Escape the Space is an escape room business in Athens, GA that aims to increase engagement with local university students. The team conducted research finding students interested in challenging experiences but price was a barrier. Their executions included discounted student nights, social media promotions, and flyers to build awareness. These efforts led to a 150% increase in Instagram followers, 68% more post engagements, and higher Facebook interactions. To further success, they recommended continued discounted organization nights and providing graphic inspiration to maintain Instagram quality.
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways to make a gabillion dollars online. The first?
Slide 3. …duh…we all know it is…
Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin…
Slide 5. …spam…because you know you will need…
Slide 6. …a few of these in order to…
Slide 7. …get alot like this and the next thing you know you can…
Slide 8. …roll your own…
Slide 9. The second way to make that gabillion dollars, of course, is to…
Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the…
Slide 11. right place at the
Slide 12. right time and ended up…
Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars?
Slide 25. a whole lot. Because …
Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to…
Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across
Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it!
Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because…
Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy…
Slide 31. listening to their friends! The people they TRUST! The people they care about!
Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities…
Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter.
Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market.
Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.
Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this…
Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong.
Slide
Advertising's obsession with storytelling is an overused and limiting cliché. Experience and action trump story. In a post-digital age, technology isn't merely a means to deliver stories, it's an essential element of creative ideas.
Video of the presentation is here:
https://www.youtube.com/watch?v=_jMywXG6AWQ
NOTE: This is the notes version of the presentation. Since I had to PDF it, it lacks animated GIFs and videos, although video links are included int he notes. I'll upload a notes version and video of the presentation shortly.
Motivating Students & Consumers: What WorksEric Bryning
Whether you need someone to buy into your brand of thinking or your brand's promise, a creative, engaging presentation can change minds and behavior. These case studies and executions detail how I apply insights, discovery, humor and reflection to motivate students and consumers.
Have these items printed professionally and keep your company and wallet stocked at all times. Promoting yourself as a professional can go a large way in becoming a successful consultant.
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways to make a gabillion dollars online. The first?
Slide 3. …duh…we all know it is…
Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin…
Slide 5. …spam…because you know you will need…
Slide 6. …a few of these in order to…
Slide 7. …get alot like this and the next thing you know you can…
Slide 8. …roll your own…
Slide 9. The second way to make that gabillion dollars, of course, is to…
Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the…
Slide 11. right place at the
Slide 12. right time and ended up…
Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars?
Slide 25. a whole lot. Because …
Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to…
Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across
Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it!
Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because…
Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy…
Slide 31. listening to their friends! The people they TRUST! The people they care about!
Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities…
Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter.
Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market.
Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.
Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this…
Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong.
Slide
Advertising's obsession with storytelling is an overused and limiting cliché. Experience and action trump story. In a post-digital age, technology isn't merely a means to deliver stories, it's an essential element of creative ideas.
Video of the presentation is here:
https://www.youtube.com/watch?v=_jMywXG6AWQ
NOTE: This is the notes version of the presentation. Since I had to PDF it, it lacks animated GIFs and videos, although video links are included int he notes. I'll upload a notes version and video of the presentation shortly.
Motivating Students & Consumers: What WorksEric Bryning
Whether you need someone to buy into your brand of thinking or your brand's promise, a creative, engaging presentation can change minds and behavior. These case studies and executions detail how I apply insights, discovery, humor and reflection to motivate students and consumers.
Have these items printed professionally and keep your company and wallet stocked at all times. Promoting yourself as a professional can go a large way in becoming a successful consultant.
Linked In The Marketing Genie story by Sean Callahan Illustrations by Daniel Howarth
For the first time in the history of media, you can reach the world’s professionals all in one place.
More than 500M people worldwide gather on LinkedIn to stay connected and informed, advance
their careers, and work smarter. Together they comprise the largest global community of business
professionals. These are the decision-makers, influencers, and the leaders of today and tomorrow—
precisely the people you want to target.
For the first time in the history of media, you can reach the world’s professionals all in one place.
More than 500M people worldwide gather on LinkedIn to stay connected and informed, advance
their careers, and work smarter. Together they comprise the largest global community of business
professionals. These are the decision-makers, influencers, and the leaders of today and tomorrow—
precisely the people you want to target.
For more information, visit marketing.linkedin.com
If you need a local IT Professional implementing the Digital Marketing Genie's Techniques go to www.esgjrconsultinginc.com a Software/Network Engineering Firm
Deconstructing Disruptive Technology in Advertisingbebensiganteng
Technology disruption is happening more quickly and more pervasive with the advent of Covid-19, climate change, etc. we realized that these problems that we are facing are too complicated.
Yet in Advertising, most agencies are still struggling to implement it. The hindrance varies from the inconsistent structure, lack of directions to business prioritization.
BOBCM: Best of Branded Content Marketing OBE SummitJustin Kirby
Presentation for SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian brands and latest industry research.
BOBCM: Brands and content marketing - who brings what to the party?Justin Kirby
20 minute presentation for Digital Media Expo 2015, a 3 day conference in London hosted by the World Association of Newspapers and News Publishers (WAN-IFRA). This presentation highlights themes from my previous presentations at the OBE Summit in Italy and the Golden Drum festival in Slovenia, and frames these within the context of where the publishing industry fits in the new media landscape.
Social Media Today: The Rise of the Planned Opportunists Sobcon
The state of Social Media today is characterized by the rise of what I call "planned opportunists" - content creators who understand the brand's mission & values, can write 140 characters and 1000 words equally as well, can make immediate connections with the trend line, the storyline (based on the Hero's Journey) and the customer, can integrate sound & visual seamlessly, is a HUMAN, and thinks like Yoda (yes, Yoda).
The planned opportunist is a jazz player that knows how to use a productive key to improvise, around the virtual watercooler that is social media.
Are you leading aligned to your values? Or are you restless in a role where you’re overworked, frustrated
and pulled in all directions?
The Restless Executive offers an alternative to being conditioned by your external environment and invites you to discover your own personal values, to lead with energy
and purpose and to transform your working life and that of those around you.
Every boring niche is filled. Your product better be remarkable or don't bother. This document discuss how to use junk bond psychology to create Seth Godin's elusive Purple Cow.
jump! Rubberneck: Turn Your Brand Over To a Bunch of Comedians
Making people laugh is a big deal.
Doing so means you have stirred an emotion, caused a reaction, engaged with someone, forged a deeper connection, surprised, delighted or shaken people’s thinking in some way.
Isn’t this something brands should do also? We entered the world of comedy to see what it could teach brands about connecting better with people.
Upon introduction to our newest client, this booklet was created with the goal of capturing the essence of the brand for future reference. Much of the copy originated from my group's inventive copywriter.
Prior to the grand re-opening of Escape the Space, I created 8 themed collages to be released on facebook and instagram leading up to the special day. Each post reduced the figures akin to The Twelve Days of Christmas song ultimately revealing a cryptex. Ah, the mystery!
Linked In The Marketing Genie story by Sean Callahan Illustrations by Daniel Howarth
For the first time in the history of media, you can reach the world’s professionals all in one place.
More than 500M people worldwide gather on LinkedIn to stay connected and informed, advance
their careers, and work smarter. Together they comprise the largest global community of business
professionals. These are the decision-makers, influencers, and the leaders of today and tomorrow—
precisely the people you want to target.
For the first time in the history of media, you can reach the world’s professionals all in one place.
More than 500M people worldwide gather on LinkedIn to stay connected and informed, advance
their careers, and work smarter. Together they comprise the largest global community of business
professionals. These are the decision-makers, influencers, and the leaders of today and tomorrow—
precisely the people you want to target.
For more information, visit marketing.linkedin.com
If you need a local IT Professional implementing the Digital Marketing Genie's Techniques go to www.esgjrconsultinginc.com a Software/Network Engineering Firm
Deconstructing Disruptive Technology in Advertisingbebensiganteng
Technology disruption is happening more quickly and more pervasive with the advent of Covid-19, climate change, etc. we realized that these problems that we are facing are too complicated.
Yet in Advertising, most agencies are still struggling to implement it. The hindrance varies from the inconsistent structure, lack of directions to business prioritization.
BOBCM: Best of Branded Content Marketing OBE SummitJustin Kirby
Presentation for SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian brands and latest industry research.
BOBCM: Brands and content marketing - who brings what to the party?Justin Kirby
20 minute presentation for Digital Media Expo 2015, a 3 day conference in London hosted by the World Association of Newspapers and News Publishers (WAN-IFRA). This presentation highlights themes from my previous presentations at the OBE Summit in Italy and the Golden Drum festival in Slovenia, and frames these within the context of where the publishing industry fits in the new media landscape.
Social Media Today: The Rise of the Planned Opportunists Sobcon
The state of Social Media today is characterized by the rise of what I call "planned opportunists" - content creators who understand the brand's mission & values, can write 140 characters and 1000 words equally as well, can make immediate connections with the trend line, the storyline (based on the Hero's Journey) and the customer, can integrate sound & visual seamlessly, is a HUMAN, and thinks like Yoda (yes, Yoda).
The planned opportunist is a jazz player that knows how to use a productive key to improvise, around the virtual watercooler that is social media.
Are you leading aligned to your values? Or are you restless in a role where you’re overworked, frustrated
and pulled in all directions?
The Restless Executive offers an alternative to being conditioned by your external environment and invites you to discover your own personal values, to lead with energy
and purpose and to transform your working life and that of those around you.
Every boring niche is filled. Your product better be remarkable or don't bother. This document discuss how to use junk bond psychology to create Seth Godin's elusive Purple Cow.
jump! Rubberneck: Turn Your Brand Over To a Bunch of Comedians
Making people laugh is a big deal.
Doing so means you have stirred an emotion, caused a reaction, engaged with someone, forged a deeper connection, surprised, delighted or shaken people’s thinking in some way.
Isn’t this something brands should do also? We entered the world of comedy to see what it could teach brands about connecting better with people.
Upon introduction to our newest client, this booklet was created with the goal of capturing the essence of the brand for future reference. Much of the copy originated from my group's inventive copywriter.
Prior to the grand re-opening of Escape the Space, I created 8 themed collages to be released on facebook and instagram leading up to the special day. Each post reduced the figures akin to The Twelve Days of Christmas song ultimately revealing a cryptex. Ah, the mystery!
Before Creature Comforts Brewery was one of the most prominent hangouts in all of Athens, my team created the winning campaign as voted by the CEO. Many of the deliverables are in use today as the establishment continues to rack up awards and sell out crowds.
A Tension Seeker: Brand Strategy PortfolioMary Ergul
Brand strategist Mary Ergul shows how she contextualizes business problems through a human lens by finding juicy tensions to inspire creatives and makers. This portfolio has cases from IQ Agency and Miami Ad School.
Designing for emotion by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
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Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Example Of A Satirical Essay. 005 Satirical Essays Satire Orazio Pag 12 Jpg E...Melissa Chastain
How To Write A Satire Essay: Learn The Right Techniques To Cope With It. Satirical Writing - GCSE English - Marked by Teachers.com. Good examples of satire essays. Define satire: a way of using humor to .... 004 Essay Example Satire Good Examples Of Essays Topics ~ Thatsnotus. 020 Satirical Essays Free Business Thesis Sample Essay ~ Thatsnotus. Satire writing help! Is Fitzgerald Writing a Love Story or a Satire?. 006 Sample Definition Essay Example ~ Thatsnotus 1C9. Best Satire Essay Topics ~ Thatsnotus. 002 Writing Satirical Essay P1 ~ Thatsnotus. Calaméo - Satire Essay Example: Excellent and Useful Tips for Students. How To Write A Satire Story - HISTORYZI. New Satire Essay Examples On Bullying Full - Essay. 013 Collection Of Solutions Satire Essayss Lovely Satirical Essay .... Satire Essay Example – Telegraph. How to Write a Satire Essay: Tips & Examples | HandmadeWriting. Satirical Essay. example of satire essay. Good examples of satire essays. Satire definition, the use of irony .... 005 Satirical Essays Satire Orazio Pag 12 Jpg Essay ~ Thatsnotus. 011 Writing Satirical Essay Example ~ Thatsnotus. Step-by-step Guide On Writing Satirical Essays - EssayMin. 256 Satire Essay Topics & Satirical Essay Examples [2024]. 018 Essay Example How To Write Satire Bookman Road Elementary Elgin .... essay SNL & political satire. Essay websites: Example of satirical essay. 008 Topics Write Satirical Essay ~ Thatsnotus. Satire Analysis Essay | Satire | Mark Twain. 005 Writing Satirical Essay Example ~ Thatsnotus. How to start a satirical essay?. 010 Satirical Essay Topics Essays Descriptive Best For Satire Easy Any .... Examples Of Satirical Essay. 001 Essay Example Satirical Topics Obesity Essays On Argumentative .... How To Write A Good Satire Essay | Sitedoct.org Example Of A Satirical Essay
Presented at the IAAPA Leadership Summit in Los Angeles on 3/12/20, this presentation talks about creating innovation through open creative conversations not only with your design team, but with your audience as well.
Hello. My name is Tim Nolan. I head up BBH Labs and serve as the Interactive Group Creative Director at BBH New York. I have proudly served the Internet since 1996. I created this book along with my partner in crime, Jen Lu, a Creative Mutant currently working at Droga 5. We would like to thank Bernstein & Andriulli for granting us access to their amazing roster of talented illustrators and designers to make this endeavor come to life. This book is meant to be used as a point of inspiration through its words and images. It is also, by design, meant to be a fun piece of interactive media to enjoy. There is a lesson tucked away in that last sentence.
We are an interdisciplinary team of innovative designers who create unique experiences that help companies evolve their culture, innovate their meetings and events, and chart out bold visions of the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
What is digital marketing And why is it used?125albina
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Team Profiles
The Rooms
Executions
What is Escape the Space
Final Moves
Media Evaluation
Research
Company History
Target Profiles
Poster
Executive Summary
Marketing Communication
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7The Team
4. WHAT IS ESCAPE THE SPACE?
WHAT ARE ESCAPE ROOMS?
Escape the Space is an escape room business that passionately
focuses on teamwork, relationships, and true engagement. The
experience is designed to test client’s problem solving skills and
teamwork abilities in certain situations where there is a sense of
urgency and pressure. Escape the Space offers an exciting and
engaging experience for everyone looking to push themselves,
their abilities, and local recreation.
Escape rooms are a thrilling new form of entertainment that are
gaining popularity throughout the United States. Locked in a room
with other participants, each team member must come together to
solve puzzles, find clues, and ultimately escape the room.
2Escape the Space: 2015–2016
5. OUR TASK
Although Escape the Space has successfully attracted attention and
plenty of business from the local community, it has yet to permeate the
extensive student population that comprises much of Athens, GA.
We aimed our efforts at reaching undergraduate and
graduate students that were seeking new activities to
fill their free time.
These students are interested in engaging, interactive experiences that
push their mental capabilities and put their problem solving skills to the
test. These students are looking to share experiences with those around
them and escape the normality of their everyday lives.
In order to reach these goals, we strived to achieve top of mind
awareness for students interested in trying new activities, increase
engagement on social media outlets, and make Escape the Space’s grand
re-opening a known event among Athens residents.
Our team created and executed a themed student night to better reach
the student body. Student night offered discounted tickets to students,
which addressed the concern of many students that prices might be
too high to try a new activity. By compiling a survey and sending it to
hundreds of students, we better understood our target market.
Escape the Space: 2015–2016
7. t
Few teams get social media
specialists, but even fewer get
locally acclaimed models! This
is Liz, our digital clutch who
dual-handedly maintained
multiple social profiles while
sipping bottomless martinis
with her hoppin’ momma! Yet
while dramatically increasing
our client’s online engagement
was noteworthy (percentages
and whatever), her free spirit
reminded the team that there
was more to life than work—
and the work was better for it.
Art Director. Demigod.
If you’ve ever had to post
something professional while
cool, mysterious while inviting,
and smart while dumb all at the
same time, you know just how
hard that can be. Take a look at
Joey, our copywriter. Behind a
face that expert writers might
deem, “holy sh@%, did you see
that glorious face? I quit my
awesome copywriting job now
to forever stare at that man’s
face”, is a glorious whirlwind of
all the perfect things we could
never think to say.
Or write.
Damn Daniel, back at again
with fresh creative strategies.
This is Maddie, the social
mahatma who knows what's
trending before the people who
made the trends even trended
it. It’s a shame she doesn’t just
trend those things before the
trend-setters trend them, but
then how would she discover
the trends she loves so much?
It’s a good thing, too, because
her enduring passion for what
is changing the ad game pushed
our creative executions further
than any narrow mind could
have imagined.
Ace in the hole, fearless leader,
Queen E, etc.; meet Emmaline,
our account manager. We
literally would have never
spoken to our client if it wasn’t
for this woman. Is that not
enough for you!? Then consider
the fact that she kept a diverse
team in constant contact all
from the safety of the local
Terrapin Brewery. In a time
when individuals are more and
more preoccupied, the ability to
bring people together can make
all the difference.
If ever a classic hair metal ballad
need a subject of inspiration, it
would find it in our very own Cat
Satch. Cat Satch Fever anyone?
Forget it. Yet while other teams
were left wondering why time
seems to slow wherever she walks,
she was busy calculating exactly
how our extravagant goals were
being met. Listen, sometimes they
were not met, but her windless,
factual rationale invariably
convinced the team that some
ideas are best left as just that.
EMMALINE
CATHERINE
LIZ
JOEY
MADDIE
KYLE
8
9. Company History
11
Two years ago, while on vacation in Orlando, Athens natives Alicia
and Andrew Brasher took part in something that would soon
consume their lives. The Escape Room they took part in Florida then
inspired them to bring the experience to Athens, setting up their
first location at Chase Street Warehouses. They soon moved over to
the Bottleworks location and hit the ground solving. They started
working on puzzles immediately and locally sourced all the necessary
materials. The job became full time for the both of them and in just
four weeks Athens' “only real-life escape room” came to be. Both
Brashers have creative backgrounds in theater, music and painting.
The Brashers worked with youth ministry for a number of years in
Athens prior to starting Escape The Space. Their newest endeavour
has been moving out of Bottleworks to a bigger space on Hawthorne,
that now offers four rooms and provides the freedom to dream big
with the community they love so much.
11. SWAT ROOMYou and your team are the line of last
defense. A group of criminals has planted
a bomb in a downtown apartment
building and you have an hour until
detonation. Can you decipher the cryptic
messages in time to defuse the bomb and
save the day?
Escape the Space: 2015–2016
12. ESCAPE DETENTIONI hope putting thumbtacks on the teacher’s chair was worth
it because teacher-man has finally had it! You and your
prankster pals have been locked in detention until you can
solve his dastardly puzzle.
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13. O’MALLEY’S PUB
You’ve always wanted to run your own restaurant
right? Well, here is your chance. The local food
critic is here and Chef O’Malley just walked out
on your first day of work! It’s up to you to lead
your kitchen through O’Malley’s indecipherable
recipes and save the restaurant.
Escape the Space: 2015–2016
14. INDUSTRY TRENDS
Part game, part theater, part team-building exercise, escape rooms are
taking off around the world.
The number of permanent rooms worldwide has gone
from zero at the outset of 2010 to at least 2,800 today.
The concept was born in Japan, spread through Asia, then arrived in
the U.S. in 2012. For many escape rooms, corporate clients make up
50% of all business.
Escape Rooms are now also making their way into mainstream
entertainment. The studios behind Tom Cruise’s coming “Mission:
Impossible” film planned escape rooms at AMC Theaters allowing
them to become “agents” of their own. There have been many
extensions of escape room such as online puzzles and digital games.
The service extension opportunities are also gravitating toward
themed entertainment areas.
Many believe that escape rooms are going to start to see smaller
operators go out of business and the larger side making more revenue.
Some are moving into the franchise model as well.
Escape the Space: 2015–2016
15. RESEARCH
INSPIRATION
The audience for the games is broad. Research by Scott Nicholson
found they had universal appeal, but a survey of 175 escape game
venues around the world found 37 percent of players were from
aged 21 or over. According to many escape room owners the biggest
market appears to be the millennials who are always out seeking
for alternative entertainment. Millennials are at the forefront of the
experience economy and escape games are in a position to capitalize
on this market. People are also looking for those memories that they
can experience and share with their friends.
RESEARCH METHODS
We created a survey to send out to one of Escape the Space’s key
target audiences, college students aged 18-25 years old. We focused
on this sector of the market because the owner’s felt that is where they
struggled the most in terms of engagement. The goal of our survey
was to gather more data to gage the level of awareness of college
students in the community of their business.
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37%
Adults over 21
16. STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Escape the Space brings a unique, fun and ever-changing
experience to people looking for a bonding experience with
friends or teams. They are the first escape room business in
Athens and on the earlier end of opening in the South. Past
customers adore the owners; our client is looking to highlight
their brand’s personality. Our client is also moving to a larger
venue to accommodate more customers at a time. As of now they
have great word of mouth from previous customers.
Our client is not very competitively priced compared to its direct
competitors in Athens. The escape room as entertainment is still
such a new concept that consumers may be hesitant to try it.
Our client is majorly run by three people trying to manage many
different aspects of the business especially with their big move,
this is challenging.
Escape the Space Athens can be one of the first businesses to
be a part of this new trend of escape room entertainment. The
owners are from Athens and support local Athens businesses
while other local businesses reciprocate. They are moving within
the upcoming month to a new, larger venue that holds up to 20
more people at a time which can increase business. They have
yet to explore many paid advertisement opportunities and still
have that as an option to take advantage of.
While they have been moving locations, overall sales decreased
this past month. Their new site is also moving them farther
away from the heavily student-populated downtown area of
Athens. There also is the threat of other similar businesses
coming to Athens as this trend expands.
25
19. BEAR
This 32 year old Athens
local has moved on from
the college affiliated scene.
He is looking for a more
unique experience at a
local business outside of
downtown. Bear is real
chill and has traveled to
more places than you can
solve a puzzle at.
31
20. SOPHIE
Sophie is a sophomore
at UGA studying marine
biology. She’s got a TON
of friends and is way cool,
therefore downtown isn’t
for her. She’s also strikingly
smart (you can tell by her
eyes), so she likes activities
that challenge her. The
fact that she hates losing
only increases the appeal
of win/loss percentages. In
the future Sophie will also
encourage Escape the Space
to make an underwater
room. They will laugh at
first, but then realize how
serious she is and do it so no
one gets hurt.
34
25. INSTAGRAM
By investing the time to design
custom posts, we acheived our goal
of introducing an acceptable, unified
aesthetic while prompting more
engagement with followers.
26. TV SPOT
45
As a result of impressive increases in
sales, we figured a commercial might
not be too distant of an expense.
Escape the Space: 2015–2016
27. BRAND BOOK
We also felt it necessary
to create a summary of
their brand guidelines for
future coherence. This 12
page guide explains every
aspect of their brand,
from logo and colors to
fonts and current designs.
47
28. For our media strategy, we began with conducting an online
survey analyzing the current target market of students within the
Athens community. From our research, we learned that price was
a huge factor for these students and less than 2% of the surveyors
had even tried an escape room before. After understanding that
our target market was for the most part unaware of the idea of an
escape room, let alone the availability in the Athens community,
we aimed to increase trial and awareness by offeri ng student
night, dispensing flyers on pizza boxes, and promoting ETS on
social media.
Social media was the main focus of our media
strategy, with a concentrated effort on increasing
engagement among our new target market of
millennials and college students.
Because our clients had already invested a lot of their energy into
making Facebook a great social media foundation for Escape the
Space, we chose to have a sole focus on Instagram and upping our
follower/following base in that area. We created puzzles to engage
the followers, graphics to announce the new escape rooms, and
the hashtag #MundaneMonday to give our client’s new follower
base a fresh idea for fun on a Monday. We took the initiative
of following not only UGA students, but other local Athens
businesses to show support. This ultimately resulted in a huge
success and our Instagram fan base has since increased heavily to
almost 150% and is continuing to do so.
Escape the Space: 2015–2016
MEDIA EVALUATION
29. 50
Problem
UGA students are generally unaware of and often confused by the
concept of escape rooms, and thus fill their free time with other
activities. While Escape the Space had been able to attract much
business from the local community, it has struggled to reach the
extensive student audience that comprises much of Athens, GA.
Our efforts were aimed at reaching college and graduate students
who were looking to expand their activity skill sets.
Strategy
Spread awareness of Escape the Space and the concept of escape
rooms through increased social media engagement by 30%. Using
our social media expertise, we engage the student population of
Athens, GA across a variety of media including: print, social media
(Facebook, Instagram), events, and out-of-home. Host promotional
Escape the Space events to build awareness and engagement among
students and Athens residents.
Impact
Relaunched ETS’s social platforms and increased Instagram following
by 150%, engagements per post by 68%, and overall engagement by
38%. Facebook received a 58% increase in reactions per post as well
as a 75% increase in reach, from around 1000 people to an average of
4000 in February.
EXECUTIVE SUMMARY
51
30. April May June July Aug. Sept. Oct. Nov. Dec. Jan. Feb, Mar.
5K 5K
10K 10K
15K 15K
20K 20K
OVERALL SUCCESS
INSTAGRAM
• September and October of 2015 were transition months from the old facility
• November 2015 shows revenue since the move and our team’s core executions
• 68% increase in engagements per post
• And a 38% increase in overall engagements
• 58% increase in reactions per post
• And a 75% increase in reach
9.3% 26
15.6% 63
core execution period
engagements per post reactions per post
FACEBOOK
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31. 55
We want to leave to our client with the keys to engage
with students in the most direct way possible. In
order to achieve this, we created a list of fraternity
and sorority contacts for our client to speak at their
chapters about Escape the Space, since awareness with
our target was initially slim to none. As for our student
night initiative that we executed at the start of 2016,
in order to improve it further, we have planned to
turn that into discounted nights for not only students
but for different organizations around the Athens
community and UGA campus clubs as well. This will
help ETS become an advocate in the community and
promote business on slower nights. Lastly, we want
Escape the Space’s Instagram to have more fluency
throughout their posts, so we created a Pinterest
inspiration board. This includes graphic examples and
a color scheme that will spark ideas on how to make
the page look more consistent and integrated with
their brand’s theme.
FINAL MOVES