Upon introduction to our newest client, this booklet was created with the goal of capturing the essence of the brand for future reference. Much of the copy originated from my group's inventive copywriter.
This document provides color codes and specifications for a company's branding colors including red, blue, and promotional materials. It lists Pantone colors, CMYK, RGB values, and descriptions for key colors to maintain a consistent brand identity across various marketing and design applications. The document also mentions web design and development services.
Escape the Space is an escape room business in Athens, GA that aims to increase engagement with local university students. The team conducted research finding students interested in challenging experiences but price was a barrier. Their executions included discounted student nights, social media promotions, and flyers to build awareness. These efforts led to a 150% increase in Instagram followers, 68% more post engagements, and higher Facebook interactions. To further success, they recommended continued discounted organization nights and providing graphic inspiration to maintain Instagram quality.
Prior to the grand re-opening of Escape the Space, I created 8 themed collages to be released on facebook and instagram leading up to the special day. Each post reduced the figures akin to The Twelve Days of Christmas song ultimately revealing a cryptex. Ah, the mystery!
Millennials enjoy Diet Coke but feel a disconnect from the brand. The objective is to increase brand engagement with millennial women ages 18-25 by 50% by converting brand loyal customers into advocates. These women are busy but rely on Diet Coke as a caffeine boost and bridge between their personal and work lives. The promise is for Diet Coke to understand millennial lifestyles and motivate them to achieve ambitions with its refreshing taste. Tactics will include social media, user-generated content, and events.
Marketing plan for coca cola company by TUF studentsNoor Afzal
This document provides a marketing plan for Coca Cola in Pakistan. It includes an introduction to Coca Cola's history and products. It then analyzes the soft drink market and Coca Cola's situation in Pakistan, examining external factors like customers and competitors as well as internal factors. It discusses Coca Cola's target market in Pakistan and provides demographic data. It also outlines Coca Cola's marketing strategy, objectives, and financial analysis. The document aims to critically examine opportunities for Coca Cola to increase its market share in Pakistan.
This document provides color codes and specifications for a company's branding colors including red, blue, and promotional materials. It lists Pantone colors, CMYK, RGB values, and descriptions for key colors to maintain a consistent brand identity across various marketing and design applications. The document also mentions web design and development services.
Escape the Space is an escape room business in Athens, GA that aims to increase engagement with local university students. The team conducted research finding students interested in challenging experiences but price was a barrier. Their executions included discounted student nights, social media promotions, and flyers to build awareness. These efforts led to a 150% increase in Instagram followers, 68% more post engagements, and higher Facebook interactions. To further success, they recommended continued discounted organization nights and providing graphic inspiration to maintain Instagram quality.
Prior to the grand re-opening of Escape the Space, I created 8 themed collages to be released on facebook and instagram leading up to the special day. Each post reduced the figures akin to The Twelve Days of Christmas song ultimately revealing a cryptex. Ah, the mystery!
Millennials enjoy Diet Coke but feel a disconnect from the brand. The objective is to increase brand engagement with millennial women ages 18-25 by 50% by converting brand loyal customers into advocates. These women are busy but rely on Diet Coke as a caffeine boost and bridge between their personal and work lives. The promise is for Diet Coke to understand millennial lifestyles and motivate them to achieve ambitions with its refreshing taste. Tactics will include social media, user-generated content, and events.
Marketing plan for coca cola company by TUF studentsNoor Afzal
This document provides a marketing plan for Coca Cola in Pakistan. It includes an introduction to Coca Cola's history and products. It then analyzes the soft drink market and Coca Cola's situation in Pakistan, examining external factors like customers and competitors as well as internal factors. It discusses Coca Cola's target market in Pakistan and provides demographic data. It also outlines Coca Cola's marketing strategy, objectives, and financial analysis. The document aims to critically examine opportunities for Coca Cola to increase its market share in Pakistan.
Created a business strategy and identity to an Interior designer .
the play book was something that will help reach goals in the future and will direct the right acts to this goals.
We are creative advertising agency in Nagpur having the required skills to perform any related work with complete perfection,we listen our clients before attempt design process because we understand the value of your brand and bring a smile on your face.
In 2017, we saw some wonderful new logos and some great logo re-designs. Every year brings some exciting new trends and 2018 isn’t going to be any different. We are extremely excited (we’re sure you too are) and can’t wait to see the new logo design trends that will emerge in 2018.
Current trends may not define the future trends but it wouldn’t be wrong to say that current trends do have an impact on the future ones. Hence we have picked some great trends that emerged in 2017 (and earlier) and we strongly believe that they will continue making their presence felt in 2018. Some of these trends may evolve into such awesomeness that will redefine how we see the logos today.
Presenting the logo design trends for 2018 as an infographic created by 40dollarlogo team.
The document discusses how to reflect a company's brand in its workspace. It emphasizes that a logo should effectively capture the company's personality. The logo usually includes main brand elements like a graphic mark, color palette, and fonts that create consistency. Descriptive words can be used to define the company's personality visually. The workspace should be designed to create an experience for visitors using the five senses by considering elements like smells, sights, tastes and sounds. The goal is for the workspace to bring the brand to life through an memorable experience.
This portfolio page showcases graphic and web design work by Alex Pickles including brand identities, publications, illustrations, and UI/UX design projects. It features logos, style guides, packaging, websites and apps created for clients across various industries including breweries, sports, and local government. Project highlights include brand identities for Rutland Cider Company, Sports Think Tank, and Charnwood Borough Council as well as website designs for Foreman Homes, Owlgetit, and SportSuite.
This document provides brand guidelines for 150birds, including sections on brand, company statements, color palette, typography, illustrations/icons, audience, and applications. The brand represents a community of marketing experts who work collaboratively with startups and small businesses. Key elements include a bird logo, colors of yellow, blue, pink, and grey, and a sans-serif font family. Illustrations depict birds in human roles. The target audience includes startups, lone experts, and traditional small businesses.
The TPI Group is a multidisciplinary marketing communications provider with divisions specializing in customer experience design, events, experiential marketing, graphic design, print production, and branded promotional merchandise. The company works with clients to increase revenues and creatively communicate with customers through integrated marketing solutions. TPI consists of several agencies that offer services such as branding, shopper marketing, experiential events, and innovative print and POS solutions.
The document is a curriculum vitae for Yoga Prathama, a 29-year-old creative worker from Indonesia. It outlines her work experience in creative fields such as art, design, and retail development over the past 5-7 years. Her current role is as an Assistant Business Development Manager where she works on brand strategies and product development. She enjoys creating works that inspire and move people. Her goal is to touch people's hearts through her creative works.
This document provides an overview of how to write an effective business plan. It explains that a business plan outlines the goals, products or services, marketing strategy, operations, management team, and finances of a business. The document notes that business plans typically include sections on executive summary, company overview, product description, industry analysis, market analysis, marketing and sales, operations and growth strategy, management team, and financial summary. It also provides details on requirements for a business plan competition, including a 5-page summary, 20-page full plan, and presentation guidelines. The goal is to concisely communicate all essential aspects of launching and operating a new business.
The document provides brand guidelines for TSA, including:
- Logo construction and usage guidelines to maintain brand integrity.
- Color palette with Pantone, RGB, CMYK and hex values for primary and secondary colors.
- Typography guidelines specifying font family, styles and sizes for headlines, body copy and more.
- Photographic style guidelines recommending black and white or single color images focusing on people.
- Support graphic guidelines and examples of internal documents like presentations and info sheets applying the brand standards.
This document provides an overview and guidelines for Ematic's brand identity. It includes:
- Details on the logo, including the meaning behind its design, color options, and usage guidelines.
- Information on the brand's tagline, colors, typography, patterns, and imagery assets.
- Guidance on representing the brand consistently across different channels like websites, social media, packaging, and more.
- Descriptions of the brand's personality, mission, values, and target audiences to help partners understand and properly represent the Ematic world.
The document aims to introduce Ematic's visual and verbal branding elements so others can consistently showcase the brand's vision and personality.
This document provides examples of graphic design work by Christopher Clack including logo design, print design, branding, typography, and digital design. It summarizes Clack's design philosophy of creating simple yet powerful designs. It then provides numerous examples of logo, print advertisement, brochure, label, and branding designs Clack has created for companies like Redhill School, Hygiene Systems, and The Paper Connection. The document demonstrates Clack's range of design skills and styles.
Ekaaksh Innovations is a creative agency that provides strategic branding and marketing solutions to help businesses grow and stand out from competitors. They extract insights about clients' businesses and apply data science and human behavior insights to develop thoughtful solutions. Their services include brand strategy, planning, creative design, media planning, execution, and monitoring results. They have experience rebranding and developing marketing campaigns for clients in various industries.
The document provides an overview of marketing communications and graphic design. It discusses key concepts like marketing, graphic design foundations, color theory, typography, branding, and how ethnography can inform design. The speaker aims to explain these topics to help people better understand marketing, design, and the design process.
The document provides branding guidelines for the student-led initiative #DiversifyOurNarrative (DON), which aims to expand school curriculum with diverse and anti-racist texts. The guidelines include the organization's logo, color palette, typography, grid system, approved imagery, and collateral templates. The branding is meant to reflect DON's values of youth empowerment, racial justice, and educational equity through institutional change.
Brand Manual Guide US Letter size for corporatesJosé Ramón Ortiz
The document provides visual brand guidelines for Connect Company. It includes details on the corporate logo, including acceptable color variants and minimum size. It also covers corporate typography, specifying primary and secondary typefaces. Additionally, it outlines the corporate color palette and codes. Finally, it provides specifications for corporate stationery items like letterhead, envelopes, business cards, and email signatures. The guidelines are intended to ensure consistent branding across all communication materials.
I’m a Graphic Designer whose objective is to strive for excellence in every circumstances while trying to uplift the organization for which I may be involved by expending my skills and potentials for the achievement of the organizational goal.
Highly regarded for possessing outstanding articulation, interpersonal, organizational and technical skills across levels of stake holders.
Brand Effects E.A Limited is a branding and advertising agency based in Kenya that offers naming, brand strategy, creative advertising, digital marketing, brand guidelines, stationery design, and publishing services. They have designed over 100 brands for corporate clients in the past 5 years. Their in-house team of designers create visual identities, websites, print materials, and three magazines covering different industry sectors. Their goal is to help companies build brands that connect with their target markets through inspiring and engaging design.
I’m a Graphic Designer whose objective is to strive for excellence in every circumstances while trying to uplift the organization for which I may be involved by expending my skills and potentials for the achievement of the organizational goal.
Highly regarded for possessing outstanding articulation, interpersonal, organizational and technical skills across levels of stake holders.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Created a business strategy and identity to an Interior designer .
the play book was something that will help reach goals in the future and will direct the right acts to this goals.
We are creative advertising agency in Nagpur having the required skills to perform any related work with complete perfection,we listen our clients before attempt design process because we understand the value of your brand and bring a smile on your face.
In 2017, we saw some wonderful new logos and some great logo re-designs. Every year brings some exciting new trends and 2018 isn’t going to be any different. We are extremely excited (we’re sure you too are) and can’t wait to see the new logo design trends that will emerge in 2018.
Current trends may not define the future trends but it wouldn’t be wrong to say that current trends do have an impact on the future ones. Hence we have picked some great trends that emerged in 2017 (and earlier) and we strongly believe that they will continue making their presence felt in 2018. Some of these trends may evolve into such awesomeness that will redefine how we see the logos today.
Presenting the logo design trends for 2018 as an infographic created by 40dollarlogo team.
The document discusses how to reflect a company's brand in its workspace. It emphasizes that a logo should effectively capture the company's personality. The logo usually includes main brand elements like a graphic mark, color palette, and fonts that create consistency. Descriptive words can be used to define the company's personality visually. The workspace should be designed to create an experience for visitors using the five senses by considering elements like smells, sights, tastes and sounds. The goal is for the workspace to bring the brand to life through an memorable experience.
This portfolio page showcases graphic and web design work by Alex Pickles including brand identities, publications, illustrations, and UI/UX design projects. It features logos, style guides, packaging, websites and apps created for clients across various industries including breweries, sports, and local government. Project highlights include brand identities for Rutland Cider Company, Sports Think Tank, and Charnwood Borough Council as well as website designs for Foreman Homes, Owlgetit, and SportSuite.
This document provides brand guidelines for 150birds, including sections on brand, company statements, color palette, typography, illustrations/icons, audience, and applications. The brand represents a community of marketing experts who work collaboratively with startups and small businesses. Key elements include a bird logo, colors of yellow, blue, pink, and grey, and a sans-serif font family. Illustrations depict birds in human roles. The target audience includes startups, lone experts, and traditional small businesses.
The TPI Group is a multidisciplinary marketing communications provider with divisions specializing in customer experience design, events, experiential marketing, graphic design, print production, and branded promotional merchandise. The company works with clients to increase revenues and creatively communicate with customers through integrated marketing solutions. TPI consists of several agencies that offer services such as branding, shopper marketing, experiential events, and innovative print and POS solutions.
The document is a curriculum vitae for Yoga Prathama, a 29-year-old creative worker from Indonesia. It outlines her work experience in creative fields such as art, design, and retail development over the past 5-7 years. Her current role is as an Assistant Business Development Manager where she works on brand strategies and product development. She enjoys creating works that inspire and move people. Her goal is to touch people's hearts through her creative works.
This document provides an overview of how to write an effective business plan. It explains that a business plan outlines the goals, products or services, marketing strategy, operations, management team, and finances of a business. The document notes that business plans typically include sections on executive summary, company overview, product description, industry analysis, market analysis, marketing and sales, operations and growth strategy, management team, and financial summary. It also provides details on requirements for a business plan competition, including a 5-page summary, 20-page full plan, and presentation guidelines. The goal is to concisely communicate all essential aspects of launching and operating a new business.
The document provides brand guidelines for TSA, including:
- Logo construction and usage guidelines to maintain brand integrity.
- Color palette with Pantone, RGB, CMYK and hex values for primary and secondary colors.
- Typography guidelines specifying font family, styles and sizes for headlines, body copy and more.
- Photographic style guidelines recommending black and white or single color images focusing on people.
- Support graphic guidelines and examples of internal documents like presentations and info sheets applying the brand standards.
This document provides an overview and guidelines for Ematic's brand identity. It includes:
- Details on the logo, including the meaning behind its design, color options, and usage guidelines.
- Information on the brand's tagline, colors, typography, patterns, and imagery assets.
- Guidance on representing the brand consistently across different channels like websites, social media, packaging, and more.
- Descriptions of the brand's personality, mission, values, and target audiences to help partners understand and properly represent the Ematic world.
The document aims to introduce Ematic's visual and verbal branding elements so others can consistently showcase the brand's vision and personality.
This document provides examples of graphic design work by Christopher Clack including logo design, print design, branding, typography, and digital design. It summarizes Clack's design philosophy of creating simple yet powerful designs. It then provides numerous examples of logo, print advertisement, brochure, label, and branding designs Clack has created for companies like Redhill School, Hygiene Systems, and The Paper Connection. The document demonstrates Clack's range of design skills and styles.
Ekaaksh Innovations is a creative agency that provides strategic branding and marketing solutions to help businesses grow and stand out from competitors. They extract insights about clients' businesses and apply data science and human behavior insights to develop thoughtful solutions. Their services include brand strategy, planning, creative design, media planning, execution, and monitoring results. They have experience rebranding and developing marketing campaigns for clients in various industries.
The document provides an overview of marketing communications and graphic design. It discusses key concepts like marketing, graphic design foundations, color theory, typography, branding, and how ethnography can inform design. The speaker aims to explain these topics to help people better understand marketing, design, and the design process.
The document provides branding guidelines for the student-led initiative #DiversifyOurNarrative (DON), which aims to expand school curriculum with diverse and anti-racist texts. The guidelines include the organization's logo, color palette, typography, grid system, approved imagery, and collateral templates. The branding is meant to reflect DON's values of youth empowerment, racial justice, and educational equity through institutional change.
Brand Manual Guide US Letter size for corporatesJosé Ramón Ortiz
The document provides visual brand guidelines for Connect Company. It includes details on the corporate logo, including acceptable color variants and minimum size. It also covers corporate typography, specifying primary and secondary typefaces. Additionally, it outlines the corporate color palette and codes. Finally, it provides specifications for corporate stationery items like letterhead, envelopes, business cards, and email signatures. The guidelines are intended to ensure consistent branding across all communication materials.
I’m a Graphic Designer whose objective is to strive for excellence in every circumstances while trying to uplift the organization for which I may be involved by expending my skills and potentials for the achievement of the organizational goal.
Highly regarded for possessing outstanding articulation, interpersonal, organizational and technical skills across levels of stake holders.
Brand Effects E.A Limited is a branding and advertising agency based in Kenya that offers naming, brand strategy, creative advertising, digital marketing, brand guidelines, stationery design, and publishing services. They have designed over 100 brands for corporate clients in the past 5 years. Their in-house team of designers create visual identities, websites, print materials, and three magazines covering different industry sectors. Their goal is to help companies build brands that connect with their target markets through inspiring and engaging design.
I’m a Graphic Designer whose objective is to strive for excellence in every circumstances while trying to uplift the organization for which I may be involved by expending my skills and potentials for the achievement of the organizational goal.
Highly regarded for possessing outstanding articulation, interpersonal, organizational and technical skills across levels of stake holders.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
2. 07
08–10
CONTENTS
ABOUT
The Company So that You Can Remem-
ber it
TYPOGRAPHY
DIN Alternate
LOGO IDENTITY
Final Logo
COLORS COLORS
Breakdown w/ Tints
MERCHANDISING
T-Shirt Design
04–05
03
06
3. ABOUT
A new, creative form of local entertainment
testing the intellect and team-working abili-
ties of any and all that dare attempt
Focusing on cognitive skills, Escape The
Space challenges teams to work together to
solve the puzzle and escape the space
03
5. t
DIN alternate exemplifies the innovative
structure of this blossoming company by
combining a technical look with sleek, fluent
curves. The combination of technical exper-
tise, meticulous planning, and the creative
flow of the organization coincides with the
company’s structure and mission
05
6. rt
LOGO IDENTITY
06
LOGO
The combination of striking complementary colors
and the arrow represent an exciting, innovative
company, perfectly poised for bold direction and
growth in the local business marketplace
7. BRAND COLORS
BLACK
FOR WEB
R: 35 G: 31 B: 32
FOR PRINT
C: 0 M: 0 Y: 0 K: 100
WHITE
FOR WEB
R: 255 G: 255 B: 255
FOR PRINT
C: 0 M: 0 Y: 0 K: 0
YELLOW
FOR WEB
R: 255 G: 241 B: 0
FOR PRINT
C: 4 M: 0 Y: 94 K: 0
Electric, high ener-
gy atmosphere that
the engaging staff
and participants
exploit to handle
the next challenge
Mystery and un-
certainty that every
challenge holds for
each person in the
space
Fresh, new form of
entertainment en-
lightening Athens