Mindfulness is the ability to be fully present, aware of where we are and what we’re doing. In recent years it’s become an increasingly popular topic and moved from its deep roots in the Buddhist tradition into leadership circles, boardrooms and even primary school classrooms. But behind the hype, there’s real, tangible value - it helps you build better products by engaging in active observation, mindful listening, and conscious collaboration. This talk will explore the concept of mindfulness and how you can apply it in the ideation, research and design phases of product development. Presented at Web Directions Conference, 12 April 2018 and UX Gatherings, 29 March 2018