Brand guidelines outline how a company presents itself through its history, vision, personality, and values. They specify the typeface, logo, colors, and branding identity that represent the company. The typeface is the font design used, the logo is a symbol that identifies the company's products, and consistent colors and graphic elements create a distinct visual brand identity that influences customer perception.

1. Brand Guidelines

2. What are brand guidelines and what are
they used for??
 Brand Guidelines are essentially a set of rules that explain how
your brand works. These guidelines typically include basic information such as
an overview of your brand's history, vision, personality and key values.
 Most brand guidelines are produced for the company’s employees and
representatives to ensure the company is presented in a coherent way.

3. Main features
 Typeface
 Logo
 Colour
 Brand Identity

4. Typeface
 It’s a particular design of type
 A typeface is a design for a set of printer or display fonts, each for a set of
characters, in a number of specific sizes.

5. Logo
 A Logo is a symbol or other small design adopted by an organization to
identify its products, uniform, vehicles, etc.
 A logo refers to an image that relates to a company.

6. Colour
 Colour is essential for brand design as, like a logo, it represents and displays
particular companies, or in terms of music, different artists/bands.
 For example, Ed Sheeran’s artwork and such often includes the use of the
colour orange, most likely to resemble his hair colour but yet is now
something he has adopted.
 Or even Lady Gaga who is often associated with bright colours and alternate
colours as she somewhat has an ‘indie’ or very ‘post-modern’ style through
her outrageous clothing styles and such like.

7. Brand Indentity
 A brand identity is how that business wants to be perceived by consumers.
 Effective visual brand identity is achieved by the consistent use of particular
visual elements to create distinction, such as specific fonts, colours, and
graphic elements.
 At the core of every brand identity is a brand mark, or logo.