SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
Stanford University Peace Innovation class presentation. Please visit peace.stanford.edu for more info. Contact enrique.allen@stanford.edu with questions. Thank you!
Stanford University Peace Innovation class presentation. Please visit peace.stanford.edu for more info. Contact enrique.allen@stanford.edu with questions. Thank you!
4.
Why? <ul><li>According to PG&E, if everyone in the United States unplugs his or her unused electronic appliances, it's like taking 8.5 million cars off the road </li></ul><ul><li>Wow… we can save energy and prevent unnecessary global warming with one simple action </li></ul>
6.
Antecedents to Peace <ul><li>People working together </li></ul><ul><li>Interconnectedness </li></ul><ul><li>Energy sustainability </li></ul>
7.
Process <ul><li>Facebook week-long event </li></ul><ul><li>Twitter account </li></ul><ul><li>100 HITs on Amazon Mechanical Turk paying users $0.2/per uploaded picture of unplugged appliance to Facebook event </li></ul>
8.
Tweet “@unplugnow [appliance]” Update Facebook status “ unplugnow [appliance]” OR Step 1 Step 2 *HITs upload picture of unplugged appliance
9.
Metrics for ATPs <ul><li>How many people join Facebook event </li></ul><ul><li>How many people follow Twitter account </li></ul><ul><li>How many people actually unplug something- based on public tweets and Facebook status message updates </li></ul><ul><li>Estimated carbon emissions avoided </li></ul>
10.
Results <ul><li>“ Attended” Facebook event: 35 (12.9%) </li></ul><ul><li>Twitter followers: 4 </li></ul><ul><li>HITs completed: 2 </li></ul><ul><li>Unplugged appliances: 22 </li></ul><ul><li>Estimated carbon emission avoided in 1 day: ~2 kg </li></ul><ul><li>Hypothetical carbon emissions avoided yearly: </li></ul><ul><li>~ 726 kg if constant participation rate </li></ul>*According to E-Day, unplugged phone charger when not in use = annual saving of 10 pounds and 33 kilograms of carbon emissions off of your annual CO2 total
11.
What worked? <ul><li>Exchanging comments on Facebook invite wall </li></ul><ul><li>Sending mobile photos with twitpic.com </li></ul>
12.
Limitations <ul><li>Did not scale beyond personal ties </li></ul><ul><li>No feedback loop after status update </li></ul><ul><li>No tweets despite rsvp to attend Facebook event </li></ul><ul><li>No spontaneous followers on twitter </li></ul><ul><li>HIT required Facebook account </li></ul><ul><li>No scalable analysis of Facebook status </li></ul>
13.
Lessons Learned <ul><li>Must use cue to trigger behavior change- eg SMS reminder to unplug </li></ul><ul><li>Facebook group has more potential for continued engagement </li></ul><ul><li>Must engage lead Twitter users and actively follow other users </li></ul><ul><li>Make HIT simpler </li></ul><ul><li>Provide feedback/progress for participants- X amount of carbon emissions avoided today </li></ul>
14.
Unplug Now twitter.com/unplugnow Stanford University CS377P Daisuke Iizawa Keng-Teh Min Enrique Allen Greg Schwartz
Editor's Notes
0 likes
Be the first to like this
Views
Total views
1,113
On SlideShare
0
From Embeds
0
Number of Embeds
9
You have now unlocked unlimited access to 20M+ documents!
Unlimited Reading
Learn faster and smarter from top experts
Unlimited Downloading
Download to take your learnings offline and on the go
You also get free access to Scribd!
Instant access to millions of ebooks, audiobooks, magazines, podcasts and more.
Read and listen offline with any device.
Free access to premium services like Tuneln, Mubi and more.