco Chanel. There are various stories about the origins of the logo, but it is believed Chanel herself designed it to represent her name. Chanel is a French luxury fashion and perfume house founded in 1909 by Coco Chanel. It is known for women's suits, jewelry, handbags, and fragrances like No. 5 perfume. The company operates worldwide with over 300 locations and annual revenue of $5.2 billion.
Proposition of new product line for Chanel made up within group of 4 participants of "Luxury brand management and product design" by London College of Fashion, 2011
Proposition of new product line for Chanel made up within group of 4 participants of "Luxury brand management and product design" by London College of Fashion, 2011
This ppt is about the brand CHANEL brand identity prism which applies on human traits to a brand to recognize what consumers actually think of the brand.
1) Physique – Physique is the basis of the brand. It may include product features, symbols, and attributes.
2) Personality – Personality defines what personality will the brand assume if it were a person. Personality includes character and attitude.
3) Culture – Culture takes a holistic view of the organization, its origins and the values it stands for.
4) Relationship – The strength of the relationship between the brand and the customer. It may represent beliefs and associations in the human world.
5) Reflection – What does the brand represent in the customers' mind or rather the customer mindset as reflected on the brand
6) Self-image – How does the customer see himself when compared to the brand.
reference of the above-mentioned
content:http://www.marketing91.com/brand-identity-prism-pepsi/
Here's a proposition of an Experiential Concept Store for Chanel. A completely new way of wowing your public, the media and going viral!
Creators: @alexandre_MB_ + @Stephan_Denis + Simon + Laura + Sara
This ppt is about the brand CHANEL brand identity prism which applies on human traits to a brand to recognize what consumers actually think of the brand.
1) Physique – Physique is the basis of the brand. It may include product features, symbols, and attributes.
2) Personality – Personality defines what personality will the brand assume if it were a person. Personality includes character and attitude.
3) Culture – Culture takes a holistic view of the organization, its origins and the values it stands for.
4) Relationship – The strength of the relationship between the brand and the customer. It may represent beliefs and associations in the human world.
5) Reflection – What does the brand represent in the customers' mind or rather the customer mindset as reflected on the brand
6) Self-image – How does the customer see himself when compared to the brand.
reference of the above-mentioned
content:http://www.marketing91.com/brand-identity-prism-pepsi/
Here's a proposition of an Experiential Concept Store for Chanel. A completely new way of wowing your public, the media and going viral!
Creators: @alexandre_MB_ + @Stephan_Denis + Simon + Laura + Sara
1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docxambersalomon88660
1. Oscar De La Renta (American/Dominican) 1960s
· At age 18 he left The Carribean to study art in Madrid, but he switched his focus to fashion.
· In 1961, he was hired for his first real fashion job at Lanvin-Castillo.
· By 1963, he moved to New York and joined the American design house of Elizabeth Arden.
· In 1965, he took over the label after Jane Derby Died .He launched his own signature ready-to-wear label.
· In 1967, De la Renta married Francoise de Langlade, an editor-in-chief of French Vogue. Francoise introduced him to some of the most influential members of fashion society and invited them to his shows.
· His line, known for its exquisite silk prints, ruffles, soft silhouettes and colorful palette, soon became a mean of casual luxury.
· He was trained by Cristóbal Balenciaga and Antonio del Castillo. He worked for Lanvin and Balmain.
· From 1993 to 2002, De La Renta designed the haute couture collection for the house of Balmain, making him the first Dominican to design for a French couture house.
· In 2006, the Oscar de la Renta label diversified into bridal wear.
· de la Renta served as president of the Council of Fashion Designers of America from 1973 to 1976, and from 1986 to 1988.
· His work was the preferred wear of American first ladies. He dressed first lady Nancy Reagan in the 1980s, and Jaqueline Kennedy and then provided the gowns for inaugural events for both Hillary Clinton in 1997 and Laura Bush in 2005.
· In 2004, risking the value of his brand as a whole, he added a less expensive line of clothing called O Oscar. He said he wanted to attract new customers whom he could not reach before.
· In 2014, the George W. Bush Presidential Center hosted an exhibit entitled "Oscar de la Renta: Five Decades of Style" which shared the designer's creations for Mrs. Bush and America's First Ladies.
2. Ellie Saab (Lebanese) the 1980s
• Elie Saab is a self-taught fashion designer who specialized in bridal couture.
• In 1982, as young as 18 years old, he opened his very first couture atelier in Beirut. A few months later, he showcased his first collection.
• In 1997, Elie Saab was the only non-Italian designer to appear on the famous Italian Camera Nazionale Della Moda. He also displayed his first collection in Rome, outside Lebanon.
• In 1998, He opened his ready-to-wear in Milan. Princess Stephanie of Monaco attended his fashion show.
• In 1999, Queen Rania of Jordan chooses to wear one of his designs for her coronation.
• In 2000, the Chambre Syndicale De La Haute Couture had invited Elie Saab to Paris where he had presented his four collections Haute Couture and Ready-to-Wear in a year. Later after six years, he became a corresponding member.
• In 2002, Halle Berry wore a burgundy gown by Elie Saab for Oscar ceremony, which in turn gave Elie Saab huge recognition, crossing Middle East and other parts of the world.
• In 2005, Opened a modern five-story building where his workshops, studio, the ready-to-wear boutique an.
Wearing the logo of a particular brand signifies sophistication, success, and a certain status in the society. These logos are in one way the outward marking of one’s sartorial tribe revealing hints about their personal style, their value in luxury items and how affluent they are.Logos hold the power of instant brand recognition and particular logos over the past few decades to a century have become a strong symbol of luxury and affluence. When it comes to luxury fashion houses, their legacy is defined with their logos and the unique stories behind them. Here are some stories of the most iconic luxury fashion brand logos.
The Chanel logo is known to be designed by Coco Chanel herself in 1925. It is also one logo that has been unchanged since its first design. Chanel’s double Cs logo design is on one hand rumoured to come from the insignia on the Chateau de Cremat, a vineyard villa in South of France where Chanel stayed for a while on the other hand it is also said that the double Cs of the logo are derived from quasi-Celtic interlocking stained glass window design at the Aubazine Chapel – known to have housed an orphanage where the designer had spent part of her youth.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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2. Double "C", two letters which merge back to back.
The famous logo was introduced in the fashion world in 1925, on the perfume label,
Chanel No. 5, one of the most bought perfumes even today. Immediately after
launch, it could be seen everywhere.
There are a lot of versions of the history of this
logo.
According to one, Mikhail Vrubel was the person
who combined the two horseshoes, resembling to
the modern Chanel logo.
Another story says that the two merged horseshoes
are a symbol of
success and good fortune.
3. It is said that Coco Chanel herself was the one
who in 1925 designed the famous logo of the
brand Chanel.
She had spent half of his childhood in an
orphanage, that being the period which
encouraged her to design the logo.
But there is another story, according to the two ‘C’
"embrace" would be a combination of her name
and the initial of the man whom she loved with all
her heart, Capel.
However, the most plausible is that the
logo was created after the initials of the famous
Coco Chanel, the founder
of the French fashion house.
4. CHANEL S.A.
Type Société Anonyme
Industry Fashion
Founded 1909; 108 years ago
Founder Coco Chanel
Number of locations 310
Area served Worldwide
Products • Haute couture
• Ready-to-wear
• Perfume
• Jewellery
• Accessories
Revenue $ 5.2 billion (2016)
Net income € 1.3 billion (2014)
Number of employees 1,270 (2010)
Website www.chanel.com
5. PRODUCTS
• Fragrance
In 1924, Pierre Wertheimer founded Parfums Chanel, to produce and sell perfumes and
cosmetics; the parfumerie proved to be the most profitable business division of the Chanel S.A.
corporation. Since its establishment, parfumerie Chanel has employed three perfumers:
Ernest Beaux (1920–1961)
Henri Robert (1958–1978)
Jacques Polge (1978–2015)
Olivier Polge (2015–Present)
• Makeup and skincare
Cosmetics are the most accessible Chanel product, with counters in upmarket department
stores across the world.
Fragrance and Skincare counter at
Australian department
store MYER in Sydney
Makeup Studio at MYER
Sydney City
6. • Fine jewellery
Chanel 'High Jewellery' was founded in November 1932. Chanel debuted 'Bijoux de Diamants'
at her Faubourg Saint-Honoré, Paris mansion.
• Watches
The Chanel wristwatch division was established in 1987 In 1995, division presented a second
design, the Matelassé.Although the Première and Matelassé wristwatches were successful
products, the presentation, in 2000, of the Chanel J12 line of unisex style wristwatches, made
of ceramic materials, established Chanel wristwatches as a Chanel marque.
The unisex design of
the Chanel J12
wristwatches
7. The actress
Gabrielle Dorziat
wearing a Chanel
plumed hat (1912)
A classic Chanel suit, 1965
Chanel presented
Perfume No. 5 to the
market in 1922;
Ernest Beaux created
it in 1921.
8. Students: Duricu Ioana
Mihalcea Livia Gabriela
Preda Daiana Florentina
Teacher: Mihai Daniel Frumușelu
Group: 8215, IMAPA
Bibliography: https://en.wikipedia.org/wiki/Chanel
