This document provides brand guidelines for 150birds, including sections on brand, company statements, color palette, typography, illustrations/icons, audience, and applications. The brand represents a community of marketing experts who work collaboratively with startups and small businesses. Key elements include a bird logo, colors of yellow, blue, pink, and grey, and a sans-serif font family. Illustrations depict birds in human roles. The target audience includes startups, lone experts, and traditional small businesses.
This company offers services such as Amazon Consulting and Services, SEO, PPC, Photography, A+ content, and Trademark registration.
Credits of project:
Advertiser: ES Distributions
Project: Brand Identity
Software: Adobe Illustrator / Adobe Photoshop.
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
Copywriter: Jaime Escobar
“Collaborative and productive: Moving Utah forward together.” As a Chamber, we challenge the preconceptions and possibilities of business. We search for smarter ways to do things; we
bring new partners together in a productive and innovative way to discover ideas to help Utah grow economically. We use our
knowledge and experience to continually improve and consistently deliver results for our community and stakeholders. And we
do everything responsibly and considerately to help support our members and the businesses we work with.
Created a business strategy and identity to an Interior designer .
the play book was something that will help reach goals in the future and will direct the right acts to this goals.
This company offers services such as Amazon Consulting and Services, SEO, PPC, Photography, A+ content, and Trademark registration.
Credits of project:
Advertiser: ES Distributions
Project: Brand Identity
Software: Adobe Illustrator / Adobe Photoshop.
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
Copywriter: Jaime Escobar
“Collaborative and productive: Moving Utah forward together.” As a Chamber, we challenge the preconceptions and possibilities of business. We search for smarter ways to do things; we
bring new partners together in a productive and innovative way to discover ideas to help Utah grow economically. We use our
knowledge and experience to continually improve and consistently deliver results for our community and stakeholders. And we
do everything responsibly and considerately to help support our members and the businesses we work with.
Created a business strategy and identity to an Interior designer .
the play book was something that will help reach goals in the future and will direct the right acts to this goals.
RKCO Group provides the complete manpower services, manpower consultants and payroll outsourcing services in Delhi, Noida, Gurgaon, Ghaziabad, Faridabad and India, under the manpower services RKCO Group provides the security guards, housekeeping, facility management, temporary labor, catering and garden maintenance and office support services.
Address : 8100 Boone Boulevard Suite 150, Vienna, Fairfax, Virginia, 22182, United States
Phone Number : (703) 991-2766
Email : info@treehouseeyes.com
Hours of Operation : Monday-Friday 9am - 5pm
Website : https://treehouseeyes.com
Treehouse specializes in first-rate eye care for kids, offering an array of effective myopia treatments. Our team is comprised of leading optometrists and ophthalmologists who are involved in both research and clinical practice. We are focused on treating childhood myopia, giving children opportunities that their parents never had. We are equally committed to delivering top-notch service and a nurturing space for both children and parents. To find out your child's risk for myopia, take our short quiz or consult Treehouse for expert advice.
Visit treehouseeyes.com to schedule your child’s myopia test appointment with a myopia specialist.
Precision. Innovation. Professionalism.
These words are essential for Breavis core philosophy and its path to company’s success increasing over years. The company has always stayed true to its core values.
Creating a new, fresh face for our clients is one of the things we do best. LinksIB was looking to rebrand and they came to us to create their image and tone. We built a full brandbook that includes guidelines for future partners of LinksIB.
A truly powerful brand identity should attract, engage and compel your ideal clients to do business with you. It should differentiate you from your competitors and make you truly appealing.
Discovering and implementing your company’s brand identity isn’t as complicated as it may appear.
Enclosed are seven simple tips to help you create a winning brand identity for your freelance or small business.
Creatx Marketing style guide for Titeline Properties. Starting with the strategy we evaluated the core values of the company and developed a strong buyer persona. From there we combined graphic elements that encompassed the name of the company along with iconic images to complete a strong company identity.
Contact Creatx Marketing at hello@CreatxMarketing.com for more information and consultation at no cost.
A presentation by Erik Snyder from Parlance Creative about how to create brands that connect with consumers and provide a foundation for engaging customer experiences.
RiteGTM: Your Right Partner to Go GlobalRick Koleta
Empowering High-Growth Enterprises: A Data-Driven Go-to-Market Consultancy, Optimizing GTM Teams and Implementing Sustainable Strategies for Market Proliferation.
RiteGTM specializes in three key areas:
· Embracing a New Buyer Persona or Vertical: RiteGTM guides companies through strategic planning and tailored execution to introduce new buyer personas or break into new verticals.
· Launching a New Product or Service: RiteGTM provides strategic guidance needed to successfully launch new offerings, differentiating them from existing products and maximizing their competitive advantage.
· Expanding into a New Geography: RiteGTM offers insights and strategies to tap into new markets effectively, ensuring success across various geographies.
RiteGTM’s services are built around a comprehensive process designed to take businesses from their current state to a future state of optimized GTM operations. This process includes auditing the present state, persona mapping and messaging, implementing a growth and experimental framework, and choosing between a Product-led Growth Strategy and Implementation or a holistic B2B Demand Generation approach.
Rick Koletavitoglu presents the 150birds sales deck. A more effective and affordable alternative to hiring a marketing manager—ideal for property management companies, dental practices, and law firms. Small businesses subscribe to our marketing teams for a variety of reasons:
• Our holistic marketing plans waste less on ads and spread your budget across more activities, leading to increased funnel conversion rates.
• A flat monthly fee makes our program an affordable and hassle-free alternative to in-house hiring or working with marketing agencies.
• Faster and more reliable than working with messy freelance marketplaces. Your team of trusted specialists is constructed and managed based on your specific requirements.
RKCO Group provides the complete manpower services, manpower consultants and payroll outsourcing services in Delhi, Noida, Gurgaon, Ghaziabad, Faridabad and India, under the manpower services RKCO Group provides the security guards, housekeeping, facility management, temporary labor, catering and garden maintenance and office support services.
Address : 8100 Boone Boulevard Suite 150, Vienna, Fairfax, Virginia, 22182, United States
Phone Number : (703) 991-2766
Email : info@treehouseeyes.com
Hours of Operation : Monday-Friday 9am - 5pm
Website : https://treehouseeyes.com
Treehouse specializes in first-rate eye care for kids, offering an array of effective myopia treatments. Our team is comprised of leading optometrists and ophthalmologists who are involved in both research and clinical practice. We are focused on treating childhood myopia, giving children opportunities that their parents never had. We are equally committed to delivering top-notch service and a nurturing space for both children and parents. To find out your child's risk for myopia, take our short quiz or consult Treehouse for expert advice.
Visit treehouseeyes.com to schedule your child’s myopia test appointment with a myopia specialist.
Precision. Innovation. Professionalism.
These words are essential for Breavis core philosophy and its path to company’s success increasing over years. The company has always stayed true to its core values.
Creating a new, fresh face for our clients is one of the things we do best. LinksIB was looking to rebrand and they came to us to create their image and tone. We built a full brandbook that includes guidelines for future partners of LinksIB.
A truly powerful brand identity should attract, engage and compel your ideal clients to do business with you. It should differentiate you from your competitors and make you truly appealing.
Discovering and implementing your company’s brand identity isn’t as complicated as it may appear.
Enclosed are seven simple tips to help you create a winning brand identity for your freelance or small business.
Creatx Marketing style guide for Titeline Properties. Starting with the strategy we evaluated the core values of the company and developed a strong buyer persona. From there we combined graphic elements that encompassed the name of the company along with iconic images to complete a strong company identity.
Contact Creatx Marketing at hello@CreatxMarketing.com for more information and consultation at no cost.
A presentation by Erik Snyder from Parlance Creative about how to create brands that connect with consumers and provide a foundation for engaging customer experiences.
RiteGTM: Your Right Partner to Go GlobalRick Koleta
Empowering High-Growth Enterprises: A Data-Driven Go-to-Market Consultancy, Optimizing GTM Teams and Implementing Sustainable Strategies for Market Proliferation.
RiteGTM specializes in three key areas:
· Embracing a New Buyer Persona or Vertical: RiteGTM guides companies through strategic planning and tailored execution to introduce new buyer personas or break into new verticals.
· Launching a New Product or Service: RiteGTM provides strategic guidance needed to successfully launch new offerings, differentiating them from existing products and maximizing their competitive advantage.
· Expanding into a New Geography: RiteGTM offers insights and strategies to tap into new markets effectively, ensuring success across various geographies.
RiteGTM’s services are built around a comprehensive process designed to take businesses from their current state to a future state of optimized GTM operations. This process includes auditing the present state, persona mapping and messaging, implementing a growth and experimental framework, and choosing between a Product-led Growth Strategy and Implementation or a holistic B2B Demand Generation approach.
Rick Koletavitoglu presents the 150birds sales deck. A more effective and affordable alternative to hiring a marketing manager—ideal for property management companies, dental practices, and law firms. Small businesses subscribe to our marketing teams for a variety of reasons:
• Our holistic marketing plans waste less on ads and spread your budget across more activities, leading to increased funnel conversion rates.
• A flat monthly fee makes our program an affordable and hassle-free alternative to in-house hiring or working with marketing agencies.
• Faster and more reliable than working with messy freelance marketplaces. Your team of trusted specialists is constructed and managed based on your specific requirements.
Read our quarterly publication on everything omnichannel marketing to learn about the best practices to level up your small business. This is the perfect solution for property managers, dental practices, and law firms, looking for a cost-efficient and effective marketing partner to growth their business.
How small businesses are adopting online strategies in the wake of COVIDRick Koleta
The COVID-19 pandemic has changed the business world as we know it. As we advance into 2021, many businesses are looking to hit the reset button and return to the old ways of business. However, they may have to continue to weather the storm until it is safe to do so. This may prove difficult for many businesses.
ThirdCultured is an exclusive online network bringing together the most international population of the world, which are anthropologically described as "TCK's". The network aims to bring together students and alumni of "international schools" which are found in every country of the world. ThirdCultured generates revenue through its premium model offering a subscription based dating component and by selling affiliate marketing packages of travel and moving companies. https://angel.co/thirdcultured-2
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
1. 1 5 0 B I R D S
V I S U A L B R A N D I N G G U I D E L I N E S
2 0 2 0
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CONTENTS
T
A
B
L
E
O
F
4
B R A N D
3
C O M P A N Y S T A T E M E N T S
8
C O L O R P A L E T T E
10
T Y P O G R A P H Y
13
I L L U S T R A T I O N S A N D I C O N S
15
16
A U D I E N C E
A P P L I C A T I O N S
Identity, Personality, Slogan, Logo
Mision, Vision, Values and Positioning
How to use our Color Palette?
Documents. Presentations, Social Media.
Identity
Buyer Personas
Identity
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We are the perfect equilibrium between the flexibility of
hiring freelancers and the quality and commitment of hiring a marketing
agency.
We are a community of experts that believe in collaborative teamwork by being
as transparent and diligent as can be.
To start-ups and small businesses, 150birds is the one marketing service
provider that makes marketing teams reliable and accessible at a convenient
price. That's because only 150birds offers a community of experts that will work
as the remote marketing department for small companies, so that they can
benefit from the work of a complete team that adjusts to their growing needs.
Company Statements
1.
Mission
Vision
Values
Positioning Statement
To power small businesses and startups to grow their brand
equity and revenue by making marketing simple, affordable and accessible.
We strive to level the playing field by providing every company an equal
opportunity to succeed.
Making marketing teams accessible to small
businesses and startups.
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150 comes from Dunbar's number, which is a suggested cognitive limit to the number of
people with whom one can maintain stable relationships —relationships in which an
individual knows who each person is and how each person relates to every other person.
And birds because they fly harmoniously together while preserving their own identity.
2. Brand
Identity
Lowercase letters
No space between
chareacters
Friendly
Energetic
Creative
Open-minded
Collaborative
150bird is a brand with personality, our community is:
Trustworthy
Motivated
Colorful
Commited
Supportive
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Just right Too far
Not Enough
Friendly
Inclusive
Affectionate
Energetic
Active Vibrant
Creative
Inspired Idealistic
Open-minded
Approachable
Liberal
Collaborative
Connected Dependent
Trustworthy Incorruptible
Transparent
Motivated
Predisposed Overbearing
Colorful Showy
Vivid
Committed Devoted
Effective
Supportive
Helpful Charitable
*The following chart has been created for a better understandment of 150birds' brand personality. The
characteristics in the middle collumn indicate the "Just Right" traits that identify the brand, while the other
two collumns, "Not Enough" and "Too Far", indicate similar personality traits that do not represent the
company's identity.
2. Brand
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Black is used for the lines and the name.
#000000
RGB 0, 0, 0
CMYK 75, 68, 67, 90
Beige is used for the inside color of the bird.
#F9Fbef
RGB 249, 251, 239
CMYK 2, 0, 6, 0
2. Brand
Our logo is a bird drawn from it's right side (looking to the right)
on top of the company name: 150birds, aligned to the center.
The image has simple lines to enfazise the wings and tail of
the bird, it's two legs can be seen as well.
The goal of our logo is to be memorable and easy to identify.
Your trusted, on-demand marketing team.
Logo
Slogan
Colors
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Cover page of Company Documents
Final page of Company Documents
First and Final slides in Presentations
Social Media Posts
Flyers
Email Signature
Business Cards
Page number in Company Documents
Slide number in Presentations
Emoji
Full-size Logo
Small Logo
| 2
2. Brand
Logo Uses
The logo should be used with the name
150birds. The smallest size it can be used is
1.5cm / 0.6in
When using the logo in a smaller space than
1.5cm / 0.6in, the name 150birds should be
removed.
The smallest size the logo should be used is
0.6cm / 0.25in.
Logo Size
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3. Color Palette
Yellow is our main color. It highlights important areas in
documents, titles or figures.
#FFC83E
RGB 255, 200, 62
CMYK 0, 22, 86, 0
Blue is our secondary color. It is used to create contrast
and separate areas in documents.
#5A85FF
RGB 90, 133, 255
CMYK 66, 49, 0, 90
Pink is our terciary color. It is used to underline titles or
decorate the document.
#F73CB0
RGB 247, 60, 176
CMYK 5, 85, 0, 0
Grey is used as a fill color.
#F2F4F7
RGB 242, 244, 247
CMYK 4, 2, 1, 0
Black is used mainly for text.
#000000
RGB 0, 0, 0
CMYK 75, 68, 67, 90
Color Palette
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3. Color Palette
How to use our Color Palette?
When using the color palette, the proportion between
colors should look like the combination below.
When working with documents that need an
elegant look , Grey and Black should be the
dominant colors. Yellow, Blue and Pink should be
used to the minimum just to convey our brand
image in a delicate way.
For impactful content such as
social media post or flyers, use
Yellow, Blue and Pink as main
colors to capture the viewers
attention.
TITLES CAN BE
HIGLIGHTED WITH YELLOW
Important parragraphs con be
higlighted with blue when they
need to stand out of the page.
Pink should be
use for details.
Grey helps organize
the document by
splitting the area to
fit different ideas.
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4. Typography
HEADERS / TITLES
Poppins Bold
Poppins Semi-Bold
Poppins Medium
*https://fonts.google.com/specimen/Poppins
*https://fonts.google.com/specimen/Poppins
*https://fonts.google.com/specimen/Questrial
Text for Body
Poppins Light
Poppins ligth is great for small
paragraphs.
Text for Body
Questrial
Questrial is great for long documents where
the text predominates.
Aa
Aa
Aa
Bb
Bb
Bb
Cc
Cc
Cc
Typography
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4. Typography
Example of Typography in Documents
Example of Typography in Slides
Header: Poppins Light 12pt
Footer: Poppins Light 12pt
Title: Poppins Medium 16pt
Header:
Poppins Semi-Bold
25pts
Main Idea:
Poppins Semi-Bold
25pts
Body: Questrial 12pts
Body: Questrial 11pt
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4. Typography
Write like you talk
Avoid jargon. Because fancy terms take up space and brain cells—while
saying little.
Except stating the meaningless does say something about your brand. The
wrong thing.
Remember, everything you do, show, and share is some kind of tell tail. Jargon
alienates audience members who don’t immediately understand what you’re
saying. They feel silly and unintelligent.
White
background
Logo on the
upper right
Yellow, pink and
blue shapes on
the outer parts
Poppins
Medium for
header and
Questrial for
text
Simple and
not
overwhelming
Example of Typography in Social Media
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5. Illustrations and Icons
Illustrations
The most distinctive features of the brand are the accompanying illustrations and
icons. Since the brand's name is 150birds, all characters are birds doing human
activities. The variety of bird species in our illustrations represents our community
of experts in different specialty areas, which is our brand's competitive advantage.
Some characters have an stablished personality:
Strategist
"Wise Owl"
Sales and
Communication
"Persuasive Parrot"
Finance
"Cautious Hummingbird"
Product Development
"Skilled Woodpecker"
Designer
"Creative
Peacock"
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5. Illustrations and Icons
Other illustrations are created to reinforce specific topics in blogs or social media
posts:
Icons are elements that help as bullet points or decoration:
Icons
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6. Audience
Tasha, CEO/Founder
Age: 35
Has 10+ years of previous
experience
1st business venture: Healthcare
Has other relevant knowledge of
startups and business development
Funding Stage: Early Stage-Growth
PERSONA A: STARTUP
1-20 EMPLOYEES
PERSONA B: LONE EXPERT
1 PERSONA
John, Artisan
Self-Employed
Age: 28Does handcrafted work
Supplements main income
PERSONA C: TRADITIONAL,
1 - 20 EMPLOYEES
Tina, Family Business Owner
Age: 40
Local Restaurant
Older parents are the original
owners
Business experiences seasonal and
economic fluctuations
Works with family
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7. Applications
Documents
Social Media Posts
Slides