Authentic brands pulse with a perspective, a value set and a style reflective of an inspired visionary and the working culture that brings the brand to life through their collective contributions. Authentic brands are dedicated to living their mission. Authentic brands understand the inherent value in managing their outcomes by commitment; promoting autonomy and accelerating meaningful work that contributes to the agreed upon, shared outcomes. Authentic brands are recognized and differentiated by their edge; their thought leadership, credibility, style, relevance, design, sustainability…the list of distinctions is endless.

1. Brand: A Purist’s Perspective

2. The Brand Perspective of Gloria J. Zemer PRODUCED BY BlackDog Strategy & Brand Copyright © 2009 BlackDog Consultancy LLC. For Educational use only. No part of this presentation may be published, sold, or otherwise used for profit without written permission of the author.

3. Strip away all the filler until all that is left is what matters

4. Dynamic brands start with a perceptual breakthrough

5. Magnanimous Brands Take Their Visions And Wild Imaginings Seriously

6. Provocative brands would rather be afraid than comfortable

7. Smart brands accelerate meaningful work

8. Arresting brands pulse with a perspective

9. Authentic brands have a story to tell that people want to be part of

10. Credible brands are excavated not prescribed

11. Relevant brands synthesize their world of work

12. Living brands tell it like it is; moving and compelling people without trickery or devices Telling the truth is a differentiator

13. Enlightened brands co-create cultures

14. Purposeful brands perform with an indefatigable spirit

15. Inspired brands manage their outcomes by commitment

16. Collaborative brands are amazingly powerful

17. Strategic brands revise their realities

18. Revolutionary brands are recognized by their edge

19. Fierce brands deal with their limitations and challenges

20. A unique brand gets noticed

21. Exuberant brands are free

22. Socially conscious brands instigate

23. Sincere brands don’t take the love for granted

24. Chivalrous brands address their impact on the condition of the world

25. Experiential brands are intense and profound

26. Renaissance brands blaze with balance and significance

27. Determined brands break from the herd refuse to be homogenized would rather go out of business than settle for the same shade of dull

28. We’re blackdog and we don’t believe that there’s anything flattering about imitation; it’s always been boring. Blackdog develops bold brands & vigorous initiatives for courageous companies that don’t want to be confused for ordinary. brand@blackdogstrategy.com 716-898-0874 Blackdogstrategy.com (under construction)