Brand i choose gordon’s london dry gin choose a competitor to
1. Brand I choose: Gordon’s London Dry Gin
Choose a COMPETITOR to the company you are following.
Each group member must choose a different company
Evaluate their Website UX on both desktop and mobile devices.
You are NOT comparing this website to your company. You are
evaluating it on its own merit.
Use these questions as your guide:
Is it useful?
Does it have a purpose?
Is it user-centered?
Is it a pleasure to use?
Is the design innovative?
Does it reflect the personality of the brand?
What are the aesthetics?
Is it employing responsive design?
What do you notice about the content - entertaining,
convincing, inspiring, does it educate, or is it boring?
2. Is it easy to convert?
Are they using AI to ease conversion and/or for customer
service?
Do you think it incorporates the hallmarks of a fascinating
message? How?
Organize these as a blog content for publish, not only a asssign