This document discusses findings from a study on digitally engaged consumers during the holiday shopping season:
- The study analyzed data from over 5,800 respondents collected through online surveys, mobile surveys, web behavioral data, and GPS data from November 19-30, 2012.
- Key findings include that 55% of respondents typically do the majority of their holiday shopping early to mid-December, and 39% said they would shop during the next two weeks. 70% planned to shop during Black Friday/Cyber Monday sales.
- The study found that consumers intend to shop across multiple channels, with 46% planning both online and in-store shopping, and 50% planning to shop online.
Virtual Goods Mean REAL Money This HolidayElastic Path
Amid growing economic uncertainty, many American shoppers will hold back on spending this coming holiday season. According to research firm Kantar Retail, e-retail sales will grow 13.5% compared with 16.5% last holiday season and overall retail sales will increase just 2.8%, half the 2010 rate.
To help lure the virtual gift buyer, this report offers insights into consumer attitudes and behaviors towards digital goods this holiday season, and provides a number of recommendations to help maximize visibility through online search and social networks, working towards developing a single view of the customer across all channels from mobile/web to retail, cross-merchandising digital and physical items, and expanding gifting and payment options.
While the adoption of paid online models by daily U.S. newspapers captured the attention of the industry and the public, non-daily papers have quietly but steadily introduced paid content models of their own.
Forty-two percent of non-daily newspapers now charge users for digital content, according to an extensive survey of publishers sponsored by the Southern Newspapers Publishers Association and the Missouri School of Journalism.
Bizrate/Forrester Study: Tablet Usage Among Online BuyersBizrateInsights
This document summarizes key findings from a Forrester study on tablet usage among online shoppers:
1) Tablet ownership has increased since the release of the iPad2, with 12% of online buyers now owning a tablet. Tablet owners tend to be Generation X or Baby Boomers with above average incomes and children.
2) 60% of tablet owners have shopped online using their tablet, spending 28% more per order on average than non-owners. 56% have downloaded shopping apps, with retailer-specific apps being most popular.
3) While tablets increase total online time for many, shopping experiences are still limited compared to computers. Over half of tablet shoppers report frustrations like difficulty clicking
This document discusses Americans' reading habits and how they are shifting to digital formats. It provides statistics on internet and device usage in the United States from 2000 to 2012. Some key points:
- Internet usage among US adults has grown from 46% in 2000 to 82% in 2012, with mobile devices fundamentally changing how people access information.
- E-book reader and tablet ownership has risen significantly in recent years, with 29% of US adults now owning one of these specialized devices for digital reading.
- Social media usage has also increased dramatically, with 65% of US adults now using social networking sites like Facebook on a regular basis.
- Smartphone ownership is high, at 46% of US adults, and is
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will share findings from a new report on e-book lending at libraries. He will also discuss other research about the rise of e-books, their impact on people’s reading habits, and the way that library patrons are hoping to avail themselves of e-book borrowing. Finally, he will explore general reading trends and describe the next steps in the Project’s ongoing research about the evolving role of libraries.
In recent years, Social Media has grown from a simple conversation platform to an essential business tool providing a rich repository of unbiased feedback for organizations throughout the world. It is imperative that insurance leaders tune in, listen and learn to profit from the insights social media can provide regarding their brand, products, customers, services, competitors, and ways to innovate to satisfy the market.In this presentation, you will learn how most successful executives are leveraging this unprecedented tool to acquire and retain new customers and drive growth even in these times
Kathryn Zickuhr from the Pew Research Center presented research on the rise of e-reading and its impact on libraries and reading habits. She found that 29% of Americans now own a tablet or e-reader. While e-reading is most popular among younger, more educated groups, libraries struggle to keep up with lending e-books due to format incompatibilities and limited selections. The changing reading landscape could force libraries to reinvent their services and roles in their communities to remain relevant in the digital age.
Amanda Lenhart spoke to the “Media and the Well-Being of Children and Adolescents” conference at the Annenberg Public Policy Center at the University of Pennsylvania. The conference brought together academics, researchers, non-profits and industry to discuss the effects of media on child mental and physical health and well-being. In her talk, Amanda focused on bringing together data that highlights the demographic differences among groups of youth in their adoption, use and experiences with technology and social media. While such data may have illustrated what was called a “digital divide” in the past, it now highlights a variety of digital differences among groups of youth. This talk brings together data previously shared in a variety of reports on youth as well as some new analysis.
Virtual Goods Mean REAL Money This HolidayElastic Path
Amid growing economic uncertainty, many American shoppers will hold back on spending this coming holiday season. According to research firm Kantar Retail, e-retail sales will grow 13.5% compared with 16.5% last holiday season and overall retail sales will increase just 2.8%, half the 2010 rate.
To help lure the virtual gift buyer, this report offers insights into consumer attitudes and behaviors towards digital goods this holiday season, and provides a number of recommendations to help maximize visibility through online search and social networks, working towards developing a single view of the customer across all channels from mobile/web to retail, cross-merchandising digital and physical items, and expanding gifting and payment options.
While the adoption of paid online models by daily U.S. newspapers captured the attention of the industry and the public, non-daily papers have quietly but steadily introduced paid content models of their own.
Forty-two percent of non-daily newspapers now charge users for digital content, according to an extensive survey of publishers sponsored by the Southern Newspapers Publishers Association and the Missouri School of Journalism.
Bizrate/Forrester Study: Tablet Usage Among Online BuyersBizrateInsights
This document summarizes key findings from a Forrester study on tablet usage among online shoppers:
1) Tablet ownership has increased since the release of the iPad2, with 12% of online buyers now owning a tablet. Tablet owners tend to be Generation X or Baby Boomers with above average incomes and children.
2) 60% of tablet owners have shopped online using their tablet, spending 28% more per order on average than non-owners. 56% have downloaded shopping apps, with retailer-specific apps being most popular.
3) While tablets increase total online time for many, shopping experiences are still limited compared to computers. Over half of tablet shoppers report frustrations like difficulty clicking
This document discusses Americans' reading habits and how they are shifting to digital formats. It provides statistics on internet and device usage in the United States from 2000 to 2012. Some key points:
- Internet usage among US adults has grown from 46% in 2000 to 82% in 2012, with mobile devices fundamentally changing how people access information.
- E-book reader and tablet ownership has risen significantly in recent years, with 29% of US adults now owning one of these specialized devices for digital reading.
- Social media usage has also increased dramatically, with 65% of US adults now using social networking sites like Facebook on a regular basis.
- Smartphone ownership is high, at 46% of US adults, and is
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will share findings from a new report on e-book lending at libraries. He will also discuss other research about the rise of e-books, their impact on people’s reading habits, and the way that library patrons are hoping to avail themselves of e-book borrowing. Finally, he will explore general reading trends and describe the next steps in the Project’s ongoing research about the evolving role of libraries.
In recent years, Social Media has grown from a simple conversation platform to an essential business tool providing a rich repository of unbiased feedback for organizations throughout the world. It is imperative that insurance leaders tune in, listen and learn to profit from the insights social media can provide regarding their brand, products, customers, services, competitors, and ways to innovate to satisfy the market.In this presentation, you will learn how most successful executives are leveraging this unprecedented tool to acquire and retain new customers and drive growth even in these times
Kathryn Zickuhr from the Pew Research Center presented research on the rise of e-reading and its impact on libraries and reading habits. She found that 29% of Americans now own a tablet or e-reader. While e-reading is most popular among younger, more educated groups, libraries struggle to keep up with lending e-books due to format incompatibilities and limited selections. The changing reading landscape could force libraries to reinvent their services and roles in their communities to remain relevant in the digital age.
Amanda Lenhart spoke to the “Media and the Well-Being of Children and Adolescents” conference at the Annenberg Public Policy Center at the University of Pennsylvania. The conference brought together academics, researchers, non-profits and industry to discuss the effects of media on child mental and physical health and well-being. In her talk, Amanda focused on bringing together data that highlights the demographic differences among groups of youth in their adoption, use and experiences with technology and social media. While such data may have illustrated what was called a “digital divide” in the past, it now highlights a variety of digital differences among groups of youth. This talk brings together data previously shared in a variety of reports on youth as well as some new analysis.
A brief description of the research which I conducted as a part of my master thesis at University of Florence, with prof. Andrea Guazzini as my mentor and prof. Goran MIlas as my co-mentor.
The document discusses word-of-mouth marketing and how brands can create buzz and engage influencers through various tactics like building online communities, leveraging influencers on social media, hosting events, providing rewards and incentives, and ensuring authentic customer experiences. It also emphasizes the importance of focusing on creating awesome content and experiences, being social and authentic, and putting customers first in order to succeed with word-of-mouth marketing in today's digital world.
How digital influences how we shop around the worldSumit Roy
Digital influences on grocery shopping are increasing globally. According to a Nielsen survey:
- 6 in 10 respondents used the internet for grocery shopping research and nearly half purchased a product online
- Social media is influencing nearly half of purchase decisions worldwide
- While online-only stores are most popular purchase location, preferences and payment methods vary significantly by region
The report shows the current state of rapidly expanded digital media practices among the families. What do they use and when? How parents view the digital media impact on the child’s development? What role does media play for shared parent-child activity? And how all of this vary with
This document summarizes findings from the DonorGraphicsTM Media Usage Study on leveraging communication trends to optimize fundraising. Key findings include increasing penetration of tablets, smartphones, and social media among donors and prospects compared to the general population. The study also found most U.S. adults receive opt-in emails but usage varies by age, and most use Facebook, Twitter or YouTube but also varies by age and gender. Implications discussed are the ongoing digital divide across demographics requiring a tailored media mix, and the need for seamless integration across channels as mobility and content converge on smartphones and tablets.
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
The document discusses advertising effectiveness and recommendations. It notes that while advertising spending has increased, the effectiveness of advertising has decreased over time. Recommendations from friends and family directly influence 20-50% of purchase decisions. Measuring recommendation scores and identifying recommenders and detractors has become an important question for companies. The source and authenticity of recommendations online is a concern given the potential for inauthentic reviews.
The document summarizes the findings of the 2011 Shopper Experience Survey. It provides details on the methodology used for the North America and global surveys. Key findings include that shoppers still prefer traditional research methods over social media and mobile. They also dislike price inconsistencies between channels and poor associate knowledge. The shopping experience is becoming more disaggregated across different touchpoints. [/SUMMARY]
Return on sharing quanitfying the monetary value of social sharingAileen Cahill
The document analyzes the monetary value of social sharing and recommendations. It finds that excellent recommendations can increase purchase intent by 9.5% and allow manufacturers to charge more. Conversely, bad recommendations decrease purchase incidence by 11%. This value translates to thousands of extra dollars in revenue per vehicle or small increases in revenue for other products. The document also finds that online recommendations have as much influence as in-person recommendations, and recommendations in general outweigh brand and price factors in consumer decision making.
The report shows the current state of rapidly expanded digital media practices in Russian families. What do they use and when? How parents view the digital media impact on the child’s development? What role does media play for shared parent-child activity? And how all of this vary with different incomes and city sizes?
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...Sean Moffitt
The document discusses social business and the importance of change. It outlines four laws of the connected internet: awesomeness, socialness, authenticity, and being customer-driven. Great engaged brands connect through visual content, communities, and transparency. To succeed, companies must strategize engagement through a FLIRT model, maintain wikibrands, and avoid digital deafness. The future will be shaped by trends in personalization and thought leadership.
Webinar Deck: Mobile marketing for youth markets roundtableArcher Inc.
Webinar Deck: Mobile marketing for youth markets roundtable
Join us for a live discussion in an open roundtable discussion that will explore insights with industry experts on the exciting subject of Mobile Marketing for the Youth Market.
We anticipate a lively discussion with a panel of "on the ground" strategists who have hands on experience on campaign deployment targeted at the all-important youth demographics. Our panel will be filled with live audience's questions as well as previously tweeted questions at #iloopmobilewebinar.
Panel:
Microsoft, Julie Lynn Southard, Group Manager, Xbox Consumer Engagement
MMA, Michael Becker, Managing Director, North America
One50One Agency, Troy Brown, President
iLoop Mobile, Michael Ahearn, VP Strategic Marketing
Moderated by Virginie Glaenzer, Director of Marketing iLoop Mobile
This document summarizes the results of a YouGov survey about tablet ownership and usage in the UK. Some key findings include:
- 12.2 million UK adults now own a tablet, with ownership growing across all age groups. Tablet ownership peaks among 25-34 year olds.
- The Kindle Fire was the most popular tablet purchased and received as a gift last Christmas.
- Keeping up with news is among the top 3 activities 30% of tablet owners use their device for most often.
- Nearly half of tablet owners download between 6-40 apps in the first two days of owning their device.
This document discusses how financial services companies can better understand and target millennial customers. It notes that millennials are the largest generation, spend over $2.45 trillion annually, and will inherit wealth from baby boomers. The document discusses how millennials connect to brands, make purchasing decisions, and are influenced by others. It provides recommendations for financial services companies, such as understanding millennials' life stages and values, improving customer experience channels, marketing through education rather than advertising, and making products simple. Examples are given of banks engaging millennials through social media, education, and community involvement.
The document discusses consumer attitudes toward advertising on social networks based on an IDC survey. It finds that (1) consumers are more annoyed by ads on social networks than other parts of the internet, especially disruptive ad formats, (2) though social network users click on ads more than non-users, they click less frequently on social networks themselves, and (3) consumers are more open to relevant, personalized ads if they control what data is collected and how it is used. The document provides guidance for advertisers to focus on relevance and usability over control of messages on social media.
Presentation was a class work. My ma'am asked students to give presentation on Data Mining. Subject was Data Warehouse and Data Mining. This is not exactly the Data Mining for social marketing managers but it still worked for me. My classmates applaud it so thought of uploading it here.
I created it on google. Link for google drive - https://drive.google.com/open?id=1oh2nOb0r7i2hW9ellUn9hXNuKmO7DLhdIHPt-Wp0GtU
The document discusses mining Facebook data to analyze feelings. It finds over 100,000 instances each of "happy" and "proud" feelings. Machine learning classifiers were able to accurately classify feelings into basic categories like joy, anger, fear with up to 87% accuracy. The classifiers also classified feelings in terms of arousal and valence, or positive and negative feelings. A test set of Facebook data was manually assessed to check if automated classification of feelings matched how human coders interpreted the expressed feelings, with agreement of around 80% between coders and the automated system.
The document outlines 10 tips for creating social video:
1. Videos must work without sound, be mobile friendly and have readable text. They should be between 60-90 seconds.
2. Videos should work across multiple platforms and be easily replicated.
3. Successful social video requires a dedicated team focused on the medium.
Este documento discute la evolución de las audiencias mediáticas debido a cambios tecnológicos. Explica cómo las audiencias ya no están institucionalizadas por las corporaciones mediáticas, sino que son desinstitucionalizadas y fragmentadas con el advenimiento de nuevas plataformas. También analiza cómo han cambiado los métodos para medir audiencias, pasando de enfoques tradicionales como los ratings a métricas digitales. Finalmente, examina las implicaciones de estos cambios en la producción de contenidos y la regulación de medi
Mining the Social Graph: How Digital Publishers Use Facebook Data to Delight ...Perfect Market
Jason Jedlinski, VP of Digital Products & Platforms at Tribune Broadcasting, and Jay Budzik, Chief Technology Officer at Perfect Market, presented on how Tribune Broadcasting and Perfect Market partnered to develop Perfect Social and nearly doubled Facebook traffic to KTLA.com.
A brief description of the research which I conducted as a part of my master thesis at University of Florence, with prof. Andrea Guazzini as my mentor and prof. Goran MIlas as my co-mentor.
The document discusses word-of-mouth marketing and how brands can create buzz and engage influencers through various tactics like building online communities, leveraging influencers on social media, hosting events, providing rewards and incentives, and ensuring authentic customer experiences. It also emphasizes the importance of focusing on creating awesome content and experiences, being social and authentic, and putting customers first in order to succeed with word-of-mouth marketing in today's digital world.
How digital influences how we shop around the worldSumit Roy
Digital influences on grocery shopping are increasing globally. According to a Nielsen survey:
- 6 in 10 respondents used the internet for grocery shopping research and nearly half purchased a product online
- Social media is influencing nearly half of purchase decisions worldwide
- While online-only stores are most popular purchase location, preferences and payment methods vary significantly by region
The report shows the current state of rapidly expanded digital media practices among the families. What do they use and when? How parents view the digital media impact on the child’s development? What role does media play for shared parent-child activity? And how all of this vary with
This document summarizes findings from the DonorGraphicsTM Media Usage Study on leveraging communication trends to optimize fundraising. Key findings include increasing penetration of tablets, smartphones, and social media among donors and prospects compared to the general population. The study also found most U.S. adults receive opt-in emails but usage varies by age, and most use Facebook, Twitter or YouTube but also varies by age and gender. Implications discussed are the ongoing digital divide across demographics requiring a tailored media mix, and the need for seamless integration across channels as mobility and content converge on smartphones and tablets.
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
The document discusses advertising effectiveness and recommendations. It notes that while advertising spending has increased, the effectiveness of advertising has decreased over time. Recommendations from friends and family directly influence 20-50% of purchase decisions. Measuring recommendation scores and identifying recommenders and detractors has become an important question for companies. The source and authenticity of recommendations online is a concern given the potential for inauthentic reviews.
The document summarizes the findings of the 2011 Shopper Experience Survey. It provides details on the methodology used for the North America and global surveys. Key findings include that shoppers still prefer traditional research methods over social media and mobile. They also dislike price inconsistencies between channels and poor associate knowledge. The shopping experience is becoming more disaggregated across different touchpoints. [/SUMMARY]
Return on sharing quanitfying the monetary value of social sharingAileen Cahill
The document analyzes the monetary value of social sharing and recommendations. It finds that excellent recommendations can increase purchase intent by 9.5% and allow manufacturers to charge more. Conversely, bad recommendations decrease purchase incidence by 11%. This value translates to thousands of extra dollars in revenue per vehicle or small increases in revenue for other products. The document also finds that online recommendations have as much influence as in-person recommendations, and recommendations in general outweigh brand and price factors in consumer decision making.
The report shows the current state of rapidly expanded digital media practices in Russian families. What do they use and when? How parents view the digital media impact on the child’s development? What role does media play for shared parent-child activity? And how all of this vary with different incomes and city sizes?
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...Sean Moffitt
The document discusses social business and the importance of change. It outlines four laws of the connected internet: awesomeness, socialness, authenticity, and being customer-driven. Great engaged brands connect through visual content, communities, and transparency. To succeed, companies must strategize engagement through a FLIRT model, maintain wikibrands, and avoid digital deafness. The future will be shaped by trends in personalization and thought leadership.
Webinar Deck: Mobile marketing for youth markets roundtableArcher Inc.
Webinar Deck: Mobile marketing for youth markets roundtable
Join us for a live discussion in an open roundtable discussion that will explore insights with industry experts on the exciting subject of Mobile Marketing for the Youth Market.
We anticipate a lively discussion with a panel of "on the ground" strategists who have hands on experience on campaign deployment targeted at the all-important youth demographics. Our panel will be filled with live audience's questions as well as previously tweeted questions at #iloopmobilewebinar.
Panel:
Microsoft, Julie Lynn Southard, Group Manager, Xbox Consumer Engagement
MMA, Michael Becker, Managing Director, North America
One50One Agency, Troy Brown, President
iLoop Mobile, Michael Ahearn, VP Strategic Marketing
Moderated by Virginie Glaenzer, Director of Marketing iLoop Mobile
This document summarizes the results of a YouGov survey about tablet ownership and usage in the UK. Some key findings include:
- 12.2 million UK adults now own a tablet, with ownership growing across all age groups. Tablet ownership peaks among 25-34 year olds.
- The Kindle Fire was the most popular tablet purchased and received as a gift last Christmas.
- Keeping up with news is among the top 3 activities 30% of tablet owners use their device for most often.
- Nearly half of tablet owners download between 6-40 apps in the first two days of owning their device.
This document discusses how financial services companies can better understand and target millennial customers. It notes that millennials are the largest generation, spend over $2.45 trillion annually, and will inherit wealth from baby boomers. The document discusses how millennials connect to brands, make purchasing decisions, and are influenced by others. It provides recommendations for financial services companies, such as understanding millennials' life stages and values, improving customer experience channels, marketing through education rather than advertising, and making products simple. Examples are given of banks engaging millennials through social media, education, and community involvement.
The document discusses consumer attitudes toward advertising on social networks based on an IDC survey. It finds that (1) consumers are more annoyed by ads on social networks than other parts of the internet, especially disruptive ad formats, (2) though social network users click on ads more than non-users, they click less frequently on social networks themselves, and (3) consumers are more open to relevant, personalized ads if they control what data is collected and how it is used. The document provides guidance for advertisers to focus on relevance and usability over control of messages on social media.
Presentation was a class work. My ma'am asked students to give presentation on Data Mining. Subject was Data Warehouse and Data Mining. This is not exactly the Data Mining for social marketing managers but it still worked for me. My classmates applaud it so thought of uploading it here.
I created it on google. Link for google drive - https://drive.google.com/open?id=1oh2nOb0r7i2hW9ellUn9hXNuKmO7DLhdIHPt-Wp0GtU
The document discusses mining Facebook data to analyze feelings. It finds over 100,000 instances each of "happy" and "proud" feelings. Machine learning classifiers were able to accurately classify feelings into basic categories like joy, anger, fear with up to 87% accuracy. The classifiers also classified feelings in terms of arousal and valence, or positive and negative feelings. A test set of Facebook data was manually assessed to check if automated classification of feelings matched how human coders interpreted the expressed feelings, with agreement of around 80% between coders and the automated system.
The document outlines 10 tips for creating social video:
1. Videos must work without sound, be mobile friendly and have readable text. They should be between 60-90 seconds.
2. Videos should work across multiple platforms and be easily replicated.
3. Successful social video requires a dedicated team focused on the medium.
Este documento discute la evolución de las audiencias mediáticas debido a cambios tecnológicos. Explica cómo las audiencias ya no están institucionalizadas por las corporaciones mediáticas, sino que son desinstitucionalizadas y fragmentadas con el advenimiento de nuevas plataformas. También analiza cómo han cambiado los métodos para medir audiencias, pasando de enfoques tradicionales como los ratings a métricas digitales. Finalmente, examina las implicaciones de estos cambios en la producción de contenidos y la regulación de medi
Mining the Social Graph: How Digital Publishers Use Facebook Data to Delight ...Perfect Market
Jason Jedlinski, VP of Digital Products & Platforms at Tribune Broadcasting, and Jay Budzik, Chief Technology Officer at Perfect Market, presented on how Tribune Broadcasting and Perfect Market partnered to develop Perfect Social and nearly doubled Facebook traffic to KTLA.com.
El documento habla sobre la medición y gestión de activos y campañas en Facebook. Explica el ecosistema de activos en Facebook incluyendo páginas, anuncios, sitios web y aplicaciones. También describe las herramientas de medición como Facebook Insights e informes de Facebook Ads que proveen métricas para optimizar el rendimiento. La conclusión es que aunque hay muchas opciones y aún no está muy maduro, organizar los activos por objetivos, vincularlos a métricas y centralizar la medición puede ayudar a mejorar el desemp
This document discusses using data to drive content marketing strategies. It recommends analyzing metrics like goals, links, traffic, content type and social data to identify patterns. The data should then be graphed to inform content topics and strategies. Case studies show how analyzing search volume led to identifying opportunities and changing a company's strategy. The document encourages experimenting with different content types, with most being safe topics, some riskier, and a small amount potentially game-changing.
Data Mining Seminar - Graph Mining and Social Network Analysisvwchu
Delivered a formal presentation on course material for the Data Mining (EECS 4412) course at York University, Canada, about graph mining. Graphs have become increasingly important in modeling sophisticated structures and their interactions, with broad applications including chemical informatics, bioinformatics, computer vision, video indexing, text retrieval, and Web analysis. The formal seminar was 50 to 60 minutes followed by 10 to 20 minutes for questions.
https://wiki.eecs.yorku.ca/course_archive/2014-15/F/4412
https://wiki.eecs.yorku.ca/course_archive/2014-15/F/4412/lectures
My First Data Science Project (using Rapid Miner)
For Data Science Thailand Meetup #2
datascienceth.com
facebook.com/datascienceth
Dr. Eakasit Pacharawongsakda
Data Mining: Graph mining and social network analysisDatamining Tools
Graph mining analyzes structured data like social networks and the web through graph search algorithms. It aims to find frequent subgraphs using Apriori-based or pattern growth approaches. Social networks exhibit characteristics like densification and heavy-tailed degree distributions. Link mining analyzes heterogeneous, multi-relational social network data through tasks like link prediction and group detection, facing challenges of logical vs statistical dependencies and collective classification. Multi-relational data mining searches for patterns across multiple database tables, including multi-relational clustering that utilizes information across relations.
Five steps to search and store tweets by keywordsWeiai Wayne Xu
The document provides a 5-step process for searching and storing tweets by keywords using Python and a SQLite database:
1. Install necessary Python libraries like Twython and check that API keys are configured
2. Enter search terms separated by commas
3. Enter Twitter API keys to authorize access to search tweets
4. Configure search parameters like limiting to a specific language or date range
5. Set up a SQLite database to store the tweets returned from the Twitter search
This document discusses social data mining. It begins by defining data, information, and knowledge. It then defines data mining as extracting useful unknown information from large datasets. Social data mining is defined as systematically analyzing valuable information from social media, which is vast, noisy, distributed, unstructured, and dynamic. Common social media platforms are described. Graph mining and text mining are discussed as important techniques for social data mining. The generic social data mining process of data collection, modeling, and various mining methods is outlined. OAuth 2.0 authorization is also summarized as an important process for applications to access each other's data.
Graph mining analyzes structured data like social networks and the web through graph search algorithms. It aims to find frequent subgraphs using Apriori-based or pattern growth approaches. Social networks exhibit characteristics like densification and heavy-tailed degree distributions. Link mining analyzes heterogeneous, multi-relational social network data through tasks like link prediction and group detection, facing challenges of logical vs statistical dependencies and collective classification. Multi-relational data mining searches for patterns across multiple database tables, including multi-relational clustering that utilizes information across relations.
Social media mining extracts information from social media sources like Facebook, Twitter, and YouTube to understand phenomena and improve services. It addresses challenges from vast, noisy, distributed, unstructured, and dynamic social media data. Common data mining tools and techniques are used to analyze social media data for applications like personalization, targeted marketing, community analysis, and sentiment analysis. Research issues include privacy and developing methods to effectively handle large-scale social media data.
Some elementary principles and procedures for Facebook data-mining. Combination of Graph API and OpenRefine software for parsing the JSON output. Two beer brands are analyze with respect to their active fans and engagement.
The second part is dedicated to the Interest positioning (as pioneered by PerfectCrowd) technique and what can OutWit Hub do as a substitute for more sophisticated techniques & apps.
This document discusses data mining in social networks. It covers topics like social network analysis, graph mining, and text mining on social media platforms. Graph mining is used to understand relationships and extract communities from social networks. Text mining techniques like clustering and anomaly detection are applied to textual data from blogs, messages, etc. on social platforms. The document also discusses accessing Facebook data through its API and SDK, and applications and limitations of social network analysis.
The Social Shopper: A Lens into the future of Retail ExperiencesDelvinia
The Internet and social media have created a landscape where consumers are a more significant force than ever before. And, digitally-savvy shoppers are leading the way. Our study around consumer use of digital technology — conducted through AskingCanadians™ — reveals that digital experiences are not only a key component in the purchase process; but digitally-inclined shoppers are fast becoming the consumers of the future.
Resistance is futile, you will be Assimilated - ESOMAR MENAP '17Borderless Access
Resistance is futile, you will be assimilated was presented by Dushyant Gupta - SVP, Borderless Access alongside Hector Paris from Etihad Airways at ESOMAR MENAP 2017. The keynote elaborated on how staying online has become a way of life today and how respondents are mostly accessible via mobile/digital as social dynamics and other gated communities have taken over the respondent attention in market research.
Wikibrands YMCA World Urban Network Madrid, July 2012 KeynoteSean Moffitt
This document summarizes a presentation given at the World Urban Network in Madrid on July 21, 2012. The presentation focused on how organizations need to adapt to a rapidly changing digital world.
The main points covered were: 1) the world is changing very quickly due to technology and digital culture, 2) organizations need to embrace collaboration and engage customers, and 3) leadership, especially from CEOs, is critical to driving an organizational culture shift towards digital engagement. Specific frameworks and best practices for digital engagement, measurement, and community management were also discussed. The overall message was that organizations must respond proactively to digital change or risk falling behind competitors.
The Impact and Role of Cybermediaries in Retailing: Implications for Global C...madhurykhatun
The document discusses the impact and role of cybermediaries in global retailing and the implications for competition. It examines how cybermediaries integrate markets at national and global levels, creating both opportunities and threats for firms and stakeholders. The research aims to analyze the roles of cybermediaries and how they influence industry restructuring, consumers' buying behaviors, and global competition in the retail sector.
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
With an impressive 70% viewing mobile ads as a personal invitation from brands rather than an invasion, it opens up new opportunities for brand advertisers to engage with their consumers.
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3. Social shopping and Location based marketing
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2. Convenience and mobile advertising are the main drivers of mobile commerce activities, with 24% of users saying it's the easiest way and 22% being influenced by mobile ads.
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Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria
1. Social media has become a major platform for word-of-mouth marketing as it allows recommendations from friends to reach a wider audience.
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Similar to A Multi-Dimensional View of the Digitally Engaged Consumer (20)
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1) Geo surveys can track respondent locations and target surveys based on GPS data.
2) Diary studies use repeated mobile surveys to collect rich data on behaviors and sentiments over time.
3) Uploads of photos, videos, and barcodes can provide visual documentation of products, displays, and experiences to supplement survey responses.
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The Grammys had a quantifiable positive impact on artists affiliated with Warner Music Group (WMG). Research Now combined multiple digital data sources around the Grammys to learn how the event generated interest in watching the awards show and engaged viewers on social media. Viewer awareness of WMG artist performances increased interest in the Grammys and drove online/mobile engagement. There were also lifts in awareness, searching, and sales for WMG-affiliated artists after the Grammys. The event was effective at reaching valuable consumer demographics and segments for WMG.
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Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
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3. How data quality and governance form the backbone of AI.
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6. Ideas and approaches to help build your organization's AI strategy.
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Overview
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Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
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4. Deployment Using ArgoCD for Edge Devices
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5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
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7. What is Prometheus?
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8. Monitoring Application Metrics with Prometheus
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9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
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12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
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5. Experian Hitwise
Helping companies understand online consumer behavior
25
million internet users
1+
million online businesses
5
6. Research Now
Global leader in digital data collection and online sampling
Largest online panel in the industry
− Over 6.8 million panel members
− Covering 38 countries
− #1 in customer satisfaction
− 5 years consecutively
Over 1,200 research professionals dedicated
to providing superior client service
25 Offices Worldwide:
− North America: Dallas, New York, Los Angeles, San Francisco,
Chicago, Seattle, Toronto …
− EMEA: London, Paris, Frankfurt, Hamburg, Athens, Madrid…
− Asia-Pacific: Sydney, Auckland, Shanghai, Singapore, New Delhi …
6
7. Research Now New Media Solutions
Research Now is leading the way in social, mobile and digital
behavioral data collection to power your insights.
7
8. Research Now New Media Solutions
Research Now is leading the way in social, mobile and digital
behavioral data collection to power your insights.
8
9. Research Now New Media Solutions
Research Now is leading the way in social, mobile and digital
behavioral data collection to power your insights.
9
10. Research Now New Media Solutions
Research Now is leading the way in social, mobile and digital
behavioral data collection to power your insights.
10
11. Research Now New Media Solutions
Research Now is leading the way in social, mobile and digital
behavioral data collection to power your insights.
11
13. Daily Visits to Retail 500 (USA)
Cyber Monday is a peak day for online retail traffic
Black Friday
Thanksgiving Cyber Monday
Historically the
highest traffic in
online retail
category is
during the week
of and after
Thanksgiving
13
16. “Retailers are trying to lure shoppers away
from the Internet, where they have increasingly been
shopping to avoid Black Friday madness, and back to the
stores.
The bait is technological tools that will make
shopping a little more sane and give shoppers an edge over
their competition. Those with smartphones are expected to
get better planning tools, prices and parking spots.”
Source: http://topics.nytimes.com/top/reference/timestopics/subjects/r/retail_stores_and_trade/black_friday/index.html 16
17. A single-source methodology
The study: holiday shopping
Total Respondents = 5826
Mobile Survey &
Web-based Surveys Web-behavioral Data GPS Data
Behavioral Data
Sample Size: 5826 Sample Size: 5826 Sample Behavioral: 1150 Store visits: 800
Survey fielding Behavioral tracking
Nov 19-21, 2012 Nov 19-30, 2012
17
20. Our respondents
2.3% 10.1% 28.7% 37.1% 21.7%
< High School High School Some College or College or Graduate School
Graduate Graduate Technical School Technical School Graduate
$25- $50- $75- $100-
$49.9 $74.9 $99.9K $149.9
20.9% 27.2%22.1% 22.9% 25.8% 13.4%
17.7% 17.7%
Less than Once a month 2-3 times a month More than 3 times
once a month a month
20
23. Typical holiday shopping periods
Last Minute After Christmas/Holiday Season
5% 1%
Before Thanksgiving
10%
Black Friday
(day after
Early to Thanksgiving)
mid-December 39% said that
14% they will shop
55%
during the next
two weeks
Weekend after
Thanksgiving
8%
Cyber Monday (Monday after Thanksgiving)
7%
Q2. When do you typically do the majority of your holiday purchasing?
23
24. Preferred sales
Black Friday sales only
6% Cyber Monday sales only
Don't know/
11%
Both Black Friday and Cyber
Prefer not to answer Monday sales
2% 29%
70% will
I don't care about these
specific sales and I avoid shop during
shopping during that time the next
28% week off- or
online
I don't care about these specific sales, I don't know yet during which
but I plan to shop during that time sale I will shop
9% 15%
Q3. Regarding the upcoming sales on Black Friday (day after Thanksgiving) and Cyber Monday (Monday
after Thanksgiving), which of the following best describes your plans as of right now. I am planning to
shop:(n=5829)
24
25. Multi Channel Shopping
Intent
50%
46% 4%
Q4. Which way do you plan to do your holiday shopping this year? (n= 5826)
25
26. Which way… And when exactly?
Black Friday shopping only holds its brick-and-mortar
reign, while only digital shopping is intended for Cyber
Monday in nearly the same proportion
Q.4. Which way do you plan to do your holiday shopping this year? Please put
approximate percent for each of the following : n=5826
26
30. Planned and actual store visits during the
two weeks
What respondents said and did ranked differently
Top 10 store visitation ranking
70%
64%
GPS Store visitation
47%
41%
35%
33%
24% 23% 22% 22%
21% 21% 20%
18%
10% 10% 9% 8% 9%
7%
1 2 15 7 0 11 3 16 5 10 3%
Q8. Which of the following store locations are you planning to visit in the next few weeks? Please
check all that apply. (n=5829)
30
32. Site Visit Plans for Holiday Shopping
Top 10 site visitation ranking
PC Site Visitation
76% Mobile Site Visitation
62%
57%
51%
35%
29%
25% 24%
21% 20%
18% 17% 17% 16%
14%
12% 11%
1 4 5 2 13 14 3 18 6 11 8%
1 2 4 3 5 6 8 9 7 10 3% 2%
Q7. Which of the following retail websites are you planning to visit in the next few weeks?
Please check all that apply (n=5829)
32
33. Big retailers continue to attract traffic on
Thanksgiving
Higher site traffic on Cyber Monday
Higher site traffic on Thanksgiving
33
34. How do consumers search when they shop?
Promotions 2%
68% of the
searches that 83% of the searches for a
mention a Types of retailer were navigational
Product Retailer
product name research- 58%
(e.g. Amazon, Walmart)
40%
were branded related 9% of searches are for a
(e.g. iPad, Kindle searches retailer mentioned Black
Fire) Friday or Cyber Monday
34
35. What does retailer research help with?
More expensive items are the most researched
between different retailers
Compare prices online between different
retailers
I get information printed ads and flyers in
my area
I ask friends and family
I browse online without a plan Retailer
58%
I got to the store and ask for help/ideas
I look for specialty online blogs
I use the mobile app of the retails store
Q5. How often do you typically do the following starting your holiday
shopping for a larger price item ($100 or more)? (n=5829)
35
36. When searching for products…
…consumers will most likely
visit department and apparel
stores…
Product
40%
….followed by
more niche
product
retailers
Q6. In the upcoming weeks, while looking for ideas/products/gifts, how likely
are you to visit websites or physical store locations for the following
categories? (n=5829)
36
38. Top 20 Apps Usage during Black Friday and
Cyber Monday weeks
The Facebook app was used 11,004 hrs during the 12-day period (11/19-11/30) by 719
user averaging to 1.275 hrs per day (76.5 minutes).
Period: Nov 19-30, 2012.
38
40. A wide range of retailer apps
Focus to drive traffic back to stores
40
41. Retail Apps Installed
Respondents claimed they had their apps installed but
only a handful used them
Q9. Which of the following retail apps do you currently have installed on your phone? (n=5829)
41
42. At Walmart In-Store App Usage
Share of Time
Other
12.9% Retail
Texting
0.8%
18.8%
Music
6.7%
Internet
8.2%
Utilities
Email 15.3%
9.3%
Games
Social
8.1%
8.4% Phone/
voicemail
11.5%
42
Source: Passive data for 63 panelists, 69 hours of usage
45. Affluent HHs less interested in early sales
When do you typically do the majority of your holiday
purchasing?
Dec: Power
Early Shoppers: Elite & Booming
Flourishing Families with Confidence
& Pastoral Pride
Black Friday:
Suburban Style &
Family Union
Weekend:
Thriving Boomers Cyber Monday:
& Middle-Class Promising
Melting Pot Families &
Young City Solos
Q2. When do you typically do the majority of your holiday purchasing?
45
46. Income is a major driver of timing
Prefers to shop later
Income
Shops holiday weekend
Avoids busy shopping days
Shops throughout holiday
Early shoppers
46
47. Opportunities with Power Elite
Highly affluent audience with significant discretionary spend
Enjoys trying new products & technology, likes prestige & high
value and is motivated by status and ‘premium offers’
47
48. Plans to shop, but uncertain of which sales
Which of the following best describes your plans as of
right now? Don't know but plan to shop
125
100
Group F: Promising Families Group H: Middle-class Group L: Blue Sky Boomers
75 Lower & middle-class baby
Young couples with children Melting Pot
in starter homes living Mid-scale, middle-aged & boomers-aged HHs living in
child-centered lifestyles established couples living in small towns
suburban & fringe homes
50
Q. Regarding the upcoming sales on Black Friday and Cyber Monday, which of the
following best describes your plans as of right now?
48
49. Opportunities with Middle Class Melting Pot
Active digital audience with money to spend
Focus on the quality of your brand & product, provide
rewards & service features and be cautious with the
use of their personal info
49
51. Key takeaways
Technology fuels new methodologies allowing
brands to get closer to consumers to better understand their mind
sets, aspirations and actual behaviors.
There is no average customer. Using behavioural
and research survey based data you can gain a true understanding
who your customers are, where they are and
of
when they are likely to be there.
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52. Key takeaways
The path to purchase is undergoing an evolution in all
aspects of customer experience. It is crucial for Brands to
stay on top of trends to track emerging touch points.
Customer Satisfaction ≠ Customer Loyalty
Consumers are distracted and brands need to catch the limited
moments of opportunity to provide value and help manage their
Customer Experience.
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53. Thanks you!
Maria Domoslawska
MDomoslawska@researchnow.com
Research Now
Heather Dougherty
Heather.Dougherty@experian.com
Experian Marketing Services
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