This document provides an overview of brainstorming, which is a process for generating creative ideas and solutions through intensive group discussion where all participants are encouraged to suggest ideas without criticism. It discusses that the purpose of brainstorming is to generate many new ideas by starting with an open mind. Benefits include encouraging out-of-the-box thinking, coming up with better ideas faster, helping to innovate, and gathering new data. Basic rules outlined include briefly setting the problem, inviting different people, presenting information, welcoming weird ideas, focusing on quantity over quality, withholding criticism, and setting an engaging atmosphere.

1. BRAINSTORMING
Having Fun And Making Profit
Prepared by
Olga Ivancho

2. Q: What is brainstorming?
A: Hmm.. I have no idea!
Let's brainstorm this!

3. Agenda:
● What is brainstorm?
● Why brainstorm?
● How to brainstorm better?
● Q&A

4. What is BRAINSTORMING?

5. The way to get good ideas is to get
lots of ideas and throw the bad once
away.
Linus Pauling, Nobel Prize winner

6. brainstorming
process for generating creative ideas and solutions
through intensive and freewheeling group discussion.
Every participant is encouraged to think aloud and
suggest as many ideas as possible, no matter
seemingly how outlandish or bizarre.
http://www.businessdictionary.com/

7. brainstorming
a group creativity technique designed to generate a
large number of ideas for the solution of a problem
http://en.wikipedia.org/wiki/Brainstorming

8. Why BRAINSTORM?

9. The point of brainstorming is the
generation of new ideas. So start with
tabula rasa- a clean slate
Ethan Rasiel, The McKinsey Way

10. ● Encourages creative
thinking and thinking out
of the box
● Better ideas faster
● Helps to innovate
● Gathering new data

11. Working is FUN!

12. How to BRAINSTORM?

13. Basic Rules
● Briefly set the problem
● Invite different people
● Present the information
● Weird ideas are welcome!
● Focus on quantity
● Withhold criticism
● Set the atmosphere.....

14. Something to write...

15. Something to eat....

16. Something interesting/weird....
just for the mood

17. Start with a warm up...

18. The cardinal rule of brainstorming is
that you can not do it successfully
in a vacuum.
Ethan Rasiel,
The McKinsey Way

19. Go with the flow...
Write whatever people say...
EXACTLY as they say....
Filter what you've got....
Tell the team about results...
and...

21. Recommended books