Analysis media campaign (1)
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The document summarizes a media campaign created for a boxing club called Harton and Westoe Boxing Club. As part of the campaign, the creator designed posters, an Instagram page, and a YouTube video. The posters received the most positive audience response while the Instagram page and video needed more time and promotion. Feedback on the posters suggested including more details like prices and session times. While parts of the campaign were successful in promoting the club, links between the different media could have made the campaign more cohesive and driven more traffic.
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Evaluation
For their business marketing campaign, the author created posters, a video, and a social media account. The posters were distributed around local shops and through doors to promote the business. The video was shared on multiple platforms like social media, apps, and YouTube to reach a wide audience. The social media account gained over 100 new followers per week and increased store foot traffic and sales. Customer feedback indicated the promotions were successful at increasing awareness and new customers.
Proposal pitch powerpoint
Box King magazine aims to promote the positive lifestyle benefits of boxing through articles on weight loss, fitness, defense skills, and pursuing boxing as a career. The magazine will provide more detailed information on boxing than competitors to attract readers and buyers. It will initially be printed but later expanded to a website for broader access. The production will require photographers, writers, marketers and may partner with boxing clubs for advertising. Marketing methods will include social media, samples, and independent digital and in-person promotion with the goal of profiting from the business.
Photos for analysis
This document contains summaries of 4 advertisements/magazine articles:
1) A bike advertisement showing mud on the wheels to demonstrate the bike's capabilities.
2) The cover of a sports magazine featuring two women playing football to attract readers.
3) A health magazine article showing a smiling woman holding an apple to promote eating healthier.
4) A sportswear advertisement using famous tennis player Rafa Nadal covered in red powder to sell sports clothing.
Unit 6 work
The document summarizes a marketing campaign for a new clothing line called Paper Crown being launched at the Pretty Green store. It details the target audience based on a survey (men familiar with Pretty Green), advertising strategies (Twitter, radio, posters), release schedule (launching Twitter page first in May and ending campaign in June), and photo manipulation plans (adding a Paper Crown badge to a photo and removing the background). The goal is to raise awareness of the new product and get people to purchase the clothing from Pretty Green.
Media Question 5
The document discusses the creation of a music magazine called "Rumble" targeted towards teenagers. To design the magazine, the author conducted research including questionnaires to understand what their target audience wanted. Based on the feedback, the author included many photos and stories about music artists and festival events. The front cover was designed to catch readers' attention with posters and event information. The magazine also had a simple color scheme of black, white, red, and yellow and used fonts and layouts found in other successful indie magazines.
Lancome #GoNoFilter Instagram Campaign
Lancome India created buzz across digital towards the launch of their new product, DreamTone, leveraging a campaign to bring out the true beauty of women, asking them to #GoNoFilter.
MindShift Interactive leveraged their experience in devising an Instagram Influencer Marketing based campaign. The strategy adopted lead to a result of the campaign being named as the Highest Outreach campaign on Instagram.
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Evaluation
For their business marketing campaign, the author created posters, a video, and a social media account. The posters were distributed around local shops and through doors to promote the business. The video was shared on multiple platforms like social media, apps, and YouTube to reach a wide audience. The social media account gained over 100 new followers per week and increased store foot traffic and sales. Customer feedback indicated the promotions were successful at increasing awareness and new customers.
Proposal pitch powerpoint
Box King magazine aims to promote the positive lifestyle benefits of boxing through articles on weight loss, fitness, defense skills, and pursuing boxing as a career. The magazine will provide more detailed information on boxing than competitors to attract readers and buyers. It will initially be printed but later expanded to a website for broader access. The production will require photographers, writers, marketers and may partner with boxing clubs for advertising. Marketing methods will include social media, samples, and independent digital and in-person promotion with the goal of profiting from the business.
Photos for analysis
This document contains summaries of 4 advertisements/magazine articles:
1) A bike advertisement showing mud on the wheels to demonstrate the bike's capabilities.
2) The cover of a sports magazine featuring two women playing football to attract readers.
3) A health magazine article showing a smiling woman holding an apple to promote eating healthier.
4) A sportswear advertisement using famous tennis player Rafa Nadal covered in red powder to sell sports clothing.
Unit 6 work
The document summarizes a marketing campaign for a new clothing line called Paper Crown being launched at the Pretty Green store. It details the target audience based on a survey (men familiar with Pretty Green), advertising strategies (Twitter, radio, posters), release schedule (launching Twitter page first in May and ending campaign in June), and photo manipulation plans (adding a Paper Crown badge to a photo and removing the background). The goal is to raise awareness of the new product and get people to purchase the clothing from Pretty Green.
Media Question 5
The document discusses the creation of a music magazine called "Rumble" targeted towards teenagers. To design the magazine, the author conducted research including questionnaires to understand what their target audience wanted. Based on the feedback, the author included many photos and stories about music artists and festival events. The front cover was designed to catch readers' attention with posters and event information. The magazine also had a simple color scheme of black, white, red, and yellow and used fonts and layouts found in other successful indie magazines.
Lancome #GoNoFilter Instagram Campaign
Lancome India created buzz across digital towards the launch of their new product, DreamTone, leveraging a campaign to bring out the true beauty of women, asking them to #GoNoFilter.
MindShift Interactive leveraged their experience in devising an Instagram Influencer Marketing based campaign. The strategy adopted lead to a result of the campaign being named as the Highest Outreach campaign on Instagram.
evaluation question
Bauer Media Group would be well-suited to distribute the magazine because they have experience publishing over 600 magazines, have a trusted reputation with the public, and have previously produced 3 music magazines similar in type to the one being proposed. Choosing a major media distributor like Bauer Media Group is important because the costs of physically producing a magazine are high, so a large-scale distributor is needed to reach a wide audience and make a profit from sales.
Evaluation Question 5
The document discusses how the author attracted and addressed their target audience for their music magazine. They used a model that was in the target age range to make the magazine more relatable. They designed the front cover with a large, bright masthead and featured relevant music icons to instantly convey what the magazine was about. The model looked directly at the camera to create a connection with readers. The magazine was priced competitively at £2 to signal it as a high-quality product.
Social Media Marketing - 5 Elements of Success in Facebook Marketing Campaigns
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3 creative criitical reflection media
This document discusses how the author researched their target audience for a film project. They looked at how brands define audiences, different audience theories, and conducted a questionnaire to learn about their audience's demographics, media preferences, and favorite genres. The author created an audience profile and discussed marketing and distribution strategies like social media promotion, trailers, and working with influencers. They identified the film's unique selling point as a kidnapping plot involving horses.
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Evaluation Question 4 & 5
This document discusses the target audience and design choices for a rock music magazine. The target audience is identified as male adults aged 16-30, who are interested in rock music. This is a niche audience that will be loyal and purchase merchandise. The magazine title "3Lectrock!" was chosen because 60% of respondents preferred it. Images used black, white, red and yellow color schemes and depicted rock themes and aesthetics to appeal to the target audience. Social media links and a questionnaire were included to encourage audience participation and help readers feel like "prosumers" with influence over the magazine.
Media Campaigns Learning Aim B
Box Clever Events is a boxing club that promotes itself through social media like Facebook and Instagram. As of April 2019, it had over 400 followers on Instagram and over 2,000 likes on Facebook. The document discusses ways to generate more followers, such as finding out what activities people are interested in and addressing safety concerns. It also describes marketing efforts like creating an Instagram page, promotional video, and poster to advertise the boxing club. Feedback on these materials was generally positive but suggested some could be improved by adding more details and regular posting.
Harton and westoe boxing and fitness club
The document provides details about a marketing campaign for the Harton and Westoe boxing and fitness club. The goal is to increase awareness of the club and boost membership from 133 to 500 members. Key elements of the campaign include:
- Creating an Instagram account to target younger audiences who use the platform more than Facebook. A promotional video will also be posted on YouTube.
- Posters with the club's logo, address, and images of Muhammad Ali and boxing gloves will be displayed near gyms, bus stops and trains to raise awareness.
- Interviews with new club members found boxing improved their lifestyle and fitness. Market research found Instagram and YouTube are most popular among the target audience.
- The campaign
Evaluation
The document summarizes the evaluation of a campaign promoting a boxing club using a social media page, promotional video, and posters.
The social media page gained 56 followers but had limited engagement. The video received few views because it lacked location and contact details. Posters distributed around towns helped promote the club but could be easily discarded.
Feedback indicated the social media page was most effective for interacting and seeing photos, but needed more frequent updates. The video showcased the club but had an unclear logo and no location. Posters provided basic information but lacked visual appeal. Overall, the campaign had limited success in promoting the boxing club.
Evaluation
The social media platforms and promotional campaign created by the assistant for their client Box Clever Events received positive feedback. Their client Chris Goodall provided feedback that led the assistant to select their final logo design. Chris Goodall also helped promote the assistant's work by posting one of their photos on Instagram. Based on the feedback, the assistant determined that the campaign was effective at promoting the client and gaining new followers across platforms. If doing another campaign, the assistant would release platforms like Instagram earlier and post more frequently to build stronger audience connections. They would also work more closely with the client and focus on continuous improvement based on feedback.
Harton and westoe boxing and fitness club
This document discusses a marketing campaign to promote the Harton and Westoe boxing and fitness club. The goal is to increase the club's membership from 133 to 500. The target audience is males and females ages 6+. Primary research found that most teenagers use Instagram and watch YouTube. As a result, the campaign will feature an Instagram page, promotional video on YouTube, and posters. The materials will link together and be released in phases starting with posters, then Instagram, then the video. The campaign aims to promote the benefits of boxing for fitness, mental health, and charity fundraising.
Evaluation of commision
The document summarizes the progress and evaluation of a marketing campaign for a boxing club called Westoe. It discusses the performance of different platforms used including YouTube, Instagram, and posters. It analyzes metrics like views, followers, and engagement for each platform. It also discusses strategies used for the campaign including primary research and cross-platform promotion. Finally, it evaluates the overall effect of the commission by comparing social media analytics for the Westoe Facebook page before and after the campaign, showing significant increases in key metrics like post reach and engagement.
Box clever events
Box Clever Events had over 2,500 page views and nearly 1,700 page likes in February. The Facebook page gained nearly 400 new followers that month. To further promote the boxing club, the author decided to create a website, promotional video, and Instagram page to target their audience. A survey found that most people are interested in boxing as a hobby and for weight loss. It also found that people prefer to see multiple images and are most likely to view a website. This influenced the author's promotional plan to create an engaging website and use visual content to attract more members.
Box clever events
Box Clever Events had over 2,500 page views and 1,695 page likes on Facebook in February. The Facebook page gained 393 new followers that month. To further promote the club, the author decided to create a website, promotional video, and Instagram page. A survey found that most people are interested in boxing for exercise/weight loss and would view a website. The author captured footage of boxing events to use in the promotional materials. An Instagram page, website, and video were created, receiving positive feedback that they effectively portrayed the fun and benefits of the boxing club.
Evaluation of commision
This document summarizes the progress and evaluation of a marketing campaign for the Harton and Westoe boxing club. The campaign utilized three platforms: YouTube, Instagram, and posters. The YouTube video received 24 views and positive feedback but could have been improved with more advertising. The Instagram page gained followers and engagement but also needed more. The posters were deemed the weakest part of the campaign for not being cross-platform enough. Evidence showed the campaign strategies of using multiple platforms and hashtags were effective at raising awareness as post-campaign surveys demonstrated much higher recognition of the boxing club. Analytics of the club's Facebook page showed large increases in reaches, engagements, and views following the marketing campaign. Feedback provided suggestions to improve future efforts
Evaluation question 3 - What have you learned from your audience feedback?
Jacob Maud gathered feedback on his music video from various sources including social media, friends and family, a school class, and media outlets. The feedback was overwhelmingly positive, with people sharing the video and commenting on its storyline and message. A film blog did an interview and profile of Jacob and his video, showing he was gaining recognition. The Nottingham Post and Left Lion magazine both did articles on Jacob and his video due to its originality. Through this diverse audience feedback, Jacob learned that his video was popular and successful in getting its message across to its target audience, showing it could have been commercially viable with a proper budget and promotion.
Boxing assignment notes
This document discusses plans to promote a boxing club through social media and other marketing strategies. It includes:
1) Secondary research on how other boxing clubs use platforms like Facebook, Instagram, and Twitter to promote themselves. This revealed that Instagram photos get over 100 likes, helping clubs attract new members.
2) A plan to create marketing content for the boxing club, including a video advert featuring footage of boxing sessions, and a poster with photos and details about the club.
3) The results of primary research through a questionnaire and interview with a boxing fan, which provided input on the best ways to advertise the club and attract new members, such as through videos showing what the club offers.
Question 3
The document discusses feedback received on promotional materials created for an indie folk artist. Feedback was obtained through peer reviews ("hot desking"), focus groups, and social media reactions. Respondents confirmed that the setting, mood, and visual elements effectively represented the indie folk genre. Suggestions to include more group footage were noted. Overall, feedback validated that the target 16-25 demographic and broader audiences engaged positively with the work. The feedback process helped strengthen and improve the promotional package.
Question 3 y
The document discusses feedback received on promotional materials created for an indie folk artist. Feedback was obtained through exercises like hot desking with media students and a focus group. Feedback indicated that the setting, mood, and representation of the genre in the music video were effective. Suggestions to include more footage of people together in the video were noted. Getting feedback on ancillary products like a digipak and advert also helped ensure a cohesive promotional package. Both positive and constructive feedback helped improve the work and confirm it would appeal to the target demographic of 16-25 year olds as well as a wider audience.
learning aim D unit 6 (media campaigns)
For a campaign to promote a local boxing club, the document creator produced 3 products: a newspaper article, an Instagram page, and posters. The newspaper was distributed locally to target older audiences. An Instagram page was created to engage younger audiences who are active on social media. Posters were displayed in shop windows to reach people throughout the community. Feedback on the products was positive, with the Instagram page gaining new followers and likes. Analysis showed expanding social media presence and improving the newspaper design could enhance future campaigns.
Evaluation of harton and westoe
This document discusses the author's efforts to promote the Harton and Westoe boxing club on social media. It describes creating an Instagram account for the club that had no followers and only one like. The author then made a promotional video for the club's YouTube channel that received positive feedback in a questionnaire. While the video got several views and likes, the author recognizes more could have been done to promote it. Overall, the document evaluates the success of the social media campaign and identifies ways it could be improved, such as using Twitter instead of Instagram to reach a larger audience.
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evaluation question
Bauer Media Group would be well-suited to distribute the magazine because they have experience publishing over 600 magazines, have a trusted reputation with the public, and have previously produced 3 music magazines similar in type to the one being proposed. Choosing a major media distributor like Bauer Media Group is important because the costs of physically producing a magazine are high, so a large-scale distributor is needed to reach a wide audience and make a profit from sales.
Evaluation Question 5
The document discusses how the author attracted and addressed their target audience for their music magazine. They used a model that was in the target age range to make the magazine more relatable. They designed the front cover with a large, bright masthead and featured relevant music icons to instantly convey what the magazine was about. The model looked directly at the camera to create a connection with readers. The magazine was priced competitively at £2 to signal it as a high-quality product.
Social Media Marketing - 5 Elements of Success in Facebook Marketing Campaigns
The document summarizes elements of successful Facebook marketing campaigns and provides examples. It discusses consistency with brand messaging, collaboration with community members, encouraging conversation both online and offline, engaging audiences through fun elements, and creating permanent post-campaign content. It then details two example campaigns: IKEA created a viral "Facebook showroom" using photo tagging, and Burger King launched an application encouraging users to "sacrifice" Facebook friends for a free Whopper. Both garnered significant engagement and media attention.
3 creative criitical reflection media
This document discusses how the author researched their target audience for a film project. They looked at how brands define audiences, different audience theories, and conducted a questionnaire to learn about their audience's demographics, media preferences, and favorite genres. The author created an audience profile and discussed marketing and distribution strategies like social media promotion, trailers, and working with influencers. They identified the film's unique selling point as a kidnapping plot involving horses.
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Evaluation Question 4 & 5
This document discusses the target audience and design choices for a rock music magazine. The target audience is identified as male adults aged 16-30, who are interested in rock music. This is a niche audience that will be loyal and purchase merchandise. The magazine title "3Lectrock!" was chosen because 60% of respondents preferred it. Images used black, white, red and yellow color schemes and depicted rock themes and aesthetics to appeal to the target audience. Social media links and a questionnaire were included to encourage audience participation and help readers feel like "prosumers" with influence over the magazine.
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Similar to Analysis media campaign (1)
Media Campaigns Learning Aim B
Box Clever Events is a boxing club that promotes itself through social media like Facebook and Instagram. As of April 2019, it had over 400 followers on Instagram and over 2,000 likes on Facebook. The document discusses ways to generate more followers, such as finding out what activities people are interested in and addressing safety concerns. It also describes marketing efforts like creating an Instagram page, promotional video, and poster to advertise the boxing club. Feedback on these materials was generally positive but suggested some could be improved by adding more details and regular posting.
Harton and westoe boxing and fitness club
The document provides details about a marketing campaign for the Harton and Westoe boxing and fitness club. The goal is to increase awareness of the club and boost membership from 133 to 500 members. Key elements of the campaign include:
- Creating an Instagram account to target younger audiences who use the platform more than Facebook. A promotional video will also be posted on YouTube.
- Posters with the club's logo, address, and images of Muhammad Ali and boxing gloves will be displayed near gyms, bus stops and trains to raise awareness.
- Interviews with new club members found boxing improved their lifestyle and fitness. Market research found Instagram and YouTube are most popular among the target audience.
- The campaign
Evaluation
The document summarizes the evaluation of a campaign promoting a boxing club using a social media page, promotional video, and posters.
The social media page gained 56 followers but had limited engagement. The video received few views because it lacked location and contact details. Posters distributed around towns helped promote the club but could be easily discarded.
Feedback indicated the social media page was most effective for interacting and seeing photos, but needed more frequent updates. The video showcased the club but had an unclear logo and no location. Posters provided basic information but lacked visual appeal. Overall, the campaign had limited success in promoting the boxing club.
Evaluation
The social media platforms and promotional campaign created by the assistant for their client Box Clever Events received positive feedback. Their client Chris Goodall provided feedback that led the assistant to select their final logo design. Chris Goodall also helped promote the assistant's work by posting one of their photos on Instagram. Based on the feedback, the assistant determined that the campaign was effective at promoting the client and gaining new followers across platforms. If doing another campaign, the assistant would release platforms like Instagram earlier and post more frequently to build stronger audience connections. They would also work more closely with the client and focus on continuous improvement based on feedback.
Harton and westoe boxing and fitness club
This document discusses a marketing campaign to promote the Harton and Westoe boxing and fitness club. The goal is to increase the club's membership from 133 to 500. The target audience is males and females ages 6+. Primary research found that most teenagers use Instagram and watch YouTube. As a result, the campaign will feature an Instagram page, promotional video on YouTube, and posters. The materials will link together and be released in phases starting with posters, then Instagram, then the video. The campaign aims to promote the benefits of boxing for fitness, mental health, and charity fundraising.
Evaluation of commision
The document summarizes the progress and evaluation of a marketing campaign for a boxing club called Westoe. It discusses the performance of different platforms used including YouTube, Instagram, and posters. It analyzes metrics like views, followers, and engagement for each platform. It also discusses strategies used for the campaign including primary research and cross-platform promotion. Finally, it evaluates the overall effect of the commission by comparing social media analytics for the Westoe Facebook page before and after the campaign, showing significant increases in key metrics like post reach and engagement.
Box clever events
Box Clever Events had over 2,500 page views and nearly 1,700 page likes in February. The Facebook page gained nearly 400 new followers that month. To further promote the boxing club, the author decided to create a website, promotional video, and Instagram page to target their audience. A survey found that most people are interested in boxing as a hobby and for weight loss. It also found that people prefer to see multiple images and are most likely to view a website. This influenced the author's promotional plan to create an engaging website and use visual content to attract more members.
Box clever events
Box Clever Events had over 2,500 page views and 1,695 page likes on Facebook in February. The Facebook page gained 393 new followers that month. To further promote the club, the author decided to create a website, promotional video, and Instagram page. A survey found that most people are interested in boxing for exercise/weight loss and would view a website. The author captured footage of boxing events to use in the promotional materials. An Instagram page, website, and video were created, receiving positive feedback that they effectively portrayed the fun and benefits of the boxing club.
Evaluation of commision
This document summarizes the progress and evaluation of a marketing campaign for the Harton and Westoe boxing club. The campaign utilized three platforms: YouTube, Instagram, and posters. The YouTube video received 24 views and positive feedback but could have been improved with more advertising. The Instagram page gained followers and engagement but also needed more. The posters were deemed the weakest part of the campaign for not being cross-platform enough. Evidence showed the campaign strategies of using multiple platforms and hashtags were effective at raising awareness as post-campaign surveys demonstrated much higher recognition of the boxing club. Analytics of the club's Facebook page showed large increases in reaches, engagements, and views following the marketing campaign. Feedback provided suggestions to improve future efforts
Evaluation question 3 - What have you learned from your audience feedback?
Jacob Maud gathered feedback on his music video from various sources including social media, friends and family, a school class, and media outlets. The feedback was overwhelmingly positive, with people sharing the video and commenting on its storyline and message. A film blog did an interview and profile of Jacob and his video, showing he was gaining recognition. The Nottingham Post and Left Lion magazine both did articles on Jacob and his video due to its originality. Through this diverse audience feedback, Jacob learned that his video was popular and successful in getting its message across to its target audience, showing it could have been commercially viable with a proper budget and promotion.
Boxing assignment notes
This document discusses plans to promote a boxing club through social media and other marketing strategies. It includes:
1) Secondary research on how other boxing clubs use platforms like Facebook, Instagram, and Twitter to promote themselves. This revealed that Instagram photos get over 100 likes, helping clubs attract new members.
2) A plan to create marketing content for the boxing club, including a video advert featuring footage of boxing sessions, and a poster with photos and details about the club.
3) The results of primary research through a questionnaire and interview with a boxing fan, which provided input on the best ways to advertise the club and attract new members, such as through videos showing what the club offers.
Question 3
The document discusses feedback received on promotional materials created for an indie folk artist. Feedback was obtained through peer reviews ("hot desking"), focus groups, and social media reactions. Respondents confirmed that the setting, mood, and visual elements effectively represented the indie folk genre. Suggestions to include more group footage were noted. Overall, feedback validated that the target 16-25 demographic and broader audiences engaged positively with the work. The feedback process helped strengthen and improve the promotional package.
Question 3 y
The document discusses feedback received on promotional materials created for an indie folk artist. Feedback was obtained through exercises like hot desking with media students and a focus group. Feedback indicated that the setting, mood, and representation of the genre in the music video were effective. Suggestions to include more footage of people together in the video were noted. Getting feedback on ancillary products like a digipak and advert also helped ensure a cohesive promotional package. Both positive and constructive feedback helped improve the work and confirm it would appeal to the target demographic of 16-25 year olds as well as a wider audience.
learning aim D unit 6 (media campaigns)
For a campaign to promote a local boxing club, the document creator produced 3 products: a newspaper article, an Instagram page, and posters. The newspaper was distributed locally to target older audiences. An Instagram page was created to engage younger audiences who are active on social media. Posters were displayed in shop windows to reach people throughout the community. Feedback on the products was positive, with the Instagram page gaining new followers and likes. Analysis showed expanding social media presence and improving the newspaper design could enhance future campaigns.
Evaluation of harton and westoe
This document discusses the author's efforts to promote the Harton and Westoe boxing club on social media. It describes creating an Instagram account for the club that had no followers and only one like. The author then made a promotional video for the club's YouTube channel that received positive feedback in a questionnaire. While the video got several views and likes, the author recognizes more could have been done to promote it. Overall, the document evaluates the success of the social media campaign and identifies ways it could be improved, such as using Twitter instead of Instagram to reach a larger audience.
Old Spice campaign - a closer look
- Old Spice was losing market share in the men's body wash category, which was becoming increasingly competitive. Unilever was launching a big campaign for Dove Men+Care body wash during the 2010 Super Bowl.
- Old Spice's campaign objectives were to steal attention away from Dove's Super Bowl campaign and boost body wash sales. The "Is it me you're looking for?" viral video campaign starring "The Man Your Man Could Smell Like" achieved massive online buzz and engagement.
- The low-budget, digital-first campaign was seeded online before the Super Bowl then expanded on TV, social media, and in-store. It drove a 125% sales increase and made Old Spice the
Audience Feedback
Beth conducted extensive audience research through profiles, online surveys, and focus groups to inform the creation of her music video and ancillary materials for the band Southlakes. The feedback revealed preferences for narrative videos featuring emotional storylines and uncovered opportunities to improve pacing and character relatability. Edits were made to address these points and increase audience engagement. Beth learned it is crucial to continually refer to target audiences to shape products according to their wants. Detailed audience understanding facilitates smooth creation of appealing materials.
Evaluation 3 media
- The document discusses the target audience and feedback for a music video project. The target audience was identified as teenagers interested in indie music to appeal to the creator's interests and make the project more authentic.
- Feedback was gathered from friends on social media about indie music video expectations and early pitch ideas, which informed the black and white theme and narrative elements.
- The final products received positive feedback that they looked and sounded indie, though some video clips could be rearranged to improve flow. The website could also be made more complex and original.
Quesion 3 eval
The document discusses how the author gathered audience feedback through online surveys and in-person discussions to inform the production of their music video, digipak, and poster. They found that their target audience was ages 10-18 and shaped the theme of partying and alcoholism accordingly. After showing early drafts, they received critical feedback suggesting more varied camera shots and a close-up depicting sadness, which they incorporated. Overall, the author believes they selected the right target audience based on feedback shaping their work to fit audience interests and expectations.
Media coursework evaluation
The document discusses how the author's advertising campaign for the clothing brand Morale both uses conventions of real advertising and challenges some conventions. The author aimed to clearly convey that Morale clothing provides confidence and a better quality of life. Feedback from an online survey showed that most respondents felt the campaign's message was clear and its ads were effective at engaging the target audience. However, some felt the campaign appealed more to teenage girls than a broader audience. The author learned they were most successful at crafting an appealing narrative and selecting engaging music and models.
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Evaluation question 3 - What have you learned from your audience feedback?
Evaluation question 3 - What have you learned from your audience feedback?
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This risk assessment form outlines the risks involved in a production taking place from November 5th to an unspecified end date. It lists the producer, locations, team members, and hazards identified from assault to waste substance release. The form includes a risk matrix to determine likelihood and severity of harm for each hazard. Part B will list specific activities, locations, dates/times, identified hazards for each activity, those exposed, initial risk level, and control measures to minimize risks and final risk level with controls in place. Hazards addressed will include trip hazards, stress/anxiety, slippery surfaces, and physical fatigue.
Location scouting template (recce)
This location scouting sheet provides a template for scouts to gather essential information about potential filming locations including address, contact details, availability, parking, amenities, and any other relevant notes. The sheet is designed to assess locations for suitability and logistics for production scenes. Filmsourcing accepts no responsibility for use of its sample contracts and templates.
Resource list 2 3
This equipment list for the film "Reunion" outlines resources needed including a camera, microphone, tripod, table, chair and SD card which are located at either home or the Sunderland college, with all items either already obtained or available through the college except for the camera and microphone.
Location scouting 2
63 Hunter Street in Shiney Row will be used as Sophie's house, the main location for the short film "Reunion". Parking is available on the street and at a nearby car park, with local bus routes and places to eat also nearby. 5 Coldsteam Close in Shiney Row will portray Charlotte's house in the film. Both locations offer street parking and are served by local bus routes, with cafes and bakeries in the area.
Location scouting
The document provides location scouting details for the production title "Reunion". Location 1 is 63 Hunter Street in Shiney Row, which will be used as Sophie's house, the main location in the film. Location contact is Kelly Crocker and parking is available on the street with nearby bus stops and eateries. Location 2 is 5 Coldsteam Close in Shiney Row, which will be used as Charlotte's house. The location contact is Dawn Allen and there is similar parking and transportation options available nearby.
Contact details
This document contains contact details for 6 people involved in the film "Reunion" including their phone numbers and Instagram accounts. The producer/director of the film is listed as Emelia Crocker. Contact information is provided for Layla Allen, Devin Coyles, Tamzin Cleary, Brooke Allen, Morgan Crocker, and Emily Boddy.
Meeting minutes template 2
The meeting discussed filming days and locations for an upcoming short movie reunion. They reviewed everyone's availability, potential filming spots, and ran through script lines to practice delivery and check for issues. Props and costumes were also discussed, including items available and potential purchases needed.
Meeting minutes template
The meeting discussed filming dates and locations for an upcoming short movie reunion. Attendees reviewed scripts and ran through lines to practice delivery and check for potential issues. They also evaluated available props and costumes to determine what needed to be purchased. The goal was to finalize logistics to prepare for upcoming filming.
Initial ideas
The document outlines initial ideas for a story, including characters Christina as the main character and her childhood best friend Molly. The story line follows an older woman in the 1950s telling stories through flashbacks about when she was younger. The genre is listed as action/comedy. Potential cast members are also listed. Concerns are raised about how to visually show that the flashback scenes are set in the past through props and costumes.
Radio dramas 2
This document summarizes and compares three different radio dramas: Blackwater, Queenie, and The Archers. Blackwater is set in Ireland and uses dialogue in Irish accents to set the scene without explicitly stating the location. It has a wide audience but may be more appealing to those who like mysteries. Queenie is a comedy/drama set in the UK about a young woman's experiences growing up and would appeal most to females in their late teens and twenties. The Archers is a multi-strand narrative that follows different characters at a farm in England, using background noises to help listeners visualize the setting. All three radio dramas end on cliffhangers to encourage audiences to return to the story.
Film editing
The document analyzes and summarizes editing techniques used in several film clips. It discusses the use of continuity editing to maintain a clear narrative versus non-continuity editing which disrupts time and space. It then analyzes clips from Rocky III, Team America, The Silence of the Lambs, Way Down East, and Battleship Potemkin. These clips demonstrate techniques like montage editing to condense time, parallel editing to alternate between scenes, and quick cuts to build tension and convey chaos.
Single camera productionss
Single camera production involves using a single mobile camera to film various shots and angles of a scene. This technique was pioneered in early cinema and remains the standard for filmmaking today. In contrast, multi-camera productions use multiple fixed cameras simultaneously and are usually used for genres like sitcoms which require capturing many actors and locations. Single camera allows for more directorial control and flexibility in locations but takes more time due to needing multiple takes from different angles. It remains a popular technique for films, dramas, and music videos due to its ability to immerse viewers in a story from the perspective of characters.
Media Campaign Analysis
The Blair Witch Project had an innovative marketing campaign that helped contribute to its success. It utilized viral marketing techniques like a fake website and chat rooms to generate intrigue around whether the film was real or fictional. Missing person posters of the actors were distributed to further this ambiguity. The trailer was presented in a "found footage" style to maintain this realism. Merchandise and comics expanded the fictional lore of the Blair Witch. Through unconventional and engaging tactics across multiple platforms, the campaign built significant buzz and helped the low-budget film become a major box office hit.
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Analysis media campaign (1)
- 2. AUDIENCE RESPONSE-POSTERS For my campaign I created various posters to help with my social media campaign. I created posters as I know that a lot of people do not have social media so they need a way of knowing that the club is there. I printed out 100 posters and handed them in in the South Shields area and also around where I live. Also so more people would see them I put the poster up on my Instagram page that I made for the boxing club. As for the posters its hard to know how much impact they had on the boxing club unlike on an Instagram page where you can clearly see all of the likes and followers. I got a group of friends together to ask them what there response was to the posters, there response was that they thought that the poster was very clear on what it was trying to promote but they thought that it could have more details and information on such as prices, ages etc.
- 3. AUDIENCE RESPONSE-INSTAGRAM PAGE The Instagram page did not do as well as the posters, as of now the Instagram has a total of 6 followers but it has only been up for about two weeks, So it still does need some time to gain more followers. When I had a group look at it for there response they said that the page had good aspects such as the posts looked interesting and some of the posts such as the benefits of boxing post where very interesting. But they said there could be more posts to be uploaded every few days to keep people interested.
- 4. AUDIENCE RESPONSE-YOUTUBE VIDEO Once again the video didn't do as well as the posters as I got 100 of them handed out, but the video did get a total of 21views which was more than the Instagram page but the video has only been up for about two weeks so it could just need more time to gather more views. I created the video as I thought it was a great way to reach the target audience as a videos are just easy to watch.
- 5. Throughout the whole campaign I kept the same colour theme running of the red and white, I did this so all of the products I made would be recognisable to be from this campaign. Also throughout the campaign I kept the boxing gloves picture, on the poster as the profile picture on the Instagram page and and within the logo on the video. This was done so people would know what kind of things the fitness club does and the gloves indicate it is boxing.
- 6. HARTON AND WESTOE BOXING CLUB STATS Before the campaign was done Harton and Westoe had 2,561page views, 1,695 page likes, 393 new followers and only 1click to the website. On the 2nd-29th march the Facebook page had 521 new followers which is a 119% increase, 26k post reach an increase of 432% and a 20k post engagement which is a 518% increase. After all of the campaign has been done Harton Westoe boxing clubs Facebook page had an 18.8k page reach and 2,561 page views. The box clever events page had 26k page reach, 20k post engagement and 521 new page likes. So overall I think that the media campaign for Harton and Westoe boxing club has been quite successful.
- 7. In conclusion I feel like I could of done more to make my campaign for Harton and Westoe Boxing Club more effective. The first thing I did In my campaign was hand out the leaflets around my area and around the area of South Shields as I know they are more likely to go to the boxing club as it is close, I ended up handing out all 100 leaflets which was affective in the campaign. To make this more effective I could of put a link on the poster for the Instagram page and this could of resulted in more followers on the page. The next thing I did was release the Instagram page, this part of the campaign could have been a lot better if I had put a link on the posters, as I did not do his I relied heavily on word of mouth to get followers on the Instagram page. After the Instagram page went out I then put out the video onto YouTube where that got 21 views which could have been better, once again I think the video would have been more successful if I would of put the link for the video onto the poster so more people would of known about it. So overall I do think parts of the campaign where successful and got people interested in the boxing club, but I do think they where a lot of parts that could I feel like the posters that I made could have been more like this poster as It includes more information about the boxing club such as prices, wen it starts and when the sessions were. The date of when it starts. Different prices available on the poster.