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Brand building online

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Brand building online Aluekokous 2010 Oulu
Disclaimer This presentation was used in a talk given to a live audience. These slides contain only the gist of information (most was conveyed via speech). Still you might find these slides helpful and thus they have been made available online.
What is Brand?
Brand is how your company makes me feel Disclaimer: This is my opinion only
+
Push vs Pull
Only 18% of traditional TV campaigns generate a positive ROI Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007
34% of respondents have used a search engine to find information on a product/service/brand after seeing an advertisement on a social networking site Source
Someone who has Liked a brand (on Facebook) will spend an average of $71,84 more each year on that brand’s products or services than will someone who has not Liked it Source
Blogs Social networks Direct traffic Other websites Search engines Your website Your website is your content hub
Engagement Focus Value Content Frequency
Who’s your ideal customer?
Creating content
Content and management What Who When License Promotion Popularity Update 98221 Video LinkedIN, Creatives views interview Timo 20.08.2010 Facebook, 20.12.2011 common 92 with CEO Website comments LinkedIN, PowerPoint All rights Blog, 829 views Teemu 1.6.2010 4.7. on X reserved Twitter, 1 comment SlideShare Maintain a detailed list of your digital assets
Frequency
Engagement Lady Gaga The ultimate Internet Marketer
VS
VS
VS
What do you do to build brand online?
What makes you special?
Bank X
Good prices Amazing Modern Trustworthy customer service
Finance school
Entrepreneur school
Support on social networks
Blog
Evangelists
Analyze
Nestle Source
Air Canada Source
My brand building routine 1 Provide value 2 Connect with people 3 Analyze results and repeat
To provide the best customer service possible
1 000 000 000 $ In sales last year
Big brand = Big Business
Thank you! Connect with me via Email / Twitter / LinkedIn / Facebook / FriendFeed Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed www.lumolink.com
Image credits http://www.sxc.hu/photo/1080177 http://www.sxc.hu/photo/1036071 http://www.sxc.hu/photo/893383

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