Chanel
- 1. Chanel S.A By: Ng Ka Long @ Business D
- 2. Let people know about how a high-end fashion brand established Shows how a old brand still survive today Explore the core values of the company Stem out the brand’s speciality in the luxury fashion market
- 3. Karl Lagerfeld ishired as the Founded Nazi affiliation chief designer for Chanel 1909/1910 1930s-50s 1983 1920s 1925 1950s – 1970s 2008 Chanel Perfume CC trademarks Chanel’s come back Mobile Art Tour recognized
- 4. Name: Garbiella BonheurChanel Born: 19 August 1883, in Saumur, France Died: 10 January 1971 (aged 87) Motherland: France First milliner shop: 1920 in Paris Marriage status: Single Her favourite man: Duchesses of Westminster There have been several Duchesses of Westminster. There is only one Chanel.”
- 5. February 24, 1925 Trademarkregistered at the United States Patent and Trademark Office (USPTO). The typeset logo – Chanel. The unique interlocking CC logo. The Chanel No.5 perfume logo is registered at the USPTO in July 20, 1926.
- 6. Number of stores: About 200 boutiques worldwide Sales: £1,301.2m Employees: 1220 Chief designer: Karl Lagerfeld (since 1983) Small document of Karl Lagerfeld Nationality: German Born: September 10, 1933 (aged76) Jobs: Currently designs for his own label, Chanel and furs for Fendi of Italy Achievements to Chanel: Established a younger line (shorter cuts and eye capturing design)
- 7. To celebrate the 50th anniversary of Coco Chanel’s iconic 2.55 quilted leather handbag A worldwide tour included Hong Kong, Tokyo, New York, Moscow, (London and Pairs)
- 8. Revolutionized haute couture fashion (which means custom-fitted clothing) Brought fashion business in to part of “society” Designs are back to basics – elegance, class and originality Beauty is about presenting yourself to garner respect from others
- 9. Chanel Fragrance & Fine Jewelry Fashion Beauty & Watches Fashion & Jewelry & Fragrance Makeup Skincare Accessories Watches
- 10. Items included: ◊Custom-fitted clothing ◊Leathergoods ◊- Eg. 2.55 quilted leather handbag ◊Jewels ◊Shoes ◊Eyewear Features of products: ◊Elegant ◊Classy ◊Simple style ◊Unique cutting
- 11. Nº5 - most famous perfumes - released since mid 1922 CHANCE ALLURE
- 12. 1987 First Chanel watch – “Premiere” Chanel J12 watches 2000 line was introduced Fine Jewelry watch equipped with the 2005 tourbillion
- 13. Strength Weakness •Luxury quality •High price •Unique •Rising cost of production •Classy Opportunity Threat •New markets •Chanel counterfeit •New products •Facing strong competitions
- 14. Brand value ($m) 2009 2008 2007 Brand value ($m) 2006 2005 2004 0 1000 2000 3000 4000 5000 6000 7000
- 15. Global brands ranking2009 Gucci Brand name, ranking Prada 5, 87 LVMH 4, 70 HERMES 3, 60 2, 41 1, 16 0 1 2 3 4 5 6
- 16. http://en.wikipedia.org/wiki/Coco_Chanel http://www.famous-women-and-beauty.com/coco-chanel-biography.html http://ezinearticles.com/?Coco-Chanel-Fashion-House-History-Of-The-Fashion-House-That-Has-Never-Looked- Back&id=427322 http://www.evancarmichael.com/Famous-Entrepreneurs/631/Taking-Haute-Couture-to-New-Heights-How-Chanel- Achieved-Success.html http://www.yournewfragrance.com/Chanel-s/1933.htm http://www.answers.com/topic/chanel-s-a http://www.linkedin.com/companies/chanel http://biz.yahoo.com/ic/93/93472.html http://www.fundinguniverse.com/company-histories/Chanel-SA-Company-History.html http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5490782 http://www.hoovers.com/chanel/--ID__93472--/freeuk-co-factsheet.xhtml http://www.chanel-mobileart.com/ http://www.vogue.co.uk/news/daily/081222-chanel-pulls-mobile-art-project.aspx http://www.artinfo.com/news/story/28615/chanel-mobile-art-lands-in-new-york/ http://www.articlesbase.com/fashion-articles/brand-features-of-chanel-handbags-543765.html#axzz0ly5aSNjw http://www.independent.co.uk/news/people/profiles/the-chanel-no-5-story-961226.html