2012 B2B Social Media Marketing - Market Report by TheSocialPeopleViral Thaker
The document discusses key findings from a survey of marketers about social media and ROI. [1] Marketers are looking to invest heavily in social media presence, frequency of posts, and developing processes. [2] Marketers struggle with obtaining sufficient resources for social media and measuring ROI. [3] While social media monitoring is becoming standard, measuring actual ROI remains difficult for many marketers.
Presentation given at the Inspire 2009 conference in Bucharest. Originally intended to be titled ´What if there was no TV´, during the preparation we noticed several trends that led us to change the title to Ádvertising is Dead´. Every new technology has a shorter curve from introduction to irritation. It´s time for a new approach, which we call the Attraction Model.
We are available to present at your conference or event too.
1) Marketers are looking to bridge the gap between data analysis and taking action based on insights from customer data. Many have abundant data but struggle to use it effectively.
2) Marketers are increasingly letting customers lead interactions through inbound marketing like websites and call centers, responding to customer-initiated contacts.
3) Marketers see online customer behavior data from websites as highly valuable for understanding customers and will increase use of this data in campaign decision-making. Leveraging different data sources is key to improving personalization.
The document discusses the findings of the 2019 Retail Technology Study, which surveyed over 80 senior retail executives responsible for IT decision making. Most respondents held C-level or VP positions and represented a variety of retail segments. The majority of respondents' companies had over 100 stores and annual revenues over $1 billion.
Nielson Social Media Business Benchmarking studyHeidi Allen
Three key points from the document:
1. Australian businesses are increasingly investing in social media, with 72% allocating over 10% of their marketing budget to social media in 2010 compared to 57% in 2009.
2. The most common social media activities conducted by Australian businesses in 2010 were having a social media presence, social media monitoring, and responding to comments.
3. While large businesses participate in social media to a greater extent than SMEs, private and public sectors are on par across many activities, though the public sector was slower to uptake some.
The document summarizes the key findings of a technology marketing benchmark survey from 2011. It found that most respondents saw demonstrating return on investment as essential to defining marketing strategy. While economic conditions were challenging, marketing budgets and team sizes increased over the previous year and were expected to continue growing. Email, events, and public relations were the most commonly used and effective marketing tools. Marketers saw a need to invest more in digital techniques but faced barriers like lack of resources and pressure to show ROI.
The Key To Successful Cross-Channel MarketingC.Y Wong
The document discusses a study on cross-channel marketing conducted by Forrester Consulting. Key findings include:
1) Most marketers believe in cross-channel integration but still face challenges in understanding customer interactions across channels and managing execution.
2) Marketers rely on multiple technologies for cross-channel support but report that current tools have shortcomings like lacking cross-channel analytics and measurement.
3) Marketers were segmented into four levels of sophistication based on measurement, organization, technology use, and data capabilities. More sophisticated marketers integrate more channels and face fewer challenges.
2012 B2B Social Media Marketing - Market Report by TheSocialPeopleViral Thaker
The document discusses key findings from a survey of marketers about social media and ROI. [1] Marketers are looking to invest heavily in social media presence, frequency of posts, and developing processes. [2] Marketers struggle with obtaining sufficient resources for social media and measuring ROI. [3] While social media monitoring is becoming standard, measuring actual ROI remains difficult for many marketers.
Presentation given at the Inspire 2009 conference in Bucharest. Originally intended to be titled ´What if there was no TV´, during the preparation we noticed several trends that led us to change the title to Ádvertising is Dead´. Every new technology has a shorter curve from introduction to irritation. It´s time for a new approach, which we call the Attraction Model.
We are available to present at your conference or event too.
1) Marketers are looking to bridge the gap between data analysis and taking action based on insights from customer data. Many have abundant data but struggle to use it effectively.
2) Marketers are increasingly letting customers lead interactions through inbound marketing like websites and call centers, responding to customer-initiated contacts.
3) Marketers see online customer behavior data from websites as highly valuable for understanding customers and will increase use of this data in campaign decision-making. Leveraging different data sources is key to improving personalization.
The document discusses the findings of the 2019 Retail Technology Study, which surveyed over 80 senior retail executives responsible for IT decision making. Most respondents held C-level or VP positions and represented a variety of retail segments. The majority of respondents' companies had over 100 stores and annual revenues over $1 billion.
Nielson Social Media Business Benchmarking studyHeidi Allen
Three key points from the document:
1. Australian businesses are increasingly investing in social media, with 72% allocating over 10% of their marketing budget to social media in 2010 compared to 57% in 2009.
2. The most common social media activities conducted by Australian businesses in 2010 were having a social media presence, social media monitoring, and responding to comments.
3. While large businesses participate in social media to a greater extent than SMEs, private and public sectors are on par across many activities, though the public sector was slower to uptake some.
The document summarizes the key findings of a technology marketing benchmark survey from 2011. It found that most respondents saw demonstrating return on investment as essential to defining marketing strategy. While economic conditions were challenging, marketing budgets and team sizes increased over the previous year and were expected to continue growing. Email, events, and public relations were the most commonly used and effective marketing tools. Marketers saw a need to invest more in digital techniques but faced barriers like lack of resources and pressure to show ROI.
The Key To Successful Cross-Channel MarketingC.Y Wong
The document discusses a study on cross-channel marketing conducted by Forrester Consulting. Key findings include:
1) Most marketers believe in cross-channel integration but still face challenges in understanding customer interactions across channels and managing execution.
2) Marketers rely on multiple technologies for cross-channel support but report that current tools have shortcomings like lacking cross-channel analytics and measurement.
3) Marketers were segmented into four levels of sophistication based on measurement, organization, technology use, and data capabilities. More sophisticated marketers integrate more channels and face fewer challenges.
Digital should not necessarily lead the creative brief. Brands should focus on developing a strong big idea that can be leveraged across all media, including digital. A digital mindset is important and means fostering ongoing relationships and engagement with consumers through dialogue and transparency. Brands must listen to consumers and provide ongoing value in order to nurture long-term relationships that can influence others through word-of-mouth and social sharing.
Conferencia impartida durante el Congreso CRM + Social Media + Centros de Contato México 2011 organizado por Mundo Contact a cargo de Larry Augustin, CEO de Sugar CRM
Driving Conversions in a Multi-Channel World: Jordan CohenVivastream
The document discusses strategies for driving conversions in a multichannel marketing world. It notes that marketing has become more complex as customers use multiple channels. It recommends integrating marketing across social media, email, display ads, mobile apps, and other channels. The document also stresses the importance of personalizing marketing messages using customer data to segment audiences and tailor content. Specific tactics discussed include welcome emails for new customers, social media promotions, print inserts, mobile messaging, and using urgency and exclusivity to encourage purchases.
This document discusses how social media intelligence can provide value to organizations across different business functions like sales, marketing, product development, and customer service. It highlights challenges in measuring social media impact and relevance but argues that cutting through "messiness" is where value lies. Examples are given around using social data for new product ideas, advocacy measurement, and improving customer experience. The document promotes harnessing social intelligence across the entire organization.
This slide deck will provide participants with a social media toolkit that helps drive businesses and brands forward.
• Use social insights to deliver business results
• Understand your brands social performance (Are you measuring the right things?)
• Best-in-Class cases demonstrating positive ROI for B2C and B2B companies
Yahoo!'s An Ad is Not Just an Ad ResearchNick Drew
Yahoo! Canada's research into the facets of better online advertising - and how marketers can use ad size, richness and environment to increase the impact of their ad campaigns.
This is an independent study, commissioned by Adobe, that looks at social media marketing measurement across Europe.
Learn how Adobe can help you tie social media marketing to real business results: http://www.omniture.com/go/39875
The document describes a 10 question personality test purportedly used by corporations to assess employees. It instructs the reader to take the test themselves, tally their scores, and share it with others while including their score in the subject line. The test questions cover topics like sleep habits, social behaviors, and preferences. Scores are then categorized into ranges with descriptions of how others may perceive someone with a score in that range, such as "cautious" or "impulsive leader".
The document discusses how digitalization has affected the music industry over time. It mentions artists such as Cam Shattuck, Elizabeth Siegel, Jacqueline Seddon, Marissa Salinas, and Sam Schumacher. The document also references iRock 4G technology and the number 1B.
The document is a message sending 10 roses to represent wishes for the recipient. Each rose symbolizes a different wish - for friendship, love, wealth, happiness, success, knowledge, beauty, family, honesty, and a long, healthy life. The message encourages sharing it with others, with more shares supposedly granting wishes faster - within a year for 2 shares, 3 months for 5 shares, or immediately for 15 or more shares. It claims to not be superstitious but believes in sending flowers to those you care about.
The pencil maker tells a pencil that it will experience painful sharpening to improve, can correct mistakes, and its most important part is the inside. The pencil must continue writing no matter the situation. Its purpose is to leave a clear mark for its maker. Similarly, people experience problems to strengthen themselves, can learn from mistakes, and their character is most important. They must continue serving God in all situations and were created by God for a unique purpose.
The document discusses research into developing assistive technologies for people with cognitive disabilities. It describes early projects from the 1990s that used sensors and artificial intelligence to understand users' activities and provide reminders and assistance. While promising, scaling these systems outside controlled laboratory settings remained a challenge. The research aimed to support independent living through technologies that can sense human activities and contexts.
The document lists and describes various types of computer hardware, software, and devices. It mentions input devices like mice and keyboards, output devices like computer monitors and speakers, processing units from Intel and AMD, memory from G.SKILL, storage devices like portable memory and network storage. It also lists application software from Microsoft including Word, Excel, PowerPoint, and Access along with personal finance software. Various system software are listed like operating systems from Microsoft and Apple, data recovery software, and The Excalibur system. Computer types mentioned include personal computers, workstations, video game consoles, servers, mainframe computers, supercomputers, handheld computers, PDAs, smartphones, and portable media players. Microcontrollers are also listed.
This document summarizes a cylindrical robot simulation software developed for educational purposes. The software includes modules for direct and inverse kinematics, trajectory planning, and PID-computed torque control. It was created using Matlab and incorporates visual animations. Students found it helpful for understanding fundamental robot mechanics concepts.
CRF-Filters: Discriminative Particle Filters for Sequential State Estimationcijat
The document presents a method for state estimation using conditional random fields (CRF). It first introduces CRF and shows how a directed model can be transformed into a CRF model for state estimation. It then describes the CRF filter algorithm and learning the model parameters. Experimental results demonstrating the approach on a robot localization problem are also presented.
Digital should not necessarily lead the creative brief. Brands should focus on developing a strong big idea that can be leveraged across all media, including digital. A digital mindset is important and means fostering ongoing relationships and engagement with consumers through dialogue and transparency. Brands must listen to consumers and provide ongoing value in order to nurture long-term relationships that can influence others through word-of-mouth and social sharing.
Conferencia impartida durante el Congreso CRM + Social Media + Centros de Contato México 2011 organizado por Mundo Contact a cargo de Larry Augustin, CEO de Sugar CRM
Driving Conversions in a Multi-Channel World: Jordan CohenVivastream
The document discusses strategies for driving conversions in a multichannel marketing world. It notes that marketing has become more complex as customers use multiple channels. It recommends integrating marketing across social media, email, display ads, mobile apps, and other channels. The document also stresses the importance of personalizing marketing messages using customer data to segment audiences and tailor content. Specific tactics discussed include welcome emails for new customers, social media promotions, print inserts, mobile messaging, and using urgency and exclusivity to encourage purchases.
This document discusses how social media intelligence can provide value to organizations across different business functions like sales, marketing, product development, and customer service. It highlights challenges in measuring social media impact and relevance but argues that cutting through "messiness" is where value lies. Examples are given around using social data for new product ideas, advocacy measurement, and improving customer experience. The document promotes harnessing social intelligence across the entire organization.
This slide deck will provide participants with a social media toolkit that helps drive businesses and brands forward.
• Use social insights to deliver business results
• Understand your brands social performance (Are you measuring the right things?)
• Best-in-Class cases demonstrating positive ROI for B2C and B2B companies
Yahoo!'s An Ad is Not Just an Ad ResearchNick Drew
Yahoo! Canada's research into the facets of better online advertising - and how marketers can use ad size, richness and environment to increase the impact of their ad campaigns.
This is an independent study, commissioned by Adobe, that looks at social media marketing measurement across Europe.
Learn how Adobe can help you tie social media marketing to real business results: http://www.omniture.com/go/39875
The document describes a 10 question personality test purportedly used by corporations to assess employees. It instructs the reader to take the test themselves, tally their scores, and share it with others while including their score in the subject line. The test questions cover topics like sleep habits, social behaviors, and preferences. Scores are then categorized into ranges with descriptions of how others may perceive someone with a score in that range, such as "cautious" or "impulsive leader".
The document discusses how digitalization has affected the music industry over time. It mentions artists such as Cam Shattuck, Elizabeth Siegel, Jacqueline Seddon, Marissa Salinas, and Sam Schumacher. The document also references iRock 4G technology and the number 1B.
The document is a message sending 10 roses to represent wishes for the recipient. Each rose symbolizes a different wish - for friendship, love, wealth, happiness, success, knowledge, beauty, family, honesty, and a long, healthy life. The message encourages sharing it with others, with more shares supposedly granting wishes faster - within a year for 2 shares, 3 months for 5 shares, or immediately for 15 or more shares. It claims to not be superstitious but believes in sending flowers to those you care about.
The pencil maker tells a pencil that it will experience painful sharpening to improve, can correct mistakes, and its most important part is the inside. The pencil must continue writing no matter the situation. Its purpose is to leave a clear mark for its maker. Similarly, people experience problems to strengthen themselves, can learn from mistakes, and their character is most important. They must continue serving God in all situations and were created by God for a unique purpose.
The document discusses research into developing assistive technologies for people with cognitive disabilities. It describes early projects from the 1990s that used sensors and artificial intelligence to understand users' activities and provide reminders and assistance. While promising, scaling these systems outside controlled laboratory settings remained a challenge. The research aimed to support independent living through technologies that can sense human activities and contexts.
The document lists and describes various types of computer hardware, software, and devices. It mentions input devices like mice and keyboards, output devices like computer monitors and speakers, processing units from Intel and AMD, memory from G.SKILL, storage devices like portable memory and network storage. It also lists application software from Microsoft including Word, Excel, PowerPoint, and Access along with personal finance software. Various system software are listed like operating systems from Microsoft and Apple, data recovery software, and The Excalibur system. Computer types mentioned include personal computers, workstations, video game consoles, servers, mainframe computers, supercomputers, handheld computers, PDAs, smartphones, and portable media players. Microcontrollers are also listed.
This document summarizes a cylindrical robot simulation software developed for educational purposes. The software includes modules for direct and inverse kinematics, trajectory planning, and PID-computed torque control. It was created using Matlab and incorporates visual animations. Students found it helpful for understanding fundamental robot mechanics concepts.
CRF-Filters: Discriminative Particle Filters for Sequential State Estimationcijat
The document presents a method for state estimation using conditional random fields (CRF). It first introduces CRF and shows how a directed model can be transformed into a CRF model for state estimation. It then describes the CRF filter algorithm and learning the model parameters. Experimental results demonstrating the approach on a robot localization problem are also presented.
This document provides an overview of the company Lanyrd.com and its journey as an startup. It discusses how Lanyrd started as an accidental project on Twitter, launched as a private beta, and grew its community. It covers Lanyrd applying to and being accepted by Y Combinator, its demo day presentation, and raising $1.4 million in investment. The document offers tips and lessons learned around launching products, building communities, dealing with bugs, fundraising, and the challenges of running a startup.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
This document discusses various free or low-cost security measures organizations can implement, including: using EMET to help prevent exploits; blocking Java user agents at the proxy to prevent Java-based exploits; implementing internal bug bounty programs; deploying port-forwarding honeypots; disabling WPAD; restricting internal DNS lookups; and using "evil canary" decoys to detect intruders. It also emphasizes the importance of monitoring for unusual traffic patterns and authentication events.
The document introduces several individuals - Archy, Jo Jo Jorge Falcon, Gabriel from Chiapas, and Allan. It states that together they are eternally romantic and provides a website for more information.
The document discusses a calcium supplement brand called CALMAX produced by Nexgen Pharma Pvt. Ltd. It analyzes the competitive market, target audience of middle-aged women, and pricing and promotion strategies. The creative brief aims to increase brand awareness and build a positive image by highlighting CALMAX's natural ingredients and the role it can play in customers' health through doctor advice and testimonials. Promotion will utilize various media like print, digital, radio, and trade deals.
The document outlines an "ant philosophy" consisting of four parts: 1) Ants never quit and will find another way if stopped; 2) Ants think about and prepare for winter during the summer; 3) Ants stay positive during winter by remembering it won't last; and 4) Ants gather as much food as possible during summer to prepare for winter. The overall lesson is to never give up, think ahead, stay positive, and do all you can.
Ibm connect 2013 sw 102 social analytics key to a social enterpriseMark Heid
Social Analytics overview and demos - customer facing and "voice of the employee". Presentation delivered at IBM Connect 2013 in Orlando on Jan 28, 2013.
IBM Global CMO Study Finding Presentationibmvietnam
The document summarizes key findings from a study of over 1,700 Chief Marketing Officers (CMOs) globally, including insights specific to ASEAN markets. Some of the main points include:
1) CMOs feel unprepared for increasing complexity, especially around data explosion, social media, and shifting consumer demographics.
2) Most CMOs rely on traditional market research over understanding individual customers.
3) CMOs recognize the need to invest in technologies and analytics to manage growing customer data and insights. However, many barriers remain around building business cases, IT alignment, and developing marketing skills.
3) CMOs signaled three priority areas for improvement: delivering value to empowered customers, fost
Research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels.
Automated Trading Summit 2012, Amsterdam
Big Data impacts the way we think about managing, processing and analyzing marketing data. It is the foundational element for building Digital Marketing solutions such as Audience Optimization, Channel Optimization, Content Optimization and Yield Optimization.
Recent research and studies provides some fascinating insights into how
(a) CMO's view Big Data as their biggest areas of "under-preparedness",
(b) Organizations view Advanced Analytics as a competitive advantage and
(c) Digital Marketers view Big Data as an enabling platform for all their future initiatives
1. The document discusses ways to measure social media in public relations, from basic metrics like impressions and reach to more advanced metrics that establish causation between communications activities and business outcomes.
2. It addresses common myths around digital ROI and the misconception that activity equals value. The key is to establish clear objectives and define success in measurable terms from the outset.
3. A framework is presented that distinguishes between measuring output, impact and outcomes. Output looks at engagement, impact looks at passive and active engagement, while outcomes demonstrate value through metrics like revenue, customer satisfaction and thought leadership.
Word of mouth recommendation has more than twice the influence on business executives' purchase decisions compared to advertising, direct mail, or press coverage. While an IT professional may impact $500,000 in IT spending at their own company, their influence can impact over $200 million in IT spending across more than 40 organizations through personal recommendations. Empirical data shows that C-level executives rely on advice from individuals outside their company, sometimes in less senior positions, for evaluating enterprise technologies. More than 75% of critical influencer relationships for decision makers are local, despite increased global connectivity, as executives prefer relying on advisors they can interact with in person.
The document discusses digital marketing trends for 2013 according to a product marketing manager at Adobe. It notes that 2013 will be the year of optimizing and marketing content across channels. It also discusses priorities for organizations which include content marketing, conversion rate optimization, and social media engagement. Mobile optimization and targeting/personalization are also highlighted as top priorities. The document emphasizes spreading great content through social channels to engage audiences anywhere.
Mria 2012 riding the change wave architecting market research for the futureLeonard Murphy
1) The market research industry is undergoing major transformation driven by new technologies, client demands, and consumer behaviors.
2) Traditional survey-based research models are shifting to incorporate new techniques like social media analytics, mobile surveys, and text analytics. Research suppliers are also transitioning to focus more on consulting, synthesizing insights, and storytelling.
3) To succeed in the future, researchers need new skills in areas like strategic consulting, data synthesis, and delivering measurable client impact through innovative approaches. Embracing emerging technologies and rethinking processes, skills, and client needs will be critical.
Making marketing personal with customer analytics requires a holistic approach. Early adopters have used analytics to gain competitive advantages and outpaced others by expanding analytic use. Experienced organizations take one of two paths - collaborative or specialized - to become transformed. The marketing alignment process identifies key variables like behavior, attitude and activity metrics to deliver short and long term return on marketing investment. Consortium models are emerging to provide additional customer insights and improve techniques.
Marketing Automation Enables – Not Drives – Optimized Lead Generation ProgramsG3 Communications
This document summarizes a webinar on marketing automation and lead generation. It discusses how marketing automation enables optimized lead generation programs rather than directly driving them. It also notes that integrating human touch impacts results. The webinar panelists shared their experiences implementing marketing automation and challenges they faced integrating systems and data. They discussed the need for clear business requirements and agreed upon processes between marketing, sales, and operations.
Gregory, Richard, Latest Stats About The Search EnginesRichard Gregory
SEMPO conducted a survey to understand how search marketing is faring during the economic recession. The survey found that most marketers have decreased their marketing budgets and are not planning to increase spending on search activities. However, search, especially natural search, was considered the most cost-effective form of marketing. While search remains important, the survey highlighted barriers like lack of understanding among senior management and a need for more analytics and education on holistic search strategies.
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Many large companies recognize the importance of social media tools but lack the vision on how to use them in conjunction with long-term initiatives and measure their effectiveness, according to a survey conducted by Vignette Corporation (NASDAQ: VIGN) in partnership with the Marketing Leadership Roundtable and the Corporate Executive Board. The results will be discussed in a June 10 Webcast presented by Vignette.
The survey collected almost 200 responses from companies with median revenue of $333 million. Fifty percent of the respondents work at companies that have 1,000 employees or more and 62 percent come from B2B organizations.
Social media explorer Social Media PresentationMalcolm De Leo
The document discusses the importance of "pulling" data from social media before "pushing" content. It argues that most companies focus more on creating and pushing out content, but understanding social media data through pulling insights is equally, if not more, important. It shows how pulling data allowed Taco Bell to monitor and respond proactively to issues with a marketing promotion, helping ensure the promotion's success. The key message is that balancing both pulling insights from social media with pushing out content can elevate marketing and business programs.
Social Media Measurement, ROI and Business OutcomesTim Marklein
Presentation on "Social Media Measurement, ROI and Business Outcomes" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented to attendees of 2nd European Summit on PR Measurement, hosted by AMEC and IPR -- June 16, 2010 in Barcelona, Spain
9 revenue related reasons to try content marketingCameron Kahler
Content marketing generates more leads and sales than paid search at a lower cost. It allows organizations to reach customers before they are ready to buy by speaking to them through helpful, relevant content across the buying process. Customers prefer learning about companies through articles and videos rather than ads, and are more likely to purchase from companies that provide useful content that helps solve problems and establish needs. Content marketing also improves other marketing efforts like SEO, builds brand authority, and increases conversions.
This document provides tips for building a productivity machine to transform busyness into business. It recommends taking time to reflect on and clarify goals and priorities using techniques like capturing tasks in a master list. Key tips include handling distractions by limiting phone notifications, processing emails instead of doing them, shortening meetings, and saying no to unnecessary meetings. The overall message is that reflecting on work and implementing structures for focus, like timeboxing tasks, can increase productivity and bring more balance.
What should your marketing team look like?Pete Jakob
These are my slides from my session at the B2B Summit 2016. The presentation outlines some recent research from B2B Marketing exploring the views of leaders on the challenges around building marketing organisations fit for the digital age and the implications for the skills and capabilities that we need to develop. On the back of this B2B Marketing has now launched a service offering (the B2B Marketing Blueprint) which helps leaders benchmark their capabilities around skills, processes and measurements and to help them put in place a prioritised plan of action.
This document provides tips for developing a trusted system to maximize productivity. It recommends capturing all potential tasks, clarifying whether each item requires action and prioritizing actions based on location, energy level, and timeline. It then suggests techniques for maintaining focus, and reviewing processes like emptying your head, reviewing calendars and action lists, and maintaining a reference store. The document concludes by providing resources to learn more about productivity tools and strategies.
Slides from a webinar for B2BMarketing Magazine on 13/03/13. Covers:
- reviewing your approach to work
- Tips for handling email quicker
- Using collaboration platforms as an email alternative
Having reviewed this presentation, why not download my guide to Productivity Tools. Over 50 tools are reviewed covering everything from Task Managers, Note taking apps and utilities I use every day. Get it at at http://productivityguideform.purplesalix.com/productivityguide
Be more productive by Design - My Personal Productivity Workflow SetupPete Jakob
This is how I get work done! Here is the workflow I use to help me maintain control over the tasks I put my energy into during the day. This deck also explains the rationale behind it and the core tools (both on Mac and iPhone/iPad) that allow me to be remember more and keep focus on what needs attention. I hope it helps you - would welcome feedback, here or at my blog on www.purplesalix.com.
BTW - I've also got a Productivity Newspaper that I curate. If you find the presentation useful I'm sure you'll enjoy the newspaper too. It's call the Purple Patch and you can read it and subscribe to it at http://purplesalix.com/the-purple-patch/
Having reviewed this presentation, why not download my guide to Productivity Tools. Over 50 tools are reviewed covering everything from Task Managers, Note taking apps and utilities I use every day. Get it at at http://productivityguideform.purplesalix.com/productivityguide
Presentation given at the FutureCommerce2011 conference in the Bridgewater Hall, Manchester on July 12th 2011.
Conf organised by How Do in conjunction with Manchester Evening News
B2B Marketing: Brave New World, Same Old You?Pete Jakob
This document summarizes Pete Jakob's presentation at IBM's 2nd Annual B2B Marketing Conference on November 11, 2010. The presentation discusses how the marketing process is rapidly evolving due to changes in buyer behavior and increased expectations from business leaders. It describes challenges facing CMOs related to skills, data analysis, and CRM systems. It also outlines expectations for marketing to deliver deeper customer insights, personalized interactions, improved visibility into effectiveness, and consolidated marketing processes. The presentation then discusses IBM's experience transforming its marketing through integrated tools, visibility into leads and opportunities, and a focus on continual learning. It emphasizes the importance of vision, communication, skills development, experimentation, and maintaining a human focus during times of change.
This is the slideset I presented at the Demand Generation Summit in London on November 4th 2008 (sponsored by Banner, Eloqua, Google, MarketOne, BrightTALK)
Organic Gardener's Guide to Lead NurturingPete Jakob
Presentation given at a seminar organised by B2B Marketing Magazine at the Century Club, London - Sept 23rd. The presentation provides 9 practical steps for improving the yield from your marketing campaigns.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
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1. Purple
Salix
Leveraging Your Marketing
Data
Pete Jakob
Purple Salix
email: pete@purplesalix.com
Web: www.purplesalix.com
Twitter: @curdridge
Marketing Science, Marketing Transformation, Business Impact
2. Purple
Salix
At last….
…let’s talk
Database!
Marketing Science, Marketing Transformation, Business Impact
3. Purple
Salix
• 90% of the worlds data was created in the last 2
years
• 1.8ZB of data created/replicated in 2011
– 1,800,000,000,000,000,000,000
Marketing Science, Marketing Transformation, Business Impact
4. Purple
Salix
IBM CMO Survey 2011: CMOs say the Explosion of Data is the greatest
“game-changer”, and the one with the greatest lack of preparedness
UKI Under preparedness
Percent of CMOs reporting underpreparedness
50%
87%
Data explosion
70%
Social media
80%
Growth of channel and device choices
69%
Shifting consumer demographics
40%
Financial constraints
67%
Decreasing brand loyalty
41%
Emerging market opportunities
53%
ROI accountability
72%
Customer collaboration and influence
43%
Privacy considerations
60%
Global outsourcing
59%
Regulatory considerations
78%
Corporate transparency
Source: Q8 How prepared are you to manage the impact of the top 5 market factors that will have the most impact on your marketing organization over the next 3 to 5 years?
n=5 to 59 (n = number of respondents who selected the factor as important)
4
Marketing Science, Marketing Transformation, Business Impact
6. Purple
Salix
Predictive Analytics in Sport
www.wimbledon.com
Marketing Science, Marketing Transformation, Business Impact
7. Purple
Predictive Analysis of social Salix
streams…
Coming down with flu or something -.-
Coming down with flu or something -.-
2b honest I've felt worse were I can't even leave da yard I'm soo sick! At least dis flu is bearable I'm just hoping it doesn't get worse!
2b honest I've felt worse were I can't even leave da yard I'm soo sick! At least dis flu is bearable I'm just hoping it doesn't get worse!
@kailamarinaro yeah, i was throwing up yesterday so i got checked out in the morning. i mean i'm still sick i just don't wanna miss school
@kailamarinaro yeah, i was throwing up yesterday so i got checked out in the morning. i mean i'm still sick i just don't wanna miss school
Social Media signal
CDC data
Also See
Sickweather.com
Marketing Science, Marketing Transformation, Business Impact
8. Purple
Salix
“It’s not about people like me any more, it’s about ME!!”
Marketing Science, Marketing Transformation, Business Impact
9. Purple
Salix
5 Focus Areas to maximise your Data ROI
Maintain Capture
Exercise Organise
Augment
Marketing Science, Marketing Transformation, Business Impact
10. Purple
Salix
Capture
• Will this data allow me to
better serve my clients
– Interests
– Influencers
– Places
• Align to Business/Marketing
Objectives
• Align with Sales
• Beware: Buying in Data
Marketing Science, Marketing Transformation, Business Impact
11. Purple
Salix
Organise
• Normalise Fields
– Create a data dictionary
– Standardise job roles, country,
territories etc
• Forms
– Dropdown Menus
– Mandatory fields for
segmentation
• Social Sign-on
Marketing Science, Marketing Transformation, Business Impact
12. Purple
Salix
Augment
• Enhance with data
from external sources
– D&B, Experian, Jigsaw,
etc
• Social data
• Customer Service
• Reseller
Marketing Science, Marketing Transformation, Business Impact
13. Purple
Salix
Exercise
• Set the Data Experts free!
• Behavioural Data
• Have rules for Governance
– Opt out is for life
Marketing Science, Marketing Transformation, Business Impact
14. Purple
Salix
Maintain
Marketing Science, Marketing Transformation, Business Impact
15. Purple
Salix
Maintain
• Audit as part of management system
– Completeness & Validity
– Demographic/Firmographic data
– Segmentation
– Interest areas
• Triggers for Audit
– Strategy Change
– Acquisition
– Diminishing Results
– Increasing Optouts
Marketing Science, Marketing Transformation, Business Impact
16. Purple
Salix
What’s Your Resolution for 2013?
• It’s NOT about the data
• It IS about the money!
• What is your 2013 Data
Resolution
Johnny Cash Todo List
(sold for $6400 in 2010)
Marketing Science, Marketing Transformation, Business Impact
17. Purple
Salix
“The only source of competitive
advantage is the one that can
survive technology-fuelled
disruption, an obsession with
understanding, delighting,
connecting with and serving
customers.
In this age, companies that
thrive ... are those that tilt
their budgets toward customer
knowledge and relationships .”
Josh Bernoff, Forrester
Source: Ad Age Feb 2012
Marketing Science, Marketing Transformation, Business Impact
18. Purple
Salix
Thank You!
Pete Jakob
email: pete@purplesalix.com
Web: www.purplesalix.com
Twitter: @curdridge
Marketing Science, Marketing Transformation, Business Impact
Editor's Notes
Flow Intro Context Exploding data CMO Study AdAge?? SDecisions on companies with Data Client in control, but offering u so much Predictive The Wheel Capture Organise Augment Exploit Maintain 28 Years IBM Demand Generation teams Marketing Transformation Database Marketing Marketing Automation Brand and Advertising IDM B2B Council Member Now independent consultant focussed on Marketing Transformation (Purple Salix Limited)