The document discusses social media strategies for a boxing club called Box Clever Events. It notes that the club currently promotes on Facebook and Instagram, with the Facebook page receiving over 1,700 likes in the last month. It also discusses creating promotional videos and photos to showcase what activities people can participate in at the club in order to attract new members. The target audience is listed as males and females between ages 8 to 60 with no specific focus on age or gender.

1. Box clever events has received 117, 5 star reviews on Facebook
and currently has 1,772 likes and currently have 381 followers
on Instagram
Box clever is currently only promoting on 2 social media
platforms
I have learned that if you post videos and photos from behind the scenes and
during fights people are more likely to join because they see what the people
who go are doing during the time that they are there. If what they see interests
them they may want to join the club.
The target audience is anyone between 8-60 male and female.
They are not targeting one age group or gender.
This Facebook page for box clever events has received 2,561 views within
the last 25 days and 1,695 likes within the last 28 days.
The Facebook page has gained 393 new followers.

2. The box clever website is quite basic it
gives a overview of when the club
started and what it offers it mentions
the 8 weeks of free training and has
links to the Instagram page and where
they are located. The website also
showcases the logo in the top left
corner.
The website only got one view in the last month

3. Other Facebook pages don’t have as many followers as box clever does. Most of the boxing clubs post the same things such as
people winning matches and photos of the boxers in the ring or getting ready for a fight.
Most of the websites and Facebook pages say how much it costs for a membership to the boxing club this means people can
look around there are for the cheapest one if they don’t want to spend much money on it. If they are new at it they may not
want to spend a lot on a membership because they may not like it and want to leave after a few sessions

4. Instagram
This is a template of what my Instagram page could
look like it includes the logo which the original box
clever logo.
They have received 521 new followers over all there
social media platforms and 518% increase in post
engagement.
This is my Instagram page so far I will have more to upload over
the next few weeks. This shows what the boxing club looks like
and people training to show people what it is like if they were
to go and what is available for them to do. I chose to keep the
original logo because it is what people are use to and if they go
that is the logo they will see.
Since the 21st march to April 3rd I have currently gained 39
followers.

5. I made a promotional video showing some of the training
exercises they do at Harton and Westoe. To make this I shot a
bunch of footage and placed it together to how a variety of
things they do here. After I placed the footage together I then
muted the full track and added the sound clip below over the
video and finally added the logo of the business at the end so
people knew what business the video was for.
https://www.youtube.com/watch?v=Pbgl1pQeaU0&t=24s
This is my promotional video.