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Unplug Now twitter.com/unplugnow Stanford University CS377P Daisuke Iizawa Keng-Teh Min Enrique Allen Greg Schwartz

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1 simple action

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Unplug any unused appliance near you today

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Why? <ul><li>According to PG&E, if everyone in the United States unplugs his or her unused electronic appliances, it's like taking 8.5 million cars off the road </li></ul><ul><li>Wow… we can save energy and prevent unnecessary global warming with one simple action </li></ul>

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Antecedents to Peace <ul><li>People working together </li></ul><ul><li>Interconnectedness </li></ul><ul><li>Energy sustainability </li></ul>

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Process <ul><li>Facebook week-long event </li></ul><ul><li>Twitter account </li></ul><ul><li>100 HITs on Amazon Mechanical Turk paying users $0.2/per uploaded picture of unplugged appliance to Facebook event </li></ul>

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Tweet “@unplugnow [appliance]” Update Facebook status “ unplugnow [appliance]” OR Step 1 Step 2 *HITs upload picture of unplugged appliance

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Metrics for ATPs <ul><li>How many people join Facebook event </li></ul><ul><li>How many people follow Twitter account </li></ul><ul><li>How many people actually unplug something- based on public tweets and Facebook status message updates </li></ul><ul><li>Estimated carbon emissions avoided </li></ul>

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Results <ul><li>“ Attended” Facebook event: 35 (12.9%) </li></ul><ul><li>Twitter followers: 4 </li></ul><ul><li>HITs completed: 2 </li></ul><ul><li>Unplugged appliances: 22 </li></ul><ul><li>Estimated carbon emission avoided in 1 day: ~2 kg </li></ul><ul><li>Hypothetical carbon emissions avoided yearly: </li></ul><ul><li>~ 726 kg if constant participation rate </li></ul>*According to E-Day, unplugged phone charger when not in use = annual saving of 10 pounds and 33 kilograms of carbon emissions off of your annual CO2 total

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What worked? <ul><li>Exchanging comments on Facebook invite wall </li></ul><ul><li>Sending mobile photos with twitpic.com </li></ul>

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Limitations <ul><li>Did not scale beyond personal ties </li></ul><ul><li>No feedback loop after status update </li></ul><ul><li>No tweets despite rsvp to attend Facebook event </li></ul><ul><li>No spontaneous followers on twitter </li></ul><ul><li>HIT required Facebook account </li></ul><ul><li>No scalable analysis of Facebook status </li></ul>

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Lessons Learned <ul><li>Must use cue to trigger behavior change- eg SMS reminder to unplug </li></ul><ul><li>Facebook group has more potential for continued engagement </li></ul><ul><li>Must engage lead Twitter users and actively follow other users </li></ul><ul><li>Make HIT simpler </li></ul><ul><li>Provide feedback/progress for participants- X amount of carbon emissions avoided today </li></ul>

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Unplug Now twitter.com/unplugnow Stanford University CS377P Daisuke Iizawa Keng-Teh Min Enrique Allen Greg Schwartz