Maximizing your brainstorming power through 7 secrets: 1. Sharpen your focus on the problem to solve. 2. Establish playful rules to encourage ideas. 3. Number ideas to avoid getting stuck on any one. 4. Build on others' ideas and make conceptual jumps. 5. The group remembers more ideas than any individual. 6. Stretch mental muscles by considering different perspectives. 7. Get physical movement to stimulate new connections.