The brand guidelines outline how the band The Plain White T's identity and logo should be promoted globally to reach their target audiences. The guidelines specify that the digipack and music video presentation should be eye-catching to easily recognize the band's music internationally. The font used on the digipack is meant to allow audiences to feel personally involved with the band. The guidelines are intended for all individuals and organizations involved in branding the band, such as festivals and poster designers. The guidelines dictate that the band's logo must always be used as-is without alteration and with high resolution artwork.

1. BRAND GUIDELINES
OUR IDENTITY
The Brand for the band will be promoted globally to the primary audiences chosen. This
putting forward the idea that the presentation of the digipack and music video is eye
catching and appealing. The purpose is to allow the band’s music to be easily recognised
internationally. The letter font will be the iconic feature of the digipack allowing audienc-es
to feel personally involved with the band.
WHO ARE THE GUIDELINES FOR?
These guidelines will be for all individuals invloved with the branding of The Plain White
T’s such as; festivals, poster designers, agencies etc. The Plain White T’s shall be pro-moted
LOGO USAGE
THE PLAIN WHITE T’S
“Hey There Deluilah”
THE PLAIN WHITE T’S
“Hey There Deluilah”
THE PLAIN WHITE T’S
“Hey There Deluilah”
THE PLAIN WHITE T’S
“Hey There Deluilah”
using these guidelines.
The Font, and Styling shall always be used and never altered or recreated in any cir-cumstances.
Always ensure the right art work is used
When producing the logo high resolutions should be used with nothing copied from pre-vios
documents.