The document summarizes research from the Advertising Specialty Institute on the effectiveness of promotional products. The research polled over 7,000 consumers in major cities across North America. It found that promotional items like pens, bags, and shirts generated favorable impressions of advertisers and increased likelihood of future business. Certain items like jackets and bags created the most impressions at low cost-per-impression. The document recommends matching promotional products to communication goals and reinforcing brand connections.