The British Promotional Merchandise Association (bpma) is the expert voice of the Promotional Merchandise industry. Our actions advocate best practice and inspire confidence amongst out members and buyers - built on trust since 1965. This is an in-depth independent national survey into the power of promotional merchandise in the UK questioned businessmen and women about their behavioural trends and preferences for different promotional gifts.

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BPMARESEARCH
The survey was commissioned by the BPMA and individual interviews were
carried out by an independent research agency in December 2012 to a
1000 respondents, the results of which were published in Spring 2013
Sectors represented in the survey included finance and IT, retail, services,
insurance, charity and education
52 per cent of respondents were aged 30 - 49
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About the BPMA
Established in 1965, the British Promotional Merchandise Association (BPMA) is one
of the UK's leading industry bodies dedicated to promoting best practice around the
sourcing, manufacturing and distribution of promotional products. With more than
600 members, the BPMA is a creative and vibrant organisation setting the benchmark
for expertise, quality and professionalism across the promotional marketing industry.

3. BPMARESEARCH
Exampletext
Exampletext
Exampletext
USBStick
Hampers
Clock&watch
43%.
Which promotional products
are most likely to motivate you
to take action or lead to a more
favourable impression of the
advertiser/company?
31.1%.
26.2%.
Promotional
Product
%
Hamper 43.3 %
USB stick 31.1%
Clock/watch 26.2%
Luggage 21.8%
Umbrella 19.8%
Mug 18.0%
Confectionery 17.2%
T/golf shirt 16.5%
Diary/notebook 16.1%
Pen 15.3%
Wallet 14.5%
Luggage
21.8%.
*multi answers possible

4. BPMARESEARCH
%
Pen
Clock/Watch
Umbrella
Mug
Which products are
you most likely to
keep the LONGEST”
(at least a year) are
USB
*multi answers possible

5. BPMARESEARCH
Most prevalent promotional
products that you have in your
office or desk
Summary of the 7
top products are:
Out of 1000 respondents

6. BPMARESEARCH
In general, what are your immediate
actions and reactions upon receiving a
promotional product?
*multi answers possible

7. BPMARESEARCH
In your perception which one of
the following media has the best
ability to make you remember the
product, brand or service because
you see it more often:
*Figures have been rounded down

8. BPMARESEARCH
In your perception which one of the following
advertising media has the best ability to get
you to take action:

9. BPMARESEARCH
*multi answers possible KeyRing
at least 1 product
5 products or more
2 products or more
How many promotional products
do you have on/in your office or
desk?

10. BPMARESEARCH
Exampletext
KeyRing
Iwouldgetitregardlessofproduct
Iwouldgetthepromotionalitemifitsuseful
Iwouldgettheitemifits
attractive
17.4%
20.2%.
53.9%.
If free promotional products
given away at an event, which
actions are you likely to take
IwouldpickitupifI
thoughtitwas
collectable
Iwoudnot
pickup
5.6%
2.9%

11. BPMARESEARCH
Exampletext
KeyRing
Pen
Mug
USBStick
40.6%
47.1%. 47.1%
Which of these products if they
are useful enable you to recall
advertiser or message
36.7%
35.2%
Promotional Product %
Mug 47.1%
Pen 47.1%
USB Stick 40.6%
Calendar 36.7&
Diary or note book 35.2%
Umbrella 31.1%
Fridge Magnet 29.3%
T Shirt 29.0%
T/golf shirt 16.5%
Stickynote pad 28.3%
Mousemat 27.4%
Clock/watch 25.2%
Calendar
DiaryorNotebook

12. BPMARESEARCH
Exampletext
KeyRing
Favourableimpressionofadvertiser
Ihaveusedtheproductseveraltimes
Recommended
16.7%
34.3%.
55.9%.
Think of one promotional item,
tell us your responses based on
what you remember
Purchased
Contacted
15.1%
13.3%
*multi answers possible

13. BPMARESEARCH
KeyRing
This advertising medium has
ability to make me feel
appreciated

14. BPMARESEARCH
Exampletext
KeyRing
TV
PromotionalProducts
Print
8.7%
16.9%.
60.1%.
I feel positive reactions when
exposed to this advertising
medium
Online
Direct
Mail
7.9%
6.4%

15. BPMARESEARCH
KeyRing
I like this medium because its a
constant reminder to me

16. BPMARESEARCH
Exampletext
KeyRing
TV
PromotionalProducts
Online
11.2%
19.4%.
50.7%.
This advertising medium
provides me with an incentive
to TAKE ACTION!
9.8%
8.9%
Direct
Print

17. BPMARESEARCH
Exampletext
KeyRing
TV
PromotionalProducts
DirectMail
8.9%
16.5%.
58.6%.
This advertising medium is best
suited to invoking loyalty to an
event or cause
Online
Print
8.6%
7.4%

18. BPMARESEARCH
Exampletext
KeyRing
TV
PromotionalProducts
Online
11.7%
22.5%.
48.4%.
This advertising medium allows
for unique attention grabbing
delivery
DirectMail
Print-
9.4%
8.0%

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BPMARESEARCH
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