Managing a product without authority by Ana Pegan

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One of the greatest challenges that each Product Manager/Product Owner faces is managing without authority. This role is most often positioned in the company in such a way it has no authority over people, processes or resources. So how can you manage if there is no possibility to make independent decisions on topics that affect product development the most?

Technology

Managing a product
development without
authority
Ana Pegan
Hotel Europe, October 19th 2019

My relationship with Leadership Example of Product Leadership What we have learned
Agenda
Goal: Motivate people to use and develop their leadership skills in a Product role

Traditional business organization:
• Hierarchical
• Authoritative
• Top down organized
• Process driven
• Traditional corporative culture
My beginning
My relationship with Leadership

Leadership skills
Communication
Motivation
Delegation
Positivity Integrity
CreativityFeedback
ResponsibilityCommitment
FlexibilityEmpathy
Inspiration

Great Product Leader
A great Product Leader
• Lives in the future, but work in the current moment
• Is User focused (obsessed)
• Prioritizes based on the impact on their business
• Is always thinking how to empower and make their teams
stronger
• Does everything they can to bring the most important thing to
everyone involved (all stakeholders)

Demo(nstration)
Role play
• Product Manager/Product Owner
• Investors/Budget holders
• Product development team
• Customers
New Mobility
Example of Product Leadership

Product Vision
Daily travelers/
Daily commuters
- People who
travel & participate
in traffic everyday
routinely with
recognizable
patterns
Helping people
navigate through
traffic while using
different
transportation
vehicles
Reducing stress
and anxiety from
being late due to
traffic & wasting
time in travel due
to traffic
Online service used
via mobile app
No competitor is
creating routes
with all types of
vehicles
Educate the market
how our existing
mobility service can fit
seamlessly into their
daily journey routines
to speed up their
transport and improve
their travel experience
KPIs:
• Increased user
engagement
• Increased current
service usage
Unify travel experience for all the daily commuters that travel one route with
multiple types of transport and make it a one continues journey in order to
eliminate waiting for transport or waiting in traffic jams, stress due to being late or
just wasting valuable time.

Survey
qInvestors
qDevelopment team
qCustomers
Start the future
today

Daniel H. Pink
“Drive: The Surprising truth about what motivates us”
Main motivators
• Purpose
• Mastery
• Autonomy
What have we learned

Q&A
Thank you!
Ana Pegan
LinkedIn: https://www.linkedin.com/in/anapegan/
Meetup: Belgrade Product Community
https://www.meetup.com/Belgrade-Product-Community/

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Managing a product without authority by Ana Pegan

1. Managing a product development without authority Ana Pegan Hotel Europe, October 19th 2019

2. Hotel Europe, October 19th 2019

3. My relationship with Leadership Example of Product Leadership What we have learned Agenda Goal: Motivate people to use and develop their leadership skills in a Product role

4. Traditional business organization: • Hierarchical • Authoritative • Top down organized • Process driven • Traditional corporative culture My beginning My relationship with Leadership

5. Then and now

9. Leadership skills Communication Motivation Delegation Positivity Integrity CreativityFeedback ResponsibilityCommitment FlexibilityEmpathy Inspiration

10. Great Product Leader A great Product Leader • Lives in the future, but work in the current moment • Is User focused (obsessed) • Prioritizes based on the impact on their business • Is always thinking how to empower and make their teams stronger • Does everything they can to bring the most important thing to everyone involved (all stakeholders)

11. Demo(nstration) Role play • Product Manager/Product Owner • Investors/Budget holders • Product development team • Customers New Mobility Example of Product Leadership

12.

13. Unifying a travel experience

14. Making a complex mobility world simpler

15. Product Vision Daily travelers/ Daily commuters - People who travel & participate in traffic everyday routinely with recognizable patterns Helping people navigate through traffic while using different transportation vehicles Reducing stress and anxiety from being late due to traffic & wasting time in travel due to traffic Online service used via mobile app No competitor is creating routes with all types of vehicles Educate the market how our existing mobility service can fit seamlessly into their daily journey routines to speed up their transport and improve their travel experience KPIs: • Increased user engagement • Increased current service usage Unify travel experience for all the daily commuters that travel one route with multiple types of transport and make it a one continues journey in order to eliminate waiting for transport or waiting in traffic jams, stress due to being late or just wasting valuable time.

16. Survey qInvestors qDevelopment team qCustomers Start the future today

17. Leadership skills Communication Motivation Delegation Positivity Integrity CreativityFeedback ResponsibilityCommitment FlexibilityEmpathy Inspiration

18. Daniel H. Pink “Drive: The Surprising truth about what motivates us” Main motivators • Purpose • Mastery • Autonomy What have we learned

19. Hotel Europe, October 19th 2019

20. Q&A Thank you! Ana Pegan LinkedIn: https://www.linkedin.com/in/anapegan/ Meetup: Belgrade Product Community https://www.meetup.com/Belgrade-Product-Community/

Managing a product without authority by Ana Pegan

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