Brand Effects E.A Limited is a branding and advertising agency based in Kenya that offers naming, brand strategy, creative advertising, digital marketing, brand guidelines, stationery design, and publishing services. They have designed over 100 brands for corporate clients in the past 5 years. Their in-house team of designers create visual identities, websites, print materials, and three magazines covering different industry sectors. Their goal is to help companies build brands that connect with their target markets through inspiring and engaging design.

1. www.brandeffectsea.com
COMPANY PROFILE
BRIGHTEN UP YOUR IDEAS
LET THEM FLY HIGH

2. BRAND STRATEGY & CRETIVE ADVERTSING I INTEGRATED DIGITAL MARKETING
Our Services
NAMING
Brand Strategy The strength of any brand development exercise is in its planning. Our aim is to find the nugget of truth that makes a business truly
different and on which a brand can be built.
The process is collaborative, pragmatic, fast, and is designed to bring people together to formulate one single view of an organisation. With the brand
strategy defined, the creative process can begin.
We offer a comprehensive and integrated range of advertising and communication services in traditional advertising and integrated digital marketing.
Managing the strategy, creative development, design, digital and communication planning.
Naming Inspiration for a great name can come from anywhere – mythology, storytelling, family, history, and flora and forna can all
provide impetus. The most important consideration though is that it has the potential to represent your business, product or service.
And to do that it needs to be: appropriate, differentiating, pronounceable (everywhere!), and memorable.
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3. Our Services
BRAND GUIDELINES
STATIONERY
Brand guidelines are the instruction manual for how to use a visual identity. They provide the framework that defines the visual assets and shows how
to use them in e achcircumstance.
Brand guidelines are useful, and the larger the organisation, the more useful they become. We can help you manage your brand so that it grows in
value
The power of stationery is not to be underestimated. It punches well above its weight in the mar-
keting hierarchy. A business card, for instance, can represent professionalism, credibility, creativity
and more.
The choice of a quality paper stock, special finish, colour, typography and strong design can give
an impression which speak volumes about an organisation.Take the time to perfect your stationery.
It adds true value to a brand.
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4. MISSION
BACKGROUND VISION
Since the inception of Brand Effects E.A Limited, the company
has achieved enormous growth in the design and development of
over 100 brands for corporate entities within the last 5 years. The
company has grown in areas of service delivery by expanding its
operations form the traditional but very essential print and publish-
ing branding service, to conceptual tailor-made and well-designed
digital marketing media.
With three (3) magazines under our name from different sectors of
the economy, Brand Effects E.A Limited has proved to be an all-
in-one and one-stop-shop corporate branding and design house.
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At Brand Effects E.A Limited, we believe that corporations, unlike
humans, have the opportunity to create and define themselves to
the best of their ability hence achieve the desired image for market
superiority.
It’s our mission to assists these corporations create a corporate iden-
tity that is targeting, yet engaging therefore creating a psychological
connection with the target market.
Our vision is to provide cutting-edge solutions in all aspects of
brand development, brand management brand selling and brand
protection for better trade and sustainable growth in the Africa
Region.
We have grown in areas of service
delivery by expanding our operations

5. EXECUTIVE SUMMARY
Brand Effects E.A Limited is a body corporate registered as a company under the Company Act to offer branding
solutions to corporations both in the service and product markets. We specialise in the creation and designing
of brand Identity; covering all aspects of visual communication, whether through traditional methods or through
digital media.
We position ourselves as top a notch design company from our long-term experiences in the field of marketing,
creative and skilled design, and well knowledgeable content development team.
Brand Effects team of designers have a proven track record of designing a whole range of brands and merchandise
for various marketing purposes. Our designers ensure that designs of brands and marketing merchandise conveys
information in a visually appealing and engaging manner.
We ensure that the brands and marketing merchandise project the company’s best image and makes a positive
contribution to the marketing campaign of a company.
With this in mind, you are assured that Brand Effects understands your core values and mission thereby offering the
best partnership to steer you towards your vision.
Preston Muhando
Managing Director

6. BRIGHTEN UP YOUR IDEAS
LET THEM FLY HIGH
GRAPHIC
D E S I G N
BRANDING AND ADVERTISING

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CONVERTING IDEAS INTO BRANDS
Our inspiration predominantly emanates from our team, their distinct talent and ambitions. However we also draw our inspiration
from our clients, their desires & expectations. Each project is a unique opportunity to deliver an experience. We believe
inspiration is something that needs to be acquired and cannot be just given or taken. People, Events, Things inspire the human
mind to think different, do different and feel different.

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Our in-house Design division gives Sign Specialists
an advantage over the majority of sign-makers. Its
experienced staff offers a full range of services in-
cluding initial concepts, visualisations and three-di-
mensional imaging. We use the latest software
packages to create designs that are both cutting
edge and fully compliant with every brief.
The Design Office is fully integrated with our pro-
duction and manufacturing departments, with a
continuous interchange of ideas and information
that helps us retain our position at the leading edge
of the business.
WE DESIGN OUR SIGNS IN-HOUSE

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CORPORATE BRANDING AND IDENTITY
Brand Effects has a team of designers that will assist you in the creative process of designing logos,
customizing an accessorizing Corporate Stationery, Posters, Banners, Brochures, Business Cards,
Calendars, Flyers e.t.c.
Brand Effects has a team of designers that will assist you in the creative process of designing logos,
customizing an accessorizing Corporate Stationery, Posters, Banners, Brochures, Business Cards,
Calendars, Flyers e.t.c.

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EXPOSTANDS DESIGN / FABRICATION
Our three-dimensional work is something of which we are par-
ticularly proud as it enables us to represent our signage on pho-
tographs in a realistic way, giving the client an extra insight into
how the completed signage will look.
An important factor in our success is that Sign Specialists offers
a fully managed installation service. Our teams of fitters and as-
semblers are directly employed by the company and have the
skills and experience to provide the best service available.

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<<< BEFORE
AFTER >>>
Of key significance to many of our customers is our in-house design and production facility, enabling cost-effective and fully integrated processes from concept to
final installation.

12. Identity Design

13. BRIGHTEN UP YOUR IDEAS
LET THEM FLY HIGH
W E B S I T E
DEVELOPMENT

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WEB DEVELOPMENT & DESIGN
Web design encompasses many different skills and disciplines in the production and main-
tenance of websites.
The different areas of web design include web graphic design; interface design; authoring,
including standardised code and proprietary software; user experience design; and search
engine optimization.
Often many individuals will work in teams covering different aspects of the design process,
although some designers will cover them all. The term web design is normally used to de-
scribe the design process relating to the frontend (client side) design of a website including
writing mark up. Web design partially overlaps web engineering in the broader scope of
web development.
Web designers are expected to have an awareness of usability and if their role involves
creating mark up then they are also expected to be up to date with web accessibility
guidelines.

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RESPONSIVE WEBSITES

16. BRIGHTEN UP YOUR IDEAS
LET THEM FLY HIGH
PUBLISHING &
P R I N T I N G

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PUBLISHING
PRINTING
Successful magazines seem to find a special niche or have an identifiable difference from
magazine titles that are currently on the market. Also - the successful titles seem to serve a
relevance or a need for the consumer market they cover.
Many magazine titles serve consumer’s passions with increasing numbers focusing on very
specific niches. Give your magazine the difference and relevance test.
Great print design gets you noticed. It gives your customers a way to tangibly engage with your
brand. From the first impression of well crafted stationery to the weight of a corporate brochure,
printed collateral can help to move you nearer to the point of making a sale.
Print has real impact.We create a consistent brand language across all print design – we define
fonts, colours, styles, imagery and the tone of voice. On top of that we create creative arresting
concepts designed to be different.
MACHER0A F R I C A T R A V E L L E R
HIMBA
Embracing the
future while
clinging to the
past
NAVIGATING
THE NYANZA
Rupi Mangat floats
her way around the
great lake side
APRIL - JUNE 2013
T R A V E L
B U S I N E S S
C U L T U R
WHATS pRIVATE
EquITY?

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TECHNOLOGY & INNOVATION ENTREPRENEURSHIP REAL ESTATE ENTERTAINMENT
Creative Industry
APRIL - JUNE 2016
ISSUE9
The Power of shared knowledge
in building a creative ecosystem
TRADE INVESTMENT MANUFACTURING HOSPITALITY
Turning
ideas into
assets
Intellectual property rights could be
the solution to unemployment and a
tool for economic growth
SEPTEMBER
2014

20. MIRAGE PLAZA, MOMBASA ROAD OPP. CAPITAL CENTER.
P.O.BOX 36158 - 00200 CSQ, Nairobi. Kenya- East Africa.
T: +254 020 211 0780 / 231 3095 M: 0722 352 350
E: info@brandeffectsea.com
THANK YOU
www.brandeffectsea.com